Rebirth 08: Rise from copycat phones

Chapter 499: Gang Wars in Virtual Games

The software and Internet division within Zhiyun Group was preparing to make a big move due to the emergence of virtual devices, trying to create a real virtual world.

Other Internet companies in the world, especially those large Internet companies with a lot of money and manpower, are also eyeing the virtual world.

Of course, unlike Zhiyun Group, which is preparing to spend huge amounts of money to try to build a complete virtual world directly at the operating system level of virtual devices, the goal of other Internet companies is to create their own small virtual platforms.

Such as virtual games, virtual shopping platforms, virtual social platforms, etc.

In February, a high-level meeting was also held at the headquarters of Yihai Technology.

Group CEO Huang Jianian and a large number of business unit presidents attended the meeting, but the protagonists of the meeting were just a few presidents of the virtual project department in Wilmar Technology.

“The current sales of virtual equipment far exceeded our previous expectations. Although the equipment is expensive, the sales of Yun VW are still in short supply worldwide!”

"According to our statistics, the total sales volume of Zhiyun virtual machines in China has reached 6,000 units, while the overseas sales volume has exceeded 5,000 units. At the same time, the production capacity of Zhiyun virtual machines is still increasing rapidly."

"According to the relevant information provided by Zhiyun and our forecast, by the end of this year, the stock of Zhiyun virtual machines should be able to reach about 100,000 units, of which 70% of the equipment will be purchased by virtual experience centers in various places. This means that the number of users of the virtual world will be much greater than the stock of virtual equipment!"

"We estimate that by the end of the year, the entire virtual world will have at least one million virtual world users!"

"Among these users, the vast majority will be virtual game users. According to our survey report, almost every virtual world user will try out our two virtual games at the same time."

“It is worth noting that the current virtual users are all high-net-worth users with huge spending power!”

"Since our first virtual shooting game Doomsday Battle was launched simultaneously with the virtual equipment, the number of concurrent online users has exceeded 5,000, and the number of monthly active users is far higher than this number. Many users who have not logged in for a second time also spend money in our game, purchasing skins and guns."

"So the turnover is very high. In February alone, the turnover of our game exceeded 10 million."

"But Doomsday Battle is not our main game yet. Battle games still have relatively large limitations, because this type of shooting game requires users to perform various actions by themselves, which is a big challenge to the player's physical fitness. Therefore, we also found that most users of our Doomsday Battle game do not play for a long time!"

"Comparatively, the average time spent on our first cartoon role-playing game, Kingdom of the Peak, is higher. At the same time, regular players have a greater desire to spend and stronger spending power!"

"Because our Kingdom of the Top game involves flying magic carpets and a variety of other flying vehicles, players can carry out in-game activities without consuming physical energy!"

The head of the virtual game project department pointed to the PPT report and said, "Although our Kingdom Peak has only 3,000 concurrent online users, most of them are regular active users. Most players log in and play for more than three hours every day, and some users even play for longer!"

"At the same time, because of role-playing, the attributes of character development are stronger, and the monthly revenue of our Kingdom Peak is also higher!"

"In February, Kingdom Summit brought us more than 30 million in turnover, and the average monthly spending of each regular player reached more than 10,000 yuan!"

“That’s a pretty staggering number!”

"And unlike Doomsday Battle, where a large portion of the revenue is contributed by players who log in once, the revenue of our Kingdom of the Peak is mostly contributed by regular players!"

"These regular players are the group with the highest spending power in the world!"

"The average spending power of 5,000 yuan is not their limit. Our backend data shows that the user who tops up the most in Kingdom Summit is a player in Europe who uses the Yun VW Ultimate Edition. His monthly top-up amount has exceeded 1.3 million!"

At this time, Huang Jianian, the boss, also said: "If they are willing to buy 3.5 million Ultimate Edition users, they are naturally willing to invest millions or even tens of millions in the game, provided that the quality of the game can satisfy them!"

At this time, the person in charge of the virtual game project team also sighed: "Yes, although we had expected this before, the current situation still exceeds our original expectations!"

"At first, we thought that there would be few virtual games in the early stage. Although users had higher spending power, we would still suffer losses in the first year or even the second year. However, we underestimated the spending power of these virtual devices!"

The revenue of virtual games is astonishing, which is a very interesting manifestation after the virtual equipment was first launched on the market.

Although there are less than 10,000 individual users of virtual devices worldwide, their spending power is astonishing.

The core reason is that these individuals who purchase virtual equipment are all people who are not short of money... they are all wealthy second- and third-generation rich people, first-generation entrepreneurs, and the like, and they are the group that loves to play and are very interested in virtual games.

In other words, the core user groups of the two virtual games currently produced by Yihai Technology are all people who are not short of money.

In ordinary games, it is already difficult to gather a small number of wealthy bigwigs.

The virtual game Kingdom of the Peak has captured all the big spenders around the world who are willing to spend money to play games.

This also led to the Kingdom's Peak's revenue being extremely exaggerated... With only 3,000 people online at the same time, it generated a monthly turnover of 30 million, and the average monthly consumption of a single user reached 10,000 yuan.

reason?

It's very simple. Suppose you are a second-generation rich or first-generation entrepreneur with plenty of money. You spend 3.5 million to buy a virtual device, and then start playing your first virtual role-playing game. In the game, you can see all kinds of scenes that only exist in your imagination...

When you have a great time playing, meet a few new friends, happily pass the novice period, and run to a higher level map to play...

At this time, there was a dog-sitter in a game company, who was holding a small top-grade weapon. He knocked down the powerful monster that had tortured you to death in just a few moves in front of you. Then he glanced at you who was passing by... and said: What are you looking at!

Then I'll kill you in one blow...

Before your screen goes black, you can vaguely hear: What the hell is this, poor jerk!
I'm asking you, are you angry? Do you want to fight back? If you don't fight him a hundred or eighty times, how can you live up to your dignity?
After all, when you go out, you are supported by a group of peasants. How can you accept such humiliation?

At this time, you find that although you cannot directly spend money to buy weapons, you can spend money to buy rare materials from the system store to synthesize weapons, and then there is a chance that weapons with amazing properties will pop up!

Yesterday you thought that all the expensive and rare materials in the system store were just a way to collect IQ tax... Don't treat us rich people as fools!

And today, you find it very satisfying to me...the materials that cost dozens of dollars each seem so cheap.

You don't even have to fight for materials, you can just sell them with money, and then all you have to do is recharge, buy materials directly, and then synthesize... in order to have a one in ten thousand or one in a hundred thousand chance of getting a weapon with superb attributes!

Pay attention to your identity. Don't use the cattle-and-horse thinking of our generation. Instead, imagine that you are a rich second-generation, a first-generation entrepreneur... Your net worth is at least hundreds of millions, and your pocket money is hundreds of thousands every month!
In this case, spending tens of thousands of yuan can be done in a matter of minutes.

Simply put, the game is now played by a group of rich second-generations, all of whom have plenty of money. Even without any reason, they will recharge their accounts just to have more fun.

If it's a PK fight or a battle of pride, it's not impossible to spend hundreds of thousands or even millions to create top-quality equipment.

This also led to a huge flow of water at the top of the kingdom!
The person in charge of the virtual game continued, "The current version of our Kingdom Summit is still an early version. It only opens three basic world maps and five dungeon maps. The development progress of the entire system has not reached 30% of the expected progress!"

"The core work of our virtual game project team in the next stage is to further improve the existing game mechanisms of Kingdom Peak, especially the flying mechanism. We will further save the player's physical energy. The character can fly when it can and avoid walking when it can. To this end, we will launch a sitting-on-the-ground flying system in the update in three days, allowing players to freely choose to stand, squat or sit directly on the ground!"

A major flaw of the current Zhiyun virtual device, which has been criticized by many users, is that there is no way to sit down with it...you either have to stand, squat, or sit directly on the ground.

This is the limitation of the universal treadmill's motion mechanism.
However, Zhiyun Group is also trying to solve this problem.

"We are also in contact with Zhiyun Group's virtual equipment project to cooperate with them in various tests of the sitting system. Once Zhiyun Group's sitting system is perfected and launched on the market, we will immediately launch the corresponding sitting flight system, so that players can play games while sitting!"

"We will also focus on developing mid-term projects. We plan to launch a major update within three months, opening up three new professions, a large map, and more than three dungeon maps!"

“Try to grab these high-net-worth users before other companies react as much as possible!”

"To capture these high-net-worth users, shooting games are not enough. Role-playing games are the best way!"

“So our core goal in the virtual gaming field this year is to focus on role-playing games!”

“In addition to Kingdom Peak, we are also launching a new role-playing game that uses a big IP, a big production, and better game mechanics.”

"In order to fit the game concept of 'flying' and keep users using the game for longer, our next big game will be a fairy-tale game."

"We use the game IP of the top online novel "Mortal" under Yihai Culture to create a large-scale virtual role-playing game with flying as the core movement mechanism, personal adventure travel, team exploration dungeon as the core mechanism, and then integrate a complete economic system and trading system!"

"I have a feeling that this game will be loved by a large number of players. After all, many people have a dream of flying with a sword!"

Listening to his subordinates' excited words, Huang Jianian was thinking while looking at the PPT.

After his subordinates stopped talking, he said, "Using the Xianxia game as a medium is a good idea. It also has a certain positive significance for our cultural output and can allow a large number of foreigners to experience our traditional culture!"

"However, when making games, we still need to pay attention to the review of the content and not allow any smearing to occur!"

Although the game department is important, and Yihai Technology is also important, as the head of Yihai Technology, Huang Jianian is very clear that the position of Yihai Technology in the entire Xu Group, or in Xu Shenxue's mind, is actually a company that makes quick money and undertakes cultural output tasks. Otherwise, Yihai Technology, which started out as a game company, would not have bothered with Yihai Culture, online articles, videos, and short videos.

As for later shopping, especially cross-border shopping platforms, those were all developed later and were just a matter of going with the flow.

Cultural output is an important requirement of Xu Shenxue to Huang Jianian and Yihai Technology!
Today's virtual games are aimed at global users from the very beginning, and their target users are high-net-worth users around the world, so cultural image is very important.

Especially when it comes to some traditional and ancient cultural themes, Huang Jianian must remind his subordinates not to mess up anything.

Just when Yihai Technology was preparing to use Kingdom Peak to reach new heights and develop new fairy-tale games to continue to snatch these ultra-high net worth users.

Other large Internet companies at home and abroad are also jealous!

It’s only been a short time. The virtual device has been online for just over two months, but Yihai Technology’s Kingdom Peak has created a monthly turnover of 30 million with only 3,000 concurrent online users!
What’s more important is that the revenue growth momentum is very fierce!
The spending power of these virtual game users makes a lot of Internet companies jealous!
Take a look at the many Kingdom Come video game videos on Jump Video. Those virtual characters make people drool: what great leeks!

The person in charge of the virtual game of Penguin, who is also in Shenzhen, urges the developers to speed up the progress every day. They must come up with a finished product as soon as possible, no, even a semi-finished product must be put online!

And the developers of those virtual games are also very tired!
I keep urging you every day, but what the hell is going on…

This is a virtual game, and it is much more difficult to develop than traditional PC games and mobile games!
Although the Zhiyun Simulation Engine can be used for free and Zhiyun also provides a lot of virtual world development software, these are all new things and developers need time to explore and learn.

What's more, the biggest feature of virtual games is the high sense of immersion and physical simulation... Not to mention anything else, just the various ultra-high-precision game textures, characters, and building modeling are a hassle.

Moreover, virtual game development is a new thing, and there are not many ready-made talents outside.

It’s not that there is none, but that there is less!

There are still some virtual game development talents, but they are all at Yihai Technology. Yihai Technology started making virtual games several years ago and has also trained a lot of good virtual game development talents.

But it’s not easy to dig out such a talented person!
Yihai Technology is a company under the name of Xu Shenxue, and the treatment that Xu Shenxue's company provides to technical R&D personnel has always been the best in the domestic industry.

If other companies want to poach people, they have to offer very high salaries.

And it is also accompanied by things like non-compete contracts, which further increases the cost of poaching.

Of course, despite this, major Internet companies, whether domestic or foreign such as Google and Facebook, are all spending money to poach talent.

Non-compete contract means direct compensation!
Salaries double or even multiply!
Now is a time of racing against time, and the mere labor cost is nothing to these large Internet companies.

This is also the reason why major Internet companies are able to quickly set up virtual game development teams... basically they poached people from Yihai Technology.

Yihai Technology doesn't have any good solution for this... They don't bother to talk nonsense with you, and directly give you the penalty for breach of contract in the non-compete agreement. What can you do? Can you really force employees? It's impossible!

However, the virtual project team of Yihai Technology has been established for many years and has trained enough talents, and also has a large group of echelon talents. In addition, most of the talents cannot be easily poached.

They are already receiving high salaries, generous stock incentives, and have the top platform of Yihai Technology... It doesn't mean that they will leave just because you want to poach them.

Even if some talents are poached, it will not affect the continued operation of Yihai Technology's virtual projects.

In any case, Yihai Technology has trained the first batch of virtual game development talents for the industry.

Large Internet companies forcibly poach talents and develop large-scale virtual games.

However, many small and medium-sized Internet companies do not have such strong financial resources and platform appeal, so their approach needs to be more pragmatic.

If you can’t play large-scale virtual games, just play small or medium-sized virtual games or other virtual software!
Nowadays, there are not many software ecosystems on the Yun VW virtual machine, and there are very few games.

As for large-scale games, there are only two virtual games from Yihai Technology, namely Doomsday Battle and Kingdom of the Peak.

In addition, there are some small virtual games developed by Yihai Technology and other Internet companies, but these virtual games are generally not very good, so there is not much response.

However, there is still market space for small and medium-sized virtual games.

Not all virtual device users are users of large virtual games such as Armageddon and Kingdom Come.

After all, people's ideas are changeable and different people have different hobbies.

Some people like to play shooting battle games, some like to play cartoon-style role-playing games that focus on fighting monsters and PK, and naturally some people like other types of games.

These are all spaces for other game companies to survive, especially for some small and medium-sized Internet companies.

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Just when the entire Internet industry was ushering in a new storm because of virtual devices, major Internet companies were making plans in virtual games, virtual social networking, virtual entertainment and other fields around virtual devices.

There are even more discussions among ordinary people on the Internet.

Since December, the biggest news has been a series of news related to the virtual world.

Although a large number of ordinary netizens cannot afford virtual equipment and there are no virtual experience centers in their cities, they have not yet truly experienced the virtual world.

But that doesn’t stop them from watching the show!
This popularity also made many people see opportunities!

In Guangcheng, Feng Hualong, the second generation of a demolition worker, is one of them.

Originally, he purchased the virtual equipment just to satisfy his personal hobbies and dreams!
Virtual games, who doesn’t want to play!
In addition, although his family is not wealthy, it is better off than 99% of the people in the world. Although his parents have restrictions on his daily spending, they are not too large.

So he used the money he was going to save for a new car to buy a Yun VW virtual device worth 800,000 yuan. His parents had no objection to this. After all, they only gave him that much money. If he wanted to change the car, then do so. If he didn't want to, you could spend the money on other things. Anyway, they wouldn't give him the money a second time.

After the equipment arrived, he immersed himself in the virtual world for a few days when he didn't have to go to work. Then he saw that many people liked to watch the virtual game live broadcast.

But at that time, there were no professional virtual game anchors... the equipment was too expensive and ordinary anchors couldn't afford it. The big anchors had money, but they couldn't get virtual equipment!

The various second-generation rich people do have equipment, but they don’t broadcast live... They are not short of money, they are busy with all kinds of killing and revenge in the game, performing one scene of love and hatred after another.

Where is the time and energy to do a live broadcast for netizens to watch!

Some of the virtual game live broadcast content that circulated in the past few days were all from traditional anchors who made an appointment at the experience center and then broadcast it for a few hours.

Moreover, many early game anchors, if they were to broadcast temporarily, due to limited time, it would be impossible for them to play games like Kingdom of the Peak that require long-term training, and they mainly focused on the doomsday battle.

At this time, Feng Hualong felt that playing games was also fun, and doing a live broadcast was also a way out. After all, there were no professional game anchors at that time.

I didn't think about making it big at the time, it was just a spur of the moment thing.

However, what he didn't expect was that on the first day of the live broadcast, tens of thousands of people watched him play Kingdom of the Peak!

Then on the second day, and the third day, every time I went live, the number of onlookers increased, and the rewards I received also increased.

In order to take advantage of the traffic in the virtual world and build a virtual live broadcast business, the direct broadcast business department of Tiaodong Video promoted him, a fixed virtual game anchor who broadcasts live every day, and provided him with a lot of traffic support.

In March, he inexplicably discovered that he had become the leader in virtual game live streaming on Tiaodong Video!
More importantly, as the current number one game host in the Kingdom of Kings and the number one virtual game host, he receives extremely high income from tips.

Many wealthy people who have money but did not get the goods first, and people who have a little money but cannot afford virtual equipment, will naturally pay attention to and take a look after discovering such a fixed virtual game live broadcast.

At the same time, the content of Feng Hualong’s direct doctoral program is not just about playing games, people like to watch the fun!
Just like today, Feng Hualong controlled his virtual character to come to a valley, while turning the first-person perspective to show netizens the scenes of various parts of the valley and other virtual characters that appeared one after another.

While explaining to netizens: "Today's event is a rare one. The largest gang in Huaxia, 'Dragon Peak', is challenging the second largest gang in Huaxia, 'Yanwangdian'. Both sides have sent out ten top masters to fight!"

"Let me tell you, the price of the equipment of the twenty experts participating in the battle will scare you to death!"

"Did you see that arrogant guy in a red robe? He's the third in command of the Dragon Peak Guild. Just the red robe he's wearing is worth at least a million!"

(End of this chapter)