Huayu: Hard fight against Zhang Weiping at the beginning

Chapter 564 Weibo, I can't do without you!
Han Sanping is a character that can never be ignored when talking about Chinese films. He is also the most frequently appearing plot device in Huayu novels. The second most frequently appearing character should be Lu Chuan.

However, unlike Lu Gongzhi, Third Master usually appears in a positive and proactive role and rarely plays a villain.

This person's contributions to Chinese cinema are undeniable.

华夏电影市场从04年的8亿到16年的200亿，再到24年的400亿，都和他坚定不移的走商业化路线脱不了关系。

Zhang Chen is currently in his office.

A while ago, Han Sanping helped him find out the attitude of the optoelectronics company, and today he came to hear their opinion.

"What did the optoelectronics side say?"

Third Master glanced at Zhang Chen: "Do you want to hear good news or bad news?"

"Is there more bad news?"

"Haha, just kidding~"

Third Master rarely cracked a joke.

"Zombie movies are allowed, but the background can't be China, and there can't be any gore or violence, you know what I mean~"

Zhang Chen nodded; this was something he had expected.

In the original timeline, the later installments of Resident Evil, Train to Busan, and World War Z were all imported to mainland China.

"Any more?"

"Isn't this enough?"

"Old man, your acting is too exaggerated. Don't forget, I'm the director. I can see right through your performance."

Han Sanping pursed his lips, thinking to himself, "Is my acting really that bad?"

"Also, regarding the theme of tomb raiding, the original words from the film and television company were that it would not be banned for the time being, but you yourself should pay attention to the level of content and not promote feudal superstition..."

By the way, both of these genres are only allowed in movies; they're not permitted in TV series.

Han Sanping emphasized one point at the end.

The censorship standards for movies and TV series are still different.

The main difference lies in the target audience.

The film is primarily aimed at young people, specifically those aged 14 to 40.

TV dramas have a much larger audience.

Young people have a pretty strong resistance to feudal superstitions.

However, in many counties and rural areas, the practice of seeking help from fortune tellers is still quite common, and if it were truly liberalized, it would really resurface.

Zhang Chen was finally able to film "Ghost Blows Out the Light".

But I wonder if it will tighten up again later, like in the original timeline.

As for the filming rights to "Ghost Blows Out the Light," Star Entertainment already acquired them, and Tianxia Bachang is just waiting to make it into a movie.

"I need to tell you something."

"what?"

"Didn't I put together a romance movie called 'Only You'?"

"Yeah, I know, what's wrong?"

There are three investors in "Only You": Star Entertainment, China Film Group, and Shijiu Culture.

Let's just call it the first romance film in China.

Han Sanping is happy to see this kind of subject matter, as it is easy to pass censorship.

"I want to make this film into two versions, one for China and one for South Korea."

"Hmm~"

Han Sanping immediately became interested; a book that could be sold twice was a rare achievement.

"You little rascal, you really are a case of the emperor never shortchanging his soldiers!"

He understood that Zhang Chen was returning the favor.

He helped push for relaxed review procedures in the optoelectronics sector, and then gave him a small credit for it.

"I'm still in talks with the South Korean side. Once the negotiations are nearly complete, I'll let you know, and then you can announce it to the public."

sensible!

When I returned to the company, someone was already waiting for me.

"David, I'm sorry to have kept you waiting~"

"No, no, Mr. Dong and I had a very pleasant conversation."

Upon seeing Zhang Chen return, Dong Jianqiang immediately stood up, bid farewell to David, and went about his own business.

"I came here specifically to inform you that Universal has sped up the process; they want to release 'White House Down' before our 'Fallen.' However, I've already urged the post-production team to speed things up, and Warner Bros. has also made preparations for publicity and distribution. We will not let them succeed..."

Zhang Chen nodded, knowing these were all pretexts, and decided to get straight to the point:
"David, we're old friends, just say what you want to say, there's no need to beat around the bush."

"Haha~, then I'll be blunt. The company is very interested in your 'Inception' and wants to know your plans."

I knew it was because of this.

"But I've already said I'm going to film it myself; there's no way I'm selling it to Nolan."

"No, no, no, you misunderstood. Of course you'll be filming it yourself. Warner Bros. wants to collaborate with you."

Zhang Chen pretended to ponder and remained silent.

Seeing this, David immediately said, "Zhang, we've always had a very pleasant working relationship. 'Pacific Rim' and '2012' have created miracles one after another, making you the most successful director in Asia. Warner Bros. has also benefited. We want to continue this collaboration..."

"Oh, what do you say?"

"The company wants to sign an agreement with you. We'll have priority investment rights in your next three film projects. Of course, Warner Bros. will also assume its share of obligations. These three films will enjoy Warner Bros.' top-level promotion. At the same time, Warner Bros. will help you secure the rights to King Kong and Godzilla..."

Zhang Chen remained silent. David, observing Zhang Chen's expression but unable to discern his thoughts, said helplessly, "Zhang, Warner Bros. is very sincere this time. We believe you are a rare talent and want to work closely with you. In Hollywood, many big directors have established collaborators, and Warner Bros. would be your best choice..."

"Does Inception have to be one of these three film projects?"

"Yes."

David nodded nonchalantly, showing no embarrassment at having his little scheme exposed.

Zhang Chen thought for a moment and said, "Okay, but I have one more condition."

"You say~"

David is full of confidence. He's not afraid of you making demands; he's only afraid that you won't have any.

"I'm asking Warner Bros. to help me get an Oscar for 'Gravity'!"

This time it was David's turn to frown: "What award?"

"Best Actress, Best Director, Best Special Effects—you need at least two nominations!"

David didn't answer immediately, seemingly thinking for a while, before saying, "I think it should be fine, but I can't give you an answer right now; I need to discuss it with head office."

"Of course." Zhang Chen wasn't ungrateful.

"Then I wish us a pleasant cooperation."

Hold the two hands together.

……

By mid-October, the box office of "The Message" was approaching 200 million yuan, but due to the end of the seven-day National Day holiday, the daily box office growth dropped significantly.

The box office of "Bodyguards and Assassins" has also exceeded 200 million yuan, and the final box office is estimated to be around 200 million yuan.

It's been a month since it was released, and it faces strong competition from films like "Taken 2" and "Wanted." It's unlikely to steal box office revenue from them.

These two films opened a window for the film industry, showing that ensemble dramas could be so outstanding, and other companies in the industry are now studying how to make ensemble dramas.

Especially since next year marks the 60th anniversary of the founding of the People's Republic of China, could we perhaps create a tribute film in this style?

In his spare time, Zhang Chen dialed Lei Zhenjian's number.

"Director Zhang, what brings you to call me, you busy man? Is there something I can help you with?"

Lei Zhenjian is in charge of Sina's entertainment section, and Sina Blog falls under his jurisdiction, while Zhang Chen has a deep connection with Sina Blog.

"I wouldn't say cooperation, but there is indeed something I need Mr. Lei's help with."

"what's up?"

"Mr. Lei, could you please help me contact Mr. Cao at Sina? I have a business opportunity I'd like to discuss with him."

"General Manager Cao Guowei?"

"Does Sina have another CEO Cao?"

"Haha, no, it's just a bit unexpected. Hmm... is there something I didn't do well enough?"

Lei Zhenjian had clearly misunderstood, thinking that Zhang Chen was going to make a scene.

"No, no, Mr. Lei, don't misunderstand. It has nothing to do with blogs; it's a new business."

"Oh, that's good~"

Hearing Zhang Chen say this, Lei Zhenjian was relieved: "No problem, I will definitely pass on the message for you, and I will let you know when there is any news."

After exchanging a few more pleasantries, the two hung up the phone.

Cao Guowei is the chairman and CEO of Sina Group, and the business Zhang Chen wanted to discuss with him was about Weibo.

Recently, Zhang Chen has clearly felt that it is really inconvenient to have a fight or argument.

In the Weibo era, things that could be accomplished with a single Weibo post now require a press conference or interview.

The same goes for promoting movies. Nowadays, to promote a movie, you have to bribe various online platforms and hire online trolls. Unlike in later years, when a single Weibo post can do the whole thing.

……

After hanging up the phone, Lei Zhenjian thought back on his recent interactions with Zhang Chen and felt that there were no problems. Only then did he dial Cao Guowei's number.

"Mr. Cao, this is Lei Zhenjian. Are you available now?"

Cao Guowei was in the middle of a conversation when he glanced at Shen Nanpeng across from him. Shen Nanpeng indicated that everything was fine.

"It's convenient, just tell me~"

Director Zhang Chen from Starry Sky Entertainment would like to meet with you. He says he has a business deal he'd like to discuss with you.

"Starry Sky Entertainment? Zhang Chen?"

Cao Guowei found it quite interesting. What business could a filmmaker like him possibly have to do with an internet company like himself?
But we still have to meet; they're all important people, it wouldn't hurt to get to know them. He casually flipped through the calendar on the table. "Okay, you arrange it."

"How about tomorrow?"

"can."

After hanging up the phone, Cao Guowei smiled apologetically at the other end of the line: "Sorry, Mr. Shen, where were we?"

Neil Shen is the founder and managing partner of Sequoia China, and Sina has shares in Sequoia China.

Shen Nanpeng didn't respond, but instead asked curiously, "I heard it was Zhang Chen from Xingchen Entertainment?"

"Yes, it's Zhang Chen. He asked someone to arrange a meeting with me, saying he wants to discuss a business deal."

Can I come along?

"Oh, Mr. Shen is interested?"

"I'd just like to get to know you, is that convenient?"

"of course."

……

Chang'an Club

Founded in 1996, it was invested by Ms. Chen Lihua of Hong Kong Fu Wah Group and is located on Chang'an Avenue, a stone's throw from Tiananmen Square.

Chen Lihua is the one who married Tang Sanzang.

The club is designed in the style of a "modern palace" and features valuable rosewood screens, ornaments, and other items inside.

Here you can enjoy exquisite Cantonese cuisine and local specialties from all over the world. The VIP private rooms have unique names, such as Yipin, Shuangxi, Sanyuan, and even Jiuru and Shiquan.

Today's business meeting will be held in the 'Perfect' private room.

When Zhang Chen led Chen Xiaowei to the door of the private room, guided by a pretty hostess, the three people inside had already arrived.

"Sorry to keep you all waiting~" Zhang Chen put his hands together in prayer.

"Director Zhang, please don't be so polite. We arrived early," the three people inside said.

After exchanging greetings, Lei Zhenjian began to introduce Cao Guowei to Zhang Chen, and Zhang Chen took the opportunity to introduce Chen Xiaowei to everyone.

I've heard so much about you again!
Cao Guowei then began to introduce: "This is Mr. Shen Nanpeng from Sequoia China. He learned that I was meeting with Director Zhang today and wanted to get to know him."

Shen Nanpeng seized the opportunity to say, "I came uninvited today, please forgive me, Director Zhang~"

Zhang Chen quickly waved his hand: "President Shen, please don't be so polite. I usually have no chance to meet such a prominent figure as you. I'm only here today because of President Cao's presence..."

Polite greetings and small talk~
After a few rounds of drinks, everyone was slightly tipsy, and the atmosphere in the private room was quite pleasant. It was then that Cao Guowei said, "Director Zhang said he has a business opportunity he wants to discuss with me. May I ask what it is?"

Upon hearing this, everyone stopped eating, and Zhang Chen sat up straight and asked, "Does President Cao know anything about Twitter?"

Cao Guowei and Shen Nanpeng exchanged a glance: "We know a little bit about it."

Both of them studied in the United States and were not only familiar with the topic but also Twitter users.

"What I'm going to do is similar to Twitter, called Weibo, which means microblog..."

Zhang Chen shared his thoughts on Weibo.

Before Cao Guowei could speak, Shen Nanpeng said, "This thing already exists in China, on Fanfou."

Zhang Chen shook his head and said, "They are different. Their positioning is completely different. Don't think of it as the domestic version of Twitter. Twitter focuses on current events and news, while Weibo focuses on trending topics. Fanfou is more like a niche community for a specific group of people. Although all three are social media platforms, they are completely different in essence."

In my vision, Weibo is actually a form of mass media. It focuses on trending events, such as the World Cup, the Olympics, and celebrity feuds. It emphasizes public participation; everyone is a media person, and media is no longer the privilege of media professionals. Everyone can participate and comment...

For example, if I have a new movie to release, I just need to post a Weibo message, and all Weibo users can see it. This level of coverage is something that a TV station or print media can't achieve.

For example, if I want to start a war of words with someone, I just need to post a Weibo. Weibo users love watching the drama unfold; they will automatically take sides, comment, and express their opinions..."

hiss~
Now, the people on the other side finally understood.

Isn't this just a way to revolutionize those media outlets?
If Weibo really succeeds, what role will traditional media play?

"It's somewhat similar to a portal website," Lei Zhenjian said, expressing his opinion.

"Yes, but it's faster and more direct than portal websites because the publisher is the person involved themselves; I call this self-media. This is equivalent to bypassing intermediaries, with content producers directly facing end users..."

Of course, content creators also need to be differentiated, which is why I launched the 'Big V' certification service.

Well-known self-media personalities or celebrities can undergo real-name authentication. After authentication, they will receive a "V" badge, which stands for "verified." This is equivalent to official authentication and is genuine.

Imagine celebrities sharing their filming routines on Weibo, CCTV hosts sharing their daily work routines, fitness enthusiasts sharing what they ate that day—it can do everything a blog can do, but in a smaller, more concise way, without taking up a lot of time. It's like a personal essay, where you can record your feelings and share them with others. Those who follow you can see it immediately, which is equivalent to ordinary users directly conversing with celebrities…”

Although Sina Blog also invites celebrities to join, it does not have a verified "Big V" feature.

To put it simply, the verified account system was first introduced by Weibo.

This thing is actually quite good at displaying authority.

You can't just say you're a celebrity; you need official verification from a verified account.

However, the "big V" system also means that Weibo is more inclined towards media attributes than social attributes.

Users are willing to read what influential figures say, and over time, reading Weibo will become the focus, while posting blogs will become less important.

If you don't post, there's no social interaction.

People are not concerned about how their friends are, but rather about celebrities, big shots, and trending events.

This destined Weibo to be a public media platform, rather than a social platform like Facebook.

Cao Guowei and Shen Nanpeng were thinking about something else entirely: Could such a product be made?

Yes, of course you can!
Putting everything else aside, the fact that movie and music fans can interact face-to-face with their idols is enough for this product to succeed.

They still vividly remember how popular the 05 "Super Girl" competition was.

Not to mention that this is just one application scenario.

This is a product that could revolutionize the entire media industry in the future; we have to make it!

And it can only be done by oneself.

In an instant, Cao and Shen realized that they had to hold onto this product firmly in their hands, but at the same time, a question arose in their minds.

Cao Guowei hesitated for a moment, but finally decided to ask: "Director Zhang, I'll be honest with you. Aren't you afraid that we'll abandon you and go it alone if you tell us all this?"

Shen Nanpeng, standing next to Zhang Chen, also stared at him with a bewildered look, wondering how he would respond.

Faced with the two men's intense stares, Zhang Chen simply leaned back in his chair with ease.

"Don't worry, Weibo is a product with no technical difficulties. If Sina can do it, then Sohu, Tencent, and NetEase can do it too. What really determines its life or death is promotion."

As I mentioned earlier, Weibo focuses on trending topics, but trending topics don't appear every day.

Where in the world are the most trending events? Of course, it's the entertainment industry.

Celebrities in the entertainment industry are born with an aura of glamour and are the best content producers on Weibo.

And I and the resources behind me are an unavoidable presence in the entertainment industry.

"If I can't cooperate with Sina today, I'll go to Tencent tomorrow. I bring my own trending topics, and I can actively create them. I can help Weibo quickly capture the market. If you can find another company like me, then congratulations. But if you can't, even if you have a first-mover advantage, you'll only be surpassed..."

hiss~
The two gasped in surprise; no wonder the other party dared to be so unguarded.

The two exchanged another glance, and in their hearts, they had already accepted Zhang Chen's statement.

Yes, Weibo is a product that is inherently linked to entertainment resources. If Zhang Chen is outdone, he can easily find other major companies to cooperate with, and being surpassed is just a matter of time.

Putting everything else aside, if Zhang Chen were to require that none of the actors he works with open a Sina Weibo account, Sina Weibo would be doomed.

Without celebrities, who cares about you?
"So, Director Zhang, how would you like to collaborate?"

"We'll each invest in a company to independently operate Weibo. You'll be responsible for technology and promotion, and I'll be responsible for attracting celebrities and creating trending topics..."

Shen Nanpeng interjected, "Promoting these kinds of internet products inevitably requires a lot of funding, and Sequoia China is willing to contribute."

"Welcome Sequoia China to Weibo..."

Three hands clasped together.

As for Lei Zhenjian, he was crying his eyes out in the toilet.

Weibo not only revolutionized traditional media, but also Sina Blog. He could have foreseen that after the emergence of Weibo, Sina Blog would inevitably become a dead end.

Although Chen Xiaowei couldn't get a word in edgewise, she was incredibly excited.

Zhang Chen has already told her that from now on, Chen Xiaowei will be Zhang Chen's spokesperson on Weibo.

Over there, the three who had reached an agreement raised their glasses in celebration.

Now that the collaboration had been decided, Zhang Chen stopped holding back and started explaining how to use Weibo in the future...

"Take promoting movies for example, it's much more convenient now than it is now."

What to do now is to contact major portal websites to buy advertising and special features;
They hired a large number of online trolls to flood news sites like Tianya, Mop, and Tieba with news;
We also need to contact media outlets to appear on programs and do interviews;
Promoting a movie requires an enormous amount of money.

With Weibo, things became much simpler. Zhang Chen simply posted a Weibo post, and a bunch of celebrities reposted and liked it.

If you need to orchestrate a scandal or a public feud, you can do it on Weibo...

"Just buy a trending topic when it's close to the release date, and you'll have a hot topic, right?"

Cao Guowei has broadened his horizons; creating a hot topic is that simple?
Zhang Chen also took the opportunity to explain the functions of @, private message, comment, and repost, which are the basic functions of Weibo and the key to Weibo's continued popularity.

"Director Zhang, why don't you become the product manager for Weibo?"

Cao Guowei genuinely admired him. For someone who works in film to design an internet product to this level, compared to him, all the professionals were utterly incompetent.

"Mr. Cao is too modest. I just like to dabble in things and have had some inspirations. When it comes to actually doing the work, we still need the professionals under Mr. Cao's command..."

Shen Nanpeng suddenly asked, "Director Zhang, I wonder if your film company needs investment?"

His original intention in coming here today was to get to know Zhang Chen and, incidentally, to invest in the other party's company.

Zhang Chen laughed and said, "Oh, Sequoia Capital is interested in this small pool of several billion in the film industry?"

Despite the daily hustle and bustle of the entertainment industry, its economic output is actually quite weak, amounting to only a few billion yuan annually, which is hardly worth the attention of capital.

In the original timeline, capital didn't invade the entertainment industry until 2015, because by then, the total value of films produced that year had reached 200 billion, barely enough to catch the eye of capital.

Shen Nanpeng laughed and said, "It's not Sequoia Capital, it's me personally. I'm very optimistic about Director Zhang's future and want to invest in advance."

So that's how it is~
Zhang Chen shook his head and refused, saying, "Haha, I'm sorry to disappoint President Shen, but Star Entertainment isn't short of money for the time being. I'll let you know as soon as we do need it."

Shen Nanpeng wasn't upset about being rejected; he was just trying his luck anyway.
He wasn't really optimistic about the film market.

The reason for wanting to invest in Zhang Chen's company was merely a side hustle, a means to build a closer relationship.

(End of this chapter)