Chapter 401 Shameful
Luminous script incident.

This is a tsunami of public opinion.

There was an overwhelming amount of criticism against Lin Luo and Xu Yifei, but their CP fans were going crazy: [Ahhhh my CP has slept together! Is this considered official? ]

29.7 likes

However, many people in the reply area quit following and stepped back——

Just think about it and you will know that Lin Luo and Xu Yifei lost quite a lot of fans in this wave.

The endorsement brand Tiffany held a meeting to discuss whether to withdraw Lin Luo and Xu Yifei's endorsement. This matter gave them a headache.

If they withdraw the endorsement, they can claim compensation from Lin Luo and Xu Yifei.

Because it is clearly stated in the contract that if the artist is involved in a scandal, the brand can be held accountable.

As brand ambassadors, Lin Luo and Xu Yifei have an obligation to maintain their image. Any scandal that breaks out during the endorsement period is likely to affect the brand image...

"There is no need for our brand to work with an artist who has been proven to have cheated."

A leader said this at a brand meeting, and Tiffany officially decided to remove all endorsements of Lin Luo and Xu Yifei, this "couple", starting tomorrow.

We must draw a clear line between ourselves and this couple in front of the netizens!
……

It is no coincidence.

Blueberry Station is also holding an emergency meeting.

The station had originally planned to broadcast "Love O2O" tonight.

This is Blueberry TV's little trick. They want to take advantage of the popularity of "You Are My Glory".

Although Blueberry TV had also thought about competing with Mango TV, they were well aware that Lin Luo was very strong.

If Lin Luo's drama were to compete with another drama by Lin Luo, the result would most likely be a lose-lose situation.

Therefore, Blueberry TV finally decided to wait until Mango TV finished broadcasting "You Are My Glory" before broadcasting "Love O2O".

Win-win!

But Blueberry Channel never expected that "You Are My Glory" had just finished airing and their drama hadn't even aired yet, but Lin Luo and Xu Yifei were about to fall!

What’s even more frightening is that Lin Luo and Xiao Longyue may officially announce their breakup at any time.

In the past few days, many reporters interviewed Xiao Longyue and could see that she was forcing a smile.

"Let's not talk about whether it will collapse or not. Since the matter has not been completely finalized, our drama must be broadcast!"

The director of the film purchasing department slammed the table and argued: "Because this drama cost us nearly 100 million yuan, if it is left to rot in our hands, we will lose a lot. Do we want Lin Luo to compensate for the losses? What if he doesn't want to cooperate with us in the future?"

The old rival in the station sneered: "Do you think Lin Luo still has a future?"

The director snorted coldly: "Why not in the future? Even if Lin Luo's acting career is over, he can still write scripts and novels. His works can still be adapted into TV series and become a big hit. Do you think the audience will not read the scripts he wrote in order to boycott Lin Luo?"

There was a pause.

The director continued, "Now that we are broadcasting Love O2O, it can not only sell Lin Luo well and show that we support him, but also because we are in a hurry, because I am afraid that if we delay this drama any further, we will not be able to broadcast it!"

"no!"

The old rival was about to yell, but the station director suddenly spoke up: "Let's broadcast it tonight as planned, but don't make too much of a fuss about promoting it. Let's keep a low profile. Safety is important. I've already communicated with Penguin Video about this. Let's all keep a low profile."

The director clenched his fist.

Lin Luo and Xu Yifei were involved in such a big scandal, and no one knows whether the audience can still laugh when "Love O2O" is aired at this time.

You may find it ironic, as this drama could have promoted real couples and real CPs.

Now when people watch this drama, they think of the fact that the heroine Xiao Longyue has been cheated on by Lin Luo in real life. Are you sure it won’t be out of place?
Even if the show didn't go as planned, there would probably be a lot of criticism online, criticizing Blueberry TV and Lin Luo.

Various boycotts are foreseeable. The director doesn't know whether the station will withstand the pressure and finish broadcasting the drama, but he is really optimistic about the drama.

In fact, the director of the film purchasing department has already seen "You Are My Glory".

That TV series, also produced by Lin Luo, was indeed very exciting, but the director of the film purchasing department thought that the drama was still a little inferior to Blueberry Channel's "Love O2O".

If Lin Luo hadn't had an accident, "Love O2O" would have been expected to be even more popular than the former!

……

Blueberry Channel had made a lot of preparations to promote "Love O2O".

In order to step on its old rival Mango TV, it even arranged in advance a press release for the upgraded version of the sister series of "You Are My Glory". Now these press releases are no longer needed. Blueberry TV wants to broadcast the drama, but it dares not promote it.

The official Weibo account didn't even dare to say a word, and just quietly released "Love O2O", and broadcast three episodes in one go on the first night, but in fact, the content of four episodes was cut in.

why?
Because Blueberry TV is really afraid that Lin Luo’s incident will become a big deal and lead to the failure of "Love O2O".

Even so, for such a large TV station, even if it wants to secretly broadcast a drama, the impact it causes is still huge!
What's more, as soon as the TV station fired the starting gun, Penguin Video also arranged for the TV series to be launched online.

No matter how low-key it is, simple publicity is still necessary, at least for the audience on the website to see, right?
All I can say is that whether it is Penguin Video or Blueberry Channel, they have never fought such a frustrating battle, but I can only say that they are really helpless.

The original plan was to rely on "Love O2O" to kill off the charts and even suppress Mango TV.

Now Penguin Video and Blueberry Channel have become depressed and are just thinking about making back their money. After all, they spent too much money on this drama.

Even so, the drama still became a hot topic on the night it was broadcast. It was so popular that it couldn't be suppressed. The comment section of the TV drama on Penguin Video was even more terrible!

Countless black fans flooded the forum with insults, boycotting the cheating man Lin Luo!

Netizens were outraged: "How dare they broadcast Love O2O at this time? Blueberry TV and Penguin Video are really crazy. Do they really think we dare not boycott it?"

resist!

resist!

Crazy boycott!

On Weibo, netizens are calling for a boycott of "Love O2O" in full swing.

Looking at the reactions of netizens, Penguin Video and Blueberry Channel were both shocked and felt that this wave was completely over. They would be secretly happy if they could get back half of their investment.

But when both parties opened their own backstage to check the ratings and the number of on-demand broadcasts...

Penguin Video: "Can anyone explain why the entire Internet is boycotting "Love O2O", which is full of criticism in the comment section, has exceeded 100 million views within two hours of its launch, and this is even without any publicity in advance?"

Separate!

Looking at the response online and then looking at the real-life data of this drama, all the senior executives of Penguin Video felt a sense of disconnection. No matter how you look at it, Love O2O is a hit.

Do not--

It’s an explosion within an explosion!

The opening data is even more explosive than that of "You Are My Glory", what else could it be but a hit?
at the same time.

Blueberry TV also noticed this. The premiere of Love O2O had over 2% viewership, easily taking first place in the national ratings in the same period, surpassing Litchi TV and Mango TV!
Oh.

correct.

The next day.

With the premiere of Love O2O, Tiffany, endorsed by Lin Luo and Xu Yifei, has begun advertising.

The official Weibo announcement has been deleted.

As a result, a top directive from the office abruptly stopped the decision to withdraw the endorsement: "The endorsement will be retained, and the official announcement that was deleted will be said to have been deleted by the company's editor by mistake!"

The Supreme Directive then emphasized:
“Don’t promote it too much. Lin Luo and Xu Yifei are still being boycotted by netizens, but we want to let Lin Luo’s fans know that our brand has chosen to support Lin Luo in the darkest moment. This attitude must be conveyed…”

The company’s middle management was puzzled.

What the hell are Lin Luo’s fans?

Does Lin Luo still have fans now?
Also, why did the company not remove Lin Luo and Xu Yifei’s endorsements even though it knew that Lin Luo was being boycotted?

It was not until the company's internal database was opened that it was discovered that after the TV series Love O2O was broadcast, the sales of the Tiffany products endorsed by Lin Luo and Xu Yifei reached several times the usual level, especially the accessories worn by Lin Luo, which sold at a crazy pace. Many employees only realized it afterward.

Lin Luo's reputation and appeal are so disconnected!
"Domestic entertainment has always been this crazy. The spit of the entire network could have drowned Lin Luo, but the product he endorsed is actually selling out?"

"Actually the reason is very simple."

A Tiffany middle manager smiled bitterly and said, "My daughter was watching Love O2O last night. She and her mother were absolutely obsessed with Lin Luo. They insisted that I bring home all the products endorsed by Lin Luo. But when she was on the phone with her friends, she actually cursed Lin Luo for being a scumbag."

"why?"

"Because admitting that you like Lin Luo now is a distorted view of the world. Scolding Lin Luo has become politically correct in the domestic entertainment industry. So my daughter secretly likes and supports Lin Luo, but outside, she calls herself Lin Luo's hater."

"..."

(End of this chapter)

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