The Red Era, the Opening University Speech

Chapter 223 This way of doing business is unheard of
"Yes, why do you need to reflect on this? These three studies are all beneficial to the country and the people. What is there to reflect on?"

The two of them walked into the laboratory while talking.

They also saw what had just happened, but they didn't think there was anything wrong with Li Mu.

The simultaneous success of three studies was already astonishing enough. If there were four, no one would believe it if you told them about it. If they were intercepted by enemy spies, you couldn't even submit them - it would be fake at first glance.

"It's still not good enough." Li Mu listened to the two people's praise, but shook his head slightly and said, "Originally, we were short of manpower, so I only let the three of them do it."

"But if you then act as a 'hands-off manager' and let them research on their own, that's when problems arise."

"The metal conductive lining used in the shielding material of the induction cooker is the latest technology in the world. It is obviously not enough to rely on just the three of them."

There are three main types of shielding materials used in induction cookers in later generations. The metal conductive lining was invented in 61, which is very close to the present.

With his complete plan, it is actually not difficult to develop it.

The difficulty lies in the fact that Du Fei and the other two are only newly promoted assistant researchers, and they are not even majoring in materials.

"Okay, don't be so sad. You have to eat one bite at a time. You can't become a fat man by eating one bite at a time." Guo Mo walked up, patted Li Mu on the shoulder and encouraged him.

Not to mention the success of all four studies at the same time, even if only one was successful, it would be worth his happiness.

Dong Huaxing also walked forward with a smile and said:
"That's right. Our country's foreign exchange income is not small now. A little more is better, but a little less is not a big deal."

"Moreover, after seeing the hot sales of handheld game consoles, the channel dealers from OM and M Emperor are very optimistic about the game market."

"We can fully believe that this video game console will be a big hit overseas!"

The strong joy in his tone made Li Mu's brows relax a lot.

However, this was not what he was worried about at all.

Rather, the question is whether or not to change the shielding layer material.

In addition to metal conductive linings, the mainstream induction cooker shielding layer materials in later generations also include conductive rubber and conductive foam linings.

Both are widely used in military and commercial fields and are much stronger than metal conductive linings.

He was worried that he wouldn't be able to do it, so he decided to use metal conductive lining temporarily.

But when the material calculation software is completely successful, it may be worth a try!
……

Li Mu came back to his senses, looked at Guo Mo and Dong Huaxing who were looking at him with concern, smiled slightly, and then said: "By the way, where is Leader Qiu? Why can't I see him?"

Normally, whenever a research is successful, Leader Qiu is always the first one to come forward, but he is always the last one to come.

It’s a bit strange that I didn’t see him today.

"Haha, you don't know. When he heard that the semiconductor black-and-white TV and semiconductor radio were successfully developed, he ran so fast. I guess he is already in the radio equipment factory now." Guo Mo laughed.

Li Mu was stunned for a moment, and asked doubtfully: "No need to be so anxious, right?"

"The New Year is coming soon, what do you think?" Guo Mo asked back.

Dong Huaxing, who was standing by, saw that Li Mu looked confused and couldn't help laughing: "I think he was so busy that he even forgot about the New Year!"

After hearing this, Li Mu realized that Leader Qiu should be planning to produce the first batch of machines before the Spring Festival.

Whether it is television or radio, their impact on the spiritual life of the masses is enormous.

Their popularity also means that as Xia society progresses, people's lives are getting better and better.

Thinking of this, he immediately said: "President Guo, if Leader Qiu has any difficulties, we will definitely cooperate with him!"

"Oh~ What a coincidence. I just need you, the king of invention, to promote this matter. It can also be regarded as a warm-up before the official sale of semiconductor black-and-white TVs and semiconductor radios." Guo Mo said immediately.

Hearing that he was going to be interviewed again, Li Mu subconsciously wanted to refuse, and said, "Forget the interview. The semiconductor black and white TV and semiconductor radio are all made by Professor Gu and Professor Mo. I just go to take a look occasionally."

"Let's give them this opportunity, otherwise it will be unfair to them."

"Whether it is fair or not is not up to you to decide. Come on, let's go ask Professor Gu and Professor Mo who should go in this matter." Guo Mo's eyes moved and he smiled.

Hearing this, Li Mu felt helpless. He knew that Professors Gu and Mo would definitely give the honor of the interview to himself.

After thinking for a while, he said, "Then let's all accept the interview together, otherwise I'd be too embarrassed to go."

"Okay, okay. I'll listen to you." Guo Mo and Dong Huaxing looked at each other and smiled.

……

Afterwards, the interview was finalized, and Guo Mo hurried back to the Chinese Academy of Sciences to arrange for reporters to come for the interview.

Dong Huaxing also invited Li Mu to go to the Foreign Trade Committee to attend the upcoming TV game console overseas sales strategy meeting.

When the two of them came over, Li Mu saw He Zhenhua, whom he hadn't seen for a long time, at the door.

The other party found him, smiled and said a few words to the butler beside him, and then came forward and said:
"Long time no see, Counselor Li."

"I heard that you are married. It's a pity that I couldn't attend your wedding."

"But I still want to make up for this gift. It's just a small token of my appreciation. I hope you can accept it."

As he spoke, he took a beautifully wrapped gift from the butler who was jogging up to him and opened it.

Inside is a set of tea sets. At first glance, it looks plain, but a closer look reveals its delicate texture and excellent material. It is most likely the masterpiece of an old craftsman and it cannot be cheap.

He Zhenhua would give gifts, but he did so in the name of wedding gifts, and he didn’t give them privately, and he opened them in front of everyone.

"I appreciate your kindness, but I can't accept your gift. It's not appropriate." Li Mu waved his hand and pushed back the tea set that he handed over.

He Zhenhua heard this and did not insist. He took back the gift and said with a smile, "I am sorry for being rude. How about this, after the meeting is over, I will treat you to a meal, right?"

"Of course." Li Mu nodded slightly and did not refuse.

Dong Huaxing, who was standing by, watched the conversation between the two with a smile. After they finished talking, he said, "Okay, don't stand here and talk. Let's go in and talk first."

As he said that, he pushed both of them in.

……

Come to the conference room.

The room was already full of people, and when they saw the three people come in, they all stood up and greeted them.

Dong Huaxing arranged for Li Mu to sit down first, then walked up to the stage and said, "Okay, I won't waste any more words. This meeting is mainly to discuss the sales strategy as a routine matter."

“Everyone can speak freely about their ideas.”

After he finished speaking, no one raised their hands to speak. Instead, they all turned their eyes to Li Mu, who was sitting in the front row, holding a pen and looking dazed.

Noticing the silence around him, Li Mu raised his head.

"Advisor Li, why don't you speak first?" Seeing that no one was talking, Dong Huaxing simply asked.

Everyone agreed. All kinds of products produced by Xiaguo can sell well overseas. This is certainly due to the strong product quality and innovation, but it is also inseparable from the success of the sales strategy.

Even He Zhenhua, who was well versed in business, sat up straight and listened attentively.

Li Mu closed his pen, thought for a moment, and said:

"In fact, during the sales process of handheld game consoles, the concept of 'video games' has gradually been accepted and loved by OM countries."

"That is to say, we have opened up a part of the game market and achieved certain results."

"But this does not mean that we do not need to promote it anymore. On the contrary, we need to promote the features of video game consoles such as 'parent-child', 'interactive' and 'educational' more vigorously, so that it can become a fashion and trend."

……

He first briefly analyzed the current situation of the overseas game market, and then made a promotional plan based on it.

Unlike handheld game consoles, video game consoles can be played right away, and the most basic requirement is a TV.

Although black-and-white televisions became popular abroad very early, they are still not cheap and most families only have one.

If you want to play video games, you will inevitably not be able to watch TV.

It is obviously quite difficult for a game to compete with so many TV channels.

Therefore, it is necessary to increase the satisfaction players get from playing games, and Li Mu’s method is “competition”.

"Competition, what to compete in? 'Puzzle Cube' is a single-player game, and 'Tank Battle' and 'Table Tennis' only support two-player battles. Can two people compete in a competition?" Dong Huaxing asked doubtfully after listening.

Other experts and professors also looked puzzled.

He Zhenhua seemed to be thinking about something. A flash of inspiration came to his mind, but he couldn't grasp it.

Li Mu smiled and said:

"Of course it's not a game competition, but a points competition."

"Whether it's Puzzle Cube, Tank Battle or Table Tennis, there are levels. We can issue points based on the number of levels players clear, but points can only be obtained once for each game."

"When the points reach a certain level, you can be listed on the ranking list. The first 1 people can receive 1 lifetime game medals from us, as well as the right to try out the latest games, and some small benefits from time to time."

"This benefit will no longer be available, but this ranking list can be retained forever."

After he finished speaking, everyone in the conference room was silent for a moment. Everyone looked at each other, not knowing how to start.

Dong Huaxing also didn't quite understand and asked in confusion:

“Is this ranking something like the school’s academic ranking?”

"If we want to achieve this, it will take a lot of effort to cover the entire world. And if we count the points, how can we imitate others and cheat?"

“Timeliness is also a big problem!”

Ranking lists are not uncommon, even game ranking lists are understandable to them.

But whether it is necessary is indeed a question.

After listening, Li Mu explained:

“It doesn’t matter how much effort we put in. What’s important is to form a player community, which will guarantee the sales of our future games.”

"To solve the problem of fraud, you only need to bind an account to one person and verify it carefully. If there are no subsequent benefits, no one will be so idle as to use this to earn points."

"As for timeliness, this can be solved through newspapers, and it can be published in foreign newspapers and magazines."

Without the Internet, it would be very difficult to calculate points and create rankings, but it is not impossible.

Although there will definitely be a difference in the effect, this is already the best option.

The experts and professors below looked at each other, still not quite understanding what was said.

It is puzzling that giving out some "points" and benefits and creating a ranking list can lead to big sales of video game consoles and game cartridges.

He Zhenhua below was stunned for a long time, and suddenly he showed an expression of sudden enlightenment and said:

"I understand, Consultant Li. You mean to arouse competition among players, just like the competition caused by student rankings. Add a competition mechanism to our game to gain more attention from players."

"The existence of this ranking list will allow them to spontaneously compete for victory or defeat and see who is better."

"Moreover, the existence of this score can also encourage future players to spontaneously purchase the games we develop in the future in order to be on the list, without us even having to promote them!"

"That's right, Mr. He is indeed a businessman!" Li Mu looked at He Zhenhua with appreciation.

The core of this method is to cultivate players and let them spontaneously become fans of the games produced by Xia Guo.

As long as they keep the quality of their games up to standard, they will be able to firmly occupy the world game market, and no one else will be able to snatch it away.

The principle is similar to that of Qiuqiu in later generations. Relying on a huge user base, it is easy to make money as long as the quality of the game is acceptable.

After thinking for a while, Dong Huaxing and others gradually came to their senses and understood the purpose of points, medals and rankings.

Everyone couldn't help but exclaimed:
"This way of doing business is unheard of!"

"That's right, how many people can think of such a promotion!"

"I think video game consoles will soon become big sellers!"

……

Afterwards, with the strategy set by Li Mu, the subsequent discussion became easy.

A group of experts, professors and patriotic businessmen added to what he said.

Some people suggested increasing the number of medals, some suggested increasing the difficulty of the game, and some suggested inviting celebrities to try the game on foreign TV stations...

After a long discussion, quite a few good ideas emerged.

For example, publishing a ranking list, or holding a time-limited points competition, etc., were all good suggestions and were adopted by Li Mu one by one.

As for the issue of pricing, that’s easier to say.

The price of the TV game console is set at 80 million dollars/25 pounds, while the price of the game cartridges of "Block", "Tank War" and "Table Tennis" is set at 5 million dollars/2.5 pounds.

It seems that the price of TV game consoles is a bit inflated, but if you buy one, you can use it for at least two or three years, which is completely acceptable.

As for the low price of game cartridges, it is for better sales.

Moreover, the points mechanism will make players extremely cherish their own save files and will not easily lend them to others for play.

——You just need to add a program that will clear the archive records when you restart. It’s very simple.

After the meeting, he handed the finalized plan to Dong Huaxing, who immediately took the plan and asked someone to implement it.

(End of this chapter)