Peninsula Entertainment started from Reply 1988

Chapter 221 Get the title!

"Who?"

"it's me."

Hearing the question coming from inside the house, Jin Qixuan answered.

"what?"

The door was open, but Lee Ji-eun had no intention of letting Kim Ki-hyeon in. She just poked her head out of the crack in the door and talked to him.

Jin Qixuan showed a flattering look, gestured with his hands as if he was eating noodles, and pointed outside:

"Are you hungry? Don't you really want to eat clam cream pasta? Let's go?"

Hearing this, a trace of struggle flashed in Li Zhien's eyes.

She really wanted to eat, but she was angry with Jin Qixuan.

After hesitating for a while, Li Zhien asked:
“Isn’t there a restaurant in the hotel?”

“It should be, but compared to the taste of the restaurants recommended by locals, it may not be as good.”

Li Zhien thought for a moment:

"Then wait for me for a while."

"how?"

"I'll touch up my makeup."

"Not many people here know us. Besides, why are you dressing up so beautifully? Are you no longer attached to the human world? Are you going back to heaven to be a fairy?"

Being flattered by Jin Qixuan's rainbow fart, Li Zhien curled up the corners of her mouth and snorted: "Hmph, wait! I'll change my clothes."

"it is good."

While Lee Ji-eun was changing clothes, Kim Ki-hyeon went to other rooms to call out the people who came with him, and went out to eat together.

After calling them, Jin Qixuan turned around and went back to Li Zhien's door and waited.

After a while, Li Zhien came out of the house.

Looking at her outfit, Jin Qixuan's eyes went dark and he couldn't help but sigh.

A dazzling grandma-style colorful knitted hat, a dark camel-colored lambskin coat on the upper body, a plaid shirt underneath, loose light-colored jeans on the lower body, and a pair of white sneakers on the feet.

This outfit is a typical 50:50 ratio, with the top and bottom being equally wide, making the wearer look fat and short, and the combination of brown and blue colors seems too bland.

The plaid shirt underneath brings the overall outfit to a nondescript style...

Of course, it is not without advantages (hard praise).

The dark camel-colored and loose coat is both warm and makes Lee Ji-eun's skin look very fair; the light-colored jeans give her a youthful vitality; the grandma-style knitted hat is... retro and cute.

The plaid shirt she wore underneath represented that she was in a good mood.

Li Zhien only wears plaid shirts when she is in a good mood. (PS: This is based on online information.)
Overall, Jin Qixuan could only give her 40 points, and these 40 points were earned by her face.

Seeing that Jin Qixuan's expression was a little strange, Li Zhien looked down at her clothes and asked, "Doesn't it look good?"

“It looks good, but the colors are too flashy and the whole thing looks a bit messy. I personally recommend not to wear more than three colors to avoid mistakes.”

Li Zhien nodded as if she understood, and asked:

"Then how should I change my body?"

"Change to light colors, which are most suitable for you. Change the dark camel to light camel, change the shoes to high heels and make sure they are the same color as the clothes you wear underneath, and change the hat to a scarf. It is high-end, whitening and elegant, and the overall feeling is calm and tranquil."

Li Zhien pouted: "But I only brought two sets of clothes."

"This is Milan! I'll take you to buy clothes after dinner. Let me make it clear that all the expenses will be paid by Mr. Jin!"

Hearing this, Lee Ji-eun raised her chin and stared at Kim Ki-hyeon for a long time, then smiled sweetly and took her arm.

"Let's go~"

"it is good."

Speaking of which, whether it is lending money or promoting the movie for free, Lee Ji-eun has always been helping Kim Ki-hyeon selflessly.

Although Jin Qixuan wanted to give her something in return, she was a bit boring, had no hobbies, and stayed at home. The most important thing was that she didn't lack anything, and could buy it herself if she needed anything...

She said before that she wanted to learn acting, and Jin Qixuan was teaching her seriously.

But that was just her reason to meet Jin Qixuan. Now that they were together, she didn't learn it anymore.

Therefore, Jin Qixuan's heart was finally comforted after he was able to show his presence in the field he was good at and provide some help to Li Zhien.

Basically, Kim Ki-hyun's existence fills in the last piece of the puzzle for Lee Ji-eun's perfect life.

Top popularity, more money than can be spent in several lifetimes, a harmonious and loving family, close friends and a handsome boyfriend.

Of course, behind the perfect life there are some things that make her speechless.

For example, Han Te, who knows the schedule of the Red Hair Group by heart but can't remember Li Zhien's schedule; and Zheng Damao's younger brother Lee Jong-hoon, who is always trying to challenge her bottom line and is a crazy fan of Zheng Damao.

……

Soon, the group traveled in a mighty procession and arrived at the Italian restaurant that received the highest online ratings.

IU's mood improved and her appetite grew. She ate pasta, steak, pizza, fried chicken, French fries, seafood, tiramisu, and ice cream.

Jin Qixuan watched her pointing at the clerk and saying "this" and "this". He couldn't help but ask:
"Aren't you going to return? Are you not going to manage your figure? Is it okay to order so much?"

"There are so many people here, I'll just try a little bit of each."

Jin Qixuan looked at her with shining eyes and questioned her words.

After ordering, everyone sat at the table chatting while waiting for the food to be served.

About twenty minutes later, pizza and ham were served as appetizers.

One piece per person, and it’s finished in no time.

Sheng Bingxu licked his fingers with an unsatisfied look and asked:
"Just one pizza?"

Jin Qixuan explained to Sheng Bingxu:

"No, we ordered a lot of food. Authentic Italian food is served according to order. Didn't we have a buffet in the hotel last year?"

"Oh oh..."

After a while, the first main course of pasta and risotto was served.

When Lee Ji-eun saw the clam cream pasta that she had been longing for all the way, she stared at it eagerly, drooling.

Finally, when the waiter put the pasta on her table, she couldn't wait to quickly suck it up with her fork.

After taking a bite, Jin Qixuan did not see her eyes light up or make a "hmm" sound of appreciation for the delicious food.

Seeing this, Jin Qixuan asked: "Why, is it not delicious?"

"So bland..."

Hearing the sound, Jin Qixuan took the salt bottle and handed it to her.

After sprinkling some salt, Lee Ji-eun tasted it again and this time she nodded with satisfaction.

After taking two bites, Lee Ji-eun glanced at the tomato pasta on Kim Ki-xuan's plate.

Then, she rolled a circle of pasta with a fork and fed it to Jin Qixuan's mouth, motioning for him to try it.

"How's it going? Is it delicious?"

"Ah."

"Then give me a taste of yours."

After taking two bites of the tomato pasta that Jin Qixuan brought over, Li Zhien's eyes lit up: "Tomatoes are delicious!"

Seeing this, Jin Qixuan swapped the positions of their plates. When Li Zhien ate her favorite food, she chewed much faster than usual, and basically swallowed it in no more than fifteen times, repeating the past and taking it in like a storm.

Jin Qixuan ate quite slowly, mainly chatting with Sheng Bingxu about their visit to the Gucci exhibition hall tomorrow.

After a while, Lee Ji-eun finished her plate, glanced at the half-left pasta on Kim Ki-hyeon's plate, and took most of it.

Seeing this, Jin Qixuan stopped talking with Sheng Bingxu and reached out to touch her belly.

"Your stomach is bloated, stop eating. There's still ice cream and dessert you ordered later."

After hesitating for a moment, Li Zhien returned the pasta...

After finishing all the food, Lee Ji-eun collapsed on the sofa.

Looking at her appearance, it was obvious that she was overwhelmed.

"Want sleep."

Jin Qixuan turned to look at Li Zhien who was leaning on his shoulder and rubbing her belly, and asked:
"No more clothes?"

"tomorrow."

Seeing that she was too lazy to say another word, Jin Qixuan didn't say anything more. He helped her up like a father-in-law helping his wife, and took a car back to the hotel.

The next day.

After training in the hotel gym in the morning and having breakfast, Jin Qixuan and Sheng Bingxu went to the Gucci exhibition hall together to meet with Michele, the design director.

Because there was nothing to do in the morning, Jin Qixuan arrived early as usual.

When he visited the Gucci exhibition hall again, Jin Qixuan looked up and observed the spotlights and track lights. They were indeed the same as the lighting system at home, all from Selfridges.

"You don't look at the clothes, but look up at the light...?"

Jin Qixuan raised his hand and pointed at the lamp and said, "Brother, the lamps in this exhibition hall have the same lighting system as the lamps in my house."

"and then?"

“Nothing happened.”

"Oh, go over there and pose a few times, and I'll take some pictures of you."

"it is good."

After taking a few photos, Sheng Bingxu sat there to edit the photos while Jin Qixuan just wandered around.

Italian men are known for being punctual and they never arrive even a minute early. At exactly 11 o'clock, Design Director Michel arrived.

"Hi, Jin!"

As Michelle stepped forward to shake hands with Jin Qixuan, he gently touched Jin Qixuan's cheek with his bearded left face.

Jin Qixuan did not shy away from Western European etiquette. He also kissed his cheek lightly, and showed a very happy look:
“Hi, Michelle Design Director, great to see you again!”

"I haven't seen you for half a year. Your overall temperament is great."

"Thank you, and congratulations on winning the CFDA International Design Master Award."

"Haha, come on, let's watch and talk at the same time."

Michelle then led Jin Qixuan into the exhibition hall where he had already walked three times. The two of them walked and talked, and stopped in front of the double G dad shoes. Michelle asked casually:
“What do you think of Gucci now?”

In fact, it doesn’t matter to Jin Qixuan what Gucci is like. What matters is the meaning behind Michelle’s words and what he wants to hear.

What Jin Qixuan understood from his words was that he wanted to hear from others about the new era of changes he had brought to Gucci, and how it compared to the Gucci in the Tom Ford era.

Therefore, Jin Qixuan pondered for a moment and said slowly:
“You have defined the fuzzy and hazy character, and the concept of extreme complexity has also injected youthful vitality into the brand. Now can be said to be a new era of Gucci Renaissance. I like the current Gucci very much, and I am looking forward to your new works in the future.”

"Oh~ Thank you very much for your interest. So, are you interested in endorsing Gucci?"

The surprise came so suddenly that Jin Qixuan was stunned and couldn't speak for a long time.

When brands look for spokespersons, there are generally the following situations.

The first is to leverage the fame of the spokesperson to enhance the brand’s visibility and credibility and increase brand endorsement. This usually happens with new brands or unknown small brands.

The second type is that the brand itself is already very famous, and the purpose of finding a spokesperson is to use the spokesperson's image for advertising and to use the spokesperson's influence to influence fans' consumption choices, such as some well-known sports brands, beverage brands, daily necessities brands, etc.

The selection criteria for the third type of luxury brands are the most demanding.

They will have comprehensive considerations and requirements for brand spokespersons.

They do not need to rely on the fame of their spokespersons to endorse themselves, and they do not even fully value the spokesperson's ability to sell products, because the consumer group of this kind of brand is relatively fixed and ordinary people cannot afford it.

Although spokespersons can influence the choices of some consumers, this is not their primary consideration.

The first thing to consider must be the fit between the spokesperson’s image and the brand, while also meeting the demands of Gucci’s loyal customers for the spokesperson’s image.

Luxury brands often rely on their loyal customers. It would be a disaster if the spokesperson they cooperate with makes loyal customers feel that he or she does not match the brand label.

For example, when Coco was the spokesperson for Chanel, Chanel’s super VIP Ms. Bao said she was too low in an interview. As a result, Coco was terminated from the contract within five months of her endorsement of Chanel.

So in general, finding a spokesperson for a luxury brand is a bit like finding a partner.

Not only do they have to be attracted to each other, they have to have equal status, and they have to be able to "earn money to support the family."

Michelle invited Jin Qixuan to be the spokesperson not because Jin Qixuan said it was nice, but because Gucci headquarters had held many meetings to discuss the matter.

Obviously, Jin Qixuan's image impressed Gucci.

In other words, Jin Qixuan's image is in line with Gucci's brand positioning, and also meets the demands of Gucci's loyal customers for the spokesperson's image.

Although Jin Qixuan's status is not very prominent yet, he has already made his mark.

Nowadays, the model of advance consumption has become popular among young people on the peninsula.

Buy luxury goods, live in luxury apartments, travel, eat, drink and have fun, etc...

What if you can’t pay it back in the future?
Answer: Suicide.

The rich have all immigrated, while the poor have stayed in the peninsula and worked hard.

If you can't afford to rely on your parents for support, or have no parents to rely on, you can only commit suicide.

But the legacy issues of the Peninsula have nothing to do with Gucci. They only care about the purchasing power of young people in the Peninsula.

The answer is quite fierce.

According to the analysis of annual reports, the annual amount of luxury consumption in the Peninsula is almost catching up with that in China.

Given time, it may not be impossible to surpass China.

During the one and a half years that Gucci was investigating Jin Qixuan, through analyzing his potential from all angles and market research intelligence, it is clear that in the future, Jin Qixuan will be the top star among those born in the 90s.

His ability to guide young people to buy products is still very good.

The dozen or so costumes that he wears in "Goblin" are basically sold out.

So, in general, Gucci chose Jin Qixuan as its spokesperson because it cares more about the choice of young people in the future rather than the present.

After a pause, under Michelle's smiling gaze, Jin Qixuan said calmly:

"I was wondering why the magpie was flying on the tree today. I see. I am very willing to be the spokesperson for Gucci."

"Then I wish us a happy cooperation in the future."

After saying that, the two shook hands vigorously.

The title that Gucci gave to Jin Qixuan is the full-line spokesperson for the Korean region, and it also includes Asia Pacific and global spokespersons.

The signing fee is 100 million US dollars per year, also for one year.

Since he is already preparing to sign a contract with Gucci, there is no need to talk about going on vacation with Lee Ji-eun a few days before the show.

Gucci had already prepared exclusive haute couture clothing for Jin Qixuan to shoot the cover of the Italian version of "Vogue".

The official announcement of Jin Qixuan getting the title coincided with the release of Vogue magazine.

(End of this chapter)