Peninsula Entertainment started from Reply 1988

Chapter 294 Pillow Wind Blows

April 7th.

The Baeksang Organizing Committee has launched the official website for the 45th Awards Ceremony.

They announced the shortlist for both television and film on their official website.

At the same time, the voting for the Popularity Award was also opened.

Unsurprisingly.

Jin Qixuan is far ahead in the number of votes and remains at the top of the list.

With Jin Qixuan taking a crushing lead in the popularity award votes.

The Baeksang Organizing Committee invited him.

We would like to invite him to be the host of this year's award ceremony.

Jin Qixuan was a little hesitant when he received the news.

In fact, he had not originally planned to attend this year's Baeksang Arts Awards.

I wanted Park Bo Gum to accept the award for me.

On the one hand, the schedule is quite tight and it is difficult to get away.

On the other hand, the Baeksang Arts Festival is held too close to the Cannes Film Festival.

Whether to attend Baeksang Arts Festival or Cannes, everyone knows how to choose.

What to do when you are undecided?
Ask your agent!

After answering the phone, Sheng Bingxu replied directly:
“To Cannes.”

It’s not that Sheng Bingxu is arrogant and looks down on Baeksang.

It is mainly based on actual considerations.

Jin Qixuan has no new films released this year.

Even when attending the Baeksang Awards, he mainly made an appearance, presented awards to the best newcomers in the film industry, and received the Popularity Award and Fashion Award.

Relatively speaking, the sense of participation is not strong.

So, there's no point in going.

It’s always better to show up internationally than domestically.

"I thought so too, but the host issue..."

"Let Baojian go. Compared to you, his appearance rate in the past two years has been pitifully low."

"Row."

Just as he was about to hang up the phone, Sheng Bingxu suddenly thought of something and said quickly:

"By the way, ask for leave from the crew tomorrow morning."

"Ok?"

"Lion beer, Samsonite bags and Kia Motors have all said they want to renew their contracts."

Regarding the intention to renew the contract with Samsonite Bags and Kia Motors.

Jin Qixuan was not surprised, as the cooperation between him and these two brands has always been stable.

But he was surprised that Cass Beer wanted to renew its contract with him.

You know, this beer is very stale.

There is no fixed spokesperson, we just sign whoever is popular.

Changing spokespersons is faster than changing clothes.

No artist has ever held the title for two consecutive years.

In 15 it was Kim Soo Hyun, and in 16 it was Song Joong Ki.

In 17, it was replaced by Jin Qixuan.

According to this rule, another hot star should have been standing in this position in 18.

But unfortunately, there are too few people who can fight now.

In other words, there are still too few new generation actors who have international influence.

After all, the brand of beer is always going to be exported.

How much can the 50 million people on the peninsula drink alone?
Jin Qixuan is the spokesperson for three top luxury brands, and also a brand ambassador.

His influence has long gone beyond the local scope.

The endorsement of these high-end brands not only proves his commercial value, but also highlights his international influence.

Even during the gap between his works, his fan base remains solid and his international popularity has not diminished.

And what Jin Qixuan has now is exactly what Cass Beer needs.

Therefore, renewing the contract with Jin Qixuan will undoubtedly save the brand the cost of signing spokespersons in overseas regions.

After figuring it out, Jin Qixuan asked:

"Then the endorsement fee should be increased this time, right?"

"Not only that, but they are planning to launch a customized model just for you."

"Exclusively customized?"

"Yes, it's a customized one. They will design a unique beer package based on your image and style, just for you. Just think about it, how many people can enjoy this kind of treatment?"

Sheng Bingxu's words made Jin Qixuan's eyes light up.

The exclusive customized model is undoubtedly a further enhancement of his personal image.

This not only means that he will be more deeply imprinted in the hearts of consumers.

At the same time, it also means that his position in the business field has been further consolidated.

"Okay, then I'll go there tomorrow."

After hanging up the phone, Jin Qixuan felt particularly relaxed.

Originally, he was worried that there would be no new works released this year, which would lead to a decline in income.

Fortunately, judging from the current situation, everything is moving in a good direction.

April 8th.

Jin Qixuan arrived as promised and came to the headquarters of Cass Beer.

Seeing Jin Qixuan, the staff immediately came over to greet him warmly.

In the conference room, senior executives of the brand and the head of the marketing department were waiting for him.

Seeing Jin Qixuan coming in, they quickly stood up and greeted him with a smile.

After the pleasantries, the brand's senior management got straight to the point.

"Jin Qixuanxi, it's a pleasure to work with you again. First of all, we would like to express our sincere gratitude for your performance last year."

As he spoke, the head of the marketing department opened the data table on the PPT and said:
"According to the data, since you became the spokesperson, our sales have increased by 30 percent compared to last year, and our market share among young people has also increased significantly, which makes us very proud."

Then, the head of the marketing department began to introduce the specific details of the renewal in detail.

The endorsement fee increased from 6 million last year to 10 billion.

And it was extended for two years in one go!

As for the exclusive customized packaging.

It will be mainly gold in color, with Jin Qixuan's signature and his portrait printed on it.

Moreover, this beer will only be sold in limited quantities locally.

Hungry marketing is a skill.

"We feel that gold represents your name as well as dignity and honor, which is very suitable for your image."

The head of marketing explained.

"Thank you for your efforts."

After listening, Jin Qixuan clapped his hands and said with a smile:

“I am very happy to continue to serve as the spokesperson for Cass Beer, and I am very grateful to the brand for its recognition and support. I will do my best to contribute to the development of the brand.”

In a pleasant atmosphere, both parties successfully completed the renewal ceremony.

Afterwards, Jin Qixuan visited the company's production line and exhibition hall accompanied by staff.

In the exhibition hall, photos of past spokespersons are displayed in order, forming a unique landscape.

The most eye-catching thing is the huge poster in the center.

Printed on it is Jin Qixuan's handsome photo and dashing signature.

Around the poster, there are a wide variety of peripheral products with him as the theme, all of which highlight his important position in the brand.

After the visit.

Jin Qixuan took a group photo with the brand’s senior management and marketing director.

He stood among the crowd, with a tall posture, handsome face, a sunny smile on his face, and looked extremely handsome.

After taking the photo, Jin Qixuan bid farewell to the brand and hurried off to renew his contract with Samsonite Luggage.

On the way, Jin Qixuan announced the news of his contract renewal with Cass Beer on SNS, and posted a photo of himself taking a photo with senior executives of the brand.

“I am very happy to continue to cooperate with Cass Beer. Thank you for your support and love. In the future, I will work harder to bring you better works and images!”

After this dynamic was published.

This quickly attracted fans to leave comments and likes below.

[Wow, following the top luxury competition clause, Kaishi once again broke the rule of not looking for the same spokesperson. Jin Qixuan is really amazing! ]

[It should be said that the quality of Jin Qixuan's current endorsements is very high, and the cooperation is also very stable, with no short-term endorsements. This is the real popularity. 】

[Support Jin Qixuan's endorsement brand and drink two bottles at night~]

……

In just half an hour, the post received over ten thousand comments and one million likes.

The brand of Lion Beer also took the opportunity to release relevant promotional content on its official account, stating that it will soon launch beer with customized Jinqixuan packaging.

In addition, the profile picture of the official IG website was changed to a photo of Jin Qixuan holding a bottle of Cassius beer and smiling.

This action instantly caused an uproar among netizens.

The endorsement lasted for three years, and there were exclusive customized models. The brand also changed the avatar to Jin Qixuan.

This, this is too much pampering, right?

The topic of #Kaishi Beer and Jin Qixuan renew contract# directly became a hot search.

This has caused other brands that Jin Qixuan independently endorses to become uneasy.

Major brands have taken Jinqixuan as the focus to showcase their brand image.

The official account of the SK-II Facial Treatment Essence immediately changed its SNS profile picture to a photo of Jin Qixuan applying essence on his face.

Kia Motors has not even signed the contract yet, but it has already changed its profile picture to a side-view photo of Jin Qixuan driving a Kia car.

Samsung also changed its profile picture to a photo of Jin Qixuan holding the new S9 phone.

Even Zenith watches have joined in the fun, even though they have spokespeople in other regions.

However, the profile picture on the SNS official website was changed to a photo of Jin Qixuan with a slicked-back hair and wearing a watch.

……

For a time, there was a trend of Jin Qixuan’s brand endorsement avatars on the Internet.

The brands endorsed by Jin Qixuan have also seen a surge in orders due to this wave of avatar craze.

Jin Qixuan's fans rushed to his SNS to update and started a "shopping competition".

There are endless high-consumption orders ranging from several million won to hundreds of millions of won, which is jaw-dropping.

Watching other brands’ sales surge because of the avatar controversy.

The marketing planning team of Cass Beer was so angry that they stamped their feet.

They originally just wanted to take advantage of the popularity of the renewal, create expectations, and warm up the customized beer.

Unexpectedly, it triggered other brands to follow suit and stole the popularity.

Especially Zenith watches.

The top luxury brand has lost all its reputation.

There are ambassadors from other countries and regions, but why do they have to do this?
Look at Gucci, it didn’t follow the trend.

"Minister, what should we do?"

"What else can we do?" The marketing director of Cass Beer sighed and said:

“We can only wait until the new promotional ads are shot and the custom beer is produced.”

"Hey……"

For a time, #Business leader Jin Qixuan#
#Jinqixuan IP effect#
Hot search topics such as #Kim Ki-hyun's appeal# directly and strongly squeezed out the top topics of the 54th Baeksang Awards.

Looking at the trending searches, Jin Qixuan couldn't help but laugh.

In fact, he didn't expect it either.

I just renewed my endorsement contract, but it caused such a big stir.

Originally, he was worried that he would lose fans due to the long gap in his work.

Now it seems that I was worrying too much.

"Qixuan, we're here."

Hearing Sheng Bingxu's reminder, Jin Qixuan quickly put away his phone, got out of the car and walked towards the Samsonite building.

Waiting to enter the meeting room.

Jin Qixuan was stunned when he saw Bae Suzy.

The two haven't met in private since they co-starred in a Samsonite commercial last year.

Normally, we would learn about each other's current situation based on media reports.

The latest news about her is that she ended her four-month relationship with Lee Dong Wook and returned to a senior-senior relationship.

Pei Xiuzhi was not surprised to see Jin Qixuan. She smiled and waved to greet him, saying:
"haven't seen you for a long time."

"Ah, long time no see. How have you been?"

Jin Qixuan subconsciously realized something was wrong after asking this question, and hurriedly said:
"You're pretty busy, right? I heard you're going to be the host of this year's Baeksang Arts Festival again. That's impressive."

Pei Xiuzhi smiled and did not directly answer Jin Qixuan's question, but said:

"What's so great about this? Didn't the organizing committee invite you?"

“I was invited, but I turned it down.”

Pei Xiuzhi asked curiously: "Why?"

"Because Cannes also invited me to attend, which makes me feel very embarrassed."

Jin Qixuan spread his hands and said.

Hearing this, Bae Suzy pursed her lips, turned her head away, and refused to speak to him again.

Jin Qixuan looked at Bae Suzy's profile and couldn't help but chuckle.

The feeling of Versailles is really interesting.

"Okay, now that everyone is here, let's get started."

At this time, the senior management of Samsonite Luggage smiled and tried to smooth things over, asking everyone to sit down.

Afterwards, the head of the marketing department began the process of the renewal ceremony.

The endorsement fee given by Samsonite Luggage has increased by 25 percent compared to last year.

It increased from 8 million to 10 billion.

Moreover, the renewal period is directly set at two years.

This is also due to Jin Qixuan's professional attitude and dedication.

He is not like other artists who just put on a show on the surface but use other brands in private.

In the episode of "My Unfair Child" where Kim Ki-hyun helped Kim Jong-kook move, he even brought a suitcase to advertise the brand.

Kim Jong Kook also emphasized the function and design of this suitcase, which aroused the audience's interest in it.

After the show was broadcast, the sales of Samsonite luggage skyrocketed, and were even sold out at one point.

Therefore, the brand is very satisfied with the cooperation with Jinqixuan.

We also hope to continue to maintain a long-term and stable cooperative relationship with him.

As for Bae Suzy, she renewed her contract for two years, just like Kim Kye-hyun.

After the contract renewal ceremony, Kim Ki-hyun and Bae Suzy took a photo together with the brand's senior management.

Afterwards, the two left with the farewell of the person in charge.

In the elevator, the two stood together, and the atmosphere was somewhat subtle.

Pei Xiuzhi was the first to break the silence and asked:
“Are you really going to Cannes?”

"Yes, I have received the invitation."

Pei Xiuzhi heard this and said with some envy:

"That's great. I haven't been to Cannes yet."

"Will have the opportunity next time."

Speaking of which, Bae Suzy also encountered a bottleneck on her path to becoming an actor.

There was no improvement in her acting in the two dramas "Uncontrollably Fond" and "While You Were Sleeping".

On the contrary, the audio performance of solo album 1 and solo album 2 is quite good.

"By the way, any news about your next play?"

"Yes, I should join the crew after returning from Cannes."

"what movie?"

Apparently, Bae Suzy, who still has ambitions in acting, has set her sights on "Golden Koi".

“A new film directed by Bong Joon-ho.”

“Yes, is there a role suitable for me?”

Hearing this, Jin Qixuan was stunned, looked at Pei Xiuzhi in surprise, and said:
"Yes, there is...but the actors have already been decided."

"who is it?"

Bae Suzy blinked and asked.

“Park So-dam.”

"Oh, are you familiar with Director Bong Joon-ho?"

Pei Xiuzhi's little plan was heard by Jin Qixuan across several provinces.

"Not familiar, really not familiar."

Jin Qixuan waved his hands quickly.

"Oh."

Hearing this, Bae Suzy nodded and said nothing more.

However, that night, Kim Ki-hyeon was video chatting with Lee Ji-eun in the hotel.

The pillow talk started.

"Xuanxuan, can you help Suzy?"

Jin Qixuan looked helpless and said:
"How can I help if the roles are already decided?"

"Just give it a try. Didn't we just sign a letter of intent? Talk to the director and give her a chance to audition. What if there's a chance of a turnaround?"

"Stop it. It's better for you to act than for her to act."

Upon hearing this, Li Zhien's eyes lit up instantly and said:
"Really? Can I audition?"

"..."

"They say pregnancy makes people stupid for three years. You're not even pregnant yet, so why are you..."

Before Jin Qixuan finished speaking, Li Zhien interrupted him with a frown on her nose:
"Ah! Jin Qixuan, it's been a long time since I last beat you up?"

Jin Qixuan raised his hands in surrender: "I'm sorry."

"Hmph, then it's settled. You help Suzy."

Seeing this, Jin Qixuan shook his head helplessly and said:
"Okay, I'll try my best."

"What do you mean by try your best? It means you must!"

Li Zhien grumbled in dissatisfaction.

"Okay, okay, I must."

Jin Qixuan smiled in a compromising manner, but thought in his heart that this matter really needed to be thought about carefully.

After all, he has never worked with director Bong Joon-ho.

There is no guarantee that I can convince the other party to give Bae Suzy an audition opportunity.

Moreover, even if she gets the audition opportunity, it is still unknown whether Pei Xiuzhi will pass.

After ending the video call, Jin Qixuan fell into deep thought.

In order to give Bae Suzy a chance to audition.