Peninsula Entertainment started from Reply 1988

Chapter 372 Trying on Wedding Dress
After the weekend.

Kim Ki-hyeon and Lee Ji-eun went straight to Busan, Suwon, Daegu and other cities for roadshows.

Because of the popularity of the two people themselves, plus the popularity brought by this movie.

Wherever we went, it was crowded with people.

Many couples asked for photos and blessings.

Lee Ji-eun and Kim Ki-hyun both accepted everyone and were very active in their business, meeting the needs of their fans and audiences.

Under such a call.

Many couples spontaneously watched the movie a second or third time, contributing to the box office.

As publicity and word of mouth spread, the box office of "When a Man Falls in Love" gradually increased.

On the fourth day, 33 people watched the movie.

On the fifth day, 26 people watched the movie.

On the sixth day, 23 people watched the movie.

On the seventh day, 24 people watched the movie.

After seven days, "When a Man Falls in Love" has attracted a total of 308 million viewers in its first week!

Not only did it break the record for the highest box office in the first week of September in all previous years!
It also broke the first-week box office record for romantic films in Peninsula film history!
At the same time, it also ranked seventh in the first-week box office in Peninsula Film History!
For a "low-budget" love movie starring only Kim Ki-hyun and Lee Ji-eun, it is definitely a miracle.

It can be said to be the top box office among romance films!
This result greatly exceeded the expectations of industry insiders.

If this trend continues, we won’t be able to stop the number of moviegoers at 600.

It is possible that the media may exaggerate the number of moviegoers to tens of millions!

However, the only thing that caused some criticism among industry insiders is.

Kim Ki-hyun and Lee Ji-eun are promoting the movie.

No matter how crowded the city is, or whether it is prosperous or not, go there!
But, it is undeniable that this year's audience really likes this.

The harder Kim Ki-hyun and Lee Ji-eun work, the more the audience buys in.

It can even be said to be "the easiest audience to lead."

Wherever the two went, they caused huge traffic jams.

It's the kind of traffic jam that will last forever.

Two weeks' time.

Kim Ki-hyeon and Lee Ji-eun worked non-stop from morning to night every day and ran a total of 52 offline roadshows.

Even though they were young, they couldn't bear it anymore.

However, the results are remarkable.

In the second week, although the box office of "When a Man Loves" declined, it still attracted nearly two million viewers!
A total of five million moviegoers in two weeks!
As the second week comes to an end, the peninsula welcomes the annual Mid-Autumn Festival.

Mid-Autumn Festival is a day for family reunion.

Between reuniting with their family and increasing box office performance, the young couple chose to continue the roadshow.

On the one hand, the Mid-Autumn Festival period is really important to the box office.

On the other hand, the two also want to give back to the audience who support them.

By the way, in addition to work, you can also travel to various cities.

After all, this is the first time their activities overlap, and they can work and date at the same time, so why not?

In this way, the young couple had a "different" Mid-Autumn Festival.

Although I didn’t spend time with my family.

But it is also a special experience to be with my loved ones and fans who like me.

What is even more heartwarming to the two is that many couples sent Kim Ki-hyun and Lee Ji-eun pancake gift boxes and their blessings.

I hope that the two of them can balance their careers and be happy, get married soon, and interact with each other more often on INS.

In response, the two of them naturally accepted the blessings with a smile.

After the three-day Mid-Autumn Festival holiday, the Peninsula Film Promotion Committee announced the Mid-Autumn Festival box office rankings the next day.

The champion was "Bad Guys" starring Ma Dong-seok, which attracted 268 million viewers during the Mid-Autumn Festival holiday.

The second is "Tazza: One-Eyed Jack" starring Lee Kwang-soo and others, which attracted 168 million viewers during the Mid-Autumn Festival.

"When a Man Falls in Love" starring Kim Ki-hyun and Lee Ji-eun only attracted 130 million viewers, ranking third in the Mid-Autumn Festival.

Li Zhien felt very sorry about this result.

They didn't even want to reunite with their families, but chose to go on a roadshow at great pains, but only managed to mobilize such a small number of people.

Compared to Lee Ji-eun's regret, Kim Ki-hyeon thought it was normal.

I guess Mr. Li was overwhelmed by the high box office results of the previous two weeks and became a little too proud.

After all, the Mid-Autumn Festival is not a popular time for romance films.

What's more, "When a Man Falls in Love" has been released for nearly half a month, so it is normal for the audience to experience aesthetic fatigue.

And those two films have just been released, and with the fans accumulated from the previous works, they are gaining momentum.

Under such circumstances, Jin Qixuan was already very satisfied with the 130 million moviegoers.

The Mid-Autumn Festival period is over.

The best box office harvest period for the movie "When a Man Falls in Love" has ended.

The roadshows in most cities have been completed, and the rest, apart from regular publicity, depends on long-term efforts.

After 18 days of release, the film has attracted a total of million viewers, which is a very good result.

The box office performance of "The Wolf Boy" which will refresh the ceiling of romance themes is just around the corner.

After the film promotion period ended, the two flew to Milan to attend the Gucci Fashion Week.

This time in Milan, in addition to watching the show, he also wanted to try out the wedding dress Michelle made for him, and measure Li Zhien for a wedding dress.

Jin Qixuan's wedding dress was already a semi-finished product last month. It needs to be tried on to see where modifications are needed.

June 9, afternoon.

The young couple arrived in Milan on their own private jet.

This time, other brands didn’t have time to grab Jinqixuan.

Gucci's nanny car and bodyguards took her to their own hotel at lightning speed...

As the current creative director of Gucci, Michele is very busy during Milan Fashion Week.

However, in response to the arrival of Jin Qixuan and his wife, he still took time out to treat them to a meal.

During the meal, Michelle kept looking back and forth at the two of them, and couldn't help but exclaimed:
"Wow, you two, uh...you guys call them a couple, right?"

"Correct."

"Really? You two are the most well-matched couple I've ever seen. Your looks and temperament are both top-notch!"

Facing Michelle's praise, the couple smiled at each other and said in unison:
"Thank you."

“By the way, does IU know anything about the Gucci brand?”

Upon hearing this, Li Zhien said truthfully:
"I usually like Gucci bags, but when it comes to outfits, my stylist rarely matches me with them."

To be honest.

Compared with her resources in film and television, Lee Ji-eun's fashion resources at this stage can be said to be extremely poor.

There are only a few covers of fashion magazines, and they are small magazines.

There is not a single high-end luxury or haute couture brand.

Even the Fashion Week was the first time I was invited to attend.

It’s not that she’s not a big enough star, but that her styling team is not strong enough. The styles designed for her have always been pure and cute.

She once tried the mature style, but when she found it was not appealing, she changed back to that style.

Therefore, many brands do not think that IU can handle the clothes of their brand, and they choose to wait and see.

It can be said that the show "Hotel Del Luna" helped Lee Ji-eun break the prejudice in the fashion circle and allowed her fashion resources to gradually take off.

After listening to Li Zhien's story, Michelle smiled and nodded, saying:

"I understand."

After saying that, Michelle turned to look at Jin Qixuan and said:
"Jin, do you remember the fashion week when we first met?"

"remember."

Jin Qixuan and Michelle met for the first time at the 16 Spring/Summer Fashion Week.

It has been three years since then.

At that time, he was still a new actor.

Michele has just been the creative director of Gucci for a year.

"In fact, I was very optimistic about you at that time and even thought about making you our Gucci brand ambassador."

"But because you are a newcomer, this decision was opposed by many leaders. They thought your influence was too low and you would not be of much help to the brand."

"Now it seems that my thinking at that time was so correct."

Michelle smiled and winked at Jin Qixuan, saying:

"Do you know that Gucci's sales in Asia are almost surpassing those in Europe?"

"And all this is because of you!" Faced with Michelle's words, Jin Qixuan felt nothing in his heart, and even wanted to laugh.

He has indeed contributed to the surge in Gucci's sales in Asia.

But to say that he brought all of this is a bit nonsense.

He hasn't expanded to that level yet.

After all, Jin Qixuan's influence in Greater China is not that great.

"Ahem, it's mutual. If there's no Gucci, there wouldn't be who I am today."

Jin Qixuan coughed twice and replied in a very official manner.

Michelle laughed when she heard this, and did not continue her business boasting. She turned to look at Li Zhien and said:

"I just said this mainly to tell you that we at Gucci value potential."

"Your fashion potential is just like your husband's."

"So, we at Gucci really hope to reach in-depth cooperation with you, IU."

"Of course, not now. After all, your fashion sense has just been demonstrated, and you still need a period of observation."

Gucci’s current global spokespersons are only Jin Qixuan and Chun Ge.

Brand ambassadors, series endorsements, close friends, there are many of them.

Of course, they are all from Greater China.

There is only Kim Ki-hyun in the Korean region.

Don’t underestimate China’s vast territory and dense population.

But in terms of per capita consumption of personal luxury goods, it is still not as good as the peninsula.

Of course, it also has something to do with the small number of people.

The current situation of young people on the peninsula is that they want to buy luxury goods even if they are hungry.

If you don’t have money to buy, you can take out a loan. If you can’t pay it back, you can commit suicide…

Very extreme.

After listening to Michelle's story, Li Zhien was stunned.

She didn't expect that she would be spotted by Gucci's creative director when she attended her first fashion week.

Although Michelle did not give her a title directly.

However, it is not difficult to see from Michelle's words that as long as she maintains the current momentum.

Then, becoming a brand ambassador or even spokesperson for Gucci is not a dream!

Thinking of this, Lee Ji-eun secretly held Kim Ki-hyeon's hand under the table.

Feeling the strength from her hands, Jin Qixuan knew that Li Zhien was very excited.

"Thank you Mr. Michel for your appreciation. I believe my Ji Eun will not let you down."

"Of course, I am also looking forward to how IU will shine in the future. However, the specific matters will have to be discussed in detail after our inspection period is over."

Michelle smiled in response.

"It's natural."

……

After the meal, the three of them were very happy.

After dinner, the two followed Michel to his studio to try on the semi-finished wedding dresses.

I have to say that Michelle's workmanship and design are exquisite.

Although it is still a semi-finished product, it already looks gorgeous.

The fabric of the clothes is from Vitale.

This top fabric brand from Italy has always been dedicated to providing fabrics for high-end customization.

It originated from the production of high-end textiles, and later devoted itself to the research and development of suit fabrics. It is particularly good at spinning 110 to 140 count high-end ready-to-wear fabrics and is famous all over the world for its classic and solemn design style.

Internationally renowned top brands such as Armani and Zegna all choose Vinda fabrics, including the British royal brand GIEVES&HAWKES. In some high-priced products of many high-end suit brands, the Vinda label symbolizes quality assurance.

The fabrics that Vitale supplies exclusively to Gucci are the best of the best.

Wearing it will make you look more noble and elegant.

"I put all the visual emphasis on the vertical line where your shoulders and neck meet and the front of your chest, so that the shape will have a very relaxed texture."

"At the same time, I designed a waistline to highlight your figure."

"Also, I designed the pleats to create this sculptural, three-dimensional cut, which will give your look more depth."

Michelle asked Jin Qixuan to spin in circles while explaining the design ideas to him.

On the side, Lee Ji-eun took out her cell phone and kept taking pictures of Kim Ki-hyeon who was trying on a wedding dress.

Suit fitting completed.

After Michelle noted the places that needed modification, she took out the Korean costume and asked him to try it out.

The design of this traditional wedding dress is a combination of Chiguli and Zhouyi, and the embroidery on it is the national flower of the peninsula, Hibiscus.

The lines are clear, the colors are bright, and there are many flowers printed on the clothes, making them look particularly gorgeous.

"There's not much to say about this dress. The main focus is on the embroidery."

Compared to her seriousness in suits, Michelle didn't put much effort into Korean clothes.

After all, Jin Qixuan mainly wears suits.

"Well, this one is not bad either."

Jin Qixuan looked at the mirror and nodded with satisfaction.

Whether it is a suit or a Korean dress, it fits him well.

After trying on the Korean clothes, Michelle wrote down all the opinions.

Then he began to measure Li Zhien.

Compared to Kim Ki-hyun who left the design style entirely to Michelle, Lee Ji-eun has some ideas of her own.

For her, showing shoulders, collarbones, waist and thighs is acceptable.

But exposing breasts is definitely not allowed, not even a little bit.

Neither does a wedding dress.

(PS: She sewed up the chest of the same fashion items she wore at the concert...)
During the measuring process, Lee Ji-eun told Michelle all her thoughts.

After hearing her thoughts, Michelle thought for a while and said:
"Then let's use a V-neck for the chest design. The V should reach the collarbone, which can perfectly show the neck line without being too exposed."

"The waist is slimmed, the back is hollowed out, and connected with pearls and crystals to create a very natural drape."

"For the hem, I'll make a hip-wrapped fishtail design, with a lot of tulle stacked to create a cloud-like fluffy feeling, which will make people look like they are floating in the air, full of a dreamy atmosphere."

As Michelle spoke, she sketched on the notebook and soon drew out the general style.

Looking at the design drawn by Michelle, Lee Ji-eun's eyes lit up and she immediately decided to have this style of wedding dress.

"Then I'll trouble you, Mr. Michel."

"You're welcome, this is what I should do."

After the agreement.

The two of them returned to the Gucci-operated hotel from Michelle's studio, carrying the clothes they would wear to tomorrow's fashion week.

"Honey, do you think we should also have custom dresses for the bridesmaids?"

On the way, Li Zhien put her arm around Jin Qixuan's arm and asked.

"Of course I am. We are a wealthy family. How can we be short of money for those two pieces of clothing?"

As he spoke, Jin Qixuan pinched her cheek and said with a smile:

"But then there's no need to bother Michel. His work is too gorgeous and I'm afraid it will steal your limelight. We also have custom-made ones in our country, so we can just ask them to make it when the time comes."

"Makes sense."

……

The next day.

Milan Fashion Week.

Jin Qixuan wore a retro gray suit with bamboo leaf patterns on it, a retro floral shirt underneath, and a wide silver shimmering tie as an accessory.

Lee Ji-eun next to him was wearing a hooded sweatshirt and a skirt, paired with a mini handbag, pink heart-shaped frame sunglasses, and fur flip-flops.

The two people's outfits present two completely different styles.

Jin Qixuan is handsome and elegant, with a tall figure, broad shoulders and a narrow waist, which perfectly supports the suit.

Lee Ji-eun is lazy and cute, with a bit of Gucci's unique weirdness.

When the two people appeared from the car one after another.

No matter they were reporters, tourists, fans who came specially to support someone, or buyers, they all took out their mobile phones to capture this rare scene.

After stopping outside to take photos and sign autographs.

The two of them walked into the inner field hand in hand.

(End of this chapter)