Peninsula Entertainment started from Reply 1988

Chapter 375 Nomination and Busan Film Festival
Early October.

Jin Qixuan, who had been staying in the crew to film, took advantage of the National Day holiday to go to Paris to sign a contract.

The signing process went quite smoothly.

Moreover, trips such as shooting commercials are unavoidable.

After signing the contract with YSL, Jin Qixuan was invited by his sponsor Salma Hayek to attend a family dinner at the manor.

It’s more like an upper-class social gathering than a family dinner.

With no other choice, Kim Ki-hyeon had to stand up Lee Ji-eun.

October 4th, 10:00 a.m.

The YSL brand played the "familiar stranger" plot.

In order to officially announce Kim Ki-hyun, she started posting on INS in advance.

"With inner confidence comes inner strength. The YSL skincare brand spokesperson will be announced soon."

The photo below the text shows Jin Qixuan’s upper body and back.

Even though it's the back + the back of the head.

But familiar fans can still recognize it at a glance.

Since the brand preheated the event in advance, it also gave fans time to spread the word.

"Who else could this figure and this aura be other than Jin Qixuan?"

"I have to say this, the proportions of Jin Qixuan's shoulders, back, and waist are like a man born on my XP."

"This back view is so awesome!"

"Amazing! Just after breaking up with SK-11, they announced their partnership with YSL!"

"Jin Qixuan's commercial value is so great that no one can help but say it's amazing!"

"Looking forward to it."

"Don't expect it, sisters upstairs. Oppa is already in my arms."

"Don't just drink upstairs, eat some food."

“IU: I just smiled and didn’t say anything.”

"..."

One p.m.

YSL officially announced it at 13:14.

——"With a straightforward demeanor, interpreting a unique personality, we welcome the YSL skincare brand global spokesperson @actor Jin Qixuan."

YSL official just released the news, and Jin Qixuan Studio immediately reposted and interacted.

——"I am very happy to become the global spokesperson for the YSL skincare brand. Let's explore the secrets of style together. I look forward to opening a new chapter with YSL skincare."

After the official announcement of the spokesperson.

YSL has released another advertising campaign directed by Inez von Lamsveld and Vinoodh Madaddin.

In the advertisement, Jin Qixuan is standing in front of a pure white background.

His eyes are deep and his posture is calm, showing his cool and unrestrained charm.

At the same time as the advertisement was released, YSL also played video advertisements in various offline stores, large screens in shopping malls, etc.

This wave of publicity allowed fans and passers-by to see Jin Qixuan's appearance.

Compared to SK-11, YSL skincare products are much cheaper.

It can meet the needs of many consumers who do not use makeup on a daily basis and only do basic skin care.

These big brands have very few activities, and it is extremely difficult to get the benefits.

The main product of the YSL skincare series is the famous Queen of Night Essence.

This is also one of the few products that YSL can show off to compete with other brands' main skin care series.

After the brand officially announced Jin Qixuan as its spokesperson, the discounts were extremely generous.

This also led many passers-by who are not fans of Jin Qixuan to take advantage of the event to stock up and take advantage of the big brands.

In order to support Jin Qixuan's fans, they placed orders crazily.

For a time, YSL skincare products were sold out.

Jin Qixuan once again proved his commercial value with his own strength.

According to the data released by YSL:
Within two hours of the official announcement of the YSL skincare series endorsed by Jin Qixuan, the sales of the product increased by five percentage points! Even the stock value increased...

This magnificent record of becoming a god for the second time also made his name appear frequently in hot search terms.

#YSL skincare brand global spokesperson Jin Qixuan#
#Jinqixuan's latest advertising blockbuster#
#Jin Qixuan's raw photo#
#Jinqixuan out of stock#
……

at the same time.

Kim Ki-hyun, who is so successful outside, is now very humble and is taking the bags and cosmetics he bought from Paris to apologize to Lee Ji-eun who was stood up.

However, she happily accepted the gifts and even took beautiful photos with the bag and skin care products.

But his expression did not look good to Jin Qixuan at all.

Seeing this, Jin Qixuan hugged Li Zhien's waist from behind, rested his chin on her shoulder, and whispered:
"For the sake of these gifts, don't be angry."

Lee Ji-eun struggled for a few times, but when she found that she couldn't get free, she let Kim Ki-hyeon hold her like this, but there was a hint of sarcasm in her words.

"How dare I get angry? You are a busy man, and your time is precious. How can you have time to talk about love with me?"

"Oh, we are an old married couple..."

"Who's with you old couple!"

"Well, in two months or so, my drama will be finished, and your new album promotion period will be over. We will have time to enjoy life. Then we can have our wedding and go on our honeymoon..."

After hearing this, Li Zhien's expression eased a little.

Seeing the effect, Jin Qixuan immediately used various sugar-coated bullets one after another, and sweet words fell like drizzle, trying to completely melt the iceberg in Li Zhien's heart.

……

That evening, eight o'clock.

Lee Ji-eun posted a status on her personal INS.

[A gift someone brought back from a business trip to Paris.]

【Image] [image】

The first photo shows her sitting on the sofa, holding the bag given by Jin Qixuan in one hand, with a happy smile on her face.

The second photo shows her applying Night Queen serum.

Although Jin Qixuan did not appear in the photo.

But netizens still smelled the scent of dog food through the gifts and texts she posted.

"Okay, okay, just pamper Jin Qixuan! Just as he became the YSL endorser, you should help him advertise!"

"IU, this is a big public display of affection, haha!"

"I am happy to eat this wave of dog food. IU goddess' happiness is overflowing from the screen!"

"Night Queen Essence? I got the same one√, so I also share skin care secrets with Jin Qixuan!"

"Sister upstairs, wake up, you are doing it for skin care, but I am doing it for love!"

"Oh, after seeing this, I want to follow suit and buy the same one."

"Forget about it, the new product endorsed by Jin Qixuan is as hard to get as IU concert tickets!"

"By the way, IU's skin is in great condition. It really looks different after using Night Queen Essence!"

"The above poster has missed the point. It's obvious that my mood gets better after I fall in love, and my skin naturally gets better too~"

"Someone's business trip = work + buying gifts. If anyone is envious, I won't tell them."

"I have to say, Jin Qixuan's endorsement effect is amazing!"

"By the way, when will the new album be released? The song 'Blueming' I heard at the concert was so good! I can't wait!"

"..."

As Lee Ji-eun's updates quickly spread on the Internet, the two's sweet interaction once again sparked heated discussions among fans and netizens.

Not only did it bring more exposure and popularity to the YSL brand, it also made Kim Ki-hyun and Lee Ji-eun, the model couple in the entertainment industry, once again the focus of everyone's attention.

October 6th.

The movie "When a Man Falls in Love" has been released for 5 weeks and there is still a week left before it is taken off the shelves.

The cumulative number of moviegoers reached more than 800 million.

As a film about love, it is not easy to achieve such a result.

Film critics have given it high praise, praising the film for its delicate emotional portrayal, realistic character creation, and profound love theme, which touched the hearts of countless audiences.

The box office success of this movie not only boosted the development of related industries.

Movie soundtracks and peripheral merchandise are all hot-selling.

It even revitalized the Peninsula branch of Warner Bros., which was in a dead end.

It was ten o'clock that morning.

The Grand Bell Awards Organizing Committee announced the shortlist for this year.

The cast of "Parasite" leads the pack with 12 nominations.

The crew of "When a Man Falls in Love" was shortlisted for 6 nominations.

The crew of "The Evil Dead" was only shortlisted for three nominations, and they were all small awards such as "Best Technical".

Jin Qixuan was nominated for Best Actor for "When a Man Falls in Love".

He was also nominated for Best Supporting Actor for his role in "Parasite".

Lee Ji-eun was nominated for Best New Actress for her role in "When a Man Falls in Love".

In addition, she is on the shortlist for Best Actress.

In addition to powerful actresses such as Jeon Do-yeon, Cho Yeo-jin, Kim Hee-ae, and Kim Hye-soo, there is another surprising name - Im Yoona.

She was nominated for the film "EXIT".

This is also the first time in her acting career that she has been nominated for the Best Actress Award at the Grand Bell Awards.

However, her nomination is mostly of an "encouragement" nature.

This is in line with the Daejong Awards’ consistent style of cultivating new talents and stimulating internal competition.

Just like last year, three post-90s generation – Kim Da-mi, Kim Tae-ri, Lee Soo and Ra Mi-ji were nominated for the Grand Bell Award for Best Actress.

It takes about two to three weeks from the announcement of nominations to the award ceremony for the Grand Bell Awards.

Just as the members of the jury were scratching their heads over the final list of winners.

On all major social platforms.

The “Internet jury” is also discussing this issue heatedly.

"Blind guess: 'Best Actor' Song Kang-ho, 'Best Actress' Jeon Do-yeon."

"It's hard to say who will win Best Actor. Song Kang-ho's role in Parasite is not as big as Kim Kye-hyun's."

"Who else can I give it to if not Song Kang-ho? Can I give it to Cho Jung-seok?"

"BIG guts! What happened to my Uncle Cao?!"

"To be honest, the nominations for Best Actor this year are as fierce as ever. There are three big names in the competition: the returning Ryu Seung-ryong, the middle-aged Cho Jung-seok, and the new generation Kim Ki-hyun."

"I feel like only Song Kang-ho and Sol Kyung-gu have something to offer, the other three are at a disadvantage in terms of the subject matter of the film."

"It's hard to say. What if it's like last year, and only Jin Qixuan, a nominee for Best Actor, attends?"

"That's true. Who knows, maybe Jin Qixuan can unexpectedly win the Da Zhong Best Actor Award for the second time."

"Compared to Best Actor, I think it's more likely that Jin Qixuan will win Best Supporting Actor. This way, he will have won all the Grand Bell Awards."

"Ah? He's only 27? Big clock slam? Outrageous..."

"Stop arguing, my Kwang Soo brother is the real acting genius, why wasn't he nominated? Kim Kye-hyun, Cho Jung-seok, all get out of the way (dog head)!"

"By the way, didn't any of you pay attention to IU's nomination for Best Female Newcomer?"

"I don't care if she wins the award or not, I just want to know when she and Jin Qixuan will get married?!"

"..."

The online jury has different opinions on the nominations for the Grand Bell Awards.

Some people feel that the quality of this year's nomination list is a bit low.

Some people also feel that the old has been replaced by the new, and the emergence of outstanding young actors represented by Kim Ki-hyun and Yoo Ah-in has injected fresh blood into the Peninsula film industry.

From the moment the nominations were announced.

Jin Qixuan's team is constantly building momentum for him.

The various copywriting and videos are of very high quality.

We strive to maximize the effect of the honor of "Second Nomination for Best Actor of Da Zhong Award".

Compared with the busy team behind Jin Qixuan, his own mentality is relatively calm.

After all, he has won the Best Actor awards at the Grand Bell Film Awards and the Blue Dragon Film Awards.

Getting it again would just be icing on the cake, but it doesn’t matter if you can’t get it.

In comparison, he values ​​Lee Ji-eun more as the "Best New Actress".

Although her singing career has reached its peak.

But his acting career development was very average.

Even though his acting skills were recognized by the audience and fans, he failed to win any awards.

Now, she was finally nominated for "Best New Actress".

If she can win the award, it will be of great benefit to the development of her acting career.

Although the influence of the Grand Bell Awards has declined in recent years, it has become more commercial and always engages in "dividing the pork".

But after all, a lean camel is bigger than a horse.

No matter how low its value is, it is still a highlight on the actor's honor list.

October 7th.

The Busan International Film Festival was held as scheduled.

Because the crew of "Light and Shadow" has been filming in Busan, after receiving the invitation from the organizing committee, Lee Chang-dong waved his hand and attended this film festival with a super cast lineup.

Of course, no one had any work to submit, they went there just to watch a movie.

This year marks the 100th anniversary of Peninsula Films.

Therefore, the scale of this film festival is exceptionally grand.

Two of the four most representative directors of Peninsula are here (Lee Chang-dong and Park Chan-wook).

Choi Min-sik, who had not been seen for a long time, as well as film industry mainstays Lee Jung-jae, Ha Jung-woo, Jung Woo-sung and others, all attended.

The entire venue was star-studded.

The Busan Film Festival's screenings are divided into five exhibition halls.

The Film Hall in Hall 1 is where the opening, award ceremony and closing films are held.

Exhibition Halls 300, and will screen more than films shortlisted for this year's competition.

Exhibition Hall No. 100 reviews the -year development history of Peninsula Films, and plays some restored versions of classic old films.

The theatre in Hall 5 was newly built to celebrate the 100th anniversary of Peninsula Cinema.

Jin Qixuan’s first stop was naturally Exhibition Hall No. 5.

Invitations for guests are on sale, and all movies can be watched for free, which is the same as the Cannes Film Festival.

It's not flattery or anything like that.

The key point is that what is being played in Hall 5 right now is "Peppermint Candy" directed by Lee Chang-dong.

This film has become a milestone in the history of Peninsula films with its non-linear narrative structure and profound analysis of human nature.

It is also a classic.

The so-called classics are those that are always new and more interesting the more you watch them. (For example, the movies of Stephen Chow when he was young)

Enter the screening room.

What disappointed Kim Ki-hyeon and Hwang Jung-min was that not many people came to see the movie.

Most of the seats were empty, a stark contrast to the situation at popular movies where tickets are hard to get.

Moreover, at a glance.

Most of the people in the hall were elderly movie-watching groups and some foreigners.

However, just as Jin Qixuan passed by the fifth row of seats.

I accidentally glanced at the people sitting in this row.

However, when he saw this, he was happy.

I saw that the person sitting in the middle seat was the male lead of the film - Sol Kyung-gu!

(End of this chapter)