Full charm points, inherit game assets

Chapter 601 Brand Debut, Annie

"I'm home?"

Gao Mengting's voice was soft, her tone conveying a tacit understanding that only they could comprehend.

"You came straight here after getting off the plane. Thank you for your hard work, Mr. Gao." Tang Song looked at her beautiful face with gentle eyes, but he could see the obvious fatigue in her expression.

Since November 1st, Gao Mengting has hardly taken any holidays in preparation for this crucial brand upgrade campaign.

I often work overtime until the early hours of the morning and then sleep in the office break room.

It was precisely because of her hands-on approach and dedication that he, far away in the south, was able to keep abreast of the company's developments.

Gao Mengting smiled gently, stepped forward, and patted his arm very naturally.

He joked, "Our CEO Tang is the one who's really working hard, traveling all by himself. I just wonder if he's been captivated by any scenery along the way?"

Tang Song smiled somewhat awkwardly and immediately changed the subject: "How were the live stream results just now?"

"Not bad." Gao Mengting immediately regained her professional and capable demeanor when work was mentioned. "The pre-launch promotion was very successful. Fan interaction and add-to-cart rates exceeded expectations. He Yiyi's account matrix has also started to exert its strength. The data for today's pre-launch videos all exploded."

She paused, her eyes gleaming with confidence: "We are confident that we will win a resounding victory for the brand's debut tonight."

Tang Song looked at her with a smile, "It's not just that I'm confident, I'm absolutely certain of victory. After all, my partner is invincible."

Gao Mengting chuckled, "President Tang, you're really sweet-talking today!"

Their eyes met in the air.

A thin layer of mist gradually rose in her gentle eyes, like the misty rain of Jiangnan, hazy yet alluring.

It was a subtle, understated yet powerfully moving tease that belonged only to her.

Tang Song's throat bobbed involuntarily, and his heart raced.

The two exchanged a few more words in hushed tones.

Gao Mengting checked the time and said, "Let's go to my office to talk. It's too messy here."

"Mm." Tang Song nodded gently.

After greeting the busy employees around him, he walked out side by side with her.

In the quiet corridor, footsteps fell softly as the two walked slowly forward.

Step into that office, which is full of personal style.

Gao Mengting smiled and said, "Please sit down, I'll make you a cup of tea."

As she spoke, she walked straight to the tea table, turned her back to him, and gracefully brewed the tea.

You can tell she's very happy right now.

The body sways gently with the movements of warming the cup, placing the tea, and brewing, each step carrying a pleasant rhythm, like a light and cheerful waltz.

At this moment, all her professional competence seemed to fade away, leaving only a calm and gentle artistic temperament.

It appears especially captivating amidst the rising steam of the tea.

Tang Song's gaze was involuntarily drawn to it.

He strolled over to her side.

A warm body fragrance mixed with the aroma of white tea wafted into my nostrils.

Tang Song reached out and gently hugged her from behind.

Her figure wasn't exaggerated, nor did it have anything particularly outstanding, but it possessed a unique, just-right balance and grace.

He could clearly feel the smooth texture of her slender waist and the lines of her back that rose and fell slightly with her breathing.

Like the finest jade, it possesses a restrained richness that can only be appreciated through careful savoring.

Gao Mengting paused in her work, turned around to look at him, as if she wanted to say something.

In the end, he just smiled.

He placed a cup of hot tea beside him and gestured, "Alright, Mr. Tang, please have some tea."

Tang Song did not let go of her, but buried his face in the crook of her neck, gently lifted the hem of her shirt with his right hand, and slipped inside.

He stroked her smooth, flat belly, then slowly moved upwards.

Gao Mengting gave a soft "humph," her body began to tremble, and she said with a flushed face, "What are you doing? This is the office!"

"Mr. Gao has been working so hard lately, let me help you relax."

Gao Mengting bit her lip, feeling Tang Song's firmness, and whispered, "The brand's debut is tonight, it's too important... now is not the right time."

Tang Song leaned close to her ear and said with a smile, "So, if there's no brand debut, is that okay?"

Gao Mengting turned her head to the side, her beautiful face flushed with a charming blush. "Whatever you want."

Hearing his partner being so cooperative.

Tang Song instantly perked up and asked softly, "So, where do you want to be? And what kind of knowledge do you want to use?"

"Hey, that's going too far..."

"Didn't you ask me to describe how it felt to do 'that' with you? No matter how you look at it, you're the one who went too far."

"Get lost! You lecher!" Gao Mengting was both ashamed and angry.

She was not at all averse to any close contact with Tang Song, and even longed for it.

She is also willing to discuss relationships with him.

But... that depends on the occasion.

Can being in bed and being in the office be the same?

She also has to save face!
"Tell me about it." Tang Song tightened his grip slightly.

Gao Mengting cried out "Ouch!" as if she was about to collapse.

He hurriedly said, panting, "Okay, okay, I...I'll talk..."

"Say it."

Gao Mengting glared at him and said a few key words while her face was red.

Tang Song was finally satisfied and released her.

He picked up the teacup and took a sip.

The refreshing aroma of tea lingers in the mouth.

The two sat down on the sofa, drank tea, and naturally started talking about their plans for the Double Eleven shopping festival.

Tang Song was the one doing most of the talking, while Gao Mengting simply held her teacup and softly echoed him.

Clearly, the intimate actions just now were still somewhat too much for her, who is extremely sensitive.

After a while.

Seeing that my partner had finally recovered.

Tang Song picked up the tablet on her desk, sent a document to it, opened it, and handed it to her.

"This is the project I visited in Guangzhou. You can take a look at it first. I think AI + e-commerce marketing will be a very important technological pillar for our company in the future."

His excuse for this business trip was to contact this company.

Gao Mengting's eyes lit up slightly as she took the document and began to carefully read through it.

As the content unfolded, her eyes grew brighter and brighter, and she even became somewhat excited.

"This project is a perfect fit!" She looked up at Tang Song, her voice filled with undisguised surprise. "Our biggest costs right now are traffic acquisition and content production. Especially to differentiate ourselves, we need a large amount of short video material with different styles and scripts. The manpower and time costs in this area are frighteningly high. If..."

Tang Song nodded slightly and began to discuss it with her in a tacit understanding.

That's why he cares so much.

Once Songmei Apparel's branding is fully implemented, traffic acquisition costs will be one of the biggest expenses.

Having an intelligent content delivery and generation system can save a significant portion of the costs.

In the future, in conjunction with Yimai Technology, it may even be possible to accurately predict trending products, automatically generate massive amounts of creative materials, and optimize the ROI of each channel…

With Songmei Apparel as the core of his [Growth Plan Task], and with the support of these cutting-edge technologies, the road ahead will surely be smooth.

This somewhat made up for his feelings of indebtedness and guilt towards his partner.

……

at the same time.

Marina Bay Financial District, Singapore.

The global headquarters building of Sinsight Capital.

Outside the huge floor-to-ceiling windows lies the world-renowned city skyline and the shimmering Strait of Malacca.

Top floor, CEO's office.

The entire space is dominated by a calming black walnut wood color and a cool metallic gray tone.

Behind the huge desk, Wu Kezhi leaned back in his chair, a cigar between his fingers.

"Boom boom boom——"

A somewhat hasty knock sounded on the door.

"Enter."

The office door was pushed open, and a man and a woman stepped in.

"Hey, Wu, it seems you're having a pleasant afternoon."

Anne Kate's voice carried a hint of lazy laughter.

She wore a sexy suit skirt, her long golden hair was casually draped over her shoulders, and her azure eyes gleamed with a hunter's light.

Every step he took was graceful and exuded confidence and a sense of pressure.

She walked straight to the desk and unceremoniously threw the documents she was holding onto it.

She then sat down on the edge of the table, her long, straight, white legs casually crossed.

Following closely behind was Zheng Qiudong, dressed in a standard business elite outfit, with a relaxed smile on his handsome face.

He skillfully took one out of Wu Kezhi's cigar box.

I neatly cut it open with a cigar cutter, but didn't light it; I just held it to my nose and sniffed it.

Then he walked to the sofa and sat down, saying in a relaxed manner, "We finally won over SSC. 'Dejurenhe's' talent network in Europe is now fully established."

Anne took out a cigarette, lit it, and exhaled a puff of pink smoke. "So, you should thank the great Ms. Anne, right, my dear Zheng?"

“Of course!” Zheng Qiudong immediately replied, his face showing just the right amount of gratitude and admiration. “I should thank you, my ‘angel investor,’ for clearing all the obstacles for me with the strongest stance at the most crucial moment. Without your support, this acquisition would have been delayed for at least another three months.”

Wu Kezhi then slowly spoke, his voice steady and powerful: "Qiu Dong, what are the plans for the formal handover later?"

Zheng Qiudong sat up straight, his expression becoming serious. "The acquisition team will be moving to London next week, and I will personally lead the team. We expect to complete all the procedures within a month, ensuring that SSC can be perfectly integrated into our global system by the end of the year."

"Ah."

“Alright, alright, that boring business is over.” Annie interrupted them impatiently, tapping her cigarette ash with her fingertip, her tone full of anticipation and amusement. “Let’s talk about something more interesting. I’ve heard some… very interesting news about Miss Tian Jing’s birthday party.”

Upon hearing the keywords, Zheng Qiudong immediately sat up straight. "Oh? What information?"

He intended to bring Tian Jing into the Dejurenhe camp to accelerate the company's internationalization process.

At this moment, I am particularly concerned about everything related to her.

Annie's lips curled into a mocking smile. "She booked the presidential suite at the Lanfeng International Hotel for her birthday, and also..."

She paused deliberately, a wild glint in her azure eyes. "She also commissioned a top-of-the-line wedding dress and ring. Clearly, this lovely girl is trying to give our Song a huge 'surprise,' aiming for the best in one go? So, my dear Mira (Kim Mi-so) asked me to go over and give her a good 'lesson,' hahaha!"

“Uh…this…” Zheng Qiudong’s eyelids twitched, his face full of shock.

Wow, Tian Jing's execution is amazing!
If she really manages to make it happen, Director Kim might just kill someone.

Of course, this is just a thought.

If it's Liu Qingning, then it's probably quite possible.

But Tian Jing... is probably just this rich and beautiful young woman having unrealistic fantasies.

Wu Kezhi, who had been calm and composed the whole time, raised an eyebrow upon hearing this, which was quite unusual.

It felt somewhat absurd.

Annie turned her gaze to Wu Kezhi and extended an invitation: "How about it, Wu? This is such a wonderful play, why don't we go and buy a front-row ticket together? I heard that a lot of people will be going, it's going to be very, very interesting."

Wu Kezhi gently stroked the cigar with his fingertips, a thoughtful look in his eyes.

A lot has indeed happened recently.

Tang Jin's internal turmoil, Rongliu Capital's investment, Wenruan's parachuting into the family office, and the "Xuanji Guangjie" project.

Every event was like the prelude to a storm, and he himself had inevitably been forced into this turmoil.

Perhaps... he really should go to Yancheng.

Noticing the change in his expression, Zheng Qiudong immediately said, "It will indeed be very interesting, Brother Wu. Do you want to come with me? I have an invitation."

After a moment of contemplation, Wu Kezhi finally spoke, "Alright. I also need to discuss Jingwu Capital's next moves with President Tang in person."

“Great!” Annie snapped her fingers, a bright smile spreading across her face.

With her adventurous and restless nature, she loves scenes full of the unknown and conflict.

Moreover, judging from the photos, Tian Jing is a very well-behaved and beautiful rich girl with eyes as clear as a blank sheet of paper.

In this respect, she, the heir who fought her way out of the bloody storms of the Kate family, has an absolute and overwhelming advantage.

Perhaps I should just "bully" her a bit.

Of course, intimidating Tian Jing was just one of the pretexts.

More importantly, she was going to see the man she had been longing for.

She was traumatized after spending those two days fooling around with Tang Song.

It took a month to finally recover.

Then the desire to conquer that he had forcibly suppressed began to stir restlessly again.

She felt she was "on again" and had recently honed her vocal skills, which she was sure would give him a big surprise.

Thinking of this, Annie licked her red lips, a dangerous smile curving her lips.

Then we'll show him who the real master is.

……

It was nearly 7 p.m.

The entire office area was brightly lit, as bright as day.

The air was filled with a unique smell that was a mixture of caffeine, adrenaline, and takeout fast food.

Fashion design office area.

"Bang bang bang-"

Yao Lingling felt like her heart was about to jump out of her throat.

On the computer screen in front of her, a short promotional video for her windbreaker was playing on a loop.
Her heart was filled with unprecedented unease and tension.

Several days earlier, when the first batch of sample garments was rushed from the factory to the company.

The entire operations team then launched a comprehensive and extensive pre-launch campaign centered around her windbreaker.

He Yiyi's four matrix accounts produced a series of short videos featuring her wearing a windbreaker, showcasing her everyday life.

These videos don't contain a single direct sales pitch, yet they maximize the product's sense of context, storytelling, and emotional value.

The video caused a huge stir among fans as soon as it was released.

The cries of "cool," "beautiful," and "please link" were constant.

Subsequently, the external seeding matrix was precisely ignited with the massive traffic boost from "Dou+".

The hashtag #HeYiStyleAmazingWindJacket# had already garnered over ten million views before the live stream even started. All the pre-live stream data pointed to one result—

This outfit is going to be a hit!
Based on this prediction, the marketing department prepared a large amount of inventory in advance, and the factory is ready to schedule subsequent orders.

But the more this happened, the more panicked Yao Lingling became.

Although she was very confident in her work, what if, what if it failed?

After all, due to the high-end fabric and complex manufacturing process, the final price of this windbreaker is as high as 599 yuan.

This already falls into the mid-to-high-end category.

If fans hesitate because of the price and are unwilling to buy, all the previous investment will be wasted.

This will also bring huge inventory pressure and economic losses to the company.

At that point, she really wouldn't have the face to continue working with such a high salary.

I was too ashamed to stay by my senior's side.

When she made that bet with Tang Song about a "400 million GMV", she was actually making a wish for herself.

It's a little psychological comfort to give yourself when facing immense pressure.

She knew very well that this goal was almost impossible to achieve.

In today's Douyin live streaming ecosystem, for top streamers, a single item's GMV exceeding 500 million RMB in a dedicated session for a windbreaker is already considered a phenomenal hit.

He Yiyi is not yet considered a top-tier celebrity, and 【HEYI STUDIO】 is just a newly launched brand.

The target of 200 million mentioned by Tang and Song was already an extremely exaggerated figure.

Achieving 400 million in sales for a single product in a single show is extremely difficult.

But... what if the dream really came true and this incredible goal was achieved?
That means that the brand 【HEYI STUDIO】 will firmly establish itself in the mid-to-high-end market.

He Yiyi will truly join the ranks of near-top-tier live-streaming e-commerce hosts.

The entire brand will receive a lot of attention during the Double Eleven promotion.

If this is really the case...

Then... she really had the courage to make that unrealistic wish to senior Tang Song.

Thinking of this, Yao Lingling bit her lip hard, and her face involuntarily flushed.

Just when she was thinking wildly.

A familiar, gentle voice rang out in the office area:

"Thank you all for your hard work! Tonight is a crucial night. The administration department and I have prepared some late-night snacks, fruit, and drinks for everyone. They've been placed on the communal tables in each area, so please feel free to help yourselves!"

"Thank you, Mr. Gao!"

"General Manager Gao is awesome!"

……

A cheer erupted in the office area, which eased the tense atmosphere slightly.

Yao Lingling quickly composed herself and shouted along with the others.

Next, I turned my attention to the elegant and intellectual Vice President, Gao Mengting.

She and several female colleagues were pushing a cart full of snacks, energy drinks, and freshly cut fruit, distributing them to each area.

It must be said that she is indeed an outstanding woman.

She and Tang Song are quite a good match.

After a while.

Gao Mengting came to her side, her eyes smiling, and said, "Our great designer, would you like to go to the event and witness firsthand how your 'work' will amaze the world?"

Yao Lingling took a deep breath, her nervousness and anticipation instantly ignited.

He nodded emphatically: "Great! Thank you, Mr. Gao!"

Looking at the cold, hard data on the screen is definitely not as real or impactful as witnessing it in person.

Immediately, Gao Mengting's gaze shifted to the other side, her eyes flickering almost imperceptibly.

"Qiuqiu, would you like to come with us to the live stream?" she invited softly. "The posters and product detail pages you designed will be displayed on the secondary screen in the live stream tonight. Going to the site to see the actual visual presentation and how well it coordinates with the lighting and camera angles will be very helpful for our subsequent design optimization."

After hesitating for a moment, Cheng Qiuqiu nodded gently and got up to come to the two of them.

Gao Mengting moved closer, her nostrils twitching slightly.

A refreshing scent, a blend of white peach and lemon aromas, subtly enters the nasal cavity.

That was the scent of the long-lasting fragrance shower gel that she and Qiuqiu always shared in their home in Zhuxi Community.

Her gaze dimmed slightly for a moment.

Today in the office, when Tang Song hugged her.

She had smelled that exact same scent on him before.

For the past two days, she has been sleeping at the company and hasn't gone home at all.

The answer is self-evident.

She sighed softly to herself, but Gao Mengting showed no sign of anything amiss on her face.

He still wore a gentle smile.

They chatted and laughed as they led the two into the K3 live streaming room.

...

"Have the warm-up loop video, product introduction video, and real-time interactive special effects package all been loaded into the streaming device?"

"Audio team, double-check the background music list!"

"Camera 1, Camera 2, and the ceiling-mounted track cameras—all undergo self-checks to ensure stable image quality!"

...

The noisy and tense atmosphere instantly enveloped the three people.

Looking at this scene, Yao Lingling felt both nervous and excited.

Then she saw Tang Song standing in the corner.

He was chatting with the anchor He Yiyi, his expression focused and serious. Coupled with his well-tailored, sharp suit, he looked exactly like a male god CEO straight out of a novel.

Sure enough, men who work hard are the most handsome!

They noticed the three approaching.

The two stopped talking and looked over here.

"Mengting, Qiuqiu, Lingling, you're here." Tang Song smiled and nodded.

"President Tang, one by one."

"Mr. Tang."

The group greeted each other.

Tang Song patted He Yiyi on the shoulder and encouraged her, "Don't be nervous, just follow the rhythm we rehearsed before. Let's do our best and break a record tonight!"

"Alright! Thank you for the encouragement, Mr. Tang!" He Yiyi nodded emphatically, then opened her arms and gave Tang Song a tight hug. "Fighting!"

After saying that, she turned and walked inside with absolute confidence.

Yao Lingling couldn't help but smack her lips.

She had just noticed that the popular female anchor had secretly touched Tang Song, clearly trying to take advantage of him.

Who knows, after her debut of that windbreaker, I might be able to do the same thing.

In such a joyous occasion, I'm sure Senior Tang Song wouldn't mind, right?
Thinking of this, she secretly glanced at Tang Song's near-perfect figure and swallowed hard.

【19: 20】

The live stream started ahead of schedule, and static preview images were displayed on the screen.

The audience gradually poured in.

He Yiyi sat in front of the anchor desk, quickly flipping through the teleprompter in front of her, silently memorizing the core script.

Real-time monitoring data began to appear on the huge data screen.

The operations team started distributing lucky bags to retain the first batch of viewers.

He Yiyi is now a top livestreamer, and this brand debut has been teased for a long time.

Although it hasn't officially started broadcasting yet, the number of viewers in the live stream is growing rapidly.

It quickly surpassed 1.

The live stream officially begins at 19:30!
"Hello, good evening friends, welcome to YiYi's live stream."

In the video, He Yiyi is sitting in a live-streaming scene decorated like a luxurious walk-in closet.

His smile was gentle, and his tone was soothing.

Her live-streaming style has never been the kind of loud, aggressive sales pitch, but rather a gentle, conversational, and friendly sharing.

It is precisely this unique style that has allowed her to gain a large number of highly loyal core fans in just over six months.

"Tonight is a very, very important day for me and for the entire Songmei Apparel company. Because the first batch of products from our own brand—【HEYI STUDIO】—will officially debut tonight..."

As she spoke, the chat in the live stream was instantly flooded with enthusiastic comments.

"Wow! This background is so high-class! It's like walking into an art museum."

"Yiyi, you look so beautiful in that dress today! Is it part of today's inventory?"

"Please put this windbreaker in stock! I absolutely love this design!"

...

Within just five minutes of the live stream starting, the number of viewers in the live stream room surged past 20,000.

Huge amounts of traffic poured in from various pre-launch channels, like rivers flowing into the sea.

"Link 1 is now available, along with coupons and lucky bags!"

"Operations team, steer the conversation toward our brand story today!"

"Quick, quick! Cut in the short video of how this dress was made!"

……

Stage manager, live stream assistant, merchandise team, technical team…

The entire team began to work together intensively and efficiently.

The sales figures in the live stream skyrocketed under everyone's watchful eyes.

10...50...100...200...

Yao Lingling's heart pounded higher and higher along with those numbers.

Among the various garments, three pieces from the brand 【HEYI STUDIO】were successfully launched.

Thanks to the extensive pre-sales promotion, sales were exceptionally strong.

However, even the best one only sold for less than 100 million.

Looking at this number, Yao Lingling felt even more uneasy.

It was close to 9 p.m.

The number of viewers in the live stream stabilized at 2.5.

Yao Lingling stood by the control panel outside the live broadcast room, her mouth dry with nervousness.

My whole body was trembling slightly, uncontrollably.

"Alright, friends." In the live stream, He Yiyi's voice carried just the right amount of mystery, "Next up is our most important piece tonight, and also the most significant piece from our [HEYI STUDIO] brand. Before showing it, I'd like to share a story about it with you."

As soon as he finished speaking, the live stream switched.

The main characters in the film are that windbreaker and Yao Lingling's design sketches.

From the city's early mornings to late nights, from the window of a café to the crowds in the subway, from hiking in the mountains to the street corner before a downpour...

The cinematography is rich in storytelling, and the rhythmic background music perfectly interprets the two core themes of "urban adventure" and "female power".

The short film was only half a minute long, but it instantly ignited everyone's emotions.

"Stop talking! Link it now! My wallet can't wait!"

"The designer understands us so well!"

……

The camera cuts back at the moment when the audience's emotions reach their peak.

He Yiyi had already put on a black windbreaker.

She stood in front of the camera and slowly twirled around. The clean lines and exquisite design accentuated her tall and beautiful figure.

The live stream chat was filled with a dense barrage of comments.

"It uses custom-made high-tech fabric, provides rain-proof protection, features laser seamless bonding technology... and boasts a full-body 3D three-dimensional tailoring design..."

"This is our first star product, designed by our independent designer, and it's called 'City Explorer'."

……

"Therefore, it is not just a functional garment, but also represents a completely new understanding of the lives of modern urban women..."

Almost at the very moment He Yiyi's countdown ended.

The shopping cart icon in the bottom right corner of the live stream suddenly flashed.

The link is now live.

At that moment, Yao Lingling felt as if her breath had stopped.

She stared intently at the huge data monitoring screen.

On the screen, various data representing the sales of outdoor jackets began to soar rapidly.

[Real-time transaction amount: 1009315]

[Real-time order count: 1685]

"Thirty seconds! It's broken one million!"

The operations director's voice trembled slightly with excitement, and everyone's eyes lit up.

Yao Lingling's eyes widened, and her breathing became rapid.

She had expected sales to be good, but she never imagined the numbers would be so outrageous!

In the live broadcast room, He Yiyi was still delivering her prepared speech.

But the constantly updating backend data made her speak faster.

On the screen, the various data representing the sales of the outdoor jackets continued to rise.

In just three minutes, the total transaction amount exceeded three million!
"Stock is running low! Black and white are completely sold out!"

"Start pre-sales!"

In just six minutes, the four million mark was easily surpassed!
The bet... is settled!

Yao Lingling felt like she was dreaming; her mind was blank, with only that constantly fluctuating number remaining.

That seemingly unattainable goal was actually achieved?
In the live broadcast room, He Yiyi's emotions were completely ignited by the crazy sales data, and her voice was filled with uncontrollable excitement.

In just ten minutes, the GMV of this single product exceeded five million!

Yao Lingling's entire world seemed to have been muted, leaving only the frantic roar of her heart in her chest.

(End of this chapter)