Hong Kong General: The Departed? No, I am the Hong Kong Island Tyrant

Chapter 214 Magazine is hot, music is online!
After the new department was established, several companies managed by each department began to operate rapidly.

The first to be affected is the issue of the media company's magazine.

It has to be said that as Dafei's good wife, Zhang Jiaqi is indeed a talent in operations and marketing.

For the first issue of Qinglong Magazine, Di Qing only gave her an idea, and she designed the finished magazine by herself, and then started printing and distributing it by taking advantage of the current fame of Qinglong Group.

To be conservative, she only printed 10 copies on the first day, and 5 of them were given away for free.

Of course, the free service here only applies to newsstands and bookstores.

There are about 20 newsstands and bookstores in Hong Kong Island. Each newsstand and bookstore gives away about magazines, and then wholesales copies to them and lets them sell them at market price.

The wholesale price of this set of "Men's Clothing" magazine by Qinglong Magazine is 10 yuan per copy, which is two or three yuan more expensive than a newspaper. 5 copies are given away for free, which means that yuan is given away for free.

But these five hundred thousand are equivalent to advertising fees. If it sells well, the owners of these newsstands and bookstores will naturally continue to purchase it, and will even actively promote "Men's Fashion" magazine to their customers.

The results on the first day were far beyond Zhang Jiaqi's expectations.

The marketing effect was even better than she had imagined.

In just one morning, all 100,000 copies of the magazine were sold out, and almost every newsstand and bookstore owner called the distribution department to request additional stock.

Zhang Jiaqi was so excited that he immediately notified the magazine to print more copies. He then delivered them to newsstands and bookstore owners according to their requests. The one that requested the least ordered fifty copies.

In the afternoon, Zhang Jiaqi was still worried and went to various cooperating newsstands and bookstores to conduct market research in person.

She took two employees, who were actually her husband Da Fei's men, and first went to the newsstands in the more densely populated Central area to observe.

This is Dafei's territory. Even the owner of the newspaper seller on the street has signed a contract with Qinglong Security and has to pay a security fee every month.

The owner of the newsstand naturally knew Zhang Jiaqi. After all, as Dafei's good wife, Zhang Jiaqi had previously negotiated with these stall owners about paying protection fees... Oh no, paying security fees. Many of the shops and stalls were settled by Zhang Jiaqi herself.

Seeing her coming, the bald boss, who was already in his forties, immediately stood up with fear and trepidation and greeted her respectfully: "Sister Qi!"

"No, you're welcome. I just came here to take a look."

Zhang Jiaqi was wearing a black slim-fit suit, her long hair draped over her shoulders, and sunglasses, looking like a big sister. She waved her hand, walked to the newsstand, glanced casually, and saw the cover of "Men Have to Dress" magazine in a relatively conspicuous position.

Zhang Jiaqi picked up the magazine, flipped through it, and returned it to the newsstand owner, asking, "How is the sales of this magazine today?"

The newsstand owner was stunned for a moment, then quickly responded: "Sister Qi, this magazine is selling well today. We have sold more than 40 copies this morning. And don't worry, I have always followed your instructions and placed the magazine in the most conspicuous place. Whenever someone comes to buy a newspaper, I will recommend it to them."

"My orders?"

Zhang Jiaqi was also stunned. When did I give such an order?

What she didn't know was that at this time, almost all of Hongxing's younger brothers in the entire Central branch were employees of Qinglong Security. After learning that Qinglong Magazine's "Men's Clothing" magazine would go on sale today, she didn't need to say these words, the younger brothers would naturally do it.

After all, they didn't want their sister-in-law to embarrass herself in front of Mr. Di.

So almost early in the morning, the younger brothers in the entire Central gang organized people to rush to various newsstands and bookstores to boost the sales of "Men's Dress" magazine.

Before leaving, he instructed the newsstand owners to put the "Men's Clothing" magazine in the most conspicuous position, and to actively sell the magazine to customers when they came to buy newspapers.

Faced with this group of young men who were wearing suits but still had the atmosphere of H society, how could these newsstand owners dare to refuse them?

Especially since Central is still Da Fei's territory, these newsstand owners would not dare to refuse as long as they want to continue to work here steadily.

This is what led to this morning's sales miracle.

Looking at the newsstand owner's polite, almost servile smile, Zhang Jiaqi vaguely understood something and his face suddenly darkened.

Regarding the business of Qinglong Group, Mr. Di once issued a strict order at a group meeting that no one was allowed to use underworld means to force purchases and sales and oppress the poor citizens below.

This is especially true for those shop vendors who have paid "security fees".

Since people have paid the money, you have to do your part and not let these shop vendors feel that their "security fees" have been paid in vain.

But now such a thing has happened in the magazine she is in charge of. If Mr. Di knew about it, she would not be able to continue working in the group.

"Boss..." Zhang Jiaqi was about to ask in detail.

At this time, a stylishly dressed woman walked up to the newsstand and asked, "Boss, do you have any Qinglong Daily?"

"Yes, yes, yes!" the boss asked quickly, "How many would you like?"

"One portion will do." The woman said, handing over ten Hong Kong dollars.

The newsstand owner immediately found a copy of Qinglong Daily and handed it to the woman, adding another Hong Kong dollar in change. Apparently the newspaper was sold at 9 yuan a copy.

The woman took the newspaper and opened it in front of the newsstand. She immediately showed an interested look: "Qinglong Film's new movie "Young and Dangerous 2: Way of the Dragon" will be released at the same time in Shaw Brothers and Jiahe Cinemas on the th of next month?"

"Didn't Shaw Brothers previously engage in a business war with the Qinglong Group, exposing each other's secrets and slandering each other? Why are Qinglong Pictures' movies being shown now?"

The newsstand owner smiled and said, "Miss, you don't know yet, do you? This matter is a thing of the past. Mr. Shao, the president of Shaw Group, personally apologized and clarified the matter. He also compensated Qinglong Group for its reputation loss of 200 million yuan. The two companies have already reconciled."

As he spoke, the newsstand owner couldn't help but reveal a look of emotion, and said, "Two hundred million, how much money would that be?"

"I see."

The woman was also a little surprised, and nodded suddenly, then said: "It seems that the Qinglong Group is still very powerful. In recent days, there have been news about them everywhere."

"Yes!"

Upon hearing this, the newsstand owner quickly picked up a copy of the "Men's Clothing" magazine and handed it to the woman, saying, "Miss, this magazine is also published by Qinglong Magazine under the Qinglong Group. It's on the shelves for the first time today. Would you like to buy a copy and take a look?"

"Qinglong Group is publishing a magazine again?"

The woman was a little surprised. She took the magazine and glanced at it casually. Suddenly her eyes lit up: "It's Yao, the handsome guy from the 'Causeway Bay Five Tigers'? Could this woman be his girlfriend? How much is it? I want it!"

Apparently, this woman is also a fan of Young and Dangerous.

The newsstand owner quickly said, "The magazine is a little more expensive, it costs 12 yuan."

"12 dollars? That's very cheap!"

The woman nonchalantly took out another 12 yuan from her bag and handed it over, then walked away while reading the magazine.

Looking at the transaction scene, Zhang Jiaqi swallowed the words that were about to come out of his mouth, and instead showed a thoughtful expression.

It seems that the magazine sales this morning were not just driven by my brothers.

There are still people interested in Qinglong magazine.

In that case, there's no need to make a fuss about this matter, right?

What's more, the brothers below only gave casual instructions to the newsstand owner and did not force any purchase.

As long as the magazines can be sold, the newsstand owner can make money.

This shouldn't be considered a violation of Mr. Di's orders...right?

Next, Zhang Jiaqi waited on the roadside for a while and found that out of about ten customers, five would buy Qinglong Daily. Among these five people, at least two would also choose to buy "Men's Clothing" magazine.

I followed her to several other newsstands and after careful observation, I found that the situation was basically the same.

Zhang Jiaqi was finally completely relieved, and then went to the magazine office with satisfaction to supervise the workers in printing more magazines.

The next day, the first day's magazine sales came out.

Including the 5 copies given away, the first day sales were 27 copies, and today there were 10 copies pre-ordered. That means in just these two days, the magazine sales exceeded 37 copies, close to 40!
This number made Zhang Jiaqi stunned in the office for a long time.

At this time, Da Fei just walked in from outside. Seeing her in a daze, he couldn't help but wonder, "What's wrong? Wife?"

Zhang Jiaqi came back to his senses, swallowed his saliva, and said, "The sales of yesterday's magazine came out."

"How much?" Upon hearing this, Dafei showed a hint of curiosity on his face and asked quickly.

Zhang Jiaqi had a complicated expression and said, "Including the 5 copies that were given away, a total of 27 copies were sold yesterday."

"How much...how much?!"

Da Fei couldn't help but stare: "27 copies, minus the 5 copies given away for free, that means a total of 22 copies were sold. The magazine is 10 yuan a copy, which means that the magazine earned 220 million yesterday alone?!"

Zhang Jiaqi nodded with a complicated expression.

To be honest, before joining Qinglong Group, she never thought that money could be made so easily.

In one day, the profit was more than two million. Even after deducting the cost, it would be over one million.

Da Fei said excitedly, "We sold 31 newspapers yesterday. The newspapers were 7 yuan each, so the revenue was 217 million. If you add the magazines, that's 437 million."

"We own 437% of the shares of the newspaper and magazine companies. 174 million times 8% equals... million!"

Da Fei picked up the calculator on the table and calculated it. He couldn't help but gasp and said, "That means, just yesterday, the two of us made more than 170 million!"

"Hahaha……"

Da Fei suddenly laughed excitedly: "I never thought that I, Da Fei, would become rich one day. It is really the blessing of Buddha, Taoism and Jesus Christ..."

Zhang Jiaqi suppressed the shock in her heart and rolled her eyes at him, saying, "How can you calculate like that? Isn't cost money? Isn't the wages of workers and water and electricity bills money? And this is a legitimate business, and we have to pay taxes to the government every month. How can you calculate so much?"

"Also, what about the Buddha, the Taoist priest, and all that nonsense? You should thank Mr. Di. If it weren't for Mr. Di, do you think you could run a newspaper yourself?"

"Look at the Pegasus Sutra you run yourself. How many people come to you every day to buy horses?"

Zhang Jiaqi couldn't help but complain.

Da Fei was not angry, and said with a smile: "My wife is right, I have to thank Ah Qing, it was Ah Qing who led me on the right path. Don't worry, my wife, I am not an ungrateful person, I will definitely help Ah Qing manage the newspaper and be a good publicity manager."

Zhang Jiaqi nodded, and then reminded: "Mr. Di is our boss now, after all. You should stop being so careless in the future. You should be more respectful to Mr. Di. Otherwise, Mr. Di may not care because he is broad-minded, but others may not care."

Da Fei reacted and nodded quickly: "Yes, yes, my wife is right to remind me, I will be Mr. Di from now on!"

"Yes." Zhang Jiaqi nodded, picked up the sales record on the table, and said, "Go get your newspaper sales record, and go report this good news to Mr. Di together."

"have to!"

Dafei nodded.

Then, the couple took the sales records to the personnel office on the second floor and reported the sales of newspapers and magazines to Di Qing.

After listening to this, Di Qing's face did not show any unusual changes. He nodded and said, "Although it did not meet my expectations, it is still pretty good."

"This……"

Upon hearing this, Dafei and his wife were both stunned.

Doesn’t this meet your expectations?
How high are your expectations?

Looking at the expressions of the two, Di Qing also understood their feelings. He smiled and shook his head, explaining, "Because of the Kowloon Walled City incident, our Qinglong Group is now in the limelight. It can be said that no group company in the entire Hong Kong Island is as famous as our group."

"But even with this kind of fame, our newspaper and magazine sales still can't compare to those of Oriental Daily and Sing Tao Daily."

As he spoke, Di Qing took a few newspapers and magazines from the side and pushed them in front of Da Fei and his wife, saying, "These are the newspapers with the highest sales yesterday. The Oriental Daily is still ranked first, with sales of 42 copies yesterday. The Sing Tao Daily ranked second, with sales of 36 copies yesterday."

"As for magazines, the best-selling one is still Asia Weekly, followed by Phoenix Weekly. Last week, the sales of both magazines exceeded 100 million copies, which means that the average daily sales are more than 15 copies."

"But what about our Qinglong Daily and Qinglong Weekly?"

"Even with so much fame and glory, we still can't compare with them. This shows that we are still not doing enough. Either the content is not eye-catching enough, or the marketing method needs to be improved."

"And you have to understand one thing, that is, the achievements we have made so far are all based on the popularity of our Qinglong Group during this period of time."

"When the limelight passes and we gradually fade out of the public eye, our sales will definitely decline. If we don't have enough eye-catching content and marketing methods to support us, we will slowly go downhill sooner or later."

Simply put, the current situation of Qinglong Group is equivalent to a star enterprise in the future that suddenly becomes popular and appears in the public eye every day. Citizens will definitely be interested in the products of Qinglong Group.

But when the heat passes and slowly calms down, if there is not enough quality support, it will sooner or later be gradually abandoned by the market.

It's okay to make a quick buck in a short period of time just by creating hype and attracting attention, but it's absolutely unreliable for long-term development.

This has been proven by countless vivid examples in the later era of traffic.

Hearing this, Dafei and Zhang Jiaqi gradually calmed down and understood what Di Qing meant.

Zhang Jiaqi took a deep breath and said, "I understand what you mean, Mr. Di. We will guard against arrogance and keep working hard."

Di Qing nodded slightly, smiled, and said, "Of course, you don't have to be too self-deprecating. Although the current sales volume has not reached my psychological expectations, it is not far off. With the strength and foundation of our group, I believe you can do better."

"What you need to consider now is how to maintain sales after the popularity of our Qinglong Group has passed. Then we can consider how to do better next."

"Yes, Mr. Di, we understand."

Zhang Jiaqi nodded and said, "Then we won't bother you anymore."

"Well, let's go."

Di Qing nodded slightly.

But after Dafei and his wife left, he also revealed a satisfied smile.

The fact that Dafei and his wife have been able to achieve this level in newspapers and magazines has actually met his psychological expectations.

After all, his initial request was just to avoid operating at a loss.

Being able to make a profit now is already a pleasant surprise.

However, they still need to be criticized. Dafei and his wife are actually quite capable. As long as they guard against arrogance and impatience and slowly get rid of the bad habits they have acquired over the years, they will unleash greater potential.

Di Qing was also looking forward to seeing how far these two people would follow him in the future.

"We've taken care of the newspaper and magazine companies. Chen Yao and his team have also started to take action on the minibus, martial arts school, logistics and factory. We have to wait for news from the Development Bureau on the demolition and reconstruction of the Walled City. Next, it's the turn of the music company..."

Di Qing murmured in a low voice.

Although Qinglong Group is involved in many industries now, except for film and security, the others are basically just starting out and need to be redeveloped.

But don't worry.

The road must be walked step by step, slowly!
time flies.

September 9st soon arrived.

Today is the day when two artists from Qinglong Music, Jenny and Ah Ku, release new songs.

At the same time, it is also the birthday of Di Qing, the boss and Liang Kun’s mother.

(End of this chapter)