60s: I have a store

Chapter 442 Training
Before the training began, Zhou Yimin spent some time carefully organizing the research and development information of the suitcase, including design drawings, material selection instructions, ideas for each improvement point, and a summary of product advantages.

He also collected some information from previous Canton Fairs to understand the types of issues that foreign customers might be concerned about and common communication methods.

After all the information was collected, the training began and Zhou Yimin gathered the selected lecturers to the factory's conference room.

Everyone sat together, with a mixture of nervousness and anticipation on their faces. After all, the opportunity to work with Zhou Yimin was a rare one, so everyone cherished it very much.

Everyone thought that if they could learn a few tricks from Zhou Yimin, that would be enough.

Zhou Yimin started the conversation with a smile: "Everyone, our task this time is not easy, but I believe everyone can complete it excellently. First of all, we need to have a deep understanding of the research and development concept of this suitcase."

He picked up a suitcase model and pointed at it, saying, "Look, we developed this suitcase not only to meet basic loading needs, but also to focus on the convenience and comfort of people's travel."

He described in detail the process from the initial conception to repeated trials and improvements, allowing the lecturers to have a clear understanding of the birth of the product.

Then, Zhou Yimin began to explain the characteristics and advantages of the product.

"This suitcase is made of alloy steel specially made by our steel plant. This material is high in strength but relatively light in weight. It is more durable and less prone to deformation than ordinary suitcases on the market."

As he spoke, he pressed hard on the outer shell of the suitcase to show how sturdy it was.

"Look at the handle. We have designed it ergonomically so it feels comfortable to hold and you won't feel tired even if you carry it for a long time. And the wheels use a new universal wheel design, which allows for flexible steering and makes pushing the device effortless."

He pushed the suitcase around the conference room so that everyone could have a direct experience.

In order to help the tour guides better understand, Zhou Yimin also compared some common luggage bags in China to find out what the differences are between the two.

After the theoretical explanation, Zhou Yimin began to conduct simulation exercises.

He arranged the conference room to resemble the Canton Fair, placing several tables as booths and surrounding them with some simulated foreign customers.

"From now on, everyone should treat this place as the Canton Fair. I will play the role of a foreign customer, and you will explain the products in turn."

The first guide, Li Caiying, stepped forward and began to introduce the suitcase a little nervously: "Well, this suitcase is very sturdy, and the design is also very good."

Zhou Yimin interrupted him and said gently, "Li Caiying, don't be nervous. When explaining, you should be confident and generous. First, take the initiative to say hello, introduce yourself, and then explain the product features in an organized manner.

Come, let’s do it again.”

Encouraged by Zhou Yimin, Li Caiying took a deep breath. Since his idol believed in him, he had no reason to back down. He started again: "Hello, sir. Welcome to our booth. I am Li Caiying, a representative of the steel plant. Today I would like to introduce to you our newly developed suitcase. It is made of a special alloy steel..."

Li Caiying's performance was much better this time, but during the introduction, it was still a bit stiff and the description of some details was not vivid enough.

Zhou Yimin patiently pointed out the problem: "Li Caiying, when introducing the material, you can talk more about the differences between this alloy steel and ordinary steel, such as its advantages in toughness and corrosion resistance, so that customers can feel the value of the product more intuitively."

When it was Zhang Deyun's turn to explain, Zhou Yimin deliberately asked some tricky questions: "Your suitcase looks good, but if it encounters violent loading and unloading during the check-in process, will it be damaged?"

Zhang Deyun was speechless for a moment and didn't know how to answer. Seeing this, Zhou Yimin guided him and said, "Zhang Deyun, when we encounter this kind of question, we can answer it from the perspective of the product's structural design and material characteristics.

For example, our luggage has a reinforced rib structure inside, which can effectively disperse external forces. In addition, the alloy steel material mentioned above can ensure the integrity of the luggage to the greatest extent even if it is hit to a certain extent. "

During the simulation exercise, Zhou Yimin kept detailed records of everyone's performance.

After a day of drills, he summarized and explained the problems that everyone had. “When explaining, everyone should pay attention to the fluency and vividness of language expression, and use more vivid metaphors and cases to make it easier for customers to understand.

When facing questions from customers, we should remain calm and respond flexibly based on the characteristics and advantages of the product. "

In the next few days, Zhou Yimin was with Li Caiying and others every day.

In addition to continuing the simulation drills, Zhou Yimin also added some expansion training.

For example, let the lecturers divide into groups to participate in product promotion competitions, so that they can learn from and compete with each other.

Zhou Yimin will observe from the side, give timely comments and guidance, and also give scores to see whether the sales promotion is a qualified one.

In a simulated sales competition, Wang Xingwang and Zhao Jianhua were in the same group.

Wang Xingwang was responsible for explaining, while Zhao Jianhua played the role of a customer and made things difficult.

When introducing the storage function of the suitcase, Wang Xingwang said: "The internal space of our suitcase is reasonably designed, with multiple compartments, which makes it convenient for you to classify and store items."

Zhao Jianhua immediately asked: "But many similar products have compartments. What's special about yours?"

Wang Xingwang was stunned for a moment and didn't know how to answer.

Zhou Yimin walked over and said, "Wang Xingwang, our suitcase compartments are designed to be adjustable. You can freely adjust the height and width of the compartments according to the size of your belongings. This is rare in other products. You can demonstrate this feature to customers through actual operation."

Wang Xingwang suddenly realized and followed Zhou Yimin's suggestion to introduce it again, and the effect was obviously much better.

In order to help the tour guides better adapt to the communication habits of customers from different countries, Zhou Yimin also collected some information about the cultural etiquette of different countries and explained it to everyone.

Zhou Yimin spoke up, this is the key point, he took out a pen and paper and wrote down what I said: "For example, when communicating with European and American customers, you should maintain eye contact and express yourself directly and clearly. When communicating with customers in some Asian countries, your tone should be relatively tactful."

On the last day of the training, Zhou Yimin conducted a comprehensive assessment of the instructors.

Zhou Yimin set up several different scenarios and questions to simulate various possible situations.

Li Caiying and her classmates performed one by one. After several days of training, their performances had made a qualitative leap.

He was confident and generous when explaining, and his description of the product features and advantages was clear and concise, and he was able to calmly deal with various problems.

Seeing everyone's progress, Zhou Yimin said with satisfaction: "I have seen everyone's efforts in the past few days, and I believe you will achieve good results at the Canton Fair.

Remember, we represent not only the steel plant, but also the product image of our country.

I hope everyone can fully demonstrate the charm of our suitcases and win more orders for the steel plant."

Li Caiying and others all expressed that they would do their best to live up to Zhou Yimin's expectations.

When Zhou Yimin saw this scene, he couldn't help but nodded. He was quite satisfied with the performance of Li Caiying and the others. They had made such great progress in such a short time.

(End of this chapter)