Siheyuan: Sister-in-law, don’t look back, I am my brother!

Chapter 405: The first person to try something new!

have to say,

With such an ample supply of food,
The workers are more motivated and no longer have any worries!
After such overtime production,

In the blink of an eye, it was three months later.

The first batch of Red Star brand rice cookers are also ready to be launched on the market.

Thanks to the previous electric kettle,

It has already made a name for itself in the market.

This has left an impression on the Red Star Electric brand in the minds of many consumers.

So this time,
In order to achieve a stunning effect,

Xu Yi also stockpiled 5,000 rice cookers in the factory to avoid insufficient inventory when the products went on sale.

Other than that,

He also asked his people to contact the TV station to discuss the possibility of placing advertisements.

then,

Then I learned a surprising news.

original……

In this era, no one is placing advertisements on TV stations.

of course,

This is also related to the fact that the popularity of televisions was not high in this era.

but,

Not to mention that TV commercials in Hong Kong have already become popular.

As a person of later generations,
Xu Yi naturally knew that in the era without the Internet,
The influence of television advertising.

of course,

The most memorable one is probably the winning bidder created by CCTV.

Especially after the first bidding event,
The Kongfu Banquet Wine won the bid at a price of more than 30 million yuan.
Overnight,
The advertisement of "Drink the wine of Confucius Mansion, write articles for the world"

It also made the previously unknown Confucius Mansion Banquet Wine become a household name.

The following year, Qinchi Wine Industry
It even won the CCTV bid at a price of more than 6600 million yuan.

Later, it spread even more.

Boss Qin Chi drives a Santana into CCTV every day and drives out a luxury Audi.

Although the TV ads of this era could not achieve the effect of the later CCTV bidding king,
But as the first person to try it,

Not to mention,
Many people of this era,

I still don’t realize the importance of television advertising.

In terms of price alone,
I'm afraid it's not an exaggeration to say that it's a bargain!
Therefore,
Xu Yi also instructed his subordinates to contact various provincial TV stations.

Especially the Sijiu City and the Magic City,
As for the time to sign an advertising contract, the longer the better.

of course,

At this point,

Although Xu Yi has no acquaintances in the TV station, he has a pair of thick thighs!
-
The next day,

Xu Yi came to Director Bi's house with a brand new rice cooker.

"Director Bi,"

"I'll show you something good. I guarantee you'll be interested."

"This is the rice cooker developed and produced by our electrical appliance factory!"

Obviously,

Director Bi was naturally full of curiosity about the rice cooker that Xu Yi mentioned.

After getting the consent of Director Bi,
Xu Yi immediately demonstrated how to use the rice cooker in the other person's home.

"Director Bi, Madam, please look..."

"This rice cooker only requires you to put the washed rice and water into the inner pot,"

"Then plug it in, just press this switch, and it will cook the rice automatically,"

"When the rice is cooked, the sensor inside will cut off the power supply and the circuit breaker will automatically trip,"

“It really is as easy as having hands, without any effort.”

To know,
Before there were rice cookers,

It is also quite inconvenient to cook rice.

Either put the rice in a pot and cook it into a porridge-like state,
then,

Then put it in the steamer and steam it on low heat for a while.

Or put the washed rice into the steamer and steam it directly.

but,

For those who don’t cook at home often, it’s also difficult to control the time and heat.
If you are not careful, the rice will be burnt or half-cooked.

After more than twenty minutes,

Seeing the fragrant white rice in the rice cooker,
Director Bi's eyes suddenly lit up and he asked out of curiosity.

"Xu Yi, how much do you plan to sell this rice cooker for?"

"The retail price is 99 yuan per piece, no ticket required..."

"If it's sold wholesale by a distributor, it would be 80 yuan."

"What about the cost?"

"Not considering labor costs, each rice cooker costs less than thirty yuan!"

of course,

Labor costs are still very cheap in this era.

Even in the 1980s and 1990s,

There has not been any significant increase in wages.

Therefore,
Hearing this, Director Bi nodded.

"Tell me, you didn't come to me today just to introduce me to the rice cooker."

"Sure enough, nothing can be hidden from you, Director Bi."

"Well, I want to place an ad on TV, but I don't have any connections in this area,"

"So I would like to trouble Director Bi to help me contact the TV station."

even though,
Director Bi works in the Metallurgical Department.
It has absolutely nothing to do with the TV station.

but,

After all, China is a society based on personal relationships.

Especially for people like Director Bi, who want to get to know people at the TV station,

It's just a greeting.

"Okay, I'll ask someone to find out for you."

"If I remember correctly, there seems to be no precedent for this in China?"

For this,
Xu Yi naturally knew it well.

The earliest television advertisement in China was for Shengui Yangrong Wine on Shanghai TV in 1979.

But this time,
Xu Yi also wants to be the first person to try this!
-
After a week,

Xu Yi also personally received the people from Sijiucheng TV Station.

After some discussion and struggle, a ten-year contract was signed with the other party.

As for the price,

This is a very low price that people in later generations would never dare to imagine!
As for,
Extend this contract for a little longer.
Although Xu Yi had this idea,
But the TV stations are not fools after all, and they know that similar TV advertising formats have already existed in foreign countries.

but,

Compared with foreign countries,
The television penetration rate in the mainland is not high.

Even these knowledgeable people would not have thought that

Domestic television sets,

It will become popular so quickly in the future!
Therefore,
Under the premise of such information gap.

During these ten years,

On the one hand, it was for Director Bi's sake.

on the other hand,

This is also the time they estimate they will not suffer any loss.

It can be said,
At this point, the rice cooker is officially launched on the market.
Everything is ready, only the east wind is missing!

Xu Yi even personally discussed the time and format of the advertising broadcast.

of course,

For the first ad,
There are still many restrictions within the TV station.

Even as a person from later generations, it is impossible to go too far.

But it is conceivable that
Even so,
After the TV broadcast,
For consumers in this era,

It is definitely a king-bomb level!
as predicted,

When the rice cooker was officially launched on the market,

Not only did the advertisement on Sijiucheng TV station make a good start,
and,

The newspapers also generously published the second edition.

Even a portion of the front page was squeezed out.
Used to advertise rice cookers!
under these circumstances,

Even if there are 5,000 rice cookers,
All were sold out within three days!
Xu Yi couldn't help but sigh when he heard the news.
Business is so good these days! (End of this chapter)