Shenhao: Please stop messing around

Chapter 295 Chapter 294, Lin Chu's flirtation and whole life, the auction is sold out! (4K)

Night is the main theme of life in Dubai.

After all, with the daytime temperature easily exceeding 40 degrees, the locals and most of the tourists would definitely not be able to bear it, except for the cattle and horses from other countries and the low-level laborers, and would definitely not endure it.

I feel much more comfortable now.

Cool breeze.

The tides are coming.

In the Marina yacht port area, two luxury yachts are already waiting in the night, and not far away is the city’s most famous landmark, the Burj Al Arab.

Looking at the sea in the desert, Lin Chu once again felt the powerful power of money.

Even though I have eaten and seen it before, I still feel a strong shock.

The blue sea is endless, and on the sea is the world-famous "World Island", which uses 300 artificial islands in shapes that imitate the continents of the world to construct a miniature version of the earth, a true man-made wonder.

Being rich is real!

Lin Chu even felt that he was being too conservative.

Too conservative!

After living in China for a long time, there has been a certain deviation in the understanding of money ability, and there are essential differences in the way of thinking.

Just like those Filipino maids who kneel down to change their shoes when entering the door, no matter how rich people are in China, they can hardly do this.

And here, all the rules are named after money.

Don't think about anything else.

Your predecessors have already laid the foundation for you.

Pairs of beautiful long legs walked onto the yacht. Beauties from all over the world seemed to be holding a big show, with laughter and graceful postures.

Rashid put his arm around Lin Chu's shoulders, like a local rich man, and squinted his eyes slightly: "Chu, welcome to Dubai!"

Lin Chu patted his shoulder, and his mood was somewhat infected, and he couldn't help but howl.

The party begins!
I really can't bear this kind of sugar-coated bullet. It's too damn wanton.

In comparison…

When I went out to sea in Dapeng Bay with Liu Junfeng and the others, it was just like children playing house.

Tsk.

It failed again.

Lying on the deck of the yacht and enjoying the breeze, this was Lin Chu's last relatively rational thought.

But he has completely stopped wasting time.

get high!
……

The Presidential Suite at the Burj Al Arab.

Yang Huixian was alone in the empty room. After taking a shower, she sat in front of the window looking at the night view.

Naturally, she would not join the men in their life of debauchery and she chose to leave first.

There was no one at the security company's base, so it was naturally not suitable for me to live there, so I just stayed in a hotel.

I thought about it in my mind...What is Lin Chu doing now?
But she shook her head and smiled, and soon put these thoughts aside.

boom!
A bottle of red wine was quietly opened and a glass was poured. The scarlet wine was swirling in the goblet. She took a sip and lay lazily on the sofa.

Dubai is a very good city with amazing spending power and a high level of modernization.

At a meeting of retail executives a few days ago, Lin Chu said that this place could be used as one of the backup locations for expanding the branch.

When shopping during the day, she always pays attention to the flow of people and spending power.

No problem at all!

Open it!

The loneliness of being alone in an empty room must naturally be dispelled by ambitious career ambitions.

Yang Huixian was also very interested in Lin Chu's idea of ​​acquiring the LV Group.

At first I thought it was a fantasy, like a dream.

But after confirming that Lin Chu was extremely determined in this idea, she began to seriously consider the feasibility.

It's man-made.

It’s worth thinking about.

These two days, she has also been studying various information about the LV Group.

In fact, the LV Group was not founded by the current boss Arnault, but went through a series of extremely complex mergers and acquisitions before it was eventually acquired by him and developed to its current level.

Arnault's acquisition of LV was previously called Europe's No. 1 business war.

He was just a rich second-generation guy who worked in construction.

When the Dior Group was facing bankruptcy, it used lobbying to obtain a 20 billion loan from the French government and bought the Dior brand, which was its first step into the luxury goods industry.

Step two...

When the LV Group's stock price was low and internal strife continued, he took the opportunity to make a strategic investment and acquired a 13.5% stake.

At the same time, Lao Deng played some tricks, pretending to be a pig and eating the tiger. He secretly set up an investment bank, used various means to buy 24% of the shares, and finally became the largest shareholder without telling the truth.

Until today.

Of course, Arnault's business talent can also be described as excellent.

After that, it began a large-scale acquisition, taking Dior and LV as its twin brands, and gradually acquired other luxury brands until it formed the current behemoth.

Theoretically speaking, now is not a good opportunity and requires very high capital costs.

After all, heroes are made by the times.

For many things, if you miss the opportunity, you will never get it again.

But thinking of Lin Chu's determination, since he has decided to do it, he should think of a way seriously.

Opening her laptop, Yang Huixian continued to look up various materials.

Now, the LV Group has several well-known sub-brands.

LV, Dior, Bulgari, Fendi, Guerlain, TAG Heuer watches, Hennessy wine... and so on, covering almost every aspect of consumer goods.

It’s not just about selling a specific product, but more like selling a lifestyle.

Such a rich product line is quite worth learning.

Even if there are unknown sub-brands or even loss-making performance, this almost complete product line is the deepest moat.

Now, if Lin Chu wants to take action against this world's number one luxury goods group, he has two options.

The first is to purchase sub-brands separately and look for suitable opportunities and methods to acquire each piece of business.

The second is to start with the parent company's shares, nibbling away and buying shares bit by bit.

The former is a block.

The latter is the line.

However, neither of these two methods is easy.

For the former, even if others are willing to sell, the first products they will sell will definitely be those brands with poor performance.

In the latter, in the capital market, once action is taken and the acquisition intention is exposed, the stock price may soar, and the amount of funds required to obtain controlling rights is likely to multiply several times.

What's more, money is not the most important factor.

In fact, the biggest factors affecting this kind of super merger and acquisition are nationality, bloodline and cultural identity.

Due to nationality factors, it may be vetoed by higher-level authorities.

In terms of bloodline and cultural identity, after the change of ownership, the boss becomes Chinese, and consumers may not buy it.

Even if you spend a huge amount of money to buy it, if the consumer doesn't agree with it, then it's a failure.

Not only will it ruin these big names, it will also be a huge loss for themselves.

Annoying...

Yang Huixian went over the entire logic and scratched her hair in annoyance.

Bastard Lin Chu!
You're out there having a good time, drinking and partying, while I'm here racking my brains!
Complaining with resentment in her heart, Yang Huixian picked up the wine glass, took a big sip, and calmed herself down before continuing to immerse herself in thought.

My fingers clattered on the keyboard, recording my moments of inspiration in a document.

In this matter, if we take the right path, it will definitely be the inevitable direction.

But there are other means of operation in the evil ways.

A bit shameless though.

It’s a high-end business war...what’s the point of having face?

"First, poach the other party's senior executives and break the fortress from the inside. Know yourself and know your enemy."

Yang Huixian wrote the first item in the document.

The luxury platform is certainly very important, but these industry elite executives should not be underestimated.

“Second, negative image PR and marketing.”

For example, Maybach's plastic awnings are very popular in China recently, which is definitely a fatal blow to the luxury brand.

A good reputation takes many years to build, but a bad reputation can have a huge impact with just a few landmark events.

Public relations and public opinion warfare are essential routes to becoming a luxury brand.

If a company can make efforts in this regard, then it will be equivalent to a sharp sword whether it is shorting its opponents or going long on itself.

And this is equivalent to internal strength.

"Third, intangible cultural heritage is linked to patriotic sentiments..."

Yang Huixian thought of it instinctively and wrote down this line of words. After writing it, she hesitated for a moment and deleted it again. But after thinking for a moment, she wrote it back again.

This is a powerful weapon. Water can carry a boat, but it can also capsize it.

If this marketing fails, the price will be very high. Moreover, Yang Huixian does not think that this can strongly impress the wealthy group, the main customer group of luxury goods, otherwise there would not be so many wealthy people choosing to immigrate.

"hiss……"

She couldn't help but gasp.

I feel like at this moment, I have truly touched upon the essence of this acquisition.

In fact, it is a kind of cultural confidence at the national level.

Only when a group is the boss and the most powerful, will its products form a consensus as luxury goods on a global scale.

Like the silk, tea and porcelain of the heyday of the Tang Dynasty...

Pursing her lips, she looked out the window, thoughtfully.

Mom, you have to stand up!

If you stand up, this thing will be twice as easy to do!

It’s just that I can’t remember such things. All I can do now is to follow the conventional path, accumulate slowly, and then wait quietly for the wind to come.

No matter what, let’s open the store in Dubai first!

Yang Huixian made up her mind and immediately began to think about the details.

I even felt a sense of mission for no apparent reason.

There has to be someone to do this job, right?

Even if we don't do it now, we will have to do it in a few years, a dozen years, or even decades later, right?

As long as human beings do not perish, as long as business exists, and as long as people still need luxury goods, there will be demand.

She suddenly thought of a very passionate sentence.

Success does not have to be mine.

I will definitely be part of the success.

When I thought about it this way, suddenly... my outlook opened up and I felt full of fighting spirit.

……

After a joyful party on the yacht, at around four in the morning, Lin Chu could no longer hold on.

Even before, I have never had so much fun.

I have to say, the little prince of the dog-rich family really knows how to play.

At this point, he still asked to go to the desert to watch the sunrise. He would go there by helicopter so that he could reach the end of the horizon and see the first ray of light as the sun rises.

Lin Chu smiled and declined.

Rashid did not force it, but just expressed regret.

Fortunately, Lin Chu will stay here for a few more days, so there is still plenty of time.

the next day.

Yang Huixian is investigating suitable scenarios for opening a store.

Lin Chu and Lu Ming continued to eat, drink and have fun with the little prince. He didn't go to work. After waking up, he ran straight over.

Another extravagant day.

Yang Huixian didn't say anything about the man's crazy behavior, just let him have fun.

Just think of it as building “customer relations”.

If I could open a shop here and get help from a little prince, even if he was just a collateral bloodline, it would be a great help.

Anyway, I can't control Lin Chu.

He seemed to have completely let himself go.

……

Day three.

Four p.m.

In an auction hall on Palm Island, the Habsburg auction started on time.

Lin Chu already knew that the theme of this auction was Yuan blue and white porcelain.

It's quite...precise harvesting.

There are actually some wealthy people from China in Dubai today, most of them are low-key and enjoy life.

From the little prince, Lin Chu learned that antiques such as Yuan blue and white porcelain are top-notch collections in high demand in the upper classes of the entire Middle East and Europe.

After all, the Scourge of God once hit Europe, and the cultural imprint it left is still recorded in history books.

Yuan blue and white porcelain is always the finale item in many auctions. As long as the quality is good, it is certain that the price will exceed nine figures.

Even though the entire collectibles market is in a downturn now, it still does not affect its kingly demeanor.

Moreover, this auction accepts payment in RMB.

After all, it is an internationally renowned company.

The most stunning piece of the collection is called a blue and white plum vase with a story of Qiu Chuji meeting Genghis Khan. It is large in size with exquisite patterns, and its starting price is also the highest in the auction, reaching 7200 million dirhams, equivalent to 1.4 million yuan.

This price really made Lin Chu's heart beat fast.

It is definitely affordable to buy.

Moreover, the average order value is high enough, so it is also suitable for giving away.

Just one word, brush!

That's it.

Anyway, the principal is earned through swipe, so you won’t feel bad about spending it, and the rebates are also earned through swipe.

And with the auction house as a legal channel, they were able to help them achieve inflation quietly.

before the auction begins.

In the lounge.

Lin Chu was having a small meeting with Lu Ming, Yang Huixian, Ma Teng, and the other two brothers.

"Our goal this time is to take all nine items from this auction so that no one else can see a single one!"

"This is the most expensive one, Qiu Chuji, you bid for it. I don't want to be too high-profile, so keep a low profile."

Lin Chu looked at Ma Teng and made arrangements calmly.

Hearing this, not only Ma Teng, but everyone in the lounge was completely stunned and dumbfounded.

Book...book the whole place?
The scale of the collection in this auction is not large, with only nine pieces in total, all of which are Yuan blue and white porcelain, and the price is at least 50 million and above.

Lin Chu’s current arrangement is really terrifying.

Playing like this... is really inhumane!
Come on, this is Dubai!
A city full of wealthy people!
Are you inserting so forcefully?

"The second one, Lu Ming, you come."

"Ah Xian, your third one."

"Fourth, fifth, you two."

"Ma Teng is still sixth."

"Seventh, Eighth, you two continue."

"The last one, the cheapest one, the blue and white jar with the figure of Xiao He chasing Han Xin under the moon, let me take it, so I can satisfy my addiction to auctions a little bit."

"Okay, the tasks are arranged. As long as someone raises a sign, you all follow, all of you, until you take it down, and then strike with the hammer..."

Lin Chu arranged the tasks with a smile, dispersed the targets, and divided the nine targets into different ones.

Several people:……

Their eyes were fixed on Lin Chu, and the atmosphere in the entire lounge was explosive.

How much money do you have?
Made like this?
"No... Isn't this cost a bit too high?"

Yang Huixian couldn't help but offer her opinion; she was really a little panicked.

Lin Chu glanced at her slowly and said with a smile: "These are all national treasures. I really don't feel comfortable leaving them to others and letting them drift around."

"Look, each of them has been wandering abroad for who knows how many years, changing hands several times. Every pattern and every character is telling two words... go home!"

"Just by looking at this album, I seem to hear that call, which transcends time and space, but is clearly visible. They are saying... go home, take me home!"

"So... take it back!"

"Take them all back!"

Lin Chu also knew that his behavior at the moment was really too much and very explosive, so he spoke very emotionally at this moment, and his acting skills were very good.

Several people:……

Lu Ming scratched his head, somewhat infected, but also looked at Lin Chu with some suspicion.

Not that simple, right?

I guess Brother Chu still wants to be famous and continue to be famous in this way.

But there is no problem. Those who spend money are the boss wherever they are!
And this kind of behavior is so fucking cool!
Auction...booked!
No one has gone before!

Yang Huixian sniffed.

She also felt that Lin Chu seemed to be up to something bad and his motives were definitely not that simple.

But it is really hard to guess what exactly is going to be done.

The bastard is getting more and more free and unrestrained. Such humanistic sentiments can come out of his mouth...

……

……

(End of this chapter)