New Age Artists

Chapter 19: Blow Up the Record Industry
On January 1, Daolang, the king of songs from the Western Regions, kicked off the event with "The First Snow of 6" and "Punishment for Impulse".

On the same day, Zhang Shaohan made a grand debut with his album "Fable".
On January 1, Yang Qianhua and Richie Jen presented "A Night of Full Moon and Flowers".

On February 2, Shin Band released its hit album of the same name, "Boundless Oceans and Vast Skies," which is about "using persistence to break the chains of fate."

she's "Persian Cat" and Cai Yilin's "36 Strategies of Love".

Wang Xinling started marketing the sweetheart leader with "When You" and "The First Person I Love".

"Our Love" and "Lydia" by F.I.R.

Xuan Zi's "Drunk in the Breeze".

Quality Control and Fish Leong in "Obviously I Love You"

"I Am Not Huang Rong" by Wang Rong.

His "First Dream" became a big hit with the support of Miyuki Nakajima.

Ma Yu "If I Still Remember You in the Next Life".

JJ's "Jiangnan" is here, and also "The Mermaid".

June 6th, Chen Xiaochun's "I Can't Live Without You".

On the same day, there was also the song "Kisses Everywhere" drawn by Yang Qian, which later became the exclusive soundtrack for the editing of female stars from Hong Kong Island.

"Gardenia Blossoms" by He Jiong.

"Summer Wind" written by Milk Tea Lun for Wen Lan.

"Independence" by Michelle Vicky.

August 8rd: Milk Tea Lun’s “Seven Miles of Fragrance” and “Stranded”.

JS group's "Sha Po Lang", the theme song of "Chinese Paladin"

On August 8, Hu Yanbin performed "Red Beauty", which no one has been able to cover so far, not even himself.

"White Moonlight" by Zhang Xinzhe.

"Ningxia" by Fish Leong.

Wu Bai's "Sudden Self".

Yesterday, October 10, Han Yu released "Falling Snow".

The music scene in 2004 was the last moment when record companies dominated the music market.

The characteristic of record companies dominating the song market is that the companies collect songs and train singers in the early stages.

The advantage is that there is a guarantee for the singers and songs released, but the disadvantage is that there is a strong control over the singers.

It is difficult to stand out without a corporate background. It is relatively simple to just follow the popular music styles.

Dao Lang's "The First Snow of 2002" spread across the country with the help of Internet channels, replicating the process of "Lilac" becoming popular on the Internet in 2002.

There is still a record company behind Daolang.

The person behind his fame is Song Ke from Taihe Maitian.

Song Keke is a big name in the record industry. In 2000, he became the executive vice president and production director of Warner Music China.

In 02, South Korea's SK Telecom integrated various resources and officially started a pilot program to open its ringback tone service to the Korean public.

In just half a year, the ringback tone service swept across South Korea and also helped SK Telecom's performance soar.

Song Ke frequently went on business trips to South Korea and was keenly aware of the ringback tone business, and he seized the opportunity without hesitation.

He resigned from Warner last year and took Warner Maitian away with him to establish Taihe Maitian.

When the ringback tone service was still in the testing stage of China Mobile operators, Taihe Maitian produced China's first ringback tone.

However, Taihe Maitian got up early but arrived late and failed to reap the benefits of the golden age of ringtones.

04 was the last glorious year for the record companies, and the right to speak was in their hands.

Shen Santong used some tricks on "Little Dimples".

From Tang Lei's "girlfriend died" in "Lilac", to Xu Sangao's "girlfriend died" in "Funeral of Roses".

"Dead girlfriend" is really a good marketing method.

Later, the same thing happened with "Mohe Ballroom".

“The dumpling skin is about to break.”

Cooking dumplings in the hotel.

Tang Yan pointed at her dumpling skin. She really couldn't stand it anymore. She was already a little fed up with it.

Since I moved into the hotel and ate dumplings, I haven’t gone out on weekends.

"Didn't you notice that the dumpling skin turned white?"

Collaborative warfare is not just for your own needs, it can also bring benefits to Tang Yan. "I finished a bottle of Liuwei Dihuang Pills. I really can't stand it. I want to kill you, madam."

Surrender, complete surrender, and speak in my hometown dialect.

In order to escape a meal of dumplings, I used my hands, mouth, feet and legs, but it was useless.

"Can a woman say she is not good enough?"

"I can't do that. I'm not a woman, I'm a man, and I'm your brother. I was really wrong. You are my brother, and I will never call you sister again." Tang Yan admitted her mistake and spoke nonsense.

What you say is what it is.

"Can't you have a little backbone?" Shen Santong was speechless. Her queen-like looks were wasted.

boo.

A bottle of champagne was opened.

"Look, the dumplings are about to fall apart."

Tang Yan breathed a sigh of relief and rubbed her belly. She felt really uncomfortable after eating too many dumplings.

Early in the morning, Shen Santong wanted to do some sword practice.

Tang Yan is pretending to be dead.

Sighing, I put the breakfast on the bedside.

"By the way, don't forget to take my panties and socks away to wash." Shen Santong took out two more plastic bags and threw them at the end of the bed.

"What the hell is this?"

Over the next week, major record companies watched in amazement as "Dimples" began to dominate the charts.

"Dimples" became popular at an extremely fast speed, from the Internet to offline.

People in the industry were all asking for information, wondering who was behind this operation, it was so skillful.

I didn't expect that after asking around, I found out that no one was in the industry.

The first reaction was the silly internet singer that popped up.

This song has the potential to become a big hit. As the album's main song, it will be no problem to sell hundreds of thousands of records. Just release it for free.

With the development of the Internet, such stupid singers appear one after another, leaving record industry executives collectively speechless.

It's all money, all money!

Some music companies were overjoyed and rushed to register the copyright of the songs.

Unexpectedly, the copyright has already been registered.

After some checking, I found out there is a company behind it, but it's not in the record industry.

The copyright structure is still very complicated. First of all, the copyright of the song belongs to Shen Santong personally, who personally authorized it to Shen Santong's personal studio, and then the personal studio authorized it to Deep Sea Entertainment.

Deep Sea Entertainment is a subsidiary of Santong Entertainment.

10 month 28 day.

"The smear campaign has begun. 'Dimples' has become an Internet song?" Shen Santong was not surprised when he saw the news reported by his subordinates.

In this era, singers without the endorsement of a record company are just independent cultivators and cannot ascend to fame.

Even if you become famous, it is considered as a rebellion and your reputation will be very bad.

The record industry will gradually collapse starting next year.

Only after that will it become the era of individual creators.

The emergence of good songs has gradually become de-corporatized and decentralized, no longer dominated by record companies.

From online singers on computers to online singers on mobile phones.

When short videos come into being, people will gradually get rid of their discrimination against online singers.

In the final analysis, it is just a question of definition rights.

When the post-90s generation grows up, Xu Shangao's reputation will naturally improve.

People born in the 80s and 90s can’t stand the Tik Tok hits, just like people born in the 70s can’t stand Milk Tea Lun, and people born in the 80s can’t stand online singers like Xu Sangao.

Shen Santong already had a strategy to deal with the suppression from mainstream record companies.

“Are the download rates of the ringtones for “The Way of Justice” and “Little Dimples” so high?”

After looking at another report, Shen Santong was quite surprised that ringtones were really profitable.

When Shen Santong chose to cooperate with SP, the first requirement was not to use the other party's music-on-demand data, but to use the operator's data as the basis.

Whether they admit it or not, the major operators are sometimes a bit rogue, but they definitely have rules.

(End of this chapter)