New Age Artists

Chapter 210 The audience cheered for Shen Santong, because the bad movie was made again (23)

"A Chinese Odyssey" premiered on December 2005, 12.

Released on December 12nd.

As the last of the four Lunar New Year blockbusters to hold its premiere, the four annual Lunar New Year blockbusters - "Seven Swords", "The Promise", "A One Man's Journey" and "A Chinese Odyssey" have all debuted.

Shen Santong did not attend the premiere of "A Chinese Odyssey: Part One".

Shen Santong wrote and drew on paper, summarizing his experiences and lessons.

There are things worth learning from the best of this era.

The box office of "The Promise" has been cut in half again and again.

Before Crazy Love was released, the daily box office fell below 21 million on the st.

Apart from the fact that The Promise does have quality issues, the problems with the producer and distributor are even bigger.

This year's Lunar New Year box office offense and defense is not over.

As the number of screenings increases, this is just the beginning.

Shen Santong began by writing: “The producers of The Promise made a very serious mistake.”

"There is no awareness of the conflict in schedules. A lot of information shows that Huayi and Hong Kong Island have joined forces to discredit Wuji."

"Another producer of Love Is Not Blind, Ying Huang, is very knowledgeable about marketing and publicity, and has Hong Kong publicity resources. They have experienced the prosperity of Hong Kong films and have experience in the competition between release dates."

"However, The Promise has no awareness of competition and is too slow."

"The first mistake was not stepping on "Seven Swords"."

"When The Promise was released, Seven Swords had already been out for two weeks. The word of mouth was terrible and the box office was low, but it could be used as a shield."

Shen Santong only analyzes business matters without mixing in personal feelings.

Competition in the market, competing for release schedules, vying for audiences.

Just because you don't kill anyone doesn't mean others won't kill you.

The first wave of word-of-mouth collapse of "The Promise" was the best marketing method to pull down "Seven Swords".

The marketing is better than "Seven Swords".

Instead of improving yourself, it is better to deny others. This is the most direct method.

but.

"The second mistake was not playing "A Chinese Odyssey"."

If it were Shen Santong, he would retaliate.

"Crazy Love" is also a bad movie, but it was marketed as "A Chinese Odyssey" and declared to be a classic of the decade.

Of course, Qingdian isn’t as loud as Kaizige, but as a competitor he can definitely help.

Just go for the classics.

It was praised before it was released and criticized after it was released.

Then the marketing of "The Promise" is better than "Crazy Love".

As I said, stepping on competitors is the most direct way.

But, the producers of The Promise still haven’t.

Shen Santong had to complain about both China Film Corporation and the director Kaizi.

Too obedient.

The people watching are getting anxious, so you fight back, you fight back.

Shen Santong is 100% sure that "The Promise" is a bad movie.

But how about "Seven Swords" and "A Chinese Odyssey"? You fight back!
"The third mistake was to basically let the public opinion that the reputation was ruined go unchecked."

Even if you don't step on your opponents of the same period, you can still respond well.

But the response was not timely.

The method is also very bad, and it is still hyping up the Oscars that ordinary audiences don’t care about.

It’s too far to go to the Oscars, and 80 yuan for a movie ticket is too expensive.

What the audience cares about is whether their movie tickets are worth the money they spend. Who cares about the Oscars?

The funny thing is that the Oscar bid was not going well either.

As word of mouth collapsed, a lot of negative news about Wuji broke out.

A reporter interviewed Huang Bin, who was in charge of the publicity for "The Promise", and asked about the film's Oscar bid.

Due to the Golden Globe nomination, the release date of "The Promise" in the United States may be advanced, but the specific date has not yet been determined.

There was not much coverage of "The Promise" overseas. Only Reuters mentioned the film when it was released in China, saying that "The Promise" had caused a lot of controversy.

Regarding its "Olympic bid" prospects, the US magazine Variety quoted: "The Promise is not among the favorites for the Oscars predicted by the magazine."

Moreover, "The Promise" was originally scheduled to be released in the United States on December 12, but there has been no movement yet.

The Weinstein Company, the American distributor of "The Promise", wants to lower the distribution price. If the price is not reduced, the film will most likely be "shelved".

Harvey will most likely release "The Promise" in the United States after the Oscar nominations come out, so that he can leverage the power of the Oscars to get higher box office.

The two sides are still in negotiations.

Shen Santong remembered a saying in his previous life.

"The Promise" was so bad that it scared away that fat guy Harvey Weinstein.

I'm willing to accept the consequences of my bet, white guy. Where's your sense of contract?
Well, when it comes to white people, rules are not important, contracts are not important. Standards are automatically changed, and people know how to adapt.

Essentially, Harvey broke his word, tore up the contract, and put the blame on Wuji.

It’s still the self-reflection thing.

Shen Santong is not a person who can reflect on himself.

Can foreigners understand Chinese costume movies?

It’s just for fun!
"The Promise" is lively and the scenery is beautiful.

Shen Santong felt very familiar with Harvey's tricks.

Using deposits to bring down projects is a trick that many white-skinned people like to play.

What they take advantage of is that the trading parties have illusions about the white people and regard them as gentlemen, but they are actually robbers.

Shen Santong smelled a different scent.

Harvey's tactics seem to be more than just a business move.

He came back from the future, and Harvey had already been skinned clean.

Harvey is a close friend of Zipper's parents and the face of the Donkey Party in Hollywood.

Shen Santong still needs to analyze the specific reasons, but it is definitely not as simple as what the domestic media say that "The Promise" is bad and it can be attributed entirely to the movie.

Shen Santong will only be able to use his experience in publicity and promotion in the future.

But the lessons learned from the production of "The Promise" can be used now.

Media interviews and netizens have all been asking where Wuji spent the 3.5 million RMB.
First of all, the investment of 3.5 million yuan is just a claim, and in fact there is a lot of water in it.

Chen Hong admitted in an interview with state media last summer that "many movie investment amounts are exaggerated."

But it is definitely not a small number, perhaps more than 200 million.

Shen Santong looked up some information and received feedback from the industry.

The special effects cost tens of millions, mainly the expenses of the crew.

The filming of "The Promise" was described as "money-burning" by Century Hero Pictures, the investor at the time.

It costs about 130 million yuan every day, including transportation costs, scene props, actor costumes, food and accommodation, security expenses, and crew member salaries.

The filming took half a year, and the daily expenses exceeded 1 million.

Add to that tens of millions in stunt production fees, and it can be said that the funds were mainly spent on the high appearance fees of the all-star actors, the transfer of multiple locations, and the expenses of stunt production.

In other words, most of the money was not spent on the story content.

Shen Santong attached great importance to this lesson.

The Promise cooperated in some places and provided a lot of help.

If this help is converted into cost, it would definitely be a considerable amount of money.

But Chen Kaige didn't do it well and left a lot of garbage.

Not only did it fail to boost local development, it also left behind many negative effects.

This also indirectly shows that Chen Kaige, or Chen Hong’s management is very poor.

It's both attitude and ability.

Many directors today lack management skills.

Chinese directors have degenerated.

Under the same conditions, it would be difficult for the fifth-generation directors to make a film like "The Decisive Battle".

Six generations is even more impossible.

The workshop-style crew model in Hong Kong is considered advanced management in mainland China today.

Many directors can't even do the workshop style.

Shen Santong must not repeat the same mistake.

In "Red Cliff", he had to strictly follow the principles of fixed time, fixed location, fixed people, fixed quality and fixed quantity.

Even though he had a lot of engineering experience, Shen Santong still bought a lot of management books.

Combine this with filmmaking studies to further improve yourself.

The more careful you put into preparation, the more money you can spend after the official start of filming.

We must never be in an embarrassing situation where we spend money but don't even get a response.

1 month 3 day.

After the Lunar New Year holiday, the reputation of "A Chinese Odyssey" has also been ruined.

Shen Santong began his year-end inventory.

Yang Tianzhen walked in and reported: "Boss, many people on the Internet miss you."

Shen Santong was shocked: "What do you miss about me? I'm still here."

Yang Tianzhen quickly explained: "The Lunar New Year movie season is too bad. A Single Man's Journey into Heaven and Earth beautifies the original characters. Seven Swords, The Promise, and A Chinese Odyssey are all bad movies."

Many people miss Shen Santong.

They responded to his previous post introducing the progress of "Red Cliff", and then replayed Supermarket, Birthday, and Lost Town to refresh their eyes.

The audience cheered for Shen Santong because the bad movie is back again!
(End of this chapter)