Agriculture Maniac

Chapter 187 Propaganda Offensive
Over the past six months, Rumsfeld thought he had done a great job.

For example, Sanyuan Heavy Industries secretly sold counterfeit CNC machine tools. It ordered Marubeni Corporation to organize Wajima Heavy Industries to dump CNC machine tools to the East, reduce machining manufacturing costs, and suppress companies that purchased counterfeit CNC machine tools.

In this case, you buy counterfeit goods but cannot get overseas orders. Will you still buy counterfeit goods?
For example, Sanyuan Daily Chemicals has risen strongly. On the one hand, it took advantage of Sanyuan Agriculture's main blending oil and needed massive funds to purchase corn and soybeans. On the other hand, it took advantage of the East's strong desire to join the WTO and hinted to the competent authorities in various parts of the East that it wanted to withdraw its investment.

This eventually forced Sanyuan Daily Chemicals to transfer its cleaning and care business and exit the daily chemicals sector.

For example, Sanyuan Pharmaceutical took advantage of the trend of martial arts to reverse the impact of negative news about Chinese herbal medicine and achieved huge sales. It took the opportunity to set up Taekwondo and Karate halls all over the East, and also used the trend of martial arts to promote vitamins, protein powder, and immune protein.

As a result, Unilever's healthcare business has grown rapidly.

For example, Saner Soybean Oil cooperated with Xiwang Group to launch Xiwang blended oil, which swept the eastern market.

Unilever took the opportunity to merge with Wanhong Investment and secretly launched BDOLI high-end edible oil, Unilever sunflower oil, Unilever peanut oil, and Unilever imported olive oil, seizing the market outside of blended oil and squeezing out brands such as Orchid and Xiangmanyuan under the Smith Family, Wilmar International, and Wilmar International.

It can be said that in the past six months, Rumsfeld has responded in a measured and flexible manner, perfectly demonstrating his professional level and preventing Unilever from suffering heavy losses due to frequent cross-industry transactions and fierce confrontations.

As for why Sanyuan Agriculture was not eliminated...

You try it!

Besides, do you really think this is against Sanyuan Agriculture?
No, this is a coalition of officials and businessmen against the entire western, southern and southwestern Shandong regions.

To this end, Rumsfeld conducted deep reflection.

He came to the East to serve as the head of Unilever, and he also held two super enterprises, United Defense and Marubeni Corporation, mainly to seize the early market before the East joined the WTO.

Invest in processing and manufacturing, invest in agricultural products and animal husbandry, invest in electronic technology industry, invest in fund management industry...

When the East joins the WTO, United Defense's North American company will place orders with Unilever's Eastern company. The former will purchase and the latter will supply. High-quality and low-priced goods will soon appear in North America and be sold at high prices, bringing in huge profits.

At the same time, the invested electronic technology and fund management companies can also go public in North America and attract unimaginable funds.

All of this can add value to the entire industry.

After all, business has increased, enterprise size has increased, market value has increased, and stock prices have continued to increase after listing...it's all money.

In short, the Eastern market is like a super big cake. Whoever rushes in first can grab more.

But the capital that rushes in first will definitely first eliminate the "local companies that monopolize this huge pie."

Including Sanyuan Agriculture.

In particular, Sanyuan Agriculture also has gene optimization technology, ballastless track technology, plant-based ink pigment refining technology, and ultra-high precision CNC machine tool equipment manufacturing technology...

The problem is, I can’t chew it.

Moreover, the Smith family, which also belongs to the capital group, occasionally assisted Yu Sanyuan, causing Unilever not only to be unable to take over, but also to suffer losses several times.

So Rumsfeld decided to kick the Smith family out first.

Logically speaking, the Smith family controls a large number of super companies through BlackRock and Vanguard Funds, which are far more difficult to deal with than Sanyuan Agriculture.

However, what both sides are competing for is the Eastern market.

Marubeni Corporation, which he controls, dominates the import and export business of the East.

Wanhong Investment and Unilever, which he controls, are deeply rooted in the East.

If they take an attacking stance and let Yu Sanyuan take the lead, how can the Smith Family not be defeated?

As for how to let Yu Sanyuan take the lead...

Unilever sells functional drinks to Japan, Southeast Asia, Europe and the United States, eroding the market share of Red Bull, Coca-Cola, PepsiCo and other companies.

Are these companies attacking Unilever or the manufacturers of functional drinks?

It's definitely the latter.

Therefore, Rumsfeld decisively transferred 10 billion US dollars to Sanyuan Agriculture to ensure that Unilever would not attack Sanyuan Agriculture during the period of cooperation between the two parties in selling functional beverages.

"One billion US dollars is about 10 billion blue giant bills. Based on the wholesale price of 85.7 yuan, Sanyuan Beverage must supply at least 1.8 billion bottles to Marubeni Corporation."

47.6 billion bottles of beverages sounds like a lot.

However, the total sales of beverages in Japan last year were about 3.54 trillion Japanese yen, which is about 3000 billion when converted into blue giant banknotes.

in other words.

As long as the publicity is adequate, Japan can finish drinking 47.6 billion bottles in one month.

And this publicity must be earth-shattering.

Otherwise how to stimulate Red Bull, Coca-Cola, Pepsi and so on.

Rumsfeld picked up the phone and contacted Fujima at Marubeni Corporation.

Thanks to the protection of Old Bush, the other party was not interrogated by the North American intelligence system. He had already returned to Japan and secretly planned the plan of "Marubeni Corporation transforming into a grain trader."

A little bit.

Fujima received a call from Rumsfeld and learned that Sanyuan functional beverage would soon land on the island of Japan. He was asked to form a publicity team as quickly as possible and was asked to use his creativity to design a series of promotional copy.

Then it was sent to Yu Yang, asking for 'distribution authorization'.

Yes, authorized distributor.

Because this is Sanyuan Beverage's own export business and has nothing to do with United Defense, Unilever, or Marubeni Corporation.

……

Ten-mile Camp.

Yu Yang guessed that Rumsfeld was going to take action against the Smith family, and the other party secretly came to his family to purchase functional drinks worth 10 billion US dollars in the name of buying dogs.

How could it be understood that Rumsfeld intended to directly compete with Red Bull, Coca-Cola, Pepsi and others?

But there was no choice.

Because if the company wants to enter the beverage industry, it will have to compete head-on with beverage companies.

Especially this time it’s not Sanyuan Daily Chemical, we will retreat after the fight.

But to gain a foothold.

Therefore, after careful consideration, Yu Yang decided to "take advantage of the enemy's strategy".

After all, with the secret help of United Defense, Unilever, Marubeni Corporation, Wanhong Investment, and even Bruce's Carlisle Group, the company has a greater chance of winning.

To this end, Area D of Sanyuan Chemical was allocated to Sanyuan Beverages, which was required to work overtime around the clock to produce.

Then, with the production capacity of Sanyuan Plastic Factory, we can produce plastic bottles,

Shiliying Glass Factory's production capacity - producing glass bottles,

Sanyuan Machinery Factory's production capacity - producing cans,
And with the help of the packaging lines of Sanyuan Chemical Area C - Sanyuan Daily Chemicals, Area B - Sanyuan Pharmaceuticals, and Area A - Saner Soybean Oil, the products are packed and sent to Qinggang Customs by rail.

At this point, it will only take one week for Sanyuan Chemical to be fully revitalized.

The total number of employees in the factory is expected to reach 49, coming from Tai City and Laigang City.

The number of employees at corporate headquarters stationed in Xintai City is expected to reach 6.

The explosion in production capacity has enabled Sanyuan Plastic Factory to open branches in Laigang City, Shiliying Glass Factory to open branches in Laigang City, and Sanyuan Machinery Factory to open branches, making the companies' transportation systems even larger and directly or indirectly creating more than 100,000 jobs.

Yu Yang finished all the arrangements, closed the ERP office system, drank a bottle of Roar, and let out a long breath.

The boss was getting more and more tired and sleeping less and less.

This can't go on!

Suddenly.

Fujima called.

"Yu Sang, I haven't contacted you for a long time. I miss you very much."

"I miss you a lot, too. I just happen to have a black pot on my hand. Do you want to take it again?"

"Yu Sang, we are very good friends. We can't always be like this."

“Give me three photolithography machines.”

"..."

"It doesn't need to be too advanced, 180nm process technology will do." "Yu Sang, Dongfang has 180nm equipment."

"I want yours."

"No, not really."

"Go to Canon, or Nikon... I'll give you 10 billion US dollars."

"idiot……"

"Fuck you, I'm going to kill you tonight!"

"No, no, no, Yu Sang, I'm sighing. What I mean is, I'll do it if I can!"

“Remember, I don’t want the outdated stepper, I want the latest deep ultraviolet DUV technology.”

"I don't understand. I need to understand it before I can help you purchase it. It may take half a year."

"no problem."

Yu Yang started the computer on the spot and contacted the finance department through the intranet. He transferred the US$10 billion temporarily deposited in the Oriental head office by the Hong Kong offshore company to Wanhong Investment established by Marubeni Corporation in the Oriental.

Fujima was very happy when he received the money, but then his heart skipped a beat.

Would Yu Sanyuan be so kind as to let him make money?
I'm afraid the blame is being thrown onto me.

"Yu Sang, we are best friends. Talking about money hurts our relationship. I'll give it to you."

"Isn't this bad?"

Before Yu Yang finished speaking, the financial staff informed him through the intranet that the 10 billion US dollars had been transferred back.

Such large transactions are basically handled at the Oriental Head Office. Perhaps the staff at the Oriental Head Office have not yet written the first receipt.

"Yu Sang, I'm contacting you because I have something important to tell you. You can check Sanyuan Agriculture's corporate email."

Upon hearing this, Yu Yang switched computers and found the email.

There are three videos in the attachment.

one is……

In the picture, many athletes are sweating profusely, playing football, basketball, swimming, or long-distance running... and then when they win, they raise their hands and roar to the sky.

'Roar, the way to victory!'

one is……

In the picture, an office worker returns home after a tiring day. His wife has prepared dinner and changed into sexy lace, but the office worker is unable to do what he wants... Then late at night, a satisfied female scream is heard from the dim bedroom.

'Scream, the night is better!'

one is……

In the picture, the elderly lady walked for a while, panting, bending over and pounding her legs... Then, the old lady walked very fast, holding an energy drink in her hand.

"The first two were very good, but the last one was a bit disappointing."

"Yu Sang, what does la kua mean?"

"It doesn't have any special features... How about I tell you a slogan? After drinking it, your waist and legs won't hurt, and you can go up to the fifth floor in one breath."

"..."

Yu Yang talked to Fujima about the promotional advertising of Wadao Island and immediately granted the distribution authorization.

As for the rest, that is not something we consider.

How much the other party can sell and how much profit they can make has nothing to do with our company.

.........

...

As we entered the late 00s, people in the East, especially the working class living in big cities, clearly felt that the situation was different from before.

Just like toiletries.

The brands that used to be relatively expensive, such as Rejoice, Pantene, Head & Shoulders, as well as Lux and Clear, have not only cut their prices across the board, but also increased the capacity of individual packages, from 350ml per bottle to 750ml per bottle, and even launched 1.5L large barrels.

Olay, Crest, Always, Ariel, Tide, and Omo have started offering a buy three get one free and a buy five get two free promotion.

At the same time, a series of high-end toiletries have appeared on the market, such as Lancome, Vichy, Helena, L'Oreal, Maybelline, Garnier...

It's like the pharmaceutical field.

With the rise of martial arts, Chinese herbal medicine, medicated food, and diet therapy have gradually entered ordinary families, but correspondingly, a series of vitamins, various immunoglobulins, and many technological products have emerged that can strengthen the body without exercise.

In addition, a strange phenomenon occurred.

Anyone who has seen exaggerated advertisements and heard exaggerated propaganda should understand that Sanyuan functional drinks are fake.

It's a complete lie.

However, just like Zhang Liang’s colleague Xiao Wang.

Before yesterday, the other party still despised Sanyuan energy drinks, even looked down on them, ridiculed them, and vowed never to buy anything with the "Sanyuan" icon in the future.

Unexpectedly, this morning the other party suddenly came to work with a box of Sanyuan energy drinks.

Drink in the morning while working, drink while eating at noon, and drink while working in the afternoon.

"Didn't you swear to never buy anything with the 'Three Yuan' icon?"

"That was me yesterday. Today I am reborn. I only love Sanyuan in this life!"

"..."

"Old Zhang, have a bottle too. Believe me, after drinking it, you will also be reborn!"

"..."

then.

The whole company started drinking screams, roars, and Yu Lao Ji herbal tea...

……

Hong Kong, ADM Asia Pacific headquarters.

Mr. and Mrs. Smith sipped the improved and more effective refreshing soup and checked the intelligence gathering from all over the East.

If a beverage is sold out only through advertising, it will not go far.

If a beverage has overwhelming advertising, has its own special functions, and is very effective, then its position in the market will be unmatched.

So in just one week, after Sanyuan functional beverage was launched on the market, it experienced the following situations in the Eastern market: no one bought it, few people bought it, a group of people bought it, and everyone bought it crazily.

For example, office workers may trigger a buying spree across the entire company, which in turn may trigger a buying spree across the entire office building.

For example, students may trigger a purchase by the whole class, and then the whole school.

For example, the Dongshan Military Department actually applied to "ban the listing of Sanyuan functional drinks and classify them as military-controlled products and strategic materials."

How to fight this?
Can't fight.

What's even more outrageous is.

Roar, which first landed in Hong Kong, was actually sold to Amazon.

Then a mysterious mercenary group, relying on two boxes of Roar, drank and fought at the same time, and cleanly wiped out a North American military base that was secretly transporting noodles, and stole two surface-to-air missiles.

Grass.

Old Smith knew that many people in the North American military were engaged in illegal activities such as smuggling arms and transporting missiles, but he never thought that the missiles would be stolen by mercenaries.

So this incident shocked the North American Pentagon and also stunned General Manager Klin.

The question facing Klin now becomes whether to ban sales or to go on a buying spree.

(End of this chapter)