Super Bowl Domination

Chapter 1532 The Earth Shakes
What, who?
Not only the press conference hall, but the entire cinema was in an uproar. The ripples continued to spread.

Reporters, audiences, and even crew members were all stunned when they heard the news. They couldn't figure it out for a while and didn't know how to react.

Someone had just finished watching a movie and was leaving the screening room. He saw a huge crowd of people gathered in twos and threes. Thinking that there was some big news at the film festival, he quickly walked forward and tried to find out what was going on.

result--

"Who?"

His face was full of question marks and he was completely confused.

"Levi, a football star! Super Bowl, you know?"

"Super Bowl, of course I know. There is a halftime show every year. This year it's Shakira."

"Yes, it was that Super Bowl. Levi was the Super Bowl MVP for three consecutive years."

Seeing that his expression was still blank, someone finally kindly explained it to him.

"It's like Federer in tennis and Cristiano Ronaldo in football."

Huh!
I gasped, and my mind instantly exploded. The first question that came to my mind was, "What is Cristiano Ronaldo, the football star, doing in Berlin?"

"Yeah, that's why we're all here, trying to figure this out. What is Levi doing at the Berlin Film Festival?"

Now, I finally realized——

Imagine that Cristiano Ronaldo suddenly shows up at a film festival. Whether he comes to watch a movie or to support a friend, this act of breaking the dimensional wall can easily drive everyone crazy. Even if they have no interest in sports, their curiosity will uncontrollably beat at this moment.

Precisely because we had no contact with each other in normal times, seeing such a figure at the Berlin Film Festival without any warning was a shock that was tenfold or a hundredfold.

This is the effect that Levi is experiencing right now.

What's more, this is Berlin, not the Cannes Film Festival where stars and celebrities gather, nor the Venice Film Festival which has become Hollywood's backyard because of its proximity to the Oscars season, but Berlin, which proudly and stubbornly embraces the wind and blizzard in the freezing winter, and Berlin that has never been bothered or prepared to invite world-class superstars to show the pride of artists.

But then, Levi showed up.

Rustling and uncontrollably, a hurricane spread out across the country.

Among the three major European film festivals, the Berlin Film Festival has always lacked traffic and has been repeatedly snubbed, with even discussions on social networks being somewhat desolate.

Tonight, Berlin enjoyed the feeling of standing under the spotlight. The enthusiasm and curiosity of the whole city were all mobilized. The moment the news landed on the line, it spread across the city like wildfire, with waves and tsunamis rising one after another.

Such a grand occasion is simply unheard of.

When Carlo-Chatrian, artistic director of the Berlin Film Festival, heard the news, he was busy arranging films in the marketing department.

Slightly different from the official screenings for the media and the audience, they will also screen all the works from different units and departments of the film festival specifically for global film distribution companies, hoping to find distribution companies for these works and release them in cinemas in different markets.

The importance of this work is in no way inferior to the "main competition unit" that everyone is paying attention to.

Because of this, Shatriyan was interrupted at work and was a little annoyed. He needed to increase the screenings for the two films and squeeze them into the crowded screening schedule without damaging the exposure of other films. So, he looked at the staff with a serious face and a stiff tone.

"What."

"You'd better be doing something, and it's something really big."

The staff member who broke into the office couldn't help but swallow, "...C Ronaldo is here."

Shatrien nearly fell under the table, "What?"

The staff member immediately realized that he had said the wrong thing, "No, no, no, no, not the Cristiano Ronaldo of football, but the Cristiano Ronaldo of rugby." Shatriyan, "Huh?"

He was slightly stunned, but Shatrian reacted immediately, "Levi?"

The staff nodded repeatedly, "Yes, yes, yes, it's him."

Shatrien took a deep breath, and his heart stopped beating for a moment.

In terms of market influence, football is still an insurmountable barrier, and the global status of Ronaldo and Messi is still admired by everyone; but in terms of the future prospects of the market, Levi is far ahead. Last year, Levi defeated a number of competitors to top the Forbes list, which was just the beginning.

As an Asian player, he not only demonstrates dominance on the football field, but also continues to rise and become a flagship figure of the sport.

Just like Beckham back then.

Maybe not all fans approve of Beckham, but the reality is that football before and after Beckham is two completely different worlds. On the one hand, there is the commercialization process of football, and on the other hand, there is the absorption of amateur fans. Beckham undoubtedly plays the role of a watershed and turning point.

Before Beckham, football was already the world's number one sport; but after Beckham, football's ability to create economic value is no longer the same.

Now, the same is true for Levi.

From Michael Jordan in basketball to Michael Schumacher in racing, to Tiger Woods in golf and finally Roger Federer in tennis, their greatness is not only reflected on the court, but also in making the sports they participate in popular. This is the charm of superstars.

The world of rugby had always lacked such a character, until Levi came along.

So, Levi represents the future and, of course, the present.

So, Chatrian was also confused, why did Levi appear in Berlin? This is definitely an opportunity for the Berlin Film Festival.

While thinking, Shatrien stood up and picked up his coat. "Where is he now?"

"Press Room." The staff quickly followed, "Director, do you know him?"

Shatriyan, "Of course." He hesitated. Football was still too unfamiliar in Berlin. "Mercedes-Benz's most famous global spokesperson at the moment."

In a word, the portion is sufficient.

Shatriyan looked confused. "But why is he here? Mercedes-Benz didn't say he was coming."

If Levi attends the film festival as a Mercedes-Benz spokesperson, he can definitely step onto the red carpet as a VIP and create a stir.

Staff, "He came to watch a movie."

Shatriyan, "Huh?"

Staff, "As a reporter. I think he's a special correspondent for the Los Angeles Times."

Shatriyan, "Huh?"

Question marks popped up one after another. I was so busy that I couldn't keep up. I looked at the staff in surprise.

The young man spread his hands innocently and said, "That's what everyone says, but he is still in the press conference room and no one is talking to him for the time being."

Shatrian, "Why not invite him in person? He is a distinguished guest that we need to treat with respect. We must not neglect him. This matter..."

The staff tried to explain, but Shatriyan didn't give him much chance, and the situation was complicated, so he didn't know how to explain it properly.

Just then, the elevator door opened and we appeared on the first floor of the Film Palace. The staff said to Shatriyan, "Why don't you take a look for yourself?"

(End of this chapter)