Super Bowl Domination

Chapter 1538 Chain Reaction
When you become famous, you will be surrounded by gossip and controversy, which will never stop.

But Levi is still Levi. He speaks with actions and facts. He behaves uprightly and honestly. Naturally, rumors have no power at all.

Some people speculated, some questioned, and some firmly believed that it was all a conspiracy and a staged photo shoot. Naturally, some people stepped forward to clarify the facts.

This time, it's ESPN.

It is very regrettable that ESPN missed the opportunity of the Berlin Film Festival. All news media cast envious eyes on the Los Angeles Times because the latter's traffic increased tenfold thanks to Levi's fanatical traffic. Without a doubt, it became the target of everyone's envy and jealousy. However, ESPN did not indulge in remorse and regret. It responded promptly to seize the opportunity and successfully occupied a place in this mighty wave.

ESPN stuck to its old business. They went to interview the 2016 players of the University of Alabama Crimson Tide, and even a group of professional players currently playing in the NFL, trying to explore Levi's side outside the stadium.

Then, the anecdote about Levi giving special training to the players during the exam period could no longer be suppressed.

The players came forward one after another to testify to Levi's intelligence and talent.

Don't think that Levi knew nothing about football before, but it didn't take much time for Levi to grow into the player who is most familiar with the tactical manual in the Crimson Tide. Even quarterback Jalen Hurts often asks him about tactics.

What’s even more exaggerated is that not long after that, Levi even began to study the defensive team’s tactical manual.

From on the court to off the court, Levi is a leader, and a wise leader.

While in college, Levi had already proved that his talents were not limited to the court.

The ratings of this special program of ESPN exploded, and it successfully boarded the Levi train and grabbed the focus of attention again. This is the correct way to attract traffic.

Then, netizens went wild, and it was no longer limited to the film festival. No one should forget that Levi was a rookie who switched from mixed martial arts to football. One by one, they sighed:
This is the ceiling of genius.

Moreover, this is not all——

The audience at the Berlin Film Festival can also prove that they were there, they were on the front lines. After the movie, they immediately started talking and exchanging ideas with Levi. From their casual conversations, one can feel Levi's background and taste, which often impresses people.

I definitely didn't come here to pose for photos.

As arrogant as the previous complaints about the conspiracy theory were, the subsequent backlash and praise for the reversal were even more overwhelming, erupting tenfold and a hundredfold.

This was something Donald Yu had never expected.

Li Wei said, it was an accident, everything was really an accident.

However, when the opportunity arose, Donald naturally had no reason to miss it. He fully seized the opportunity and took advantage of it to enrich Levi's brand image.

After this year's Super Bowl, Levi's reputation inside and outside the league reached a new peak, and his personal brand value reached the top. Everything is creating miracles.

Mainstream media in North America believe that Levi's influence and appeal are among the best in the world. He can easily retain the title of the world's highest-earning professional player this year and has basically no rivals.

“This is the pinnacle of professional sports.”

"Levi has written a significant chapter in the history of professional sports around the world."

"On par with Michael Jordan! Levi has reached the top!"

GOAT! More than one or two media outlets have been eager to give praise, and have even begun to look back at history, looking for superstars who have changed the commercialization process of professional sports. They not only put Levi on the same level, but even believe that Levi can already stand shoulder to shoulder with Jordan - standing at the highest point in history.

However, no one expected that less than half a month after the prediction was made, the craze of the Berlin Film Festival actually pushed Levi's brand value to a new height, so that the professionals were all dumbfounded after being slapped in the face, and they didn't know how to respond for a while, except to be amazed.

But, that’s a good thing, right?

Everything was like a black hole, creating a vortex that continuously absorbed all the energy and continued to grow.

Levi was dumbfounded by this situation. He swore that it was all a beautiful misunderstanding.

Originally, Levi planned to come to the Berlin Film Festival just to support Talia. He only planned to watch one movie "Never, Rarely, Sometimes, Always" and then leave.

Things went a little off track, and the plan of "coming quietly and leaving quietly" was forced to be cancelled. Levi just went with the flow and prepared to watch a few more movies to cover up his tracks, avoid stealing the limelight from the film festival, and avoid confusing the audio-visuals of Talia's career debut.

However, Levi obviously underestimated his influence, and the subsequent development of the matter completely went off track. I don't know how it turned out like this.

Those outsiders firmly believed that everything they saw was planned in advance, including the Berlin Film Festival, the Los Angeles Times, and Levi.

In Vanity Fair, there are no coincidences.

But the reality was laughable. The Berlin Film Festival and the Los Angeles Times were all stunned and flustered. Their surprise was definitely no less than those outsiders, and they were busy working overtime one by one.

The Berlin Film Festival and the Los Angeles Times were laughing their asses off:
Earn it!
All of this proves only one thing, Levi is indeed making history, and definitely not just in the field of football.

For the younger generation, the world they are familiar with is that professional sports have been completely commercialized. The shackles broken by Michael Jordan and David Beckham do not exist in their cognition at all, so naturally they cannot feel the power of the storm.

But now, Levi is following in the footsteps of his pioneers, further breaking the shackles and changing the landscape of professional sports——

Witness history.

Lawson of ESPN's "Inside the League" sighed softly, "When Nike and Levi signed an exclusive contract and were willing to give dividends for the first time, we all thought Nike was a fool; but now, only two years later, who is the fool?"

Words are light and powerless; however, true professionals know how powerful facts are.

Rumor has it that Nike is trying to restructure the contract with Levi, and it was Nike that took the initiative.

For Nike, a company with deep pockets and overwhelming power, this is a truly major event.

One detail proves that Nike must be lying on the banknotes and counting the money now, so they can't wait to divide the profits and try to hold on to Levi.

Back then, Michael Jordan emerged out of nowhere and became an idol of a generation. People generally believed that his miracles and myths were legends that could not be replicated.

The facts seem to prove this point. For more than thirty years, no one could touch his legend, not even his heels, until Levi appeared. Step by step, the world joined hands to witness the rise of a contemporary legend.

Boom, boom boom boom.

It's not surprising that Levi has set off a frenzy again, but this time, it's not about football.

(End of this chapter)