Super Bowl Domination

Chapter 255: Casting stones to ask for directions
"Like?"

Levi immediately understood what he meant. He was now the one who had the choice. At least Donald had such confidence. He couldn't help but chuckle.

"No."

"Nike's check is a check, Under Armour's check is also a check, there is no difference to me; I think the real difference should be the brand's marketing plan and image positioning, which is important."

"If they don't have a plan, then whatever brand I sign with will just be one of the insignificant endorsements, and for me, there is no essential difference between these brands."

Mahomes couldn't help but glance at Levi.

He also didn't expect that there are so many details to pay attention to when signing a brand endorsement contract.

Levi himself has not experienced it, but even if he has not eaten pork, he has at least seen pigs run. The fundamental reason why David Beckham can become a unique superstar among professional players is that he knows how to manage brand image.

Or rather, Victoria Beckham understands.

Sign an endorsement contract, create an image, manage a player as a brand, the player's image is the brand image, and every business cooperation is a component of the brand image, and finally build a business empire.

Obviously, things are not that simple.

Of course, whether it is Levi or Mahomes, they are all rookies with limited commercial value, their future is temporarily unclear, and their bargaining chips are limited, so they need professionals like Donald even more.

On the other end of the phone, Donald was not surprised. After all, it was not the first time that Levi had brought a surprise.

Donald nodded gently, "But your preferences are also very important. Now the choice is yours, and they need to follow your preferences."

Levi chuckled, "My preferences are not important. What's important is who is trying to find out what they are, right?"

In the phrase.

Levi was also a little curious, "If you are going to use LeBron, that means Nike is slightly ahead at the moment?"

Donald, “No, not necessarily.”

"Using LeBron just makes these brands aware of your influence, not just the NFL, but other professional leagues have also noticed your existence."

“Obviously, this is just one corner of the business landscape.”

"If it's Nike, they have to face a key question: what is their positioning for you? The No. 1 player in the NFL, or just a stepping stone to open up the Asian market? The scale of this blueprint is different."

"If it's Under Armour or Adidas, they also have to face up to a question: Are they willing to use you as the signboard of their rugby department, build a full line around you, and try to compete with Nike in the rugby field?"

Simply put, LeBron is just a stepping stone to build momentum.

Levi raised his chin slightly——

In fact, he was unsure.

He knows the difficulties of sponsorship and endorsement for football players, and also knows that the market value prospects of running backs are unclear. Most importantly, he is just a rookie and has not fully proved himself, which will bring more difficulties to cooperation negotiations.

However, Levi believed in Donald.

Leave professional matters to professionals.

Levi is just responsible for being the front man, and he also has his own job. "So, does this mean I need to be friends with LeBron? If so, I may need to think about how to save the situation."

Donald was a little surprised.

Based on his understanding of Levi, Levi rarely gets into trouble; but thinking about it now, LeBron's aggressive and angry call to question him, it seems that something unpleasant did happen between the two of them.

Donald was now interested. "Oh?"

Levi shrugged slightly, "I said my favorite player is Curry."

Poof. Mahomes couldn't help it.

But after laughing, Mahomes immediately realized that he had lost his composure and tried to control his laughter, resulting in his mouth puffing up like a puffer fish.

Donald was stunned, but finally couldn't help but a smile appeared in his eyes. He could now finally understand LeBron's anger and depression.

"So, do you really prefer Curry?" Donald asked seriously.

Levi, "To be honest, there are only a few players in the NBA whose names I remember..."

Donald was caught off guard. He had not expected such an answer at all. Laughter welled up in the depths of his throat. "Fair. At least it's better than the NFL. You remember a few names."

Is this a complaint?

Mahomes's voice of trying not to laugh came to his ears, and Levi's face was full of helplessness. "I'm trying, okay? You don't know how hard I'm trying."

"Hahaha." Mahomes couldn't bear it anymore and burst into laughter.

……

Los Angeles, the City of Angels, home to Hollywood, is the second largest city in North America after New York and is undoubtedly an entertainment center.

Movies, TV, music, and other entertainment industries are all shining here.

At the same time, the basketball market here is extremely lively and is a popular choice for major professional teams.

However, Los Angeles has always been a city crazy about basketball and baseball, and football has never been able to cause a frenzy in this land.

Once upon a time, NFL teams such as the Raiders, Chargers, and Goats were stationed in this city, but they all left for various reasons. Since 1994, there has been no professional football team in Los Angeles.

It is hard to believe. After all, this is one of the most prosperous and lively cities in North America. How could it not have a professional football team?

To this end, the NFL has also taken great pains.

It wasn't until 2016, that is, last year, that the Rams returned to Los Angeles from St. Louis with the joint promotion of Los Angeles City Hall and the NFL. After years, the City of Angels finally welcomed NFL games again.

Then, in 2017, this season, the Lightning also moved from San Diego to Los Angeles.

From having no NFL team for more than 20 years to suddenly having two professional teams, the league's ambition to open up the Los Angeles market is clear.

Last season, the Los Angeles Rams made a bold move to use the No. 1 pick to pick up quarterback Goff, a move that also demonstrated their determination to mobilize the ball market.

Of course, just one season is far from enough, not to mention that the Los Angeles Rams had a poor record last season and were unable to mobilize the enthusiasm of fans to watch the game live.

In fact, Los Angeles has a huge football base, but their passion and loyalty are all dedicated to UCLA and USC, and the NFL professional team wants to win their hearts.

A long way to go.

No, the opportunity has come.

When the Kansas City Chiefs came to play against the Los Angeles Chargers on the road, the league's overwhelming publicity filled every corner, even more sensational than the release of a summer movie, and the first face to bear the brunt was Levi.

Don't forget that Los Angeles is the third largest Chinese community in North America. If the Asian community is included, the number will be even greater.

Since the Kansas City Chiefs defeated the Philadelphia Eagles last week, the league has launched a campaign hoping that local Chinese fans in Los Angeles will go to the scene to support Levi.

Looking out of the window of the hotel conference room, there is a big face of Levi -

"Haha, you walked right off the poster, bringing a strong visual impact. I must admit that you look more handsome than on the poster."

(End of this chapter)