Super Bowl Domination

Chapter 270 Epic Big News
Obviously, the development of things once again exceeded expectations. After the game between the Kansas City Chiefs and the Houston Texans, the rumors of Levi's "blockbuster contract" with Nike completely stole the limelight, so that the game itself became a foil.

The result is--

The "Levi vs. Watson" match, which was originally thought to have the potential to spark heated discussions and become the focus of the league's topic, just happened quietly without making any splashes, and Watson, who was ready to talk a lot of trash, was left aside.

Watson: ???

Although Levi said in the post-match press conference that he knew nothing - which was the truth; the rumors among reporters were still extremely noisy.

Nike signing a rookie is not news, but this rookie is a running back and a Chinese player who has set countless records so far, which is news; what's more, the rumor also emphasizes that it is an epic blockbuster.

The rumors were all over the place, but the Nike team didn't keep the crowd waiting too long.

On Tuesday morning, less than thirty-six hours after the Sunday Night Game, Nike held a formal press conference in New York.

Loud.

Nike sent out invitations to more than 400 reporters, and speculation about Levi's contract was flying everywhere, but they still found themselves in a narrow range.

"We are honored to welcome Levi to the Nike family. Levi is an outstanding player whose courage and conviction shine on the court..."

Blah blah, those are all official compliments. What’s the real point?
Three and a half million dollars per year, five-year contract.

A heavyweight, well-deserved reputation.

Lightly and nonchalantly, Levi emerged out of nowhere and became the first person in the league to have a brand endorsement contract, and raised the original ceiling by a whole level.

As expected, the previously popular rumors were completely in line with expectations. No wonder Nike held a press conference to solemnly announce the cooperation.

Levi did not appear at the press conference in New York.

In fact, Levi still brought a little surprise.

The press conference was broadcast live via video, inviting Li Wei to appear on the big screen at the venue.

Originally, this action was not new, and countless players had done this, but the difference was that Levi did not appear indoors, but appeared at the Kansas City Chiefs training ground; and a professional live broadcast team followed Levi to complete the connection under the green grass and blue sky.

While preparing for training, Levi was communicating with the press conference scene. He was cheerful and at ease, and completely transformed the official event of "notifying the signing of cooperation agreements" into a vibrant exhibition. Without a doubt, it shocked the news media again for a while.

That expression was just like when I saw Michael Jackson's "Thriller" music video.

Finally, Levi turned and ran towards Mahomes, Kelce and other teammates to prepare for training. The figure of No. 23 under the sun gradually walked away, and the picture froze.

It is conceivable that after the press conference, in addition to the contract itself, Levi's appearance will inevitably become a hot topic on social networks.

Just as the reporters were shocked by how easily Levi broke the ceiling of the NFL endorsement contract, they soon realized that they were still not brave enough and were like frogs in a well, completely unable to see the overall blueprint.

Nike then announced that they would work with Levi to design a new product line, including but not limited to jerseys, sneakers, hats and other products, and not only football shoes, but also running shoes, basketball shoes, etc.

The real point is that Nike said Levi will be "fully involved."

At first, the reporters thought that Nike meant that Levi would design the shoes according to Levi's aesthetics and opinions, and that Levi might be involved in the product design. They did not fully understand the meaning of "full participation"; but after the press conference, the gossip and rumors triggered a full-scale heated discussion:
Dividends. One stone stirs up a thousand waves.

Shocking, sensational, crazy.

"The second person in history"!
In the long history of professional events and brand sponsorship cooperation, he is the second person after Michael Jordan to receive sales dividends from a brand; moreover, it was snatched from Nike, the current industry leader. From any perspective, this is an absolute blockbuster that breaks the deadlock.

Not only football, but all other sports and other sports brands in North America were shocked and were caught in this storm. It was not until now that they finally understood what a blockbuster was.

Although Nike did not take responsibility, it also did not deny the news in the face of such heavy news. The subtext was clear.

Rumor has it that LeBron's team was furious and started negotiations with the Nike team, but unfortunately to no avail. Nike was extremely tough. Although they needed to hold on to LeBron's contract, the bottom line was naturally different in different situations. LeBron tried his best but still failed to leverage.

Rumor has it that Curry's team has also had in-depth discussions with Under Armour. With the contract renewal imminent, everything must be reconsidered and both sides need to consider it.

Controversy is bound to exist. After all, this is no longer the time when Jordan signed with Nike. At that time, all brands were laughing at Nike for being crazy, and no one would imitate or follow the trend. But now, the cooperation between Jordan and Nike has become the most successful case in history.

Therefore, the coming storm and turmoil will probably continue for some time.

however.

The market has already taken the lead in reacting——

The Kansas City Chiefs' No. 23 jersey soared to the top of the jersey sales rankings in just one day.

Football jersey sales have always been one of the most popular professional game peripherals in North America, and fans often own more than one jersey.

Among them, quarterbacks have long dominated the high rankings on the sales list, and it is not uncommon for them to occupy seven or even all of the top ten positions.

Occasionally, wide receivers, tight ends, linebackers, defensive ends, etc. can shine and be loved by the fans.

As for running backs, it is still relatively difficult. Even Adrian Peterson finds it difficult to stay in the top ten of the league's jersey sales rankings for a long time.

Jersey sales have been rising steadily since Levi's emergence, but unfortunately, the number of Kansas City Chiefs fans is still not enough to make a breakthrough; even within the Kansas City Chiefs team, the jersey sales of Smith, Kelce, Berry and others are slightly ahead of Levi.

Despite this, thanks to his strong and stable performance, Levi's jersey sales still steadily ranked among the top 30 and ranked first among rookies.

In terms of explosiveness, Garrett and Trubisky's jersey sales once soared to the top ten after the draft, suppressing Levi; but in terms of stability and sustainability, Levi is far ahead among the 2017 rookies.

until now.

Levi's jersey sales soared at a rocket rate, and he took the championship throne.

And, this is just the beginning.

Next, the sales of the Kansas City Chiefs' No. 23 jersey firmly held the championship position. The popularity remained high for one week, two weeks, and three weeks.

Nike has just signed Levi's contract, and the product line has not even started to be designed, but the endorsement effect has already been highlighted.

(End of this chapter)