Super Bowl Domination

Chapter 317 It was purely an accident
"...Levi, I'm very happy today. Please believe me, Coca-Cola is 100% in line with your image. I am even more certain of this after meeting you. The Coca-Cola family is looking forward to your joining us, and we sincerely hope that Coca-Cola can become a part of your brand image."

Laughter gently surged in the air. Levi was in front and Donald was behind, forming an inverted triangle to escort the Coca-Cola negotiator out of the hotel room.

tryst?

of course not.

If it was really a tryst, how could it be so high-profile, waving to reporters at the training base and greeting paparazzi at the hotel entrance? It can't be called a tryst. To be precise, it should be a date.

I came to the Marriott Hotel today purely for work.

Exactly two months ago, Nike withstood the pressure and offered a historic contract, signing Levi's ahead of Adidas and Under Armour.

At that time, this contract caused a lot of controversy, including opposition, doubt, speculation, ridicule, and so on; but in a blink of an eye, no one questioned Nike's decision anymore. On the contrary, everyone was envious and jealous, but had to admire Nike's decisiveness and courage.

First, his jersey sales topped the championship for two full months, proving Levi's market appeal; then, the discussion of the regular season MVP included a rookie for the first time, proving Levi's popularity in the professional field. The influence of this superstar can be felt in all aspects.

The most important thing is that he has the support of the alliance, which also guarantees the continued increase in Levi's traffic.

Things are rare.

Now, Levi is the only NFL player who has different labels such as Chinese, rookie, ability, image, etc.

No one should miss out.

Of course, no one will miss it.

According to Donald, he has received over thirty invitations for brand sponsorship, which is overwhelming and dizzying, and there are even more waiting on the sidelines.

But precisely because of this, they need to be more careful and cautious.

"Money is the last thing we need to worry about right now, because these sponsorships will continue to roll in, and in the end the numbers on the checks will just be a set of numbers and will no longer have any meaning."

"The most important and only thing that matters right now is the brand image. We need to build a brand image with you as the core. Once the image is established, everything will follow."

"For example, David Beckham."

"In fact, when Beckham became the darling of countless sponsors, he was not the best player in the world - not even the best player in the British domestic league, at least not at that time. He had no championships or honors, only a handsome face and a bright future."

"Indeed, strength and results are the most convincing things in competitive sports. If one championship is not enough, then win the second and third ones, which will always silence all doubts."

"However, if players want to break the shackles of competitive sports and have supreme influence, then championships are not enough, and ten are not enough. Because for those who don't care about football or competitive sports, championships mean nothing. One and ten are the same to them."

“They care about their own needs.”

“At this point, a brand image is needed.”

“Commodities are essentially a kind of temptation, a quality that makes people curious and eager.”

"Beckham can make girls who have no interest in football turn on the TV. Although football fans sneer at him, his influence has overshadowed his achievements on the field. His commercial influence has given him power in football games."

“And now, we need to shape your brand image.”

All the above words come from Donald.

Obviously, Donald is a professional, which is why Levi signed the contract with Donald. Professional work should be left to professionals.

However, Levi also has his own requirements - not to affect training, and certainly not to affect the game.

Perhaps, when they are in their second or third year and are more familiar with the professional arena, they will have more room for adjustment in their daily schedules. Even in their busy daily lives, they can arrange some extracurricular activities, thus opening up more possibilities based on the straight line between the training base and home.

But it’s not possible now. For the rookies, everything is unfamiliar. They thought the rhythm of the regular season was the same, but after entering the December schedule, they immediately realized that the intensity of competing for the playoffs is completely different. Training, body management, and daily arrangements all require slight changes.

Levi is still learning and adapting, and he doesn't want to put the cart before the horse.

Donald agreed with this.

So, in order to avoid disrupting Levi's daily routine as much as possible, Donald chose Tuesday.

This is the day with the simplest and easiest training tasks in the week, and the overall focus is on recovery training and tactical courses. Only after the training is over will Levi come to the Marriott Hotel to meet with the brand.

On the one hand, some brands hope to see Levi in ​​person, see the real person face to face, and feel Levi's image and charm. It is no longer an image in news reports or live broadcasts, but a real image with flesh and blood, which can help them make the final decision.

On the other hand, it allows Levi to understand what Donald is busy with, and if he has any opinions, Levi can raise them at any time.

Coca-Cola is not the first brand we met today, but the third one.

The first one is Gillette.

The second one is Rolex.

Then there is the Coca-Cola in front of us.

It can be seen from the smiles in front of us that the Coca-Cola negotiators are very satisfied, and positive signals can be felt in their words and actions.

Along the way, they came to the door of the room. Donald had already overtaken from behind, came to the door, opened the door and made an invitation gesture.

The Coca-Cola negotiator was about to leave, but when he looked up, he saw a figure at the door. The smile on his face froze slightly, and his first subconscious reaction was to turn his head to look at Donald, with a hint of confusion and astonishment in his eyes.

In a split second, the emotions in the eyes and face are intricately intertwined, which is truly admirable.

Donald was also surprised and shocked, with confusion written on his honest face. "Oh, sorry, there must be something wrong with my schedule."

Levi: How is that possible!

There were no problems with the schedules of the first three meetings today, they were perfectly staggered.

After a meeting, Donald would leave a 30-minute gap, not only to ensure that meetings would not overlap and keep the brand waiting, but also to ensure that Donald and Levi could have a brief exchange and take a break. Therefore, during the meeting, Donald always paid attention to the time and controlled the overall situation meticulously and methodically.

Levi couldn't believe that the third and fourth meetings would overlap, and Donald would not make such a low-level mistake.

More importantly, the identities of these two brands——

One is Coca-Cola.

One is Pepsi.

Levi: Haha, he bet twenty-five cents, this was all arranged on purpose.

(End of this chapter)