Super Bowl Domination

Chapter 326: One Step

"My only focus right now is the Miami Dolphins."

Levi was highly focused, unmoved, and extinguished all flames, quickly bringing the focus back to the regular season with a decisive attitude.

Calm, rational, alert and vigilant.

Such a rookie is really difficult to deal with.

The reporters were also helpless.

All the conspiracies and plots hit a wall. After all the fierce operations, he became a clown in the end. He slapped himself in the face with a smudge of dirt. The overwhelming ridicule on social networks began to madly besiege the reporter.

At this moment, I'm afraid that alert netizens should have seen the clues:
The Kansas City Chiefs' harmonious and united attitude should not be an illusion; on the contrary, the scenes of conflicts breaking out in the previous training were more like a performance, which was specially presented to the media to create a smokescreen, and used the media as a pretext to sway the Los Angeles Lightning.

What a great move to kill someone with a borrowed knife!
The point is, the media was badly played.

In the hustle and bustle, netizens have been adding insult to injury, and it is a rare opportunity to witness the media being surrounded and blocked, which is also one of the highlights of the year-end.

And that's not the only good news for the Kansas City Chiefs.

The Oakland Raiders seem to be in a daze and have yet to recover after being crushed and swept by their division rivals last week.

Compared with the media and fans, they themselves could not understand what happened and why the offense and defense suddenly collapsed. They were still lost even in the fourth quarter against the Kansas City Chiefs second team and failed to turn the situation around in garbage time.

At the critical moment of the playoff race, the collapse of a team's confidence is the worst and most terrifying thing.

This week, the Oakland Raiders and the Dallas Cowboys fought until the last minute of the game, but lost by a single kick, suffering two consecutive losses.

This also announced in advance that the Oakland Raiders withdrew from the playoff race. Although there is still a 1% hope in theory, a series of conditions are extremely harsh. From all aspects, the Oakland Raiders' season has ended early.

It all started with the game against the Kansas City Chiefs.

The so-called good news is that the Kansas City Chiefs personally sent their rival Los Angeles Chargers to hell, and the elimination of the Oakland Raiders means that the Kansas City Chiefs themselves are about to land.

Current American League West Division:

Kansas City Chiefs, eight wins and six losses.

Los Angeles Lightning, seven wins and seven losses.

Oakland Raiders, six wins and eight losses.

Denver Broncos, five wins and nine losses.

According to the record within the division, as long as the Kansas City Chiefs can beat the Miami Dolphins in the next game, the team will lock up the division championship in advance. Regardless of whether the Los Angeles Chargers win or lose, the Kansas City Chiefs will be able to lock up a playoff spot one round in advance.

From standing precariously on the edge of a cliff to quickly getting ashore by stepping on the shoulders of their arch-rivals in the same division, the Kansas City Chiefs have firmly grasped the opportunities in these two weeks and turned the tables in one fell swoop. This is the most important news that the team should celebrate.

At the same time, off-field highlights were revealed one after another, adding icing on the cake to the celebration -

Gillette was the first to announce that they had reached a cooperation agreement with Levi's for four years at $3 million per year, once again demonstrating their confidence.

In this regard, Gillette said, "Levi's tough and handsome image perfectly interprets the brand image, and they believe that Levi's will lead a new fashion wave."

Rolex then announced its cooperation with Levi on its official website in a low-key and elegant manner. As is the brand’s habit, it did not publicize it with fanfare, but always insisted on quality and image, and continued to do so eternally and tenaciously.

It is worth mentioning that this is the first time that Rolex has cooperated with a rugby player. Rolex has always been focusing on the high-end market, and its brand spokespersons include tennis, golf, racing, etc., but it keeps a distance from football, basketball, rugby and other events, and really focuses on brand image.

This time, although there are media rumors that Rolex may sign Levi, industry insiders generally believe that the probability of this cooperation not being realized is higher, and it may just be an attempt by Rolex to test the waters.

but!

I never expected that Rolex would actually reach a cooperation with Levi.

During the game, Levi will naturally not wear a watch on the court, but at the press conference after the game, Levi will wear a Rolex to be interviewed.

This can be seen from the introduction Rolex wrote for Levi on its official website.

“Perseverance creates eternity.”

Obviously, Rolex is very satisfied with Levi's image. The competitive temperament that Levi displayed on the court and his handsome and elegant personal image outside the court perfectly injected the Rolex brand image into the sport of rugby. This is the key factor that prompted Rolex to sign a contract with Levi.

Not only on the court, but also outside the court, Levi is still making history.

Rolex has not announced the details of the contract, but various rumors are still circulating among reporters. There are currently two main versions circulating.

One theory is that the two parties signed a two-year cooperation agreement for $5 million per year, and Rolex wanted to test the waters and was not prepared to go all out.

After all, the loss rate of running backs is too high.

One theory is that the two parties signed a ten-year cooperation agreement for $3 million per year, and Rolex continued its usual low-key and stable strategy.

Either they don’t sign endorsement contracts easily, or they decide to have long-term collaborations, and the brand is willing to continue the collaboration even after the player retires.

No matter which one it is, it is undoubtedly a big deal, and it also represents Rolex's first cautious step towards the four major professional leagues in North America.

Hotly discussed, the whole place is boiling.

People couldn't help but wonder how Donald and Rolex negotiated, and how he was able to convince Rolex to take such an important step. Levi even became the pioneer of the four major professional leagues in North America.

From Gillette to Rolex, previous media reports about sponsors have been confirmed one after another, but the point is that the Kansas City Chiefs did not lose and Levi did not perform poorly, so these off-field highlights have become a side profile of Levi's continued climb to the peak of traffic.

Finally, Pepsi.

Pepsi solemnly held a press conference and announced with top star treatment that Levi had joined the Pepsi family and would become the cover character of Pepsi in North America.

Next, Levi's face can be seen in all Pepsi advertisements inside and outside the NFL, including Pepsi-Cola and Gatorade, the best-selling brand in North America.

Unlike Gillette and Rolex, PepsiCo publicized the entire cooperation in a big way, announced it at the highest level, and said there would be surprises coming up, thus arousing the curiosity of media reporters early on.

Pepsi also did not announce the details of the contract, but according to insider information from the Los Angeles Times, this is a contract that breaks the history of the NFL league, allowing Levi to surpass Brady and become the most popular face in the league.

Only a few top executives know the specific details. They don't want other players to follow suit and bid higher. After all, there are too many NFL players.

Seven million dollars a year for five years.

Donald is true to his word.

(End of this chapter)