Super Bowl Domination

Chapter 983 Unstoppable
Crazy, crazy, wild——

Happiness spread in the air, covering the entire Manhattan.

In fact, this scene has appeared before:
In September 2016, Yeeyz released the "Zebra" series.

In December 2018, AJ released the "Harmony" series.

Not long ago, the release of new limited series of these sneakers set off a craze, sweeping the world with a devastating attitude and detonating traffic.

Logically speaking, people should have gotten used to it.

however!
Watching such a grand spectacle again, I am still filled with admiration.

Looking back two years ago, Nike and Levi signed an exclusive contract and gave Levi dividends for the first time. People finally understood what Nike's courage and bravery meant. No wonder Nike can firmly hold its leading position in the global market share and repel a number of competitors.

Then, the surprises continued——

sold out.

sold out.

All sold out.

The "Louis Vuitton x Levi's x Nike" series was sold out on the first day of its launch, from clothes to pants to shoes and finally accessories.

Strictly speaking, people were not surprised. Just look at the grand scene on Fifth Avenue on the first day. If it wasn’t sold out, it would probably be news.

"What? Are you kidding me?"

Protest emails from all over the world rushed to Nike and Louis Vuitton like snowflakes, comparable to an avalanche.

They didn’t even have time to see the actual product, and it’s already sold out?
Protests were called not only around the world, but also in other cities in North America.

The most incredible thing is that the secondary market exploded.

The official price of the limited edition sneakers was $399 per pair, but the price easily doubled by times:
Eight thousand dollars.

Moreover, they were snapped up as soon as they were put on the shelves.

And then... nothing happened. The price had soared to $10,000 in the secondary market, but there was still no demand and no one was willing to sell it.

This is just the sneakers. What’s more, imagine the limited edition jacket that originally cost $1999?
No wonder protest emails flooded Nike and Louis Vuitton like an avalanche, and Levi's was also affected. The private mailboxes of social networking platforms were directly paralyzed with "9999+".

Nike and Louis Vuitton released an official joint announcement at the first opportunity:
This is a limited edition, not a limited edition, please rest assured.

He got straight to the point and highlighted the key points in one sentence, giving everyone peace of mind.

What follows is the main content. To put it simply, market enthusiasm exceeded expectations, and Nike and Louis Vuitton were preparing to launch the products in other stores in other cities, so that the stock of the New York flagship store was sold out on the first day, but they have already made preparations for subsequent market distribution.

First, starting tomorrow, all stores in major cities around the world will be stocked with the product.

Second, immediately after the announcement was released, a pre-order link was launched on the official website, allowing all customers to get the products through online shopping.

Third, the New York flagship store will gradually restock the products, but you may need to wait patiently for two days.

Finally, the so-called limited series will only be sold online and offline for one month, that is, until August 31st, and will be officially offline on September 1st.

A series of official information was released one after another, finally allowing the excited netizens to regain their sanity——

It’s on sale for a whole month, so don’t worry about not being able to buy it.

Unless you are a madman who can't wait to prove that you own a limited series within 24 or 48 hours, don't worry. In this way, the secondary market should be able to calm down a little, right?
However, it did not.

Although the price has dropped slightly, the transaction of a pair of shoes at $5,000 is still high. There is no demand for the shoes, and there are more crazy people than imagined.

A batch of posts immediately emerged on major social networking platforms, fully armed with the "Levi's Limited Series", from jackets to shoes; and, showing their fashion combinations in various postures, presenting the taste of the joint design of Louis Vuitton and Nike on the timeline.

Perhaps, some people will be surprised that this wave of craze will only last for twenty-four or forty-eight hours. Once the sales channels in major cities are opened, the rarity of the limited series will be greatly reduced. Is it worth it?
The answer is yes.

To be precise, this is the characteristic of the social network era. A trend may only survive for a week, so they pursue the advantage of these short forty-eight hours and fully display their privileges.

What's more, even if other regions are fully launched, the shipment volume should be limited, and this craze will last more than forty-eight hours.

A frenzy is creating huge waves.

Nike and Louis Vuitton did not disclose first-day sales figures, but industry professionals predict that sales should easily exceed $5 million, easily joining the ranks of Yeezy and AJ, and may even surpass both to set a new record.

Once again proves Levi's appeal.

After all, this was only Levi's first time releasing a limited edition series, and the single-day sales in just two flagship stores in New York achieved such results.

It's horrifying.

Moreover, after Nike and Louis Vuitton opened the online pre-order link, online pre-order sales exceeded 10 million US dollars in just one hour.

Just one hour and ten million dollars.

When the media announced this news, everyone's first reaction was to check with their eyes to make sure they didn't have an extra zero.

As a result, no.

Seven figures, ten million, it’s that simple.

All aspects prove that the craze for Fifth Avenue is not only seen in Manhattan, but also in all parts of the world, especially in Asia.

Never underestimate the spending power of the Asian market, especially the Chinese market. Never!
If there are still people complaining at this time, such as why Nike should give dividends to Levi's, can football players also sell sneakers, what is Louis Vuitton doing crazy, and so on, then they should just shut up, otherwise they will only expose their own stupidity and narrow-mindedness and be completely abandoned by the times.

The rolling waves are surging throughout the entire alliance.

It is very, very regrettable that the Hall of Fame Game was completely overshadowed and no one cared.

Originally, the attention to preseason games was limited, and now all the attention is attracted by off-field news, so much so that people don’t care about the result of the game between the Denver Broncos and the Atlanta Falcons at all.

Even the outcome of victory or defeat doesn't matter.

It's so sad, miserable and cold.

But there is no way around it. The scene before us reminds people of the time when Beckham emerged out of nowhere. The entire football world was shocked and shocked. No one would have thought that football players could be related to fashion. Now, the NFL is experiencing the same impact that the European football league had 20 years ago.

Twenty years have passed, many things have changed, but some things remain the same——

Everyone knows that sports like football, basketball, tennis and even racing can be linked to fashion, but what about rugby?
It was not until Levi's sudden emergence that the prejudice was finally reversed. Nike and Louis Vuitton became the first to try it out and also became pioneers.

Finally, the sport of rugby broke free of its constraints and shackles, opened up a whole new world, and allowed sponsors to see new possibilities.

This is a good thing.

Levi's steps in creating history are unstoppable!
(End of this chapter)