1987 My Era

Chapter 371,

After some discussion, Li Heng acquired 40% of the shares by investing 66 yuan plus two ideas.

For the first idea, Li Heng made appropriate modification suggestions for her 14 pairs of sample shoes based on what later generations had seen and heard, making them look more fashionable, generous and localized.

With his rich experience, he impressed the young Li Wang and made the latter's eyes sparkle.

After more than half an hour of design discussion, Li Wang sincerely admired and said: "I didn't expect you to have such a smart brain, better than mine. It's a pity that you don't study design."

After saying that, she smiled to herself again. With Li Heng's current status in the domestic literary world, it seemed that he was more powerful and prestigious than designing this routine.

Li Heng thought, what good things have I not seen in the future? This is just the beginning. If I don't have the diamond drill, I dare not take the porcelain work, and I dare not ask for such a high share.

Li Wang suddenly had an idea and said, "Based on your idea, I plan to add a few more sample shoes. Once I design the preliminary drawings, we can have a deeper discussion then."

Li Heng supported her, "Okay."

As for the second idea, it is Li Heng’s market expansion plan.

Li Wang is very talented in design, but she is relatively weak in market grasp, which can be seen from the planning book.

In her previous life, she failed miserably in her previous business ventures because she was unable to accurately grasp the market trends.

And when Li Heng proposed the strategy of taking advantage of this year's rare Olympic Games and CCTV to advertise, she was further conquered by the self-aware her.

Li Wang asked with little confidence: "Can we really convince Olympic athletes to wear our shoes?"

In her opinion, the mainland has always been a planned economy, with everything decided by the top. This path may not be easy.

Li Hengdao: "One of the symbols of reform and opening up is the reform of China's economic system. In 1979, when the great man met with guests in the United States and Canada, he first proposed that socialism can also develop a market economy. What does this mean? You have studied abroad for so many years, you should know it better than anyone else."

Without waiting for her to speak, Li Heng continued, "In 1984, the Third Plenary Session of the th Central Committee adopted the Decision on Economic System Reform, which clearly stated that the socialist economy is a planned commodity economy based on public ownership. Based on the news and current events of the past two years, I guess the goal of the domestic market economic system reform is to eventually establish a socialist market economic system."

Li Wang asked happily: "Really? If this is true, the domestic business environment will usher in earth-shaking changes."

"Of course, these newspapers have reports and traces, you can check them out yourself. So the Seoul Olympics in September is a godsend, a huge opportunity for our new brand to become a hit, and we must seize it."

Li Heng thought for a moment and said, "You can try to contact the General Administration of Sports as a Hong Kong patriot. There is no similar competitor in the country right now, so I think there is a good chance. If it doesn't work, I will find another way."

Li Wang was eager to try: "You have connections in this area."

Two figures flashed through Li Heng's mind, and he encouraged her, "Yes, but this is a treasure at the bottom of the box, equivalent to our nuclear weapons, and cannot be used easily. After all, every bit of favor will be lost."

"Okay, seeing how confident you are, I feel even more confident." Li Wang felt that this trip to Shanghai was the wisest decision.

With the marketing capabilities that Li Heng demonstrated today, combined with his own talent in design, the new brand has great potential.

Next, the two began to discuss various details of the company.

one more time!
Li Heng, who had experience in starting a company, once again used his wisdom to conquer Li Ran, making her no longer nervous and confused about the unknown, and making her feel a sense of joy as if she had found a treasure.

Although Li Ran has unparalleled enthusiasm for starting a new company, is she afraid?
afraid!
Quite scared!
Everyone would be afraid of a field they have never set foot in. However, Li Heng's unexpected maturity, his ease, his eloquent speech and his series of suggestions helped her wandering heart find the final direction and gave her an unprecedented sense of steadiness.

Li Wang looked into his eyes and said something extremely treasonous with a burning passion: "If we weren't related by blood, I would go crazy for you!"

Li Heng rolled his eyes and said, "Alright, alright, this is just a joke to me, don't let outsiders hear it, otherwise I won't be able to clear myself even if I jump into the Yellow River."

Li Wang chuckled and asked, "What should we call our new brand?"

Li Heng asked back: "Ask me?" "You are the major shareholder of the company and a man. Who else should I ask if not you?" After a conversation, the relationship between the two became more familiar, and Li Wang, who was already lively and cheerful, started to make a little joke.

Li Heng thought about it and shamelessly threw out two names: "New force, Anta, which one do you think is better?"

"New force? Anta? Is there anything special about this name?" Li Wang asked, repeating the name over and over again.

Li Heng said, "New force means exactly what it says, representing the rise of our new brand. I have even thought of the slogan: Nothing is impossible!
Translated into English, it means Impossible is Nothing.
You also know that our country is in a difficult situation in sports now, and its international status is not high, but no matter how difficult it is, we must persevere and believe in ourselves! This slogan fits their spiritual needs very well and can resonate with the public. "

"Great! This slogan is very powerful!" Li Wang excitedly wrote down the slogan in his notebook, and then asked: "What about Anta? What's their slogan?"

What a bullshit excuse!
Li Heng was just being lazy and brought over the number one sports brand in China. "Anta, you can actually understand its quality literally. Shoes are for walking and exercising, and it is most important to feel safe when you step on them. The logo can be written like this, using the Chinese word Anta, and the slogan, well, how about using "Never Stop"? Translated into English, it's Keep Moving."

Li Wang was happy for a while, but then he suffered from decision-making difficulty, not knowing which name would be better?
Seeing this, Li Heng pointed out: "In fact, the name is not that important. As long as the market share and fame increase, the more difficult names will become catchy, popular and memorable."

What he said was the truth. Just like Apple and Alibaba, don’t they sound ordinary at first? But after they become big and strong, who would still think these names are ordinary?
I still remember that in 2003, when he first heard the name Alibaba, he always felt it was weird and awkward! But when Ma Train became known as Papa Ma, Alibaba became a synonym for high-end and classy.

In a word, everything depends on strength!

After weighing the pros and cons, Li Wang asked, "Can I give you a comprehensive summary?"

Li Heng asked: "How to integrate?"

Li Wang said: "We use the name ANTA, which means we can feel at ease when we step on it. I like this meaning very much, and I think consumers will also like it. And our slogan is "Nothing is impossible!" I really like this sentence, it has a very strong feeling. Imagine an Olympic athlete winning a gold medal and reading this slogan. Isn't it very passionate?"

Li Heng had no objection, "Okay."

In its past life, Anta was a mid-to-low-end sports brand that had been trying to move up to the high-end. However, due to the established market structure and the deep-rooted brand image in people's minds, this process was not easy.

In this life, Li Heng will not follow the old path. He will go for the mid-to-high-end route right from the start, and his brand positioning is very clear.

As for the low-end market, we should give it up when necessary. We should not be too greedy and leave food for others.
After finalizing all the company's rules and regulations, the two went on to discuss matters such as factory site selection and recruitment.

Li Heng found a map of Shanghai, pointed to Pudong, which is close to Yangpu, drew a circle and said, "This is a good place to locate the factory."

"Here? Isn't this the suburbs?" Li Wang raised doubts for the first time.

Li Heng blinked, "Believe me, this is a very profitable place. If possible, we should make our factory as big as possible."

Seeing that he was so sure, Li Wang asked in a low voice: "Do you have any inside information?"

Li Heng blinked again and smiled without saying anything.

After trying several times to get no answers, Li Wang asked in frustration, "How big is considered big?"

Li Heng said, "It can be as big as possible. No matter what the name is, warehouse, logistics, or any other excuse, the bigger the area, the better! In this regard, you are from Hong Kong, so you may have an advantage in communicating with the leaders here."

Li Wang nodded: "I have inquired about this. Investments from compatriots from Hong Kong, Macao, Taiwan and overseas Chinese seem to be more favored by local governments, and they can often get better preferential policies."

This is an indisputable fact. Li Heng nodded and said, "Yes. When it comes to the scale of investment, you have to learn to paint a big picture and use exaggerated rhetoric. A million is the base, and tens of millions are not a problem. Anyway, it's a phased investment, and no one can say anything to you."

Li Wang smiled and said yes: "Okay, Li Xi has more experience in dealing with the government. I will call her later and ask her to come over to help us."

Li Heng never doubted the ability of the 180 Audi headlight bulb, which was more powerful than the old rag. "Okay."

ps: I was in the hospital today. I only mentioned it in the group chat, but didn’t send any notifications.
(End of this chapter)