The car giant started by marrying the daughter of the king

Chapter 232: The ordinary BMW 70 is destined to become a classic of the era

This was an era when materials were not very abundant, but it was also an era when everyone worked enthusiastically and passionately.

Especially when incentives are in place, everyone can definitely be more competitive than in later generations.

On New Year's Eve, all employees of Chaoyang Motorcycle Manufacturing Plant did not take a day off.

Although the country does not have a holiday on this day, in previous years, factories basically asked everyone to come back to clean up at this time, and people basically did not work in the afternoon.

But today is the day when the first prototype of the BMW 70 is officially assembled and rolls off the production line, so the situation is naturally different.

"Director, last year the Jialing factory's motorcycles made a National Day tribute and circled around the square, causing quite a stir."

“This time our BMW 70 is obviously better looking than their motorcycle last year, and its performance indicators are also better.”

"Will you also try to come up with some special promotional measures by then?"

Chen Chenxing has very high expectations for the BMW 70.

During the past few months of promoting prototype production, he also did a lot of work.

He even read through the motorcycle magazines that Jiang Hui had someone mail to him from America, stumbling over them all.

When he assisted Jiang Hui in translating foreign language documents for the First Ministry of Machine Building, he also learned some English, and even bought a book to study Japanese, but his level was still relatively limited.

It can be said that Chen Chenxing is very motivated.

Now he is no longer concerned about the car repair business. His most important thing is to quickly repair the BMW 70.

"I read in the newspaper last time that some places have already seen millionaires. According to our Chinese philosophy of not showing off one's wealth, there are probably many more millionaires who are not known to the public."

"These people have the ability to buy our BMW 70, so it is indeed necessary to let more people know about it."

Hou Guoming certainly also hopes that the BMW 70 will be a hot seller.

Maybe in Jiang Hui's view, the BMW 70 is mediocre, but in the view of Hou Guoming and Chen Chenxing, this motorcycle is definitely very competitive in China.

Especially in the process of producing some parts, Jiang Hui proposed many new production methods and ideas, and even made special changes to some processes.

These have greatly improved the process level and parts quality level of Chaoyang Motorcycle Manufacturing Plant.

Of course, thanks to the large-scale production of the new BJ212 and Hummer military vehicles by auto parts manufacturers in the capital area, the overall technical level has been improved.

Half of the BMW 70's supporting factories also supply BJ212 or Hummer.

Invisibly, the BMW 70 also benefited from the improvement of the supply chain level.

"There will be a national machinery industry exhibition after the New Year, and I have already asked the First Ministry of Machine Building for a quota."

"However, we don't have much time to prepare. We will try our best to improve the problems found during the production and testing of the first batch of prototypes in the second batch."

"Then we took the second batch of prototypes to the machinery industry exhibition to let everyone know that our factory has produced a good motorcycle."

"Many units in the country do not have enough budget to equip themselves with a large number of cars. They can first purchase motorcycles as a transition."

"At the same time, we do need to find ways to expand the personal market. In the future, the personal consumer market will be the market with the greatest potential."

Jiang Hui knows that China's motorcycle market will usher in a blowout period in the future.

As long as it is done well, we can provide sufficient funds and talent resources for our transformation into automobile production.

Now that the first product is about to be a success, we naturally need to add more fuel to the fire.

"In order to quickly produce the first batch of prototypes, we purchased a small number of parts from some manufacturers in Japan through BMW Technology."

"Especially some key small parts such as the engine's piston rings, which are all imported."

"Although this will waste a certain amount of foreign exchange, I think it would be beneficial for our publicity if we retain a certain amount of imported parts in the early stage."

"By then, everyone will recognize that the BMW 70 is an international brand, a product produced by a joint venture, and its quality will be better than other domestic products."

Li Zifu put forward a rather special point of view.

This view is obviously somewhat inconsistent with some of the general directions set by Jiang Hui before.

Jiang Hui is not the kind of person who completely refuses to listen to opinions.

In this era, imported goods are indeed synonymous with high-end goods and a guarantee of good quality.

As for some domestic products, overall, there are indeed mixed qualities.

Especially in the era of rapid development of the motorcycle industry in the future, as competition becomes increasingly fierce, everyone is frantically reducing costs.

If a motorcycle is turned into a product sold by kilogram, the quality must have dropped significantly.

Chinese motorcycles once occupied 80% of the Southeast Asian market share, defeating Japanese motorcycle manufacturers such as Honda, Suzuki, and Yamaha.

However, due to poor quality, this situation was quickly reversed.

By the time Jiang Hui was reborn, Huaxia motorcycles no longer had much presence in Southeast Asia.

The market there was once again occupied by Japanese manufacturers such as Honda. It must be said that this is a very regrettable thing.

"In the first few years, the technical level of some of our supporting manufacturers did not keep up, so we could indeed purchase some imported parts from abroad."

"The specifications of our BMW 70 engine are highly similar to those of the Honda 70, and some parts can be directly used in common."

"When Hong Kong City went to Japan to purchase these parts, the other party probably thought they were buying them back for use as spare parts."

"But in the future, once they know that the motorcycles we buy and assemble are in competition with them, they will definitely take measures."

"Therefore, it is necessary to promote localization and support the synchronous development of domestic professional supporting manufacturers."

“This is not just a cost-reduction measure, but also a plan to ensure supply.”

Based on Li Zifu's views, Jiang Hui quickly gave his own opinion.

Since everyone likes international brands at this stage, the BMW 70 produced by Chaoyang Motorcycle Manufacturing Plant is positioned as an international brand motorcycle product.

We can even expand into the Southeast Asian market at the same time, so that when we promote it, we can say that the content is selling well in countries all over the world.

Some parts are imported from abroad, and we can tell customers half-truths like the core parts are imported from abroad.

In the early stages of a factory's development, we must take a more wild approach.

Without cheating or lying, maximize the topic and increase everyone's acceptance.

"Our R&D center and the purchasing department will work hard to promote the localization of parts to ensure that our BMW 70 can use domestic parts starting next year."

Hou Guoming also immediately set a goal for himself.

Since Jiang Hui is worried about supply risks, the pace of localization must be accelerated.

At least there should be spare parts available in the country by then.

Even if it is for marketing or quality reasons, it is acceptable to continue using imported parts, or to use imported and domestic parts at the same time.

"No problem, just proceed in these directions."

"After the New Year, I will also invite leaders from the First Ministry of Machine Building to come over for an inspection and let them see the changes in our factory."

Not to mention other things, just in terms of on-site management, Jiang Hui feels that the current Chaoyang Motorcycle Manufacturing Plant is vastly different from the previous one.

There are very clear signs in the workshop to indicate which areas are pedestrian passages and which areas are accessible only to operators.

In order to manage these things well, dozens of barrels of green and yellow paint were purchased.

The various assembly processes required have detailed placement methods specified.

What used to look like a box of messy wrenches and other things is now neatly arranged.

The hygiene in the workshop, especially the hygiene in the toilet, is a key control object.

Jiang Hui put on the TQC management hat introduced from Japan by the Capital Internal Combustion Engine Factory, brought over related management such as on-site 5S management and Kanban management, and promoted them comprehensively in the factory.

In fact, these things are not particularly difficult. In the past, many domestic factories did not do them well. One reason was that they did not pay enough attention, and the other was that the workers were not treated well, so everyone did not want to do it seriously.

Now that Chaoyang Motorcycle Manufacturing Plant has solved both of these problems, the site has naturally taken on a new look.

In addition to the current assembly of prototype vehicles, Jiang Hui is installing two of the first batch of five vehicles on the mass production line so that the workers can start practicing.

When it comes to the second batch of prototypes, they will all be assembled normally on the production line in preparation for Wei's next large-scale mass production.

As long as the second batch of prototypes are assembled and no major problems are found after various tests, large-scale mass production can begin.

At that time, Chaoyang Motorcycle Manufacturing Plant was taking off.

"It would be great if the leaders of the ministry could come over to inspect and relevant news could appear in some reports."

"At this stage, everyone is still very confident about the content reported in various newspapers."

"There is another method that I think we can try, which is to find a few people who can ride motorcycles and ride them around the main streets of the capital."

“This will help us build our reputation in the capital region.”

Chen Chenxing has studied with Jiang Hui for more than two years, and his way of thinking has changed a lot.

Jiang Hui also plans to train him as an important manager in his automobile empire.

"Even good wine needs to be promoted in a remote alley. We really need to find a way to let more people know about our BMW 70."

Jiang Hui definitely supported Chen Chenxing's proposal, and he even thought of advertising.

It’s just that in this era, newspapers and TV stations don’t have much pressure to make profits, so they probably don’t dare to be so bold about advertising.

But if you give it a try, Jiang Hui thinks it is still worth considering.

If it succeeds, the BMW 70 will be in short supply and the Chaoyang Motorcycle Manufacturing Plant will rise rapidly.

(End of this chapter)