The car giant started by marrying the daughter of the king

Chapter 234 I gave you a chance, but you are useless. I won’t be polite.
There was no chance that the news of Qin Hao's inspection of the Chaoyang Motorcycle Factory would be published in the internal newspaper of the Ministry of First Machine Building.

But the situation is different for leaders like Zhou Jian and Zheng Haiming.

Especially when Zhou Jian came to inspect, the First Ministry of Machine Building specially arranged personnel to be responsible for photography-related work. In the end, a picture of Zhou Jian and Jiang Hui standing together in front of the BMW 70 was published in the internal newspaper along with related reports.

As a result, many people naturally noticed the movements of the Chaoyang Motorcycle Factory.

"Xiao Tan, Chaoyang Motorcycle Factory has already produced the prototype of the BMW 70. I heard that it will be put into full mass production this year."

"The leaders in the department have given this product a very high evaluation. When the two are compared, our factory's performance will not be able to be shown off at all."

Chief Xu Da called Tan Xueqiang to his office with a grim look on his face.

The three-wheeled motorcycles produced by the Capital Motorcycle Factory were once hot-selling products.

Some rural communes, in particular, are very active in purchasing three-wheeled motorcycles.

However, the design of this motorcycle is a bit outdated and is still a design from decades ago, so it is completely uncompetitive.

Currently, only law enforcement agencies are still using it, and almost no individual buys it.

Especially the fuel consumption, which is absolutely unbearable for ordinary people.

"Director, I've also seen this news. I think the key to their success is the joint venture with BMW Technology in Hong Kong."

"The foreign party provided technical, financial and equipment support, so Chaoyang Motorcycle Manufacturing Factory was able to achieve this result in such a short time."

"We also contacted some international motorcycle companies some time ago, but the conditions they proposed were quite harsh and we could not agree to them."

"There's only so much we can do in this situation."

Tan Xueqiang explained with a bitter face.

Last year, Xu Dachang had discussed a similar topic with him, but the support from the factory was very limited.

When it comes to the joint venture, the factory is worried about this and that and doesn't dare to act rashly.

As for independent development, that's even more ridiculous, as we simply don't have the capabilities to do so.

"I understand what you're saying, but we can't just let this situation go unchecked."

"Is it possible to buy an imported motorcycle, disassemble it, and produce it part by part?"

Xu Dachang thought of something that many Chinese factories were doing in this era.

Anyway, even though the domestic patent law was promulgated last month, people still have no idea about it.

But even so, Tan Xueqiang was still unsure.

"To develop parts from dismantled parts, we still need the cooperation of various supporting factories and special project funds."

"On the other hand, we don't have the processing equipment for some parts, so it is very difficult to produce parts of the same size."

"And without the original drawings, we are not sure what brand of material the other party uses. When the time comes, the performance of the parts we produce ourselves may be very different."

"In the end, let alone whether the motorcycle can reach the level of others, it is still a problem whether it can run smoothly."

Tan Xueqiang's words immediately silenced Xu Dachang.

This won't work, and that won't work either.

Could it be that the Capital Motorcycle Factory would just watch helplessly as its former younger brother stood up and became the boss?

Will Commander Xu Da still have face when he goes to the Ministry of First Machine Building for meetings in the future?

……

The same situation is happening at the Jialing Factory.

"Minister Mizuno, your Chinese is very good. I'm sure you have seen the contents of this newspaper."

"Although the Chinese market is vast, our Jialing factory has already taken the lead."

"But there are other factories in China, such as Chaoyang Motorcycle Factory, that are producing motorcycles, and they seem to be making good progress."

"It is necessary for both sides to make some concessions and allow Jialing Honda motorcycles to appear in the Chinese market as soon as possible."

Yuan Zhiwei, who was negotiating with Honda on behalf of Jialing Factory, was having a new round of negotiations with Honda's representative Mizuno Munemori in the conference room.

The two parties are just one step away from signing the final cooperation agreement.

The two of them signed a cooperation agreement face to face for their respective bosses to make the final integration.

"This BMW 70 looks very similar to our Honda 70 in appearance. As for BMW technology, I have never heard of it before."

"Do you have any way to get each other's prototypes so we can do a comparative study?"

Although Mizuno Munemori did not think that the BMW 70 produced by Chaoyang Motorcycle Manufacturing Plant would pose any threat to its own products, some unexpected things did happen after all.

It's only right for him to confirm it.

"It must be very difficult to obtain the other party's prototype in a short period of time."

"But judging from their appearance, they will probably be on the market soon. Then we can buy one and disassemble it for research."

Yuan Zhiwei would never dare to promise something he couldn't do.

The Jialing Factory belonged to the Fifth Ministry of Machine Building, and the Chaoyang Motorcycle Manufacturing Factory belonged to the First Ministry of Machine Building.

We are not from the same system, so it is not easy to get each other's prototype.

Even if it is a system, people won't give it to you easily.

"I can make concessions on behalf of Honda on the issues you raised yesterday."

"But the first batch of motorcycles assembled from parts imported from Japan must be produced as soon as possible." After a little thought, Mizuno Munemori gave his answer.

He didn't want to delay it any longer.

Although China's motorcycle market is still small, it has unlimited potential.

If Honda can seize the initiative, the future will be worth looking forward to.

"No problem. According to the plan discussed before, the first batch of 2500 motorcycles will be produced this year, and all of them will be assembled using imported parts."

"This will also help us build our reputation and let everyone know that Jialing Honda motorcycles are synonymous with high quality."

Yuan Zhiwei also knew that it was unrealistic to let Jialing’s own supporting factories produce parts for Honda 70 at this stage.

Not to mention that some supporting factories do not have the relevant equipment and technology, there is not enough time alone.

Therefore, in order to enable the factory to produce motorcycles as quickly as possible, the most appropriate option in the initial stage was to import parts from Japan.

As for the waste of foreign exchange, with the strength of Jialing Factory, it is naturally possible to coordinate this part of the funds.

Starting next year, parts of various parts will be produced domestically one after another, and the rate of foreign exchange consumption will be greatly reduced.

Finally, after several years, the Jialing Honda 70 motorcycle was able to be completely domestically produced and became the factory's flagship product.

Objectively speaking, there is nothing wrong with their plan itself.

Historically, they have indeed relied on the Jialing Honda 70 to hold the top spot in China's motorcycle sales for more than ten years.

But they made the same mistake as many other Chinese factories.

That is, after a product is produced, there is no motivation and enthusiasm to develop new products.

They live off their past success every day, and when their competitors grow stronger and their products lose competitiveness, their hard times will come again.

With the reform, private enterprises will surely continue to emerge in various places. By the time we enter the 70s, there will probably be no Jialing Honda .

Of course, they certainly can’t think of these things now, nor will they think that far ahead.

……

"Director, our second batch of prototypes have been assembled successfully, and all the problems found during the last assembly and testing process have been improved."

"I think many people will like this car. What price should I set for it when I go to the exhibition next week?"

Li Zifu is now full of expectations for the performance of BMW 70.

However, the price of this motorcycle has not been determined yet.

In the past, the products and raw materials of each factory were arranged uniformly according to the Planning Commission, and everyone just had to follow the rules.

For the current Chaoyang Motorcycle Factory, the situation is definitely different.

In addition to the supply of raw materials, which still requires coordination and allocation from relevant departments, the sales of finished products require the factory to find its own way.

Of course, this also means that the factory has the final say on product pricing.

This kind of thing is normal in later generations, but for people today, no one has any idea how to price the product.

"Have you verified the production cost situation?"

No matter what product it is, you must understand your actual costs when setting the final price.

On this basis, the final selling price is determined based on the product's competitiveness and market scarcity.

A product that costs 100 yuan may be sold for 120 yuan, 200 yuan, 1000 yuan, or even 80 yuan.

These all depend on the competitiveness of the product itself and the ideas within the factory.

For example, during the chip crisis in later generations, a chip that cost a few dollars would be sold for hundreds of dollars in the market.

When competition is fierce in the electric car market, a single car can easily suffer a loss of tens of thousands of dollars.

Even the Xiaomi SU7 suffered a loss of 6 yuan per vehicle.

So how to set the price is a rather complicated question.

Li Zifu himself had no idea at all.

"There is already a version of the cost data."

"As long as our BMW 70 sales can reach 10000 units this year, the cost of each vehicle can be reduced to less than 2000 yuan."

"In the future, as the production technology of supporting manufacturers improves and the yield rate increases, the cost can be further reduced."

In Li Zifu's opinion, the cost of BMW 70 can be controlled within 2000 yuan, which is a very good result.

He went to inquire about it specifically and learned that the first motorcycle produced by Jialing Factory last year cost more than 3,000 yuan.

In an era when the average monthly income per person is only a few dozen yuan, a cost difference of more than a thousand yuan is not a small difference.

"In that case, let's set the price at 2998 yuan per vehicle first, and then adjust it based on the situation later."

Jiang Hui thought about it for a moment and made a decision.

Of course, this is not a decision made on a whim.

Instead, it is determined based on the sales prices of other imported motorcycles on the market.

It is basically a middle-class price, but considering that the BMW 70 is also a foreign brand motorcycle, its price is lower than other imported motorcycles.

Jiang Hui felt that there was still hope.

(End of this chapter)