The car giant started by marrying the daughter of the king

Chapter 255: Sales boom! The power of novel sales methods

In an environment where all materials and goods are allocated centrally, each factory pays relatively little attention to the sales department.

However, the importance of Jiang Hui Sales will become higher and higher in the future, and the era when all kinds of materials are allocated in a unified manner will eventually pass.

As a joint venture, many things about Chaoyang Motorcycle Manufacturing Plant are different from those of other factories.

Therefore, when selling their own products, they certainly cannot rely on the allocation of the State Planning Commission, otherwise they will definitely suffer a great loss in the end.

When promoting the BMW 70 before, the factory's situation was booming because it launched the big move of exporting and earning foreign exchange from the very beginning.

After obtaining the funds, Jiang Hui immediately began to arrange people to set up his own sales network.

Not to mention those in other places, sales outlets must be established in the capital area.

Cooperating with supply and marketing cooperatives and department stores were the methods we initially adopted.

However, this sales channel ultimately cannot allow Chaoyang Motorcycle Manufacturing to understand customer needs in the first place.

Besides, Jiang Hui himself had experienced the service attitude of the sales clerks in the supply and marketing cooperatives and department stores of that era.

Therefore, for the sales of BMW S and BMW X, Jiang Hui plans to adopt a very novel sales model.

That is, the factory purchases or rents houses outside and sets up its own sales outlets.

No one had done this job before, so Jiang Hui did not make particularly high requirements.

Anyway, customers of this era have very low expectations for sales services.

As long as your attitude is a little better, people will be very satisfied.

"Director, we currently have five sales outlets in the capital area, and the relevant personnel training has been almost completed."

"At present, we are putting some BMW 70s on sale at these outlets to let everyone practice first."

“Starting from next week, the BMW S will be officially delivered to these outlets, so that everyone can focus on promoting the BMW S.”

As Jiang Hui's apprentice, Chen Chenxing is definitely being valued now.

Jiang Hui now leaves all matters such as sales and logistics to him.

And he lived up to expectations and did a very good job.

The heads of various departments in the factory all know the relationship between Chen Chenxing and Jiang Hui, and they dare not easily trip them up.

"We must make our sales staff aware of customer service, and not have an attitude of not caring about the purchase every day."

"Of course, we can't just encourage people spiritually, we also need to provide material incentives."

"Selling a BMW S will earn the salesperson an extra dollar. If someone can sell several in one day, we will give her several dollars a day as a reward."

There must be different plans for treating sales and production managers.

Otherwise, if you want the horse to run but don't give it grass to eat, that's definitely not going to work.

As long as the incentives are in place, those salesmen will definitely bring surprises to the factory.

"Now that you mention it, I feel like selling cars. Our BMW S is definitely a good seller."

"Especially at this stage, there is no large-scale mass production, and some parts are still made by hand by workers. The daily output does not exceed 50 vehicles, and every vehicle that arrives at the store will be sold out."

Chen Chenxing is still very confident in the competitiveness of the BMW S.

Especially in the initial stages, not only are there no competitors, but production capacity is also insufficient.

Even if the price is two hundred yuan more expensive than the BMW 70, there is no need to worry about no one buying it.

“Everyone wants to sell cars, that’s right.”

"In the future, among all departments of our company, R&D and sales will be the two most core departments."

“One is responsible for developing competitive products, and the other is responsible for selling various products.”

"Although other departments are also important, they have to take a back seat compared to these two departments."

Jiang Hui's understanding is absolutely heresy in today's China.

Not only do people not pay attention to R&D, they also don't pay attention to sales. Instead, they care more about production.

Of course, it doesn’t mean that production is not important, but relatively speaking, R&D and sales are more important.

For a good product, the most critical factor is actually determined by research and development.

For example, in the purchasing department, 80% of their cost control is determined by R&D, and the remaining part is where buyers can play a role.

As for production, it is closely linked to R&D to a certain extent.

If the parts you design are difficult to process and you do not fully consider the processing conditions of the on-site department, you will definitely fail in the end.

In turn, a lot of time can naturally be saved.

"Director, the R&D center already has more than 500 professional technicians. This scale is considered to be a relatively large one among the factories in the entire capital area."

"But our sales department now has less than 100 people, so we still need to work harder."

"In the future, we will have our own sales stores in major cities across the country."

"But then it might be more troublesome to manage."

Chen Chenxing tactfully raised his concerns.

Communication today is far from as convenient as it will be in later generations. Not to mention mobile phones and computers, even making phone calls is a hassle.

"Stores in the capital area can adopt factory direct sales, and nearby cities can also consider adopting a similar approach."

"But in places that are farther away, we focus on cooperating with some local companies."

"Especially with the development of the individual economy, we can also consider letting some self-employed individuals with a good reputation become our dealers."

"Let these self-employed people drive the sales of our motorcycles across the country."

Jiang Hui naturally did not expect to build a complete sales channel of his own in one go, as that was unnecessary.

If we refer to the sales store models of various automobile and motorcycle brands in later generations and promote it based on the actual situation, it will be a huge innovation.

This novel sales method soon brought great surprises to the people.

……

Li Nanhai was woken up by his wife early this morning.

He finally got one day off a week, but he couldn't sleep in, so he really wanted to protest.

However, when he saw the look in his wife's eyes, he immediately said nothing, got up obediently, washed, had breakfast, and then followed her out.

"Hurry up, today is the first day that the BMW S goes on sale. People in our office have already found out yesterday that there is a BMW store near our house where you can buy this bicycle."

Li Haiying was the head of the textile factory labor union, and Li Nanhai was the director of the Capital Gear Factory.

Just based on the salary income of the two of them, they are definitely among the top ones at that time.

In fact, even if they are placed at the back, the income of the executives of these two large companies will not be low.

Originally, Li Haiying thought that her car was very good, but after seeing the BMW S, she immediately felt that it was not so good anymore.

You know, in the past week, BMW S has set up experience points in many areas of the capital, allowing everyone to fully experience its charm.

It is also a warm-up for nearby sales stores.

Otherwise, no one knows where the BMW motorcycle sales stores are, and it will take a long time for the sales of BMW S to explode.

But for Jiang Hui, time is the most precious thing.

"If you really like the BMW S, just call Jiang Hui and ask him to reserve one for us."

Li Nanhai and Jiang Hui are old acquaintances.

The main gearbox their factory currently produces is the 4MT designed by Jiang Hui.

It's not that he didn't pay for the BMW S, he just wanted to pick up the car more easily.

So just give Jiang Hui a call and it will definitely be done.

"There's no need to owe someone a favor. Isn't it better to go to the store and take a look before buying?"

"I heard that during this period, the people from the other store were very nice when they were doing activities nearby. They were not comparable to the salespeople in Wangfujing Department Store."

Li Haiying obviously had a very good impression of the sales staff of Chaoyang Motorcycle Manufacturing Plant.

This is also where Jiang Hui worked hard.

Improving the service awareness and service level of sales personnel is inevitable for future development.

If Chaoyang Motorcycle Manufacturing Plant wants to gain the upper hand in all aspects, it naturally has to work hard in this area.

"Jiang Hui is a very smart person with a very broad mind. I have never met anyone as amazing as him."

"This time they adopted a completely new sales method for the BMW S. I think it must have been Jiang Hui's idea."

“It may not be easy for other motorcycle manufacturers to catch up with them by then.”

Li Nanhai knew that the Capital Motorcycle Factory wanted to copy the BMW 70, and he also knew that some domestic motorcycle manufacturers were beginning to enter the field of civilian motorcycles.

Even Suzuki in Japan is said to be forming a joint venture with a company in Shuangqing City to produce motorcycles.

By then, the competitive situation in China's motorcycle market will definitely change greatly.

"Oh, it's just buying a motorcycle, you don't have to think too much about it."

Li Haiying was not interested in discussing this matter with Li Nanhai.

She now wants to go to the BMW motorcycle sales store as soon as possible and pick up a BMW S.

Because of this matter, she didn't sleep well all night.

All I could think about was myself riding a BMW S.

When they walked into the BMW motorcycle sales store, they found a long queue at the door.

"Why would it be so exaggerated? Are there so many rich people?

Li Nanhai looked ahead speechlessly. He regretted a little that he did not insist on staying at home.

"Not all the people in the queue want to buy, so it's OK for them to join in the fun."

Li Haiying, on the other hand, was quite calm.

She has a pretty good grasp of other women's mentality.

(End of this chapter)