The car giant started by marrying the daughter of the king

Chapter 261: Entering Southeast Asia, Export Situation is Good
"You mean that Chaoyang Motorcycle Factory's launch of the BMW X this time is not only unhelpful to the development of their factory, but will also bring about a very huge adverse impact?"

In Yin Zhiguo's view, Chaoyang Motorcycle Manufacturing Plant is definitely his main competitor.

In particular, the positioning of Jialing Honda 70 is very close to that of BMW 70.

It just so happens that the production and sales of BMW 70 are now ahead, and its localization is also much better than theirs.

As a result, the pressure on Jialing Factory will naturally be greater.

Domestic foreign exchange is very tight. The Chaoyang Motorcycle Manufacturing Plant can create foreign exchange, but their Jialing Factory is now a big consumer of foreign exchange.

Even if the department didn't say anything, Yin Zhiguo himself couldn't accept it.

"It is entirely possible, but of course it will take some time to have an impact."

"In the beginning, since the motorcycles were in short supply and the BMW X did meet the needs of some people, there would definitely be some good sales performance."

"In half a year, the situation may be different."

"The sales of the BMW S model in particular are likely to be greatly affected."

"Women of high social status certainly don't want their motorcycles to be made in the same factory as those of low-class vendors."

Although small vendors earn more money than most office workers, in the eyes of many people, they are still not presentable.

Many people even privately use the term "blind drifters" to describe their existence, thinking that it is a shameful thing if someone in their family sets up a stall on the street to sell things.

"According to what you mean, we only need to consider developing a women's scooter imitating the BMW S in the future, and we don't need to consider producing tricycles?"

Yin Zhiguo looked at Yuan Zhiwei with great anticipation.

Under the background of making all-out efforts to promote the localization of Jialing Honda 70, it is already very difficult to develop another scooter.

Now that he can give up developing three-wheeled vehicles, he feels that the pressure on the factory can be reduced a lot.

"I don't think there's any need to consider developing tricycles. Our factory didn't produce tricycles before, and there's no need to produce them in the future."

"Once the sales of BMW X become popular, there will definitely be a large number of factories producing this kind of three-wheeled vehicle with relatively low technical threshold."

"By then, perhaps three-wheelers will become synonymous with low-end, which is completely different from our product positioning."

It has to be said that Yuan Zhiwei’s point of view is not without reason.

At least he knows a little about product positioning and marketing.

Of course, Jiang Hui is not completely ignorant of the things that Yuan Zhiwei can consider.

However, Chaoyang Motorcycle Manufacturing Plant was just a transitional product for Jiang Hui.

As long as they can get their development onto the fast track in the next few years, that will be enough.

In the long run, Jiang Hui’s development focus is definitely not here.

Moreover, although tricycles are not high-end gadgets, many of them can definitely accommodate a factory producing high-end products.

Just like motorcycles are not high-end products in front of automobile companies.

However, motorcycle manufacturers can also produce high-end products.

"Okay, since that's your opinion, I'm relieved."

"But you still need to keep a close eye on the movements at the Chaoyang Motorcycle Factory."

After Yin Zhiguo said this, Yuan Zhiwei knew that today's conversation was almost over.

……

"Old Zhao, the motorcycle industry seems to be developing very well now. Many military-to-civilian factories are entering this field."

"The Chaoyang Motorcycle Factory, which was on the verge of bankruptcy, is now thriving after cooperating with BMW Technology."

“Should we also consider entering the motorcycle industry?”

Geng Weidong has been under a lot of pressure during this period.

As the big brother, FAW's performance in corporate development and transformation is not very ideal.

In terms of trucks, Second Automobile Works is catching up and FAW's advantage is no longer so obvious.

In terms of sedans, FAW has not taken any action yet, but he has already known that the new sedans from Capital Automobile Manufacturing Plant will be on the market in 1982.

In addition, SAIC is a traditional sedan powerhouse, so it would be difficult for FAW to perform better.

That's why Geng Weidong was thinking about whether he should consider entering new industries.

Anything that is too large will definitely not be considered.

However, motorcycles are closely related to cars, and their structural principles are similar.

It is very difficult to develop a brand new car by yourself.

However, Geng Weidong felt that developing a motorcycle should not be that difficult.

"Director, the development prospects of motorcycles are indeed worth looking forward to. After all, the price of a motorcycle is only one-tenth of that of a car, or even lower."

"In addition to various factories and units, individuals can also afford it."

"But we have no experience in motorcycle production. It is very difficult to enter this field rashly and do better than others."

Zhao Guangming obviously had no confidence in developing the motorcycle industry. In his opinion, FAW should just focus on making cars.

There are many types of cars, and it is completely worth their time to cultivate them.

"It is certainly difficult, but at a time when demand outstrips supply, we can still sell some of our motorcycles even if their performance in all aspects is average."

"Especially a three-wheeled vehicle like the BMW X, which is very practical for many people and is not that difficult to produce."

Geng Weidong obviously had his eyes on the BMW X.

In his opinion, this product has great market prospects.

It can transport both goods and people, and can be made into various styles, with or without a shed.

It will definitely sell well in the end.

"Then I will arrange for the design department to buy a BMW X and study it to see how long it would take and what resources we would need if we were to develop a similar product ourselves."

Zhao Guangming felt Geng Weidong's obsession and had no choice but to give it a try.

In fact, there are quite a few factories that have similar ideas to Geng Weidong.

In the next few years, dozens of factories in China will begin producing various types of tricycles.

The three-wheeled motorcycles that can be seen everywhere in the future will be popularized in various parts of China in advance.

When the car penetration rate was still very low, three-wheeled vehicles made outstanding contributions to the development of China's economy.

Even decades later, when we look back to see which products have changed China, three-wheeled vehicles will still have a place.

Just based on this point, the BMW X produced by Chaoyang Motorcycle Factory will be famous for generations to come.

Of course, these are things to follow.

For Chaoyang Motorcycle Manufacturing Plant, it was very excited at this time because of a large order of 3000 BMW S models.

"Director, so our BMW S has started to gain ground in the Southeast Asian market?"

Li Zifu is absolutely very enthusiastic about exporting and earning foreign exchange.

Previously, the factory's largest export earner was the BMW 70, but apart from cooperating with the United States to aid Argentina, the factory's other export performance was actually very average.

But this time the BMW S is different. Not only does it perform very well in Hong Kong, selling hundreds of units every month, but now it is also starting to increase in sales in countries such as Siam, Luzon, and Annan. It is very worth looking forward to.

If this market is really opened up, it will be possible to export tens of thousands of motorcycles every month in the future.

The economic strength of several Southeast Asian countries during this period was not bad at all, and the per capita level was much higher than that of China.

Especially in Siam, it is developing very fast and there are many people who can afford motorcycles.

"It's too early to say that we have completely opened up the situation, but we have made a good start and it is worth focusing on promoting it. There is absolutely no problem with that."

"In the next step, all employees of the company will have the opportunity to work at BMW Technology in Hong Kong to support the expansion of business in Southeast Asia."

"We not only need to sell our products to Southeast Asia, but also ensure that local after-sales services can keep up, so that we can have a long-term future."

Jiang Hui does not want BMW motorcycles to be just a flash in the pan in Southeast Asia in the future.

He hopes that BMW can, like Honda, Suzuki and other brands, still occupy a large share of the Southeast Asian motorcycle market even after another forty years.

To achieve this, you naturally have to put in some effort.

The first aspect is to establish our own Hong Kong city brand image to distinguish it from other Chinese manufacturers.

Jiang Hui knows that other Chinese manufacturers will reduce costs by reducing quality in various ways in order to seize the Southeast Asian motorcycle market in the future, and will eventually completely ruin the reputation of the Chinese motorcycle brand.

It's difficult to succeed in a market.

But it is very easy for you to fall down.

If BMW wants to continue to occupy the Southeast Asian market, it must not be like other Chinese manufacturers.

"Director, do our technicians have the opportunity to go on business trips or work in Hong Kong or Southeast Asia?"

As the director of the R&D center, Hou Guoming is naturally very concerned about the welfare of his subordinates.

Being able to go abroad in this era is definitely a very attractive thing.

Even if you are busy working abroad, you will still be rushed to go abroad.

“Yes, all technicians have the opportunity to go abroad.”

"In the future, we can also arrange personnel to learn foreign technologies and make greater contributions to the next step of development."

Jiang Hui felt that it was almost time to start taking the next steps.

Taking advantage of the opportunity of BMW S entering the Southeast Asian market, some technical personnel will be transferred to BMW Technology, so that when it enters the motorcycle industry in the future, there will be someone to use.

"Great! Next, I have to make sure everyone learns English well, so that we won't be completely unable to communicate with others after we go abroad."

Hou Guoming felt very good when he heard Jiang Hui's affirmative words.

It will be easier to paint a rosy picture for the people below in the future.

(End of this chapter)