The car giant started by marrying the daughter of the king

Chapter 270: Regulations on giving money, layout of the automotive industry
"Don't worry about it for now. Let's do a good job on the projects we are currently promoting. The initiative will be in our own hands in the future."

"Other car manufacturers use the products of international giants to expand the market. Even if they achieve temporary success, it will not last long."

"As long as we can find alternatives domestically, we can push ministries and commissions to introduce relevant measures to encourage the development of domestic factories."

Jiang Hui is not worried at all about future development.

"Well, I'll go to the ministry to find out more about the situation and see if there is any further information."

Wei, Shu and Wu also knew that there would be little point in saying more now, so it would be better to make the situation clearer.

While they were discussing this matter, the country announced the Trademark Law in a very low-key manner.

Most people don't pay attention to this thing.

After all, almost all companies in the country are state-owned enterprises, and no one has any idea what a trademark is or isn’t.

This is just like the Patent Law of previous years. Although it has been promulgated, it is equivalent to non-existence for people in various factories.

Only when you suffer losses in the future, do you realize that something that has been yours since ancient times has become someone else's patent?
If I want to continue using it, I actually need to pay!
"Mr. Fang, BMW Technology's subsidiary in Shenzhen must complete registration as soon as possible and register all these trademarks."

"In the future, the company must also strengthen the construction of the legal team, especially the personnel related to patent law and trademark law must be fully staffed."

"In the next few years, the company will continue to register various trademarks and patents, and may also have disputes or transactions with some companies in this regard."

Although I am destined to be rich in the future, there is definitely no harm in setting thresholds for other companies in advance or grabbing some things.

When people from other companies ask you for certain conditions or cooperation, it will naturally be easier to negotiate.

At worst, everyone will have some bargaining chips when discussing market division.

Jiang Hui even planned to register a company in Hong Kong City. His main business would be to register various trademarks and patents, and he would rely on these things to survive.

Who knows, by then this company may become a very well-known presence in the Chinese business circle.

"No problem. There are quite a lot of people working in the legal field in Hong Kong. However, whether it is registering a trademark or a patent, especially a global patent, it costs a lot of money."

"If there is no output, it will also bring certain pressure to the company's operations."

Fang Huihui is very clear about her position in BMW Technology.

General Manager Zhu Lin had already told her that all matters in the company were to be under Jiang Hui's orders.

After working at BMW Technology for almost two years, Fang Huihui has completely understood the relationship between this company and Jiang Hui, as well as the main purpose of this company's existence.

"It's okay. The investment now is for better harvest in the future."

"China's economy is developing rapidly, and there will definitely be a large number of foreign companies entering the Chinese market in the future."

"Whether entering the market as a sole proprietorship or as a joint venture, there will be issues related to trademarks and patents."

"We plan ahead, and it will definitely have unexpected results when the time comes."

If Jiang Hui didn't want to look too greedy, he would have directly registered the names or trademarks of some well-known domestic and foreign companies.

But he will definitely not let go of Chinese trademarks that do not exist yet, such as BMW, Audi and Mercedes-Benz.

The list he made for Fang Huihui included hundreds of Chinese trademarks and names of companies.

"I see. I'll follow up on this matter myself."

Feeling Jiang Hui's firm attitude, Fang Huihui didn't worry about it anymore.

The boss has given the order, so just get to work.

"Any progress in purchasing land in Shenzhen City to build a car factory?"

Jiang Hui felt that the process of entering the automotive industry could be accelerated.

Especially now, the Chaoyang Motorcycle Manufacturing Plant is developing very fast and is slowly getting on the right track.

Although Jiang Hui can continue to play a role there, the significance of his existence is not that great.

"The purchase of land is under negotiation. As long as foreign exchange is used, Shenzhen is very enthusiastic and the price is not high."

"But if this piece of land is used to build a car factory, Shenzhen is still struggling."

"Especially since they also know that our company does not produce cars, they hope that we can invest in building a motorcycle factory instead."

After Fang Huihui said this, Jiang Hui immediately and flexibly gave a solution, saying: "Then communicate with them, and we will build a motorcycle assembly workshop and a car factory at the same time."

"Some high-end motorcycles can be produced there. As long as they help us get the production qualifications of the automobile factory as soon as possible, everything will be fine."

If he could get the car factory's production qualifications through normal channels via BMW Technology, Jiang Hui definitely wouldn't want to do it himself.

After all, BMW Technology is now a Hong Kong-funded enterprise, and their investment is still quite attractive to Shenzhen.

"No problem, but if we can promise to export some of the products produced by this factory overseas, I think the local enthusiasm will be higher."

Fang Huihui has naturally felt the importance of exporting and earning foreign exchange.

Shenzhen is now the most welcoming place for factories that process imported materials and then export them, thus creating foreign exchange for the local area.

That's why Fang Huihui mentioned this.

“We can talk to the local authorities about the arrangements, but we can’t make a direct commitment.”

"After all, whether the product can be exported depends on market performance."

Jiang Hui knew that exporting cars was not that easy.

In particular, the international market has been basically divided up by automobile companies from the United States, Japan, Germany, France, etc. As a latecomer, it is hard for BMW Technology to break into the market directly.

"Okay, I estimate that this matter should be concluded in the first half of this year, and we can start formally building the factory in the second half of the year."

"But in this case, we need to start considering the procurement of our production lines."

The situation in a car factory is much more complicated than that in a motorcycle factory.

Like welding production lines, painting production lines and assembly production lines, this is absolutely essential.

The layout of these production lines cannot be accomplished with just one or two devices, but requires a complete set of production lines.

BMW Technology currently lacks information about the entire vehicle and certainly does not have the ability to independently purchase various equipment and set up its own production line.

In this case, we need to find someone to purchase the entire production line.

This is no small matter.

Fang Huihui herself was still a little confused.

She herself doesn't know that much about the automotive industry.

"There is a group of people at the Chaoyang Motorcycle Factory who used to work at the Capital Automobile Factory. I will transfer a group of them over when the time comes."

"Besides that, you can recruit some people who work in other international automobile companies to work at BMW Technology."

"As for equipment procurement, I will arrange for people to communicate with American and Japanese auto companies to see if we can first purchase one of their old production lines for the transition."

Jiang Hui has considered all these things.

As long as you have money, you can definitely buy the production line.

However, the investment in a new production line is too huge for BMW Technology to bear.

Second-hand ones are different, the price will be much cheaper.

Especially in recent years, the three major automobile giants in the United States have all experienced insufficient capacity utilization.

In 1979, U.S. automobile production dropped from more than 1100 million in the previous year to more than 800 million. Various automakers laid off more than 20 workers, and 1600 car stores closed down.

The three major American automobile companies that once dominated the world's automobile industry are in an extremely difficult situation this year.

General Motors, the leading company, had a deficit of more than 700 million US dollars that year.

Ford Motor Company, which ranked second, lost more than 1.5 billion US dollars.

Chrysler Corporation, ranked third, had a deficit of more than 1.7 billion US dollars and was on the verge of bankruptcy, so it had to rely on relief to survive.

In the following two years, the situation did not change fundamentally.

In order to reverse this unfavorable situation, relevant American departments took direct action and required Japanese car companies to limit the number of cars exported to the United States.

This agreement was reached last year.

But the general trend is there. American automakers are only doing slightly better, but there has been no fundamental change.

The three major automakers all have redundant production lines, and many of them are relatively old and require new investments to improve their technology.

Therefore, it is completely feasible to sell second-hand old production lines.

As for Japanese car companies, the outlook is good due to their rapid expansion in the past few years.

Now that the United States has put a tight rein on its production capacity, its capacity utilization rate is also declining.

The most important thing is that in order to circumvent import restrictions, both Toyota and Honda are stepping up efforts to build factories in the United States.

As a result, the capacity utilization rate of the original production lines in Japan will be even lower.

It is almost inevitable to eliminate some older production lines.

For BMW Technology, these are all opportunities.

With so many potential sellers, Jiang Hui didn't believe that he couldn't find a suitable one.

"It would be a good idea to find a car company in America or Japan to buy a second-hand production line."

"Being able to relocate the entire production line here will save a lot of time in terms of running-in of various aspects, which should be very beneficial for our future automobile production."

Although BMW Technology is going to produce cars in Shenzhen, it will definitely not be that fast.

But the preparations must not stop.

Otherwise, if the delays continue, it is estimated that the car will not be able to roll off the production line in a few years.

“Well, when we talk to those manufacturers about purchasing, we also include training on the use of various equipment on the production line.”

"We will try to finalize the purchase of production lines this year, and we will start demolition after our factory building is built next year."

"In this way, by the year after next, our factory will basically have the conditions for mass production of cars."

It is already 1982, and in two years it will be 1984.

By that time, it was estimated that the joint venture factories between FAW and Shanghai Automobile and other manufacturers had already been negotiated.

It is still necessary to launch BMW technology automotive products before the other party's cars are mass-produced.

(End of this chapter)