The car giant started by marrying the daughter of the king

Chapter 345 Sharp Questions

Developing new engines or completely new car models is a very challenging task for domestic automobile manufacturers.

Especially in terms of engines, the engines used by domestic automobile manufacturers are basically engine technologies introduced from the Arctic Bear or other countries more than ten or twenty years ago.

Even if some upgrades are made based on these products, the performance improvement is very limited.

To be frank, in 1984, the engine level of China's automobile industry was at least ten years, or even twenty years, behind the international advanced level.

In order to quickly narrow the gap, Zheng Haiming felt that relying on FAW and Second FAW would not work, and he had to look to BMW.

"Okay, it just so happens that the prototype of their second product has already been produced, so we might as well go and take a look."

"By the way, let's listen to Jiang Hui's introduction to BMW's future development plans."

Qin Hao is also very interested in visiting BMW.

Anyway, with their level, they can take a plane to Guangzhou and transfer to Shenzhen when they go for inspection, so the journey will not be so hard relatively speaking.

Since the First Ministry of Machine Building is coming to inspect, BMW naturally attaches great importance to it.

Especially since Zheng Haiming and Qin Hao are both Jiang Hui’s old leaders, they naturally have to do a good job in reception.

"Director, I have communicated with the contact person in the department. This time, Director Zheng and Director Qin came here for several reasons."

"First of all, I am concerned about the performance of the BMW Light in the export market and our future plans in the export market."

"The other thing is to come and see our sedan prototype and confirm the launch plan of the sedan."

“Also, we want to learn about our future plans for new products and the development progress of our 2.5L and 3.5L engines.”

Zhou Yun has now fully entered into working mode.

As a college graduate of this era, her personal work ability is still very strong.

So even though she was a relative of BMW, she quickly gained a foothold in BMW.

Every morning, she came to the factory earlier than Jiang Hui, cleaned the office first, and then made black tea for Jiang Hui.

Then he quickly browsed through some newspapers and magazines of the day, circled and marked some places that were necessary for Jiang Hui to read, so that Jiang Hui could quickly find the target articles to read when he was free.

And when Jiang Hui came to work, she had to quickly explain the day's work arrangements to Jiang Hui.

So don’t think that it is just a secretarial job and seems simple. In fact, it is not easy at all to do this job well.

"Report this news to the district. I guess the district and the city will arrange personnel to accompany the reception."

Ever since he had private contact with Liu Tianwu, Jiang Hui would consider their ideas to a certain extent and try to make everyone get along more smoothly.

The leaders of the First Ministry of Machine Building came to inspect, and Shenzhen naturally wanted to establish good relations with them.

After all, there are many local projects that require approval from ministries.

However, which project to approve first sometimes depends on the communication between the local government and the ministries.

"I've already said that the person in charge of Shenzhen City and the district leaders will accompany us, and they even want to take over the arrangements for the dinner."

Jiang Hui didn't care after hearing what Zhou Yun said.

The city wanted to take this opportunity to establish good relations with the Ministry of First Machine Building, so there was no need for him to object.

……

"Xiao Jiang, is this the car you developed?"

Zheng Haiming and his team arrived in Shenzhen in the second week and went straight to BMW.

The liaison personnel of both parties had already arranged the itinerary, and the first stop was to visit the BMW sedan prototype.

Zheng Haiming comes from the automotive industry, so his professional level is absolutely impeccable, and his vision for cars is better than that of ordinary people.

He can give a relatively accurate judgment on whether a product is good or not.

The car in front of him was obviously different from any he had seen before.

The shape is obviously different from the current mainstream square shape, and the overall shape appears much rounder.

Looking from the front of the car, the front face design of this sedan is undoubtedly the eye-catching focus.

Jiang Huihui believes that the classic double-kidney air intake grille that BMW will develop and create in the future has been officially designed. It is wider in size and has three-dimensional lines, which not only enhances the visual impact of the vehicle, but also highlights the unique identity of the BMW brand.

The grille is surrounded by exquisite chrome trim, which smoothly connects with the lines of the bumper below, creating a sense of power ready to go.

The front headlights are sharp in shape, like a pair of bright eyes, giving the front part of the car a strong sense of technology and futurism.

Viewed from the side, the sedan displays an elegant and smooth posture.

The body lines extend naturally from the front to the rear, forming a dynamic waistline running through the front and back, which not only outlines the three-dimensional and layered sense of the body, but also gives the vehicle a dynamic beauty of sprinting forward.

The window frames are outlined in chrome, which contrasts sharply with the body color, further enhancing the vehicle's sense of refinement.

The concave design under the door cleverly creates an effect of light and shadow. As the light changes, the side of the car body shows different levels of light and shadow, which is pleasing to the eye.

Zheng Haiming walked around it, fearing that the design of this car would be a failure.

As a result, the rear part of the car also amazed him.

The tail lines are simple and powerful, with clear layers, showing an unobtrusive sense of luxury.

The taillight group has a unique shape, echoing the headlights, which not only improves the vehicle's recognition, but also forms a beautiful landscape when driving at night.

As an industry insider, Zheng Haiming immediately noticed that the taillights used a complex light guide design, which presented a charming dynamic effect when lit, making it unforgettable.

The rear bumper is equipped with a dual-sided exhaust layout, which not only gives people a feeling of surging power, but also visually enhances the sporty atmosphere of the vehicle.

This kind of appearance design is more attractive than any car model Zheng Haiming saw when he visited abroad.

"Yes, this sedan will be a product that BMW will continue to upgrade in the next few decades and will support the company's sales."

"We have developed a 2.5L engine specifically for it. Once the 3.5L engine is successfully developed in the future, we will also launch a 3.5L version of the car."

"At that time, not only can each unit use it as an official car, but each factory can also use it as an administrative reception car, which is very suitable."

"I even think there is no problem in giving it to relevant departments to use as cars for receiving foreign guests."

This car is designed by Jiang Hui based on the exterior design of the fourth-generation BMW 5 Series, which is a very classic product in the development history of the BMW 5 Series. As a model launched in the early st century, it has greatly changed the square appearance of cars in the s and s, and has the mainstream streamlined design style of the st century.

In 1984, it was definitely a world-renowned product.

After it is launched on the market, international automobile giants may buy it back for analysis and reference, and then launch their own car products.

"Are you confident that the quality of this car can be as good as the imported Crown and Duke?"

There are many kinds of imported cars in China now, whether they are luxury cars from Germany or various models from America and Japan, they can all be found in China.

Of course, due to price reasons, the exposure rate is not very high.

But as the deputy minister of the First Ministry of Machine Building, Zheng Haiming naturally saw a lot.

He could feel that this BMW car was more beautiful, dignified and elegant than any imported car on the market.

As long as the quality level is up to standard, it can be promoted across the country and even the world as a representative product of China's automobile industry.

To some extent, the fact that domestic automobile manufacturers produced such excellent products during Zheng Haiming's tenure can be regarded as his achievement.

Just like the administrators of universities in later generations, when they write their annual work summaries, they will list how many papers the school has published in journals with SCI impact factors, how many professors have won important projects from what funds, and how many professors have won what awards.

It seems as if all these achievements were made by these administrative staff, giving people the feeling that they have made a great contribution.

"The design performance of our engine is definitely better than the 2.5L engine products of the same type produced by international auto giants."

“However, in the early stage of mass production, it will take some time to adjust and continuously improve the problems found.”

"After one year of mass production, we are confident that our quality will be comparable to that of imported cars."

Jiang Hui was not so arrogant as to say right away that the cars produced by BMW were of better quality than imported cars such as Crown.

This is a bit unrealistic.

After all, Toyota and other auto giants have worked hard for so many years, and you have surpassed them in just a few years. Obviously no one believes it.

However, quality issues have been taken very seriously from the beginning, and processing technology and other aspects have been fully considered when designing parts. Jiang Hui is still confident that after a period of improvement, his products will not be much worse than others.

After several more years of accumulation, BMW's product quality finally caught up with giants such as Toyota.

At that time, we will have to rely on some advantages in product design to conquer the world.

"If this car can really do what you said, I will personally help you promote it in the relevant departments and make it the reception car for important reception occasions."

Hongqi cars and the like are no longer popular at this time.

Zheng Haiming, who has been in the automotive industry for most of his life, knows too well the current situation of Hongqi cars.

To put it bluntly, Hongqi cars are products produced under administrative orders, with the purpose of completing tasks.

Otherwise, the practice of hand-building the engine of the Hongqi car would not be possible, as such a practice would simply not be possible for large-scale production.

You are not a company like Ferrari that produces super sports cars and has to hand-build models.

Even for Ferrari and Rolls-Royce, although they advertise that they are hand-made, in fact not every part is really hand-made.

Just like an all-aluminum car body, although it is said to be all-aluminum, how is it possible that 100% of every part is made of aluminum?

As long as the body is mostly aluminum, it can be advertised that way.

Similarly, as long as some processes such as the sewing of the seat surface are done by hand, people can shamelessly promote themselves as hand-built luxury cars.

As for the Hongqi sedan, which is truly hand-made, it is just like a toy.

Zheng Haiming often has to worry about it breaking down in the middle of a journey because he uses it as a reception car for important occasions.

Throughout history, there have been countless cases of Hongqi cars embarrassing themselves on important occasions.

Zheng Haiming doesn't want something similar to happen to this BMW sedan.

"Director Jiang, what will the price of your sedan be by then?"

Qin Hao interrupted and asked a very crucial question.

From the tour and introduction just now, he has already felt Jiang Hui's attention to this car, and also understood that Zheng Haiming is very satisfied.

However, when it comes to large-scale promotion, price becomes very important.

If it were priced as high as imported cars, it probably wouldn’t sell.

"The current market price of a Santana sedan is about 20 yuan, while an imported Crown costs to yuan, or even to yuan."

"The price of the Capital Automobile Manufacturing Plant's BJ310 is around yuan."

"The initial price of our product will be around 30 yuan, and we will continue to add various styles in the future, so that the price ranges from more than to yuan."

Although this information is confidential, it is not a big deal if the leaders of the First Ministry of Machine Building know it.

Anyway, there are no direct competitors in the market, so Jiang Hui is not afraid of any particularly adverse effects after the news spreads.

As for price information, he also fully considered many aspects.

Santana costs 20 yuan. If your car is sold at a lower price than Santana, it would definitely be inappropriate.

But it can’t be more expensive than imported cars, otherwise people will definitely not buy it.

The extent to which consumers in this era like imported brands is definitely beyond many people's imagination.

Even though BMW is a foreign-funded enterprise, it cannot withstand the direct impact of imported cars.

"The price of 30 yuan is indeed quite appropriate, but there are still very few people who can afford it. If you further lower the price to around 20 yuan in the future, sales should be much better."

Zheng Haiming is relatively satisfied with Jiang Hui’s pricing positioning.

As for whether the product will not sell well after it goes on the market, he is not worried at all.

As long as the quality is acceptable, the appearance is so beautiful, and it is a high-end model that does not require the consumption of foreign exchange, there is no reason for each unit not to like it.

"Your previous BMW was only 2.99 yuan, but the new model has suddenly dropped to 30 yuan. Do you think the difference is too big and make you feel uncomfortable?"

Qin Hao asked a more pointed question from the side.

(End of this chapter)