The car giant started by marrying the daughter of the king

Chapter 362: Go Go Go! 1985 is coming
Although the BMW Group is preparing to operate as a group, its current stage is similar to that of various domestic automobile manufacturers.

For example, the Capital Automobile Manufacturing Plant also has many subordinate workshops and factories.

Companies like Nanshan Technology are like subordinate factories to others. In fact, there is not much difference in their temporary status and management methods.

Of course, this is definitely a phased process.

As the company continues to grow and its subsidiaries' businesses no longer rely solely on BMW, the situation will slowly change.

These must be done step by step.

"Director Jiang, congratulations! BMW has only been established for three years, but it has already achieved an annual production and sales of 12 vehicles, setting a new record in the domestic automobile industry."

"In front of you, big companies like FAW and Second Automobile Works would feel ashamed."

There is no such thing as a holiday on New Year's Day.

Liu Tianwu brought some people from the district to visit BMW for inspection and exchange, which can be regarded as an expression of the district's support for BMW in the new year.

The district has also learned some information from the BMW Group’s internal summary meeting a few days ago. Liu Tianwu is becoming more and more satisfied with BMW.

Throughout 1984, China's GDP was only more than billion yuan.

Among them, Yangcheng City, the first city in Lingnan Province, has a GDP of only more than 15 billion.

Now the turnover of BMW alone has reached more than 3 billion yuan, and the GDP it brings to the entire industrial chain is even greater.

It is precisely because of the emergence of the BMW Group that the young city of Shenzhen is expected to enter the ranks of the top 50 GDP.

In this situation, how could Liu Tianwu not be happy?
He felt that if the BMW Group really developed at the speed that Jiang Hui said, Shenzhen would soon become the most dazzling city in the country, and its GDP would increase explosively in the next few years.

By then, not to mention squeezing into the TOP50, even breaking into the TOP5 would not be impossible.

After all, as long as the GDP reaches 150 billion yuan, there is hope.

"You are too kind, leader. We are like a castle in the desert. Our foundation is very weak. If there is a slight disturbance, the operation of our enterprise may fall into a development dilemma."

“We will need more support from the district for our development in the future.”

At all times, local support is an indispensable condition for the rapid development of enterprises.

Especially in the current dual-track pricing system, without the support of relevant departments, the development speed of the BMW Group will definitely be greatly affected.

Not to mention anything else, just for raw materials like steel, the price within the plan and the price outside the plan can differ by several times.

If it is directly reflected in the production cost of the car, it would be terrifying.

"No problem. As long as you have a need, I will fully support you. If I can't handle it myself, I will ask the city to help. If that doesn't work, I will ask the province to help."

Liu Tianwu's words were not just empty talk. He really hoped that by fully supporting the development of the BMW Group, Shenzhen would be able to rise rapidly and he would soon become a member of Shenzhen's leadership team.

He has heard some news. After the Chinese New Year, his position will not change, but he will become a member of the Shenzhen Municipal D Committee, which is a half-level increase in rank.

This is definitely a very important progress.

"After a period of operation, the government service center has received very high evaluations from various companies."

"Leader, you have done a great thing for us."

Jiang Hui accompanied Liu Tianwu on his tour of the factory while chatting with him.

"The government service center is now ready to be promoted throughout the city. The next step is to promote its use throughout Lingnan Province."

"If the effect is good, it will definitely be promoted across the country in the future."

"Because of this, I have been praised by leaders several times."

When it comes to the Government Service Center, Liu Tianwu is in a very good mood.

This is his most impressive reform besides his achievements in the economy.

The key is that this reform can be extended to a wider range, so that his popularity will continue to rise.

This will definitely be very beneficial to his future career development.

Just for this reason, he has a very good impression of Jiang Hui.

……

After seeing Liu Tianwu off, Jiang Hui began to follow the people in the R&D center to make clay models of Land Rover pickup trucks and Land Rover SUVs. The news that BMW sold 12 BMW Sunshine last year naturally spread to various domestic automobile factories.

"Director, our production last year exceeded 7 vehicles, achieving the production target assigned by our superiors."

"But compared with the production and sales of more than 12 vehicles by Capital Motors and BMW, it seems a bit ugly."

"I think the factory needs to transform and develop passenger cars as soon as possible and increase production."

"Otherwise, when others hear that FAW's sales volume is only over 70,000 and it has fallen to third place, they will probably look down on us."

Zhao Guangming was well-informed. In that era, car sales could not be released on the Internet at any time like in later generations, and newspapers would not specifically make sales charts in this regard.

You need to find out more information yourself.

BMW's employees basically come from all over the country, and most of them are former employees of various automobile factories.

If someone outside wants to find out information that is not very sensitive, it is actually not very difficult.

"Truck sales are really not comparable to car sales, especially since last year the relevant authorities officially lifted restrictions on private car purchases. In addition, after the reforms in recent years, there have been a number of wealthy people, so individual car purchases will gradually increase."

"Our old Hongqi has stopped production, and the new Hongqi sedan has not been replaced. It's such a pity."

"However, the joint venture agreement with Volkswagen will be officially signed this year. When their new models are introduced, our situation should change significantly."

Geng Weidong felt that the pressure on him had obviously increased.

As the big brother of the domestic automobile industry, his position is now untenable, and he, as the leader, is under the greatest pressure.

People from BMW don’t necessarily go together for every meeting, but people from Capital Automobile Manufacturing basically go together.

Regardless of whether others said it or not, Geng Weidong himself felt that everyone looked at him a little differently.

That feeling makes people very uncomfortable.

"Yes, with Volkswagen's products, and the fact that our Audi sedan production will be officially increased this year, the factory's operating conditions will definitely improve by then."

"Once we have money from the finance department, we can invest more funds to develop our own Hongqi sedan."

'Then we can compete head-on with other car manufacturers and imported cars. '"I heard that last year alone, more than 10 cars were imported across the country. This is a very exaggerated number."

"If we can capture this part of the market, it will be very beneficial for our future development."

Since 1984, the number of domestic automobile imports has skyrocketed, which has consumed a large amount of foreign exchange, but has also given many automobile manufacturers hope for the development of passenger cars.

In the past, the Ministry of First Machine Industry encouraged various automobile factories to develop passenger cars. Although everyone paid attention to it and was doing related work, the efforts were relatively weak.

Now that the actual sales volume is in front of everyone, the feeling is completely different.

"Last year, the combined sales of domestically produced and imported cars exceeded 50, which is a historic breakthrough."

"We at FAW must seize this opportunity of rapid development in the auto industry and return to the top position in the industry."

"You should also arrange for someone to find out what domestic automakers are doing."

"We don't want to be slower than others when other manufacturers have already taken various actions. That would be bad."

Geng Weidong is ready to roll up his sleeves and work hard to see if he can make FAW the industry leader again before retiring.

"As for the news, there is some."

"It is said that BMW's new sedan product will be officially put into mass production and launched this quarter."

"At the same time, BMW is also developing two new products. I'll have someone find out what they are."

"At the same time, the new commercial vehicle from Capital Automobile Manufacturing is expected to be officially launched this year, and will directly compete with the BMW Sunshine."

Zhao Guangming knew that what Geng Weidong was most concerned about was the movements of the Capital Automobile Manufacturing Plant and BMW.

So far, the sales of both of them have exceeded that of FAW.

"Call Wang Le over here. I want to ask him about the development progress of the new Hongqi sedan."

"Other manufacturers are moving so fast, we have to be slow."

Geng Weidong was already feeling quite stressed, and now after hearing what Zhao Guangming said, it became even more stressful.

Soon, the secretary called over Wang Le, director of the design department.

"Boss, our new Hongqi will be available for sale at the end of this year, but it uses Audi's engine and gearbox, so the price will remain high."

"If we want to boost sales in the factory, I think we should consider developing a separate model and purchasing cheap and easy-to-use gearboxes and engines from outside?"

"In terms of styling, we can also directly refer to popular international economical models, such as Toyota's Corolla, which is a very suitable model."

Wang Le knew that if he didn’t come up with a high-volume product as soon as possible, he would probably lose his position.

The design of the new Hongqi sedan is almost complete, but it would be good enough if it could sell a few thousand units a year. There is no way that FAW can become the industry leader again.

At this time, Geng Weidong communicated with him about the new car model and briefly explained the background. If he didn't come up with some practical information, he would definitely not be able to complete the task.

"The sales of Toyota's Corolla are indeed very good. It is said to be Toyota's best-selling product."

"It's just that we have never produced a car of this level before. We have to develop it in a short time. Do you have the confidence in your design department?"

FAW is in contact with Toyota Motor to discuss the establishment of a joint venture.

But the results are not particularly ideal.

During the negotiation process, FAW also collected a lot of information related to Toyota cars and had some understanding of best-selling models such as Corolla.

"As an economy car, the Corolla's engine displacement is not very large, and the gearbox it is equipped with is also a 4MT manual gearbox."

"We can definitely consider purchasing suitable engines and gearboxes from outside, and then imitate and develop the chassis and body ourselves. If the speed is fast enough, it can be put on the market for sale next year."

Wang Le had never thought about working on the engine and gearbox himself, and he didn’t know when he would be able to do it.

But we have to make cars that sell well.

So we purchased the most difficult engine and gearbox from outside, and then copied the Corolla's styling, interior and exterior decoration, and chassis, and the design difficulty was reduced immediately.

If all goes well, mass production could begin by the end of next year, not to mention the year after.

Of course, he wouldn't say such things so confidently, otherwise he would be digging a hole for himself.

"I heard that BMW has separated its engine business into a separate company called Nanshan Engine. Their 1.5L engine should be able to be sold to the public."

"Can the factory consider letting someone from the purchasing department contact the other party to see what the situation is?"

Zhao Guangming interjected.

In his opinion, this move by BMW should be a good thing for Wang Le's plan.

"The performance of the 1.5L engine used in the BMW Sunshine is still very good. The key is that the price is not high, otherwise the price of the BMW Sunshine would not be as low as 2.99 yuan."

"If they can really sell this kind of engine, it's not impossible for us to purchase it from them."

Geng Weidong is well aware of the engine design level of his own factory.

So at this time, no one tried to make things difficult for Wang Le.

"I will arrange for someone from the purchasing department to communicate with the other party later."

"As for the gearbox, I think we can continue to use the 4MT manual gearbox produced by the Capital Gear Factory. This is the gearbox with the highest production volume in China, and the cost is not too high."

"When the time comes, using the same powertrain as the BMW X5, our new economy car will cost less than 100,000 yuan."

"Compared with the Santana, which is priced at nearly 200,000 yuan, the advantages are very obvious, and it is expected to become a hot-selling model with monthly sales exceeding 10,000."

After Zhao Guangming said this, Geng Weidong couldn't help but twist his butt.

Monthly sales exceeding 10,000?

If that were the case, I could retire from FAW with honor.

"Then arrange it as soon as possible!"

"The design department also took immediate action to complete the design of this model as early as possible."

The pancake has been drawn and Geng Weidong can't wait to eat it.

FAW is already crying out for food.

(End of this chapter)