The car giant started by marrying the daughter of the king

Chapter 364 This model can enter the exhibition hall

Whether it was Nanshan Engine or Nanshan Technology, once the general direction of development had been determined, Jiang Hui spent his time designing several new models for BMW.

Only by launching new models as soon as possible and quickly increasing the popularity of BMW cars can all related factories enter the fast lane of development.

Otherwise, if we rely solely on orders from other automobile manufacturers, even if everyone does not mind cooperating with Nanshan Engine and other factories, the annual sales volume will be relatively limited.

After all, last year the total automobile sales in China only exceeded 50 units, of which more than 10 were imported, and were produced by BMW itself.

It is conceivable that the space left for supporting factories such as Nanshan Engine to expand the market is not very large for the time being.

It would be better to sell the cars globally. Even if we only sell tens of thousands of cars a year, the impact will be very different.

"Jiang Hui, this off-road vehicle is so beautiful. I will drive it when it goes into mass production."

In BMW's clay model workshop, clay models of the Land Rover pickup and Land Rover SUV have been completed.

Zhu Ling, who had nothing to do, also came over to see Jiang Hui's works.

As soon as she saw it, she immediately fell in love with the off-road vehicle.

In fact, many large off-road vehicles in later generations were owned by girls.

Like the Mercedes-Benz G-Class and the Land Rover Range Rover, there are a lot of female owners.

So Jiang Hui didn't find it strange at all that Zhu Ling liked this off-road vehicle designed based on the Toyota Prado.

"No problem. I'll leave the commercial shooting to you when the time comes."

Although Zhu Ling has not entered the entertainment industry, as a well-known female writer in the industry, and having previously helped shoot a commercial for BMW X, she has a good reputation among the public.

Letting her participate in the shooting of the Land Rover off-road vehicle commercial can be regarded as giving her something to do and satisfying her desire to appear on screen.

"I have spent quite a bit of time in Hong Kong over the past two years, so I have some understanding of the car market there."

"With a sufficiently beautiful exterior design, I think these models can definitely gain a certain share in the international market."

"After all, no matter which country you are in, there must be some consumers who care a lot about the appearance of a car."

"As long as the appearance of a car is stunning enough and other aspects are not particularly bad, it has the potential to become a best-selling model."

"Land Rover off-road vehicles fully possess this attribute. When the time comes, I think the planned production quantity needs to be appropriately increased."

"It would be a pity if we can't provide enough cars when the car is selling well overseas."

Increasing automobile production is relatively easy within a certain range.

For example, increasing the daily output from 300 vehicles to 310 vehicles is basically not a problem.

But if the plan to produce 300 vehicles a day is suddenly changed to 1000 vehicles a day, that would be a completely different matter.

Most OEMs are unable to cope with such demand in a short period of time, and key parts are particularly prone to bottlenecks.

For example, Xiaomi's SU7 in later generations encountered a problem of insufficient production capacity.

At the beginning, they thought that selling 30,000 units a year would be enough, but in the end they received orders for more than 100,000 units.

In this case, even if the entire company makes every effort to prepare for increased production, it will still take time.

For today's automobile manufacturers, a significant increase in production will take even longer.

That's why Zhu Ling reminded Jiang Hui to fully consider the overseas demand for Land Rover off-road vehicles.

So as to avoid the trouble of enjoying happiness later.

"You're right. If the brand power is not enough, then we can make up for it with industrial aesthetics."

“As long as the product is beautiful enough, people will like it.”

"Besides, the quality and configuration of the cars we produce will not be much worse than others. It is possible that our cars will become a hit model."

Jiang Hui is still very confident in Prado.

It makes sense that it was produced more than ten years in advance and became a hot-selling product all over the world by then.

Not to mention the comparison with the best-selling models of Toyota and General Motors, as long as the monthly export volume can exceed 10,000 units, it will be great news for BMW and the Chinese automobile industry.

By then, the automobile industry park in Shenzhen will truly become the largest automobile industry base in the country.

This meaning is very different.

Shenzhen's export earnings will also become the best in the country, even Shanghai, which has the largest GDP, will be inferior to it.

Thinking about such a scene, Jiang Hui was looking forward to it very much.

When a company becomes important to a certain extent, many things will become much easier to handle.

Many constraints of the times will "mysteriously" disappear.

"Yes, the newly expanded production line at BMW this year is mainly to meet the demand for Mercedes-Benz sedans. When Land Rover pickup trucks and Land Rover SUVs are mass-produced, it will definitely not be enough."

"Although you have asked the district for more land before, I think we should speed up the process. It would be best if we could build a dedicated Land Rover factory by the end of next year so that we have enough production capacity to produce more models."

Zhu Ling is very confident in the car model designed by Jiang Hui. In her opinion, the appearance of the off-road vehicles currently on the market cannot be compared with the clay model in front of her.

This alone makes it invincible.

The only thing to worry about in the future is how successful Land Rover's off-road vehicles will be.

"Work in this regard has already begun. With the speed of infrastructure construction in Shenzhen, there will be no problem in completing the construction of all the factories within this year."

"We will install the equipment within the first half of next year, and then start to participate in the trial production and debugging of Land Rover vehicles, and strive to launch the model by the end of next year or the first half of the year after next."

"Then let consumers around the world feel the surprises that China Auto has brought to everyone."

Jiang Hui's words made the people around him excited.

For a long time, China's automobile industry has had little presence in the world.

The number of vehicles that are officially exported to the world market, especially to developed Western countries, is basically negligible.

On the contrary, the popularity of automobile giants from all over the world in China is constantly increasing.

In particular, the products of companies such as Toyota and Nissan from Japan and Mercedes-Benz from Germany have been entering the Chinese automobile market through imports in increasing numbers in the past two years, and their popularity is naturally also increasing.

"Director, I think we can keep these two clay models and build a museum to exhibit them." "When you come to visit our factory in the future, you can also better understand our history and our strength through the development and changes of these clay models."

Fang Huihui interjected.

She was also completely convinced by Jiang Hui's design talent.

He knew before that Jiang Hui had helped General Motors of America design the exterior of its cars, but the previous BMW Light was relatively not so stunning or mainstream.

But starting with Mercedes-Benz sedans, the situation is different.

Now when she sees the clay models of the Land Rover pickup truck and Land Rover SUV, she is completely confident in Jiang Hui's design level.

"This is a good idea. Shenzhen has built a special automobile industrial park. I think it is very suitable to build a Shenzhen Automobile Museum in the industrial park."

"Even the land for this museum can be allocated to us by Shenzhen City for free, and we and the district will be jointly responsible for its operation."

Hou Guoming also put forward his own suggestions.

Whether from the perspective of flattery or from the perspective of business development, he felt that Fang Huihui's proposal was very good.

"I also think this plan is feasible, but these two models are related to the future development of the Land Rover brand. It is not appropriate to let outsiders know about them in a short period of time. Otherwise, if other auto giants copy the design, it will be a big loss."

Zhu Ling is no longer naive enough to think that people in developed countries are of high quality and will not plagiarize.

When it comes to core interests, people's bottom line is extremely low.

She is the nominal general manager of BMW Technology, so leaks are naturally not something she wants to see.

"There's no rush for the museum. I'll talk to Liu Tianwu when he comes to inspect it someday."

"It takes time to build a museum anyway. Once the museum is completed, our Land Rover cars will officially start rolling off the production line."

Everyone thinks it is necessary to build a car museum, so Jiang Hui naturally would not object.

The two cars in front of us are indeed worthy of being put into the museum so that people in the future can take a good look at them.

Just think about it, decades later, when people see that Land Rover designed such a stunning product in 1985, they will definitely feel great.

Invisibly, this is also a reflection of the brand's heritage.

……

"Brother-in-law, Professor Lai Yongfeng from Capital University of Technology will come to Shenzhen to provide support as the vice president of the School of Mechanical and Vehicle Engineering of Shenzhen University and the director of the Department of Vehicle Engineering."

"He will come over later to discuss the cooperation between the two sides. This is the plan prepared by the R&D center."

After finishing the clay model, some specific drawing tasks will naturally be handed over to the people below.

Although the BMW Group has begun experimenting with computer-assisted drawing, introduced related software from America, and embarked on the path of independent research and development of industrial software, most designers still do not know how to use computers or are more accustomed to manual drawing.

Therefore, 80% to 90% of the work of drawing the blueprints of new models still needs to be done manually.

Jiang Hui had no way to completely change this situation in a short period of time, and could only try to recruit as many people as possible.

Fortunately, if you don't need design talent and just need to draw the drawings according to the requirements, you can still find some people in China who can do it.

Every week, some technicians from all over the country join the BMW Automobile Research and Development Center and join the army of drawing blueprints.

"Lai Yongfeng has made a great leap in his life this time. In just a few years, he has gone from associate professor to professor, and then to department head and vice dean. His future is limitless."

Jiang Hui naturally knew the capable men under his father-in-law's command.

There was a lot of cooperation between the two sides when developing the BJ212 and Hummer military vehicles.

But he didn't expect the other party's improvement speed to be so fast.

"He got married relatively late, but I heard that his wife's family is very powerful, and several of her uncles are leaders in ministries or local governments."

"Plus, Professor Lai is very capable and has made a lot of contributions with my uncle in the past few years. It is normal for him to be promoted and reused."

As Jiang Hui's secretary, Zhou Yun is also considered a "busybody".

There is a lot of information that Jiang Hui may not need to know, but it would be better for her to find out.

Otherwise, it’s easy to offend people or make wrong decisions if you’re not careful, and that’s not good.

"That's right. Dad has made great progress in recent years. I guess many people are envious of him."

"I will have a good chat with Professor Lai later. It is in the interests of both parties to jointly develop the Department of Vehicle Engineering at Shenzhen University."

Even if Lai Yongfeng has connections, he must have hoped to achieve something after coming to Shenzhen.

Otherwise, it will be difficult to leverage the relationships behind the scenes.

Besides, he has developed very rapidly in recent years. If he does not produce enough results, it would seem inappropriate to continue to promote him in the next few years.

"Professor Lai has seen the speed of development of Capital University of Technology and knows the role you play in it. As long as you don't do anything stupid, he will definitely cooperate with you."

"They are responsible for recruiting high-quality students who are interested in automobiles. Our company helps them to jointly train them so that their students can make their own voices in the Chinese automobile industry as quickly as possible after graduation."

"Although the number of college students joining the company has increased every year in recent years, the total number is still very small."

"Even if another four years pass, this situation may not change fundamentally."

"At that time, the first batch of students from the Department of Vehicle Engineering of Shenzhen University will also graduate. We can completely let them assign people from two classes of one major to work in our company."

"These students who have worked closely with us during their university years can immediately start working proficiently, saving two to three years of transition time."

“Who knows, two or three years after they graduate, they will begin to exert influence in various fields.”

Zhou Yun’s analysis is still very exciting.

Although it sounds a bit unrealistic, it is actually completely possible in this day and age.

Zhou Yun is very clear about the technological advancement and forward-looking planning of BMW Group.

There is no such saying these days as “if you stand on the right spot, even a pig can fly”, but Zhou Yun knows a similar truth.

Those college students followed Jiang Hui and moved in the right direction, and the influence they could unleash was absolutely huge.

(End of this chapter)