The car giant started by marrying the daughter of the king

Chapter 370: Huaxia Automobile is taken seriously by a giant for the first time
"You mean that our BJ310 should simply change its strategy, not compete with Mercedes-Benz sedans or Santana, but go directly to the low-price market and learn from BMW?"

Chen Qi was not stupid either, and he quickly realized the meaning of Lu Jianqiang's plan.

It is entirely possible to use the same powertrain system as the BMW Illuminati to produce a low-end version of the BJ310, and rely on a low-price strategy to quickly improve efficiency.

By then, even if the profit margin of a single bicycle is not very high, but the sales data is very good, he will have a chance to move up his position.

Thinking of this, his heart began to get excited.

"Yes, it is quite difficult to replace the small engine with a large one in the engine compartment."

“But replacing a large engine with a small one is much easier.”

“We didn’t even have to change much to get this product out there.”

"If we act now, we can start mass production of the low-end version of BJ310 in three months at the earliest."

For the sake of his own future, Lu Jianqiang is ready to give it his all this time.

It was just a simple matter of replacing the engine and leaving everything else alone. He was still confident that he could lead the technicians at the R&D center to come up with a solution.

If the price of the low-end version of BJ310 is directly set at or yuan at that time, he doesn't believe that sales will continue to decline!
"So what are you waiting for? Take action now!"

Chen Qi agreed to Lu Jianqiang's plan without any hesitation.

The sales of Capital Automobile Manufacturing have been declining in the past two years, and the pressure on him is really too great.

Now that he finally saw hope for real change, he was definitely going to give it a try.

The first to feel these changes is definitely Nanshan Engine.

We are all insiders in the industry and we all know that it is difficult to quickly increase the production of an engine in a short period of time.

Nanshan Engine itself must give priority to meeting the demand for BMW Light, and only then will the remaining production capacity be put on sale.

Whoever takes action first at this time will have the opportunity to obtain more sufficient production capacity guarantees.

"Director, the Capital Automobile Manufacturing Plant wants to sign a purchase intention contract with us, requiring us to ensure that we can provide them with 5000 engines every month in the future."

"But they didn't say what models these engines were installed in."

"At the same time, the Shanghai Automobile Manufacturing Plant also expressed a similar intention, wanting to purchase 2000 1.5L engines from us every month."

"FAW is also in contact with us and is preparing to use our engines in some subsequent projects."

"As a result, our engine production capacity is immediately full, and we need to consider speeding up the construction of new production lines."

"Especially for the dedicated production line for 1.5L engines, it is necessary to expand the production capacity."

Hu Shuiwen is in a very good mood now.

Starting this year, Nanshan Engine can sell 1.5L engines to the outside world, and the situation of the entire company has undergone tremendous changes.

Many automobile manufacturers are in contact with Nanshan Engine, preparing to purchase 1.5L engines.

In addition to those large automobile manufacturers, there are also many small automobile manufacturers that purchase several or dozens of units, which adds up to a considerable number.

Even some manufacturers outside the automotive industry have purchased some engines, but it is not known whether they are used to generate electricity or for other purposes.

"Nanshan Engine can build a workshop specifically for the 1.5L engines sold to the outside world. It will be very necessary in the future whether it is used to respond to visits and inspections from various customers or to facilitate management."

"The new production line will increase the automation rate as much as possible, making the factory layout more technological."

If you want to earn people's money, you naturally have to let your customers feel how powerful you are.

It is obviously necessary to make the 1.5L engine assembly line more high-tech and modern so that customers can feel the extraordinaryness of Nanshan engines.

Jiang Hui is fully aware of this.

Hu Shuiwen, the general manager of the engine factory, naturally had no reason to object.

"I'll make arrangements later to see if Nanshan Equipment and BMW's R&D center can allocate some personnel to help us design the production line first so that we can get it started as soon as possible."

"Otherwise, by next year, the production capacity of 1.5L engines may not be enough."

Hu Shuiwen didn't want to miss such a good opportunity to expand the market.

But Jiang Hui cares about more than just these things.

"Those manufacturers suddenly placed large orders for our 1.5L engines. There must be some big moves going on."

"You should also try to find out as much information about them as possible."

"Don't be polite about the entertainment expenses. I'll have someone buy a few truckloads of Wuliangye later."

At this time, Wuliangye was considered by many to be a better wine than Moutai.

Wuliangye, Jiannanchun and Moutai are collectively known as the "Mao, Wu, Jian" Three Musketeers in the liquor industry.

It's perfectly fine to stock up on a few trucks before the prices go up.

Of course, Jiang Hui doesn't plan to make money from this, but there is indeed a demand for reception.

When doing business, especially in sales, if you don’t maintain good relations with the other party’s purchasing, you never know when you will fall into a trap.

"Okay, I'll arrange it later and see what these factories are up to."

"However, considering the time when they ordered the engine, it is likely that they will directly install our engine on the mass-produced model, otherwise it will be too late."

Although Hu Shuiwen is engaged in engine development, he is also quite clear about the entire automobile development process and cycle.

Within a few months, no car manufacturer was able to develop a new car model.

……

China's international exchanges have increased significantly in recent years, and some large companies also pay attention to changes in the Chinese market from time to time.

Especially car companies that have negotiated with China before, or car companies that have already entered the Chinese market, are much more sensitive to relevant information.

"Austin, I mailed you a package with some information about Jiang Hui's latest Mercedes-Benz sedan. I think you need to take a good look at it. It would be best if you could go to China in person to experience what's so special about this car."

Smith and GM's design director Austin are old acquaintances.

Austin had previously asked Smith to help him keep an eye out for relevant information on China's automobile industry.

Some of the cooperation was also facilitated by Smith.

This time the Mercedes-Benz sedan was officially launched on the market, and the advertisements were directly broadcast on China TV, so Smith naturally saw it.

The appearance of the car is obviously different from that of the cars of this era, and it is unforgettable at first sight.

Smith is not sure about the performance of the car, but he thinks its appearance is worth learning from by other car companies.

"Jiang Hui finally has a new product design?" Austin has always wanted to invite Jiang Hui to work at General Motors, and even promised that after he retired in the future, he would give the position of design director to Jiang Hui.

But he has his own ideas in his mind, and Jiang Hui will definitely not agree.

If you work for others, no matter how high your position is, you are still an employee.

He must be determined to build up the BMW Group.

"Yes, I think this car is more amazing than any of his previous designs."

"If your Buick brand mid- to high-end sedans could be designed like that, or if Cadillac sedans had that style, then GM's days in the American market would certainly not be so difficult."

The past few years have been a difficult time for American auto giants. Even though some measures have been taken, the market share of Japanese automakers in the United States has continued to increase.

During this period, Japan's domestic automobile production exceeded 1000 million vehicles, which was the highest peak in history.

More than half of the output is exported, with the largest share going to the American market.

The production of American auto giants such as General Motors, Ford and Chrysler in their home country has fallen to about half of Japan's auto production.

This situation is simply unimaginable in later generations.

With this background in mind, it is probably easier for everyone to understand why the United States later forced Japan to appreciate the yen.

If the currency does not appreciate, Japanese cars and home appliances will completely dominate the American market.

Especially in recent years, oil prices have remained high and will never return to the prices in the 1960s and 1970s.

Invisibly, this also helped Japanese car companies a lot.

Because American car companies previously generally produced large-displacement models with higher fuel consumption.

However, Japanese car companies mainly use small-displacement engines. Even for products of the same displacement, their engines are more fuel-efficient.

"Hearing what you said, I really want to fly to China in person and experience what is so special about the new car model designed by Jiang Hui."

Austin was not very satisfied with the car models designed by his designers.

Now that the new car model designed by Jiang Hui has received such high praise from Smith, he feels that he really needs to go and take a look.

After all, there are some things that you can't feel just by looking at the information.

"Before you come on a business trip, you'd better discuss it with the company and prepare some cooperation plans."

"Mercedes-Benz is a brand new brand in China, and no one knows about it internationally."

"So this car will probably not perform very well in the export market. If GM cooperates with BMW Group and replaces this car with your logo and sells it in the United States, it will probably be very popular."

Smith proposed a constructive proposal.

Chinese car companies have never done this kind of thing.

However, there have been similar cases when some car companies in other countries cooperated with American auto giants.

After hearing what Smith said, Austin became even more curious.

What kind of car model could be so good that Smith could come up with such an incredible plan?

Is Jiang Hui’s design talent really that outstanding?
It seems that I have to speed up my trip to China!
……

Chuncheng, FAW recently invited Toyota Motors to come for inspection and exchange.

Due to the importance attached to the Chinese market, President Shoichiro Toyoda brought Sales Head Shohide Saito and others to participate in the inspection activity.

As the son of the founder of Toyota Motor Corporation, Shoichiro Toyoda played a very important role in promoting Toyota Motor Corporation's entry into the international market.

Especially in the American market, Toyota's performance is very good.

China certainly cannot compare with America, but its future potential is enormous.

"President, the negotiation conditions from FAW are better than I thought. I think we can consider cooperating with them?"

This is not the first time that Saito Shoei has come into contact with FAW.

After Shanghai Volkswagen was established, Toyota Motor Corporation simultaneously began to contact some Chinese automobile manufacturers to see if the opportunity to enter the Chinese automobile market had arrived.

However, as the largest automobile manufacturer in the country, the conditions at FAW have never satisfied them.

For example, when introducing a new car model, people would rather spend a relatively small amount of money to directly introduce the full set of Crown sedan technology, and want to refer to some of the requirements when the Polar Bear provided aid for the construction.

Toyota certainly cannot accept this condition.

The requirements in this regard have been relaxed, but FAW requires a 70% stake in the joint venture, leaving only 30% for Toyota.

This is certainly something Toyota cannot agree to.

"This time FAW agreed to establish a 50:50 joint venture with us, which is indeed a big concession."

"But they should have almost reached an agreement with Volkswagen. By then, resources will be shared between Volkswagen and us, forming a competitive relationship, and the initiative will be in their hands."

"They want to import the Crown sedan and require the localization rate to reach 50% within the next three years and 80% within five years."

"I think it would be more appropriate to let Volkswagen try it first, and then we can come in after it succeeds."

Shoichiro Toyoda believes that the Chinese automobile market is worth looking forward to in the future, but at present, the space is very limited.

There are already several joint ventures dividing the market, and Toyota may not necessarily make more money if it enters the market.

After all, through various means such as imports, products such as Crown sedans can now sell well in China.

When the joint venture is established, the cars sold will probably replace the current imported models.

Then for Toyota, it doesn’t mean much.

"Then we should wait?"

After Saito Shoei asked this question, Shoichiro Toyoda did not answer him.

Following Shoichiro Toyoda's gaze, Saito Shoei saw a white car that was eye-catching.

This is a car model that I have never seen before, and the eye-catching effect it has when it appears on the street is absolutely amazing.

"Follow the white car next to it!"

Shoichiro Toyoda gave instructions directly to the driver.

Obviously, he also wanted to figure out what was going on with this car.

Which car manufacturer produced it, when was it launched on the market, and why is it such an amazing model? I have not heard any relevant reports before?

(End of this chapter)