The car giant started by marrying the daughter of the king

Chapter 380 Las Vegas Auto Parts Show

Scientist Lorenz said: A butterfly flapping its wings in Brazil can cause a tornado in Texas, USA.

The emergence of Jiang Hui has brought about tremendous changes in China's automobile industry.

Many times, the right direction of effort plays a huge role.

Through Jiang Hui's influence, Capital University of Technology has undergone tremendous changes, and Capital Automobile Manufacturing Plant, Capital Gear Factory, and Capital Internal Combustion Engine Factory have also undergone earth-shaking changes.

Even the changes that have taken place at Chaoyang Motorcycle Manufacturing Plant and Capital Steel Plant have had a very wide-ranging impact.

Such great changes have taken place in the enterprises under the emperor's feet, which will naturally not only bring changes to the development of the enterprises themselves, but will also affect the formulation of policies of relevant departments and changes in the decision-making of relevant leaders.

Finally, by 1985, the landscape of China's automobile industry was completely different from the same period in history.

Various joint venture car companies began to be established one after another, as if the Chinese auto market had entered the fast lane of development more than ten years ahead of schedule.

The driving effect of the automobile industry chain is enormous. Take the BMW Group as an example. After its monthly sales reached 20,000 vehicles, the entire Shenzhen automobile industrial park was plunged into bustling work.

There are more than 50,000 workers working in this industrial park.

These people have relatively high incomes, and the various driving effects they play are enormous.

The relevant changes naturally attracted the attention of the ministries.

Therefore, people from the BMW Group came to visit and inspect one after another, which made Jiang Hui a little helpless. He directly took Zhu Ling, Chen Chenxing and others to Las Vegas, USA to attend the auto parts exhibition.

Many people in later generations are still familiar with the world's major auto shows.

The Geneva International Motor Show, Tokyo International Motor Show, Paris International Motor Show, North American International Auto Show, and Frankfurt International Motor Show basically lead the development trend of the world's automotive industry.

However, compared with the auto show, the Las Vegas Auto Parts Show actually has a significant impact on the automotive industry, it just receives much less attention.

After all, what are on display are various auto parts, most of which are not for consumers.

It is equivalent to that their business is TO B, not TO C.

There are naturally big differences in the audience.

"Director, this time we are bringing the main products of Nanshan Gearbox, Nanshan Motor, Beiping Battery Factory, Shencheng Fastener Factory and Nanshan Technology to Las Vegas for exhibition."

"We are the first batch of manufacturers in China to participate in this exhibition, and each of us has our own flagship product."

"Although the performance of Nanshan Transmission's 5MT manual transmission is not particularly superior to the mainstream products in the industry, its performance is not worse than others, and the price is at least % cheaper, which should still be attractive to some manufacturers."

Chen Chenxing also did a lot of preparation for this exhibition.

He even went there in advance to check out the situation before flying to the Los Angeles airport to pick up Jiang Hui and others who were transiting there.

While waiting for the flight, he naturally had to take the time to give a detailed introduction to the situation.

"The engine starter motor and wiper motor products developed by Nanshan Motor are also very cost-effective."

"The efforts made by the Beiping Battery Factory in the field of storage batteries have enabled our products to catch up with the level of international manufacturers. This time, we are very likely to receive orders from the American after-sales chain stores."

Batteries are also an important sales part for after-sales repair chain stores.

Batteries of this era basically need to be replaced after two years.

Some even say it may take more than a year to be replaced.

The number of cars in the United States is so large that the annual sales of batteries in the aftermarket are greater than the mass-produced batteries installed by the main manufacturers.

This is also a part that has received a lot of attention.

As long as the Peking Battery Factory gets a portion of the orders, it can operate at full capacity and live a very comfortable life.

"The Datro bolts and nuts produced by Shenzhen Fastener Factory have already received orders from some after-sales repair chains in the United States. This time, we hope to use the opportunity of the parts exhibition to let the OEMs also realize its benefits."

For auto parts exhibitions like this one, basically all the major automobile manufacturers in the world will arrange R&D, technical and purchasing personnel to participate.

This is a very good opportunity for parts companies to promote their new products and technologies.

It is also a good occasion for some manufacturers to find new cooperation opportunities.

Chen Chenxing obviously already knew all about these situations.

"As for Nanshan Technology, the main products promoted in this exhibition are fixed calipers and exhaust pipes, especially fixed calipers, which have not yet made a breakthrough."

"If we can get the approval of companies related to modified cars, the export volume will increase significantly."

Chen Chenxing quickly reported the situation to Jiang Hui.

He also summarized what the main products of each participating company are.

In fact, Jiang Hui is quite familiar with the situations of these companies, and knows the advantages of each of them without Chen Chenxing's introduction.

However, after listening to what Chen Chenxing said, Jiang Hui felt more confident.

The company is big, and he can't do everything himself.

It is extremely important that the people under you can do their job well without any special instructions from you.

"After this exhibition, I also visited several American OEMs such as General Motors and Ford to see if I could expand their mass production supporting business."

Many times, aftermarket support is closely related to mass production support.

The original mass-producer of a vehicle naturally has an advantage when it comes to supplying corresponding after-sales parts.

Jiang Hui naturally hopes that all affiliated manufacturers under the BMW Group can have this advantage.

"There should be some progress in GM's bellows business, but it is likely that GM will let us do business with Tenneco, which produces exhaust pipes, after confirming that there is no problem."

"We are also preparing to produce exhaust pipes ourselves in China. If GM enters the Chinese market in the future, we can consider taking over the entire exhaust pipe business."

Chen Chenxing was afraid that Jiang Hui had too high expectations for orders from American auto giants such as General Motors and Ford, so he quickly explained the situation.

If you want to enter the supplier system of a car giant, it is quite difficult unless you have some new technologies that they want.

Up to now, most of Nanshan Technology's products are relatively ordinary, with the corrugated tube being relatively special.

Of course, if the price of ordinary parts is advantageous, it is not that there is no chance at all, but the progress will not be as fast.

"There are already various joint venture automakers in China, including Shouqi Jeep, Shanghai Volkswagen, FAW Audi, FAW Toyota, and Yangcheng Peugeot. It is estimated that the speed at which General Motors, Ford, and other automakers enter the domestic market will also accelerate in the future."

"But the original suppliers of these auto giants will definitely lag behind in entering the Chinese market." "Compared to the active actions of the OEMs, they will not actively enter the Chinese market before the situation becomes clear, at least most of the suppliers are like this."

"At this time, the joint venture company wants to promote the localization of its products, which is a good opportunity for us to enter their supply system."

"Even if it's a relatively common part, it's easier to successfully enter at this time."

"When the time comes, with the help of China's supply performance, it will be much easier to expand global supply."

"So you don't have to worry too much. Their threshold is not as high as you think."

Jiang Hui is very clear about the development pace of international auto giants in China. Although the current situation has changed a lot, some trends will not change.

If you combine these trends to plan ahead, many things can be done with twice the result with half the effort.

"Indeed, we have now officially entered the supply chain of Shanghai Volkswagen and started to provide them with some parts."

"Although we only received orders for individual parts at the beginning, there will definitely be more and more orders in the future, especially since they can't find other suitable manufacturers after searching around, so our chances will be even greater."

Compared with major international auto parts manufacturers, Chen Chenxing's confidence is insufficient.

However, he is still very confident in competing with local Chinese auto parts companies.

Nanshan Technology and its related manufacturers have all-round advantages in terms of equipment, technology and management.

As long as the inspectors from joint venture car companies come to the site to communicate, they will be able to feel the huge difference and will definitely make the right choice at that time.

After all, they also have KPI assessment indicators for localization rate.

In terms of assessment indicators, Nanshan Technology is an affiliated company of its competitor BMW and can be put aside.

Anyway, similar things have happened in the global automotive industry. For example, Denso, a subsidiary of Toyota Motor, later supplied parts to many manufacturers.

Delphi, which also became independent from General Motors, is also a supplier to many auto giants.

BYD's Fudi batteries also supply many OEMs including Toyota Motor.

"That's the reason. If the parts industry is well developed, there will be great potential for development."

"This is the impact of the automotive industry chain."

Jiang Hui communicated with Chen Chenxing and others along the way and arrived in Las Vegas smoothly.

Although it is October, the temperature here is already very cold.

Jiang Hui has no interest in local services and spends most of his time in the hotel and exhibition hall.

As the only Chinese companies participating in the exhibition, Nanshan Technology and other companies have also attracted a lot of attention.

Although reforms have been implemented, most foreigners have never been to China and their understanding of China is very superficial.

Naturally, many companies would like to take this opportunity to have a good exchange with Nanshan Technology and other companies, and also learn about the development level of China's automobile industry from the side.

"President, these manufacturers are all suppliers of the BMW Group. They seem to be quite powerful."

Saito Shoei also accompanied Shoichiro Toyoda to attend the parts exhibition today.

There are more than one hundred people from Toyota Motor Corporation and its suppliers attending today's parts exhibition.

Some come as exhibitors, and some come as customers.

"The design department has disassembled and analyzed the imported Mercedes-Benz sedan. There is a reason why this car has sold so well in the United States after being rebadged by General Motors."

"Although the design of those parts cannot be completely compared with ours, the gap is not that big."

"Especially the design of the 2.5L engine and 5MT manual transmission, which was a bit beyond our imagination."

"Some of the other party's parts are very cleverly designed. If the processing accuracy and material performance can be further improved, the potential of that engine may be greater than our engine of the same displacement."

Shoichiro Toyoda looked at the products of companies such as Nanshan Technology and Nanshan Transmission in the exhibition hall without a smile on his face.

If the BMW Group only sold cars in China, he would not be nervous at all, and would not even take the time to care about the other party's situation.

But now Mercedes-Benz cars have entered the American market through cooperation with General Motors, and have had an impact on the sales of Toyota Camry.

To make matters worse, Ford Motor Company launched the very competitive Taurus sedan, which put a lot of pressure on Camry.

"I've heard that Jiang Hui, the CEO of BMW, is a very talented automotive technology and design expert, but I don't have any particularly intuitive feelings about him."

"Now that I see the hot sales of Mercedes-Benz cars in the American market, I have a direct understanding of this matter."

"However, the BMW Group's growth will be limited by just one product, unless they can launch best-selling models one after another."

Saito Shoei found a reason that sounded quite reasonable to comfort Shoichiro Toyoda.

Toyota Motor Corporation is also a large and powerful company, with sales of several million vehicles a year, which is definitely not comparable to that of BMW Group.

In addition to Camry, they also have best-selling sedans such as Crown and Corolla, best-selling pickup trucks such as Hilux, and various off-road vehicles that sell well all over the world.

"The other party currently has two models, one that sells very well in China and one that sells very well in the United States. I heard that they are also developing some new projects. You need to find out whether their new projects are in cooperation with General Motors, so as not to be caught off guard."

Camry has already suffered a loss from GM Forester, and Shoichiro Toyoda doesn't want other products under his company to suffer similar losses.

"GM is really something. Our factory in the United States is also a joint venture with them. Suppressing Camry in this way will also affect GM's profits."

"Shouldn't they target the Honda Accord and Nissan Bluebird?"

In the 1980s, Japan's three major automakers began to enter the American market. Toyota Motor Corporation adopted a joint venture with General Motors, which was a relatively unexpected result.

After all, General Motors has had a difficult time in recent years, which is closely related to Toyota's rapid development in the North American market.

Unexpectedly, the two parties eventually jointly built a factory.

Of course, this may be the "special fee" that Toyota pays for the American market.

"GM has a limited stake in the joint venture, unlike the Buick Forester, which is imported from China and all the money earned in the American market is GM's profit."

Akio Toyoda has a very thorough understanding of the problem.

The profits of a sole proprietorship and a joint venture are obviously different.

(End of this chapter)