The car giant started by marrying the daughter of the king

Chapter 388: The foundation was laid in 1985

The 4AT developed by Nanshan Transmission has brought greater influence to the industry than Jiang Hui expected.

The First Ministry of Machine Building directly sent a letter to all its subordinate automobile factories, encouraging everyone to support its use.

This kind of thing is completely unimaginable in later generations, but it is happening now.

Of course, 4AT is mainly used in passenger cars, and the scale of passenger cars in China is not large.

The manufacturers that are trying to rise are all joint venture manufacturers, and they will not easily consider using gearboxes made in China.

Only a few manufacturers such as Capital Automobile Manufacturing Plant, Shanghai Automobile Manufacturing Plant and FAW have a certain possibility of using it.

After all, they all produce cars.

"Director, we have already purchased 1.5L engines from Nanshan Engine, so I don't think it will be a big problem to continue using their 4AT automatic transmission."

"After all, compared to manual transmissions, automatic transmissions have an absolute advantage in terms of ease of operation."

"In the past, people thought driving was a very difficult thing, but in foreign countries, anyone can drive."

"In the future, there will definitely be more and more people in our country who can drive. The country is now concerned that some people will get rich first, so naturally some people will buy cars first."

"Between manual and automatic transmission models, I believe most people will consider buying an automatic transmission model."

As the director of FAW's design department, Wang Le does have this vision.

Since the Ministry of First Machine Industry has sent a letter to various automobile manufacturers to support the use of 4AT, they must respond positively.

Anyway, FAW cannot produce products like gearboxes on its own.

In the past, it was impossible to purchase 4AT domestically, and importing it required spending foreign exchange, so Hongqi cars used to use manual transmissions.

Now that 4AT is available, there is no need to worry so much.

"You're right, so let's develop an automatic version for the new sedan."

"But we need to speed up the launch. Other factories are developing so fast now, and we can't fall behind too much."

As the factory director of FAW, Geng Weidong is under a lot of pressure now.

The production and sales of one manufacturer after another exceeded those of FAW, which made Geng Weidong feel insecure when he went to the capital for a meeting.

"It's just adding an automatic version. Most of the design doesn't need to be changed. Just make some adjustments to the gearbox installation area."

"This will not affect our major schedule for new models."

Wang Le saw that Geng Weidong agreed to his proposal very readily, so he naturally wanted to give the other party some reassurance.

The same thing is happening in other car factories.

However, Jiang Hui, the initiator, has already focused his attention on things other than 4AT.

"This year is about to end, and we are holding this summary meeting in advance, on the one hand, because the goals we set at the beginning of the year have been achieved ahead of schedule."

"Another reason is that next year is a very important year for our group, as our Land Rover pickup truck and Land Rover SUV will be officially mass-produced."

"When the time comes, our cars will really start to make a big push in the international market, not just the small-scale moves we are doing now."

Jiang Hui has very high expectations for the BMW Group.

As long as we make this product well, we can develop rapidly in the next 30 years.

The driving effect of the automotive industry chain is very strong.

If we can operate the BMW Group into a company with an annual output of several million vehicles in the next thirty years, the driving effect will be impossible to quantify with data.

"Director, we have already started the preliminary preparations for the overseas automobile marketing team."

"The company's training center is recruiting a group of talents who are proficient in various languages, including English, French, Portuguese, German, Spanish, Italian, Arabic, etc., and is preparing to have them develop overseas markets."

"As long as these people go overseas and successfully complete the goals set by the company, we can directly give them a huge bonus of 10,000 yuan."

China's wage levels have increased in recent years, but that's about it.

An ordinary worker only earns a few dozen yuan a month. Although a person with a salary of 10,000 yuan is not rare anymore, the value of the money is still very high.

If the annual bonus can reach 10,000 yuan, it would definitely be a huge reward.

Only foreign-funded enterprises like BMW have the courage to do this, while state-owned enterprises simply do not have the system to establish such bonuses.

No one would ever think of this.

"If the company really offers such a huge bonus and allows these foreign language talents to have the opportunity to work abroad, I think the work of recruiting talents will not be that difficult."

"College students are very valuable nowadays, but almost all of them are eager to study or work abroad."

"But there are very few people who really have the opportunity to take this path. Our company provides them with such a path. Even graduates from Huaqing University may be able to attract a few of them."

As a relatively young manager, Chen Chenxing has a relatively good understanding of the mentality of today's college students.

Although everyone has to obey the assignment, if they can go abroad, probably nine out of ten people will choose to go abroad.

Even if it means giving up some opportunities.

"I fully agree with this reward plan. These overseas sales staff will not only receive high bonuses after completing their tasks, but will also receive additional subsidies on their wages while working overseas, allowing them to live a normal life overseas."

The salary I earn in China is definitely not enough to spend overseas.

Jiang Hui doesn't want to send a batch of illegal immigrants to various countries.

BMW allows people to expand their markets overseas in the hope that they can really sell BMW products well.

"In addition to recruiting foreign language talents from universities, I also plan to recruit a group of staff from Hong Kong, Siam and other regions. They have more advantages in international vision, and in the early stage, they can lead the domestic team to develop."

Fang Huihui is also full of energy now. The BMW Group is developing very well and she is about to become the most famous female entrepreneur in Hong Kong.

She would never have dared to think of such a thing a few years ago.

If the BMW Group can be run into a world-famous automobile giant in the future, Fang Huihui's status in Hong Kong will certainly be higher.

By then, she will be able to stand on equal footing with those people who often appear in newspapers.

"No problem. BMW Group is an international company. Sooner or later, our salary and management will also be aligned with international standards."

"In the future, our employees will be able to receive high salaries like those received abroad and enjoy top-level treatment in China."

"Let everyone be proud to join the BMW Group." Jiang Hui is definitely very good at boosting morale.

As long as you share with everyone the situation that you believe you will be able to achieve in the future, you can make everyone very excited.

"After cooperating with General Motors in the United States, Mercedes-Benz cars have achieved very good market performance."

"Our Land Rover pickup trucks and Land Rover SUVs are no less capable than Mercedes-Benz sedans in every respect."

"If the sales of these two models in the American market can also reach nearly 1 units per month in the future, we will be able to export 30 units per year in the United States alone."

"If we expand into Europe and the Middle East, they can contribute 100,000 or 200,000 units. Adding to our domestic sales, our scale will increase immediately."

After Fang Huihui said this, Chen Chenxing felt quite stressed.

As the person in charge of sales, the responsibility of developing the international market must fall on him first.

Fortunately, he is very confident about the two new products that will be launched next year, so the situation may not be so bad by then.

"In addition to the vehicle business, the achievements of engines, gearboxes, equipment and parts this year are also obvious to all."

"With the opportunity of attending the Las Vegas Auto Parts Show in the United States last time, our parts can enter the American market on a large scale."

"But there are still relatively few models at present, so we must continue to work hard."

The whole vehicle is directly aimed at consumers, so it attracts a lot of attention and is very well-known.

However, the entire vehicle is only a final realization, and the importance of the intermediate components is unquestionable.

Jiang Hui has never ignored this aspect.

"Our 4AT will be mass-produced next year and will be used for two new models. We will also provide automatic versions for Mercedes-Benz sedans."

"On this basis, we will further research more advanced gearboxes and strive to catch up with the level of international advanced gearbox manufacturers in the coming year."

As the person in charge of Nanshan Transmission, Ji Hua naturally had to stand up and express his position at this time.

"Nanshan Engine already has two successful products, 1.5L and 2.5L, and the 3.5L engine is expected to be put into mass production next year."

"By then, our Land Rover SUVs and pickup trucks will be able to be equipped with both 2.5L and 3.5L engines, forming a high- and low-end combination model solution."

The importance of Nanshan Engine, which is managed by Hu Shuiwen, is naturally unquestionable.

As the most critical of the three major parts of a car, the engine has a huge gap between domestic and international markets.

For example, several products of Nanshan Engine are not electronic fuel injection engines at present, but are relatively old carburetor engines.

Therefore, even if major optimizations are made in other structural aspects, the performance can only catch up with other similar products in the world. It is very difficult to achieve a significant lead.

Of course, Nanshan Engine is also researching the technology of electronic fuel injection engines.

One of the most critical parts is the engine control unit, also known as ECU.

As long as this part is ready, Nanshan Engine's electronic fuel injection products can be almost produced.

"The 3.5L engine will be a very important product for us in the next years, especially in overseas markets, where the future of large-displacement engines is bright."

It is only 1985 now, and large-displacement engines will gradually disappear from everyone's sight after 2010.

Jiang Hui naturally would not miss this opportunity.

If you want to make your car bigger and more high-end, you absolutely cannot do without a large-displacement engine.

For example, if the Mercedes-Benz S600 is equipped with a 1.5L naturally aspirated engine, not to mention that it lacks power, even if it has enough power, you can't brag about it as a top luxury car.

To a certain extent, large-displacement engines are standard for luxury cars.

The 3.5L engine can barely be considered an entry-level product among large-displacement engines.

If we can successfully complete such a product, it will be much easier to develop V8, W12, or even W16 later.

"We at Nanshan Technology will strive to promote hot stamping technology to other OEMs next year."

"Hot stamping technology will definitely attract great attention in the automotive industry, especially after Land Rover SUVs and pickup trucks are launched on the market."

"By then, we hope to provide the same type of products to General Motors, Ford, Volkswagen and Mercedes."

As the technical director of hot stamping and deputy chief engineer of Nanshan Technology, Liu Yushu has very strong confidence in hot stamping technology.

As long as this product is well made, it will enable Nanshan Technology to grow rapidly in the future and build factories outside Shenzhen.

"The prospects for hot stamping technology are indeed very bright, and we have now developed our own production line."

"Next year, we need to build more production lines as soon as possible to meet our own needs."

Compared with cold stamping, the production efficiency of hot stamping is relatively low, which is determined by the part process.

Under normal circumstances, it can only be formed three to four times in one minute. To be conservative, it is calculated as three times.

In this case, only 180 punches can be punched in an hour. Even if the equipment runs non-stop for one minute in a day, only 4320 punches can be produced.

In fact, considering the time for mold changing, it would be good if we can stamp 4000 times a day.

If 20 hot stamping parts are used in a car and the monthly production is 1 cars, 20 hot stamping parts will be needed.

Assuming a 26-day work month, more than parts are needed every day.

If the stamping die is designed to be one-to-one, then one production line cannot even meet the production of 1 vehicles per month for one model.

If the mold is one-in-two, then basically one hot stamping production line can meet the needs of one car model.

In other words, BMW's current usage needs basically require two or even three production lines.

If we want to supply large automobile giants such as General Motors on a large scale in the future, we will naturally need to prepare more production lines in advance.

Otherwise, when the purchasing, R&D and other factory inspection teams come to inspect on-site and find that you cannot even meet the most basic production capacity, you will be asking for trouble.

"No problem. We are now working with Nanshan Equipment to upgrade the existing hot stamping production line."

"In the future, the production efficiency of the production line can be further improved, and the construction cost can be reduced to a certain extent."

When Liu Yushu heard that Jiang Huiran would build more production lines for him, he was full of confidence.

(End of this chapter)