The car giant started by marrying the daughter of the king

Chapter 402 The Middle East market explodes. Good things are not afraid of tests.
Jiang Hui stayed in America for nearly a month. After eating enough hamburgers and finally finishing everything, he flew back to China.

Just as he returned to the factory, a special inspection team came.

This is the highest level inspection team Jiang Hui has ever received.

Some of its members even served as award presenters at the National Science and Technology Progress Award Ceremony.

This was the second time they met Jiang Hui.

Fortunately, the management of BMW Group has always been very good, and there is no need for extra cleaning or anything like that.

Just by dealing with it in an everyday manner, it can already give people a refreshing feeling.

The inspection started in the morning and lasted until the afternoon.

On the way, we also went to experience the cafeteria of BMW Group.

BMW, Nanshan gearbox, Nanshan engine, Nanshan technology, Nanshan motor, Nanshan equipment, Nanshan special steel, Nanshan mold, Nanshan software...

The delegation visited all the factories and companies under the BMW Group today.

Of course, time is limited, so I can only have a cursory look at some factories and get a general understanding of them.

But it can also give people a very big impact.

Especially the workers' positive and energetic expressions, which cannot be faked.

The treatment here in Shenzhen is much better than in other places.

BMW Group is the company with the best salary and welfare benefits in Shenzhen, so naturally the mental outlook of its employees is not bad.

Just like in later generations, ordinary workers earn 3,000 yuan a month, but the workers in a certain factory earn 30,000 yuan a month. How can their mental outlook be bad?

In fact, there doesn’t need to be such a difference.

For example, the waiters at Pangdonglai can earn one to two times the salary in a month, and their service attitude will be far better than other supermarkets in the industry.

Not to mention that the treatment is ten or eight times different, it's no problem to treat customers like parents every day.

Following this inspection, everyone in Shenzhen knew that the BMW Group was a key protected entity and should not be provoked.

Even the thugs on the street try not to target BMW Group employees, lest they be caught in the iron fist.

"Director, the latest sales data for the Middle East market has come out. It has quadrupled compared to last month."

Zhou Yun just received a phone call and came over to report the good news to Jiang Hui.

In addition to the American market, Jiang Hui is also very concerned about the sales of Land Rover G series models in the Middle East, Africa, Europe and other places.

To a certain extent, these markets are even more important than America.

Because the products sold here are all developed by Land Rover's sales team, and the car models all have the Land Rover logo.

This is completely different from the situation in the American market.

“The terminal sales volume has finally exceeded 1,000?”

Jiang Hui put down the information in his hand, and there was a hint of anticipation in his eyes.

In the past two or three months, the Middle East market was mainly in the early stages of development.

Even though more than a thousand Land Rover G series models have been exported, they are basically for distribution rather than terminal sales.

This kind of data certainly doesn't make much sense.

But now it’s different. After completing the initial distribution, dealers have also started to make efforts.

Especially since the Land Rover G series models have caused such a big stir in the United States, Chen Chenxing, the sales manager, will naturally actively spread the news in other markets such as the Middle East and Europe.

Although there is no help from local tyrants like General Motors, the effect is not as good as that in the United States.

However, such explosive content still attracted a lot of people's attention.

The sales of Toyota LC70 and Nissan Patrol in the Middle East are very impressive, with monthly sales reaching more than one thousand units.

Among them, the sales volume of Toyota LC70 in the Middle East market can exceed 3000 units in some months.

This is definitely not a small amount.

Today, these two products are considered hot-selling models in the Middle East, but after colliding with the Land Rover G-Series, their performance is so poor.

The wealthy people in the Middle East who are not short of money must have some ideas in their minds.

For them, their own safety is very important.

The fact that Land Rover G series models have such good sales in America is an endorsement of their quality.

So after accumulating for a certain period of time, sales began to explode.

"More than a thousand, almost two thousand."

"Minister Chen said that Land Rover will arrange to produce 2,000 vehicles per month to supply the Middle East market."

"At the same time, with the explosion of the Middle East market, the pace of development of the African market will further increase."

"It is expected that the sales volume of Land Rover G series models in the Middle East and Africa market will be stable at more than 2,000 units, or even more than 3,000 units in the future."

Zhou Yun quickly reported to Jiang Hui some of the information he had just recorded.

Because there are so many factories to manage, there is a lot to do.

Now a lot of information is received by Zhou Yun first, and then summarized and given to Jiang Hui.

Others did not dare to report their work directly to Jiang Hui. Instead, they would make an appointment through Zhou Yun and carry out their work according to Jiang Hui's schedule.

"If the American market can maintain sales of more than 10,000 units, the Middle East and Africa can maintain sales of more than 2,000 units, and Europe can maintain sales of 2,000 to 3,000 units, plus sales in other markets and the domestic market, our monthly production and sales of the Land Rover G series will hopefully exceed 20,000 units."

"All kinds of development scenarios in the future will be completely opened up."

Jiang Hui said this while doing some quick calculations.

Even if the profit of a car is only $1000, if there are cars per month, that would be $ million in profit.

That’s more than two hundred million dollars a year.

This is just one product.

The BMW Group also has Mercedes-Benz sedans, Land Rover pickups, and BMW Star.

Not to mention that in addition to the profits from the OEMs selling cars, the related parts companies do not sell their products at cost price.

If you add up all these profits, the profit figures for one year would be extremely exaggerated.

No wonder so many companies in later generations want to enter the automotive industry. If you can do well in this industry, it is indeed easy to make money.

It also drives the development of this industrial chain, and its influence is unmatched by other industries.

"The only thing left is the development of the European market, which is not going so smoothly."

"But with the successful experience in America and the Middle East, I think the performance of the European market will not be bad either."

Zhou Yun is also very happy about the current situation.

Although he is just a small secretary, Zhou Yun's presence in the BMW Group is quite special.

Even the factory managers were polite to her when they saw her.

Even when leaders from Shenzhen came to inspect, they were sometimes very polite when speaking to her.

The impact of this feeling was also very huge. So Zhou Yun made up his mind to work hard as a secretary.

“The European market is too fragmented, and the structure of interests is much more complicated than that of the American market.”

"We can only expand in the relatively large markets such as Germany, France and England first."

The more developed the market is, the more difficult it is for Chinese automakers to break into it.

The impact here is multifaceted.

In Europe, even General Motors and Ford are not doing so well.

The same is true for Toyota and Honda.

It is obviously not easy for BMW Group to expand its market quickly.

But Jiang Hui will definitely not give up.

"After Minister Chen finishes his work in the Middle East, he will stay in Europe for a while. By then, the situation should have changed a bit."

Ever since BMW Group decided to go international and sell its own Land Rover G-series SUVs and soon-to-be-launched Land Rover X-series pickup trucks, it was destined that the sales team would have to travel abroad frequently.

Fortunately, BMW Group had already started preparing in this regard last year.

Many talented people from foreign language departments of various universities have been poached by various exaggerated treatments and conditions.

When college students were assigned jobs and could only earn a few dozen yuan a month, BMW directly promised them a monthly salary of several hundred yuan.

The key is that it also provides opportunities to work abroad, and the relevant subsidies will be based on local income levels.

For college students who have learned a foreign language and are determined to study abroad, this condition is extremely attractive.

So even though the BMW Group is just a foreign company, it has recruited a lot of talents with foreign language expertise in the past year.

"Let Chen Chenxing first improve the framework of the European branch and establish sales channels as soon as possible."

"I will find time to go there in person to coordinate all aspects of the situation, and I will make sure that Land Rover has a firm foothold in Europe."

Jiang Hui doesn't take the success or failure of a car model that seriously.

BMW Group has more products under development and there will be many opportunities in the future.

But the preliminary preparation work cannot be neglected.

……

As the Land Rover G series models gain popularity overseas, BMW Group has stepped up its efforts to recruit foreign language talents.

In July, this year's graduates from various universities had already reported to their respective assigned units.

It is not so easy to poach people anymore.

However, through various means such as classmates finding classmates, the Minister of Human Resources Li Xuewen tried his best and recruited more than one hundred foreign language talents in one go.

Among them, there are more than 30 people speaking Arabic.

Such a big fuss will naturally make many people dissatisfied.

"Xiao Jiang, the foreign affairs department has complained to their superiors, saying that the foreign language talent has already reported to the unit, but now he wants to apply for resignation."

"This is an unprecedented thing. I have never encountered it before."

After hearing the news, Zhu Jiansheng called Jiang Hui.

At first, he found the news a little unbelievable.

However, after learning a little about the situation, I realized that the BMW Group was not wronged.

"Since this year, we have established a series of sales companies abroad to expand overseas markets."

"The Middle East market is performing very well, especially in the food and Dubai markets, where sales are very good."

"Even in Baghdad, which is in a state of war, our Land Rover G-Series models are still being bought."

"As a result, we will naturally need more people to work in these places."

Jiang Hui quickly explained the situation.

In the past, the largest number of foreign language talents in China were Russian speakers.

But now, due to special reasons, the supply of Russian talents exceeds the demand.

On the contrary, talents in other languages ​​such as English, French, and Japanese are in great shortage.

There are not many schools offering majors in minor languages ​​such as Arabic, and each school does not recruit many students.

So the BMW Group's sudden move has a huge impact.

"Of course I understand what you said, that is, the BMW Group is now a major exporter."

"So the foreign exchange administration department is speaking for you, otherwise this matter might not be resolved."

"But if you want to poach people in the future, try not to wait until they start working in the foreign affairs department. That will make people very dissatisfied."

"You will be expanding into the international market in the future, so it is inevitable that you will frequently interact with foreign affairs departments. You should pay more attention to the impact in this regard."

Zhu Jiansheng gave some brief instructions but did not ask Jiang Hui to stop poaching people.

Being able to sell cars to the Middle East to earn foreign exchange by exporting them means just recruiting a few foreign language talents. What’s the big deal?
It’s nothing!

It just makes some people unhappy.

What Zhu Jiansheng wanted Jiang Hui to pay attention to was to try to take some other actions or some reconciliation measures to slightly reduce the dissatisfaction of other departments.

Jiang Hui naturally understood this.

So soon, he personally called Chen Chenxing and asked the local branches to contact the local embassy to donate several Land Rover G-series SUVs.

This kind of donation, which could have a good advertising effect, was previously missed by Jiang Hui.

Now that I think about it, I can really do something about it.

In the future, this kind of donation is not the car companies helping the relevant departments, but the relevant departments helping you.

But in 1986, the situation was different.

Domestic car companies are all state-owned enterprises, and their sales are mostly completed through allocations from higher-level departments.

They usually don't make donations themselves.

China's economy as a whole is still underdeveloped, and funding for each department is limited.

In particular, embassies in various places need to use foreign exchange, and funds are even more stretched.

When it comes to purchasing a car, the natural approach is to try to save as much as possible.

Now that the BMW Group has taken the initiative to donate vehicles, the embassies in various places have consulted with the country, and after learning about the recent leadership inspections and news reports, they immediately and readily accepted this goodwill.

Even through this opportunity, the relationship between BMW sales staff in the Middle East and local consulate staff has improved a lot.

After all, there are still too few Chinese people who can work abroad in this era.

The BMW Group is definitely a special entity.

(End of this chapter)