The car giant started by marrying the daughter of the king

Chapter 411 1987 is coming, the best New Year's Day gift
"Grasped some key points?"

Obviously, Hu Yong really wanted to know what the key point Jiang Hui was talking about was and whether other factories could learn from it.

"The first is the appearance. The appearance of the two new Land Rover models is very stunning."

"Even in the international automobile market, it is still far ahead."

"Compared with traditional parts such as engines, gearboxes and chassis, it is relatively easier to make breakthroughs in car exterior design."

"For some of our other products, it's not that difficult to make some changes to their appearance."

Jiang Hui said this from his heart, but he also knew that for many factories, they could not grasp this key point.

Things like appearance design are easy for those who know how to do it, but difficult for those who don’t.

There is something mysterious about it, and it’s hard to explain it simply in a few words.

Just like the Chinese automobile industry in later generations, domestic brand car companies basically did not grasp this key point before 2010, and almost all of them took the path of copying and borrowing exterior design.

But after slowly mastering the key points, the appearance of the models they launched is no uglier than those of international manufacturers.

In fact, in many cases, aesthetics are more in line with the Chinese people's cognition.

Coupled with the improvement of basic technology level, the sales share will naturally continue to increase.

"Appearance is indeed very important. Apart from appearance, are there other aspects?"

Hu Yong sighed inwardly and continued to ask.

"In addition to the appearance, it is necessary to find at least one point in the technical indicators that can be promoted."

"The engine and transmission performance of the two Land Rover models are just average."

"It's not good, but it's certainly not bad either."

"In the domestic automotive industry, it is already considered first-class."

"But we have seized the key breakthrough point of hot stamping technology, which has made our car body strength ahead of the auto giants."

"General Motors conducted a crash test directly before, which tested our Land Rover G series against the best-selling models of Toyota, Nissan and other automakers."

“The final effect is very surprising.”

"It is precisely because of these key points that our Land Rover has established a firm foothold in the international automobile market."

Jiang Hui simply further explained his understanding.

However, he estimated that these words could not really help many companies.

Anyway, since the leader asked, he just answered.

Whether it works or not, he can't interfere too much.

Being able to lead the BMW Group and related industrial chains to rapid development is the greatest effort and contribution he can make.

……

"Director Lu, the department is very dissatisfied with our factory's performance."

"The BMW Group can now earn hundreds of millions of dollars in foreign exchange from exports every month, selling tens of thousands of models overseas."

"As an established car manufacturer, we have a hard time selling even one car."

"It is definitely not enough to rely solely on the domestic market."

"Can your R&D center come up with a car model that can be exported to earn foreign exchange?"

Chen Qi was in a depressed mood and called the director of the R&D center, Lu Jianqiang, to his office.

He had just been called into the department by Zheng Haiming and criticized this morning.

Zheng Haiming, who came from Shenzhen to attend the groundbreaking ceremony of BMW Group's third factory, fully witnessed the booming development of the automobile industry in Shenzhen.

Looking at the Capital Automobile Manufacturing Plant where he had worked for so many years, it was in a declining state, which was really unsatisfactory.

When I first left Capital Automobile Manufacturing Plant, BJ212 was selling quite well.

A few years later, sales not only did not increase, but plummeted.

The Capital Automobile Manufacturing Plant does not have any particularly good response plan at the moment.

This must have made Chen Qi very dissatisfied.

In the Fifth Ministry of Machine Building, many people regarded the Capital Automobile Manufacturing Plant and its related parts factories as Zheng Haiming's direct troops.

The performance of these factories is related to Zheng Haiming’s voice in the ministry.

It is obvious that the Capital Automobile Manufacturing Plant led by Chen Qi is now lagging behind Zheng Haiming.

"Director, FAW and Second Automobile Works have enjoyed more resources, and the ministry has provided so many support policies."

"In the end, we didn't produce any decent products that could be exported to earn foreign exchange."

"We want to figure it out, but it's not that easy."

Lu Jianqiang also had a bitter face.

He didn't dare to take on this task because he simply had no confidence in it.

Domestic factories are desperate to develop export-oriented foreign exchange earning projects.

But few are truly successful.

In the automotive industry, apart from the BMW Group, no other manufacturer can publicize its performance in this regard.

"You only know how to compare yourself with FAW and Second Automobile Works. Why don't you compare yourself with BMW Group?"

"When Jiang Hui went to BMW, Shenzhen had no automotive industry foundation at all."

"But look at them. Not only are they the largest vehicle manufacturer in the country, but they are also far ahead in engine and gearbox production."

"Every year, many leaders visit the BMW Group for inspections. Everyone will notice that Jiang Hui and many executives of the BMW Group came from the Capital Automobile Manufacturing Plant."

“Why can our factory train so many talents, but those talents fail to display their talents in the factory?”

When Chen Qi said this, he felt even more depressed.

Is this his fault?

He felt that he had tried very hard.

But in the eyes of his leaders, his work was ineffective.

If I had known earlier, I would have followed Jiang Hui. After becoming the chief engineer or deputy factory manager of BMW Group, my life would have been much better than it is now.

He had inquired about the staff treatment of the BMW Group. People like Hou Guoming had a relatively high salary at the Capital Automobile Manufacturing Plant, earning more than 1,000 yuan a year.

But compared with the current treatment, it’s completely unbearable.

The value of the Land Rover 250 provided by the factory alone cannot be measured by salary.

Not to mention the allocation of independent villas, which is even more enviable.

Nine out of ten employees who voluntarily resigned from Capital Automobile Manufacturing in recent years went to BMW Group.

This made Chen Qi's work in the factory even more difficult.

"The key point lies in Jiang Hui. His talent is unmatched by ordinary people."

"To be frank, I think he is like Henry Ford or Soichiro Honda, an automotive genius who can bring all kinds of miracles to people in a very short period of time."

"There is no way that we can compare to him."

It is difficult to admit that you are inferior to others.

But if the person you are comparing to is much better than you, then there will be no pressure.

It's like asking you to admit that you are not as good as Einstein. I guess few people would deny it.

Few people would find it shameful to admit that they are not as good as Einstein.

This is basically Lu Jianqiang's mentality now.

Jiang Hui's level is so high that it is recognized by the industry and even by foreigners.

"The rapid development of the BMW Group is certainly due to Jiang Hui's personal ability."

"But aren't there some other reasons?"

"He can design some amazing car models, and we can also imitate and learn from them to design similar models."

At this point, Chen Qi didn't care what impact imitating BMW's car models would have on himself.

He knew that if Capital Automobile Manufacturing continued to decline like this, his position would be unstable.

If he hadn't known that Jiang Hui would never be able to design cars for the Capital Automobile Manufacturing Plant again, he would have wanted to ask the other party for help.

"Director, there must be a reason, but we can't grasp it."

"I think in the future we should just find a best-selling model from international auto giants such as Toyota or General Motors as a reference, and then make the price as low as possible."

"The engine and gearbox use the 1.5L engine from Nanshan Engine and the 4MT from Capital Gear Factory."

"We are looking for our own market through the ultimate cost-effectiveness."

"This will completely distance us from the BMW Group and we are no longer competing on the same track."

“The sales volume by then should still be worth looking forward to.”

"For example, we can produce a sedan and SUV for less than 100,000 yuan."

"We even further compressed the selling price to less than 8 yuan."

“I just don’t believe there’s still no market for this.”

Although Chen Qi also mentioned that he could learn from the products of BMW Group, Lu Jianqiang knew that it would be better for him to try not to provoke the other party.

With the influence of BMW Group in China, it would be easy for them to deal with the director of the R&D center of Capital Automobile Manufacturing Plant.

When the time comes, they can just find the relevant leaders to complain, and Lu Jianqiang will definitely be thrown out to take the blame.

He is not stupid. He gave up his job for the sake of public affairs.

"Your idea is not bad. It is similar to the development path of BMW Light."

"However, BMW only used this trick on the BMW Light, but did not continue on this path."

"Now that Mercedes-Benz and Land Rover are in existence, I guess BMW Group doesn't see the path of BMW Light any more."

"In the future, the BMW Light may not have any upgraded products and will gradually disappear from everyone's sight."

"Then we will follow this path and come up with a car model with the ultimate cost."

"It doesn't matter if we don't make money, as long as we don't lose money and have sales, that's enough."

"The price of 5 or 20 yuan is still too high. We are striving to make a car priced under yuan." "Let our annual sales reach the mark in one go."

Based on Lu Jianqiang's suggestion, Chen Qi quickly adjusted his thinking.

For state-owned enterprises, profit margin is not the indicator that factory managers care about most.

As long as sales are good enough, everything is fine.

Even if there is a certain loss in the end, it can be accepted.

After all, taxes are paid during the operation of the factory. If this part of the cost is taken into account, everything will be fine as long as the country does not lose money in the end.

In the worst case scenario, even if the losses are quite large, as long as it drives the development of the entire industrial chain and promotes a large number of jobs, Chen Qi is confident that he can become a hero rather than a target of punishment.

The prerequisite is that sales must increase.

Otherwise, there is no point in saying anything.

"It's not impossible to do this."

"But if we want to keep reducing the cost of our parts, we may not be able to keep using the existing supporting factories."

"Those supporting factories are used to a comfortable life, and it is very difficult for them to continuously reduce the cost of parts."

Lu Jianqiang mentioned a key to reducing costs.

That is the cost reduction of each supporting factory.

Otherwise, there is not much that Capital Automobile Manufacturing can do to reduce costs on its own.

"Didn't the BMW Group build an automotive industrial park in Shenzhen?"

"There are already a number of private auto parts companies there, or auto parts companies under collective ownership."

“Their costs are very flexible and the historical packages are smaller.”

"As long as the parts can be produced and the cost is low enough, we can also purchase parts from them."

Things have come to this point, so Chen Qi naturally won't care about the lives of so many supporting factories.

Anyway, as long as their factory's sales increase, no problem will be a big problem.

On the other hand, if sales continue to decline, he will really lose his position.

……

The laying of the foundation stone for BMW Group’s large-scale third factory did not have a particularly big impact on Jiang Hui.

His focus isn't here right now.

Because on January 1987, 1, Jiang Hui and Zhu Ling's son was born.

For such a huge BMW Group, the fact that its boss doesn't have a son is something that some people are worried about.

After all, in the eyes of many people, family inheritance still depends on sons, and daughters are a little different after all.

Now this problem is solved.

"Jiang Hui, you should spend more time with Dabao during this period. I'm worried that she will feel disappointed."

Zhu Ling has a very good physique and was able to get out of bed and move around normally the day after her normal delivery.

Although his son had just been born, Jiang Hui hired several people to help take care of him, so Zhu Ling didn't need to worry too much.

On the contrary, my eldest daughter is now in elementary school and knows a lot of things.

Girls tend to be more sensitive, and she was really worried that if she wasn't careful, the boss would be dissatisfied.

"Well, I slept with her at night in the past few months, so that she can gradually make the transition."

In fact, even if Zhu Ling didn’t remind him, Jiang Hui would have paid attention to it.

Many colleagues in later generations have talked about this topic.

Especially after the second-child policy was relaxed, the age gap between the second and first child of many people is quite large.

The eldest child knows more and is more sensitive to some things.

Originally, I was the little sun of the family, but suddenly someone came to compete for my favor.

It is inevitable to have a psychological gap.

If you don't pay attention at this time, people might remember it for the rest of their lives.

Just like when a woman has just given birth, if the husband’s first words to her after meeting her are not to express concern for her but to ask about the child, then this will definitely be remembered for the rest of her life.

From now on, whenever we have a quarrel, we will bring up this matter and have a good talk about it.

"She really needs to be given some time to adjust, otherwise she might start crying secretly."

Her daughter Jiang Yuxuan has perfectly inherited Zhu Ling's beauty. She is only seven years old this year, but she is already as pretty as a doll.

Although she is usually quite lively, Zhu Ling is worried that this will make her feel disappointed.

"Don't worry, I'll leave Yuxuan to me."

"When I have business trips scheduled, I'll just take her out a few times."

The couple took this opportunity to have a good discussion about parenting issues.

Due to work reasons, they rarely have time to have a good chat about their children's problems.

Zhu Ling also tried her best to take care of the household affairs so as not to cause any extra trouble to Jiang Hui.

She played the role of the good wife perfectly.

……

Because of the birth of his son, Jiang Hui directly gave all employees a month's year-end bonus.

Of course, the actual notice would definitely not say this, but after the executives learned about this, this statement naturally spread.

People came one after another to congratulate him, and Liu Tianwu even came to visit him in person.

Taking advantage of this opportunity, Jiang Hui took a rare break from work and even handed the group's year-end summary to Fang Huihui to host.

He also wanted to see whether the company's development would be affected if he did not participate in the daily operations and management of the BMW Group.

If possible, Jiang Hui plans to focus his main energy on the research and development of new products in the future.

Try to let professional managers be responsible for the daily management of the company.

For an automobile company, as long as the new products are competitive, other problems are not big problems.

Jiang Hui’s best skill is obviously the development of new products.

He has a clear idea of ​​the development trends of the automotive industry in the next few decades and which types of products will be more popular.

Just as many companies such as Volkswagen and BMW have just started to pay attention to off-road vehicles, the BMW Group has already established a dedicated Land Rover to focus on developing this market.

In the future, in addition to hard-core off-road vehicles, urban SUVs will also be the focus of Land Rover's efforts.

Now, no one probably dares to believe that the sales of urban SUVs will occupy half of the car market in the future.

You should know that nowadays most off-road vehicles are hard-core off-road vehicles, their bodies are non-load-bearing bodies, and their comfort is obviously lower than that of sedans.

But the future urban SUV will be a sedan with the appearance of an off-road vehicle.

After comprehensively considering the various needs of consumers, it is normal that the popularity of urban SUVs continues to rise.

"Jiang Hui, I'm a little uncomfortable with you, a workaholic, suddenly stopping your work."

Jiang Hui has been with Zhu Ling these days, and the two seem to have returned to the time when they just got married.

Although the material conditions were relatively poor at that time and they could only ride a bicycle to work in the winter, the couple spent a lot of time together.

Whether it is interesting things happening in their respective workplaces or hot news in society, the two of them often communicate with each other.

However, as Jiang Hui's job position continued to change and his influence grew, he had less and less personal time.

Especially after arriving at the Chaoyang Motorcycle Manufacturing Factory, I became extremely busy.

That was the first transformation in Jiang Hui's life. If he failed, the impact would be huge.

Fortunately, it succeeded in the end.

Today, the Chaoyang Motorcycle Manufacturing Plant has firmly established itself as the largest motorcycle manufacturer in China.

Last year's sales volume broke the unprecedented mark of 100 million vehicles.

According to the current development trend, the sales volume of Chaoyang Motorcycle Manufacturing Plant will exceed 1987 million units in 150, and even exceed 200 million units next year.

This impact is huge.

To be frank, the entire capital region, as long as it is related to motorcycles, has benefited greatly.

After making a name for himself at the Chaoyang Motorcycle Manufacturing Factory, Jiang Hui once again experienced a major change in his life.

The establishment of BMW has had a huge impact on both Jiang Hui personally and China's automobile industry.

The rapid launch of the BMW Light was like a thunderclap that resounded through the Chinese automobile industry.

By offering ultra-low prices, we maximized the sales of the BMW Sunshine and quickly established an automobile supply chain around Shenzhen.

This is also very important for the subsequent development of the BMW Group.

Without a complete automotive supply chain, it is impossible for a modern automobile manufacturer to grow and develop.

In fact, if we look at the situation around the world, we can see a lot of things.

Needless to say, the two traditional automobile powers, America and Germany, have very complete automobile industry chains.

Basically, you can find several suppliers for various parts in the country, so there is no need to worry about the situation where no manufacturer can produce auto parts.

As latecomers to the automotive industry, although Japan and Korea did not follow exactly the same path, they both established their own automotive industry chains.

There is no need to say much about Japan. Thanks to the development of some train companies such as Toyota Motor, Honda Motor, Nissan Motor, Mitsubishi Motors, Mazda Motor, Subaru Motors, Suzuki Motor, Isuzu Motors, Hino Motors..., the auto parts industry is extremely developed.

Their auto parts industry has not only been laid out in their own countries, but has even entered the world market, becoming a supporting factory for international auto giants such as General Motors.

As for Korea, its automobile market is relatively small, but the rapid development of several automobile companies such as Hyundai Motor, Samsung Motor, and Daewoo Motor has also consciously supported the development of the local automobile parts industry.

Parts companies belonging to the Korean system will also have their own place in the future automobile market.

Although compared with Japanese auto parts companies, the customers of Korean auto parts companies are relatively monotonous, and they almost all serve Korean car companies.

But for Korean car companies, no matter what kind of parts, they can find domestic parts manufacturers to produce them, which is already a huge improvement.

If China's automobile industry is to truly grow and develop and become a world automobile power, then cultivating its own automobile parts manufacturers and developing its own industrial chain are essential links.

(End of this chapter)