The car giant started by marrying the daughter of the king

Chapter 415: The winner against the wind, the impact of equipment exports

The BMW Group is developing various new products at a rapid pace, and other automakers and parts companies in the international auto market have not stopped their pace of progress.

"Tobis, the company has officially decided to separate the body and chassis business into Cosma International."

“After the new company became independent, the first new project was to develop hot stamping parts.”

“We are building a new plant in Detroit that will exclusively produce hot stamped parts.”

"Ford and General Motors have already stated that they will give us orders as long as we successfully develop hot stamping parts."

As the president of Magna Country, Fred has strong personal abilities.

Magna also has very good relations with several major American automakers.

They are able to produce almost all the parts of a vehicle except tires and glass.

In order to prove their ability to produce parts, they are even designing a concept car to showcase their various new technologies.

What’s even more exaggerated is that Magna has actually started a new business, which is OEM for vehicle manufacturers.

This OEM does not involve the processing of parts, but the production of complete vehicles.

Throughout the international automotive parts industry, no other parts manufacturer can compare to Magna.

Even powerful companies like Bosch and Denso do not have OEM business, and the types of parts they produce are not as comprehensive as those of Magna.

As an important module of a car, the body is naturally given great attention by Magna.

However, over the past year or so, huge changes have taken place in the field of car body.

The hot stamping technology developed by Nanshan Technology has completely overturned the industry landscape.

Today, a series of automakers such as General Motors, Ford, Chrysler, and Volkswagen are using hot stamping parts on a large scale in their new models.

Magna must not miss this opportunity.

Fred specially selected a group of technical personnel to tackle the technology in this area, and then brought Magna's technical solutions to communicate with several major customers.

For automobile giants such as General Motors, they certainly do not want such critical parts to be imported from a Chinese parts manufacturer.

This will make the supply issue full of uncertainty.

So the two parties hit it off immediately, and after Magna put forward its proposal, it immediately received commitments from General Motors and other automakers.

"Then the purchasing department may need to discuss the purchase of the hot stamping production line with Nanshan Technology as soon as possible."

"I heard that Benteler and Plannja in Europe have both purchased two hot stamping production lines from Nanshan Technology."

"If we act later, the equipment delivery cycle will probably be longer."

As the sales director of Magna International, Tobis naturally hopes that his company's hot stamping parts can be produced as soon as possible.

He has fully realized the market potential of this field.

Especially now that the company has separated its body and chassis businesses into Cosma.

The original chassis business is considered Magna's traditional advantage project, and this will certainly be the case for Cosma in the future.

In this case, it is very important to expand car body related business.

Magna also produces traditional cold-stamped parts, but the energy invested in this area is relatively limited.

They still prefer to make some parts that have a certain threshold.

Ordinary stamping parts and ordinary injection molded parts are considered to be the parts with the lowest technical threshold on a car.

In many joint venture car companies in later generations, the first products that domestic parts manufacturers responded to were traditional stamping machines and injection molded parts.

However, for various functional parts, especially engine-related parts, domestic private enterprises are able to obtain relatively few orders from joint ventures.

Even by 2025, this situation will not have changed significantly.

Of course, there was nothing to change at that time.

Because the market share of new energy vehicles has exceeded 50%, manufacturers have not put too much energy on traditional engines.

“Why buy two thermoforming parts production lines at once, instead of investing in one first and then expanding it slowly later?”

Fred's knowledge of hot stamping technology is not very deep.

Magna produces almost all parts, and it is impossible for him to understand the conditions of all parts.

He just knew that hot stamping parts would be used in large quantities in many new car models in the future, and the company needed to spend more manpower and resources in this area.

For a president, this is actually enough.

"This is mainly due to the particularity of hot stamping parts production."

"The steel is blanked and heated in a heating furnace, then placed in a hydraulic press for special pressure-maintaining processing, and then trimmed using a laser cutting machine."

"The process of turning a hot stamped part from material to part takes more than ten times longer than that of a traditional cold stamped part."

"Under this kind of production efficiency, once there is a problem with the equipment, it is easy to cause parts to not be supplied to the OEM on time, resulting in a production stoppage."

“So when hot stamping manufacturers build new plants, they usually invest directly in two production lines.”

“And then we’ll continue to build on that foundation.”

Tobis explained quickly.

He had to make Fred accept this approach, otherwise when he went to communicate with companies like General Motors and they questioned the supply stability of Cosma, it would be difficult for him to give a satisfactory answer.

"Not only do we purchase our raw materials from China, but we also purchase our entire production line from China."

"In the future, there is no way we can lower our costs than others."

"I have already told the people in the purchasing department to consider alternative plans for the production line as soon as possible."

"Some equipment can be purchased from North America or Europe, so try to consider purchasing from these places."

Fred's concern is shared by many business operators.

After all, no one wants the situation to be out of control.

Especially the manufacturers who control your situation and are in competition with you.

That would be even more passive.

Everyone worries about being screwed at some point in time.

……

"Director, Nanshan Technology has placed an order for two more presses with us."

"So far, we have delivered 10 hot stamping presses to them, and there are 4 more waiting to be delivered."

"Their development speed is really too fast."

Zhang Sheng is very glad that his factory cooperated with Nanshan Technology to develop a hydraulic press suitable for hot stamping.

Otherwise, it would be impossible to obtain so many stamping equipment orders in such a short time.

The key point is that some of these equipment are intended for export.

Even if the exporter is BMW Technology, Ji'er Machine Tool Factory can still reap some benefits.

Because the purchase amount was paid in US dollars through BMW Technology in Hong Kong City.

The Ji'er Machine Tool Factory is also able to export and earn foreign exchange, which is definitely a political achievement worth talking about.

This is something that other machine tool manufacturers have not done.

"There is a company under the BMW Group called Nanshan Equipment. Will they also produce this kind of stamping machine themselves?"

Qi Chao asked a little worriedly.

He was afraid that he would be happy too soon, as Nanshan Technology would later give all the orders to Nanshan Equipment.

After all, they are a sister company of the same group. Even if the equipment they produce has lower performance, they will definitely be given priority for use.

In this regard, Ji'er Machine Tool Factory has almost no ability to fight back.

"Nanshan Equipment is indeed doing its best to provide various equipment to various factories of the BMW Group."

"But as far as I know, they have no plans to produce the hydraulic presses used in the hot stamping process, or even the large single-process stamping machines used in the stamping workshop. They also have no plans to develop their own."

"On the contrary, Nanshan Equipment has arranged special people to study the latest multi-station stamping machines and continuous high-speed stamping machines launched by stamping factories such as Aida and Schuler."

Zhang Sheng attaches great importance to the cooperation with BMW Group and visits BMW Group for exchanges every now and then.

In fact, the two parties have some cooperation with Nanshan Equipment, so we are relatively clear about the situation there.

He guessed that the other party was worried that he would overthink it, so he shared with him some internal R&D plans related to stamping equipment to a certain extent.

This means that Ji'er Machine Tool Factory doesn't have to worry about Nanshan Equipment competing with them.

"Did they really arrange it this way?"

Qi Chao is not stupid.

He immediately understood the meaning behind Zhang Sheng's words.

Nanshan Equipment has no intention of competing with Ji'er Machine Tool Factory, but instead focuses on products that domestic equipment manufacturers such as Ji'er Machine Tool Factory are unable to produce.

Although this will have some adverse effects on the Ji'er Machine Tool Factory, it is at least within the range that Qi Chao can accept.

You can't possibly not allow Nanshan Equipment to produce multi-station machine tools and other products just because your Ji'er Machine Tool Factory can't do it, right?
If Chinese manufacturers cannot produce these devices, domestic parts companies will have to import them from manufacturers in Japan and other countries when they need them in the future.

Not only will the price be very expensive, but it will also consume foreign exchange, and the after-sales and other conditions will also be very harsh.

All spare parts must be original, and not even a single screw can be purchased from outside.

This is the after-sales warranty clause that almost all foreign equipment manufacturers will propose when selling equipment.

If you don't comply, they will refuse to provide you with warranty in a minute.

But if you follow the instructions obediently, they will be able to sell you a screw for hundreds or even thousands of dollars.

There is no way you don't pay.

After all, the bulk of the money is for purchasing the equipment, and you have already paid for it. Are you going to scrap it after the equipment breaks down?

"It should be true. I don't think they have any reason to lie to us."

Although Ji'er Machine Tool Plant is also a large factory, it is definitely not comparable to the BMW Group.

Just look at the amount of foreign exchange earned from exports by BMW Group every month to understand its status.

In the whole of China, there is no factory that can compete with the BMW Group.

The most important thing is that they export high-end industrial products such as cars, rather than raw materials such as oil and rare earth ores. This is something that most domestic factories cannot match.

"It seems that Director Jiang is very considerate."

"If there is anything we need to cooperate with them in the future, we will try our best to get all departments to cooperate fully."

"The prices of the various equipment we sell to Nanshan Technology must not be higher than those we sell to other customers."

"They are our premium customers, so they should be treated as premium customers."

Qi Chao is not stupid. He knows that he needs to have a good relationship with Nanshan Technology.

Otherwise, it will be the Ji'er Machine Tool Factory that will cry.

……

[Warmly celebrate the export of Nanshan Technology's complete set of hot stamping production line equipment to Europe]

There is a long banner hanging at the gate of Nanshan Technology.

Today, the four hot stamping production lines provided by Nanshan Technology to two European customers will be officially shipped to Europe.

This is the largest equipment export order in China in many years.

4 hot stamping production lines with a total export value of up to 4000 million US dollars.

Whether it is a heating furnace, a stamping machine, or a laser cutting equipment, they are all 100% produced by domestic manufacturers.

"Director Jiang, your factory always brings us surprises."

"I didn't expect that you could also earn foreign exchange through exports in the equipment field, and the amount is so high."

Liu Tianwu attended today's ceremony with great joy.

Although the ceremony was relatively simple and not too many related manufacturers were invited to attend, Liu Tianwu was very excited.

He also specifically invited the media in Shenzhen to follow up on the report, and even planned to provide this news to Lingnan Province and even Huaxia TV.

This is the achievement of Nanshan Science and Technology, and also the achievement of Shenzhen.

Nowadays, all factories are trying to import advanced equipment and production lines from abroad, and a large part of the country's foreign exchange is spent in these areas.

However, Nanshan Technology can not only export various automotive parts such as hot stamping parts to foreign countries, but also export equipment.

This is definitely something worth writing about.

"We have grasped the key point of hot stamping parts and quickly promoted various OEMs to use this process in new models."

"If other parts manufacturers want to enter this field and don't want to waste time, they can only purchase from us."

"Whether it's production equipment, raw materials or molds, these factories are now purchasing from us."

Jiang Hui is still very satisfied with Nanshan Technology's performance.

Although exporting production equipment to competitors will affect Nanshan Technology's overseas orders.

However, it is impossible for Nanshan Technology to monopolize this kind of business forever.

Jiang Hui thought about this very clearly.

"I used to worry about whether the company could continue to bear the cost of recruiting a large number of talents from all over the country with high salaries."

"Now it seems that these high investments are completely worth it."

"Compared to the sales price of the equipment, the technicians' wages are not that prominent."

Although Liu Tianwu is not sure about the exact cost of the hot stamping production line, he is sure that the cost will be much lower than $4000 million.

He has visited Nanshan Technology's hot stamping production line several times.

Through various occasions, we also have a general idea of ​​the investment amount.

All in all, the purchase cost of a hot stamping production line will not exceed RMB 1000 million, even a % discount will be enough.

However, Nanshan Technology exports these equipment to Europe at a price of US$1000 million per production line.

This does not take into account the income from subsequent production line maintenance and other aspects.

This profit margin is definitely very considerable.

Even if those technicians earn several hundred or even a thousand yuan a month, what does it matter?

“Talent is the most valuable asset of a company.”

"One of the important reasons why our group can develop rapidly is the emphasis we place on talent."

"In the future, we will continue to recruit a large number of high-tech talents and college students every year to enrich the R&D and technical teams of various companies including Nanshan Technology."

"Even for workers in our factory, the Human Resources Department will provide you with various training opportunities so that you can have the opportunity to improve your technical level."

"Some time ago, a worker who graduated from junior high school in our gearbox factory successfully became the head of a workshop through continuous learning."

"There was also a worker at Nanshan Engine who became an engineer directly through hard work."

Jiang Hui was very happy to discuss talent issues with Liu Tianwu.

The development of both Capital University of Technology Shenzhen Campus and Shenzhen University cannot be separated from local support.

In addition, there are several other universities that are interested in building branches in Shenzhen, which is also a good thing for the BMW Group.

If Liu Tianwu and others can be made fully aware of the importance of talents and the additional value that talents can create, many policies will not need to be promoted by Jiang Hui, but will be introduced proactively by Shenzhen itself.

"We already have an automobile industry park in Shenzhen. Do you think it is necessary to build a special industrial equipment park?"

"At that time, we can provide more convenient conditions to various equipment manufacturers around this industrial park and attract more professional equipment manufacturers to develop here."

"At the same time, we also provide some self-employed individuals with opportunities to enter the equipment industry."

Liu Tianwu quickly put forward a new proposal.

He has already tasted the benefits brought by the automobile industrial park, and it would be great if there was also an industrial equipment park.

By then, even if its scale cannot be compared with the automobile industrial park, its significance will be extraordinary.

When leaders come to Shenzhen for inspection, there is one more place they must visit.

In addition, Nanshan Technology has now begun to go against the trend and engage in the export of hot stamping equipment.

By then, the performance of the Industrial Equipment Park will definitely not be particularly bad.

"The leadership is wise. I think this idea is completely feasible."

"Industrial equipment is too important. Our group has no other options. Many times we are unable to purchase the required equipment in a timely manner."

"So we had to set up Nanshan Equipment to specialize in researching various equipment."

"Many of our equipment in Land Rover's new factory is produced by Nanshan Equipment."

"In the future, by combining the various equipment needs of our group and the needs of export orders, we will vigorously develop Shenzhen's industrial equipment industry, which will surely bring unexpected benefits to everyone."

Liu Tianwu took the initiative to propose building an industrial equipment park, and Jiang Hui would definitely not object.

This is definitely a good thing for the BMW Group.

Not to mention Nanshan Equipment.

In the future, Nanshan Equipment will definitely be the core enterprise in this industrial park and will be able to enjoy many halos and policy care.

Jiang Hui doesn't care about the tax incentives and other policies that Shenzhen provides to Nanshan Equipment, but he cares a lot about Shenzhen's ability to attract foreign equipment manufacturers and supporting parts manufacturers.

It is impossible for Nanshan Equipment to produce everything by itself, and it must cooperate with many equipment manufacturers and parts manufacturers.

It would be great if these factories could build branches in Shenzhen, or simply move to the Shenzhen Industrial Equipment Park.

The agglomeration effect has been fully demonstrated in later generations.

The most obvious is the catering industry.

A large number of catering businesses concentrated in a food city or on a street can make business more prosperous.

Instead of what some people worry about, opening a store next to other restaurants will affect their own business.

"Since you think so, I will arrange for someone to implement the matter of this industrial park as soon as possible."

After hearing Jiang Hui's words, Liu Tianwu did not hesitate any longer and immediately signaled Yao Yiming next to him to write down this matter and then arrange someone to implement it as soon as possible.

……

"Director, I have re-contacted people from several machine tool factories in the past few days. The five or six people who were originally struggling are now willing to come to us."

As the general manager of Nanshan Equipment, Lin Qiaosheng was originally the deputy chief engineer of Beiyi Machine Tool Factory. He has dealt with many technical experts from the "Eighteen Arhat Factories" in the domestic machine tool industry.

Many people I met in industry associations, classmates, colleagues...

After he came to Nanshan Equipment, he started to dig the foundation with a hoe.

However, some people can dig it out after a while, but some people are not so lucky.

After all, in this day and age, not everyone cares so much about personal treatment.

You won't be able to poach people simply by saying how good your treatment is.

It's different now.

The complete set of hot stamping equipment provided by Nanshan Equipment to Nanshan Technology can actually be exported to Europe.

It is said that the equipment of two more production lines will be exported to the United States.

This is a goal that none of the “Eighteen Arhat Factories” have achieved.

Everyone's level of attention to Nanshan equipment suddenly changed.

Although this factory has only been established for a few years, its technology is truly amazing.

The future is bright.

With high income, you can devote yourself to the technology research and development that you love, and achieve various results.

For some technical personnel, it would be much easier for Lin Qiaosheng to poach them at this time.

It's like the difficulty of recruiting people for Deep Exploration Company before it becomes famous and after it becomes famous is completely different.

Nanshan Equipment has already begun to enjoy the various impacts brought about by equipment exports.

These influences are definitely developing in a good direction.

(End of this chapter)