The car giant started by marrying the daughter of the king

Chapter 461: Planning and strategizing, a new layout
"I plan to set up Zhujiang Technology Co., Ltd. this year to enter the personal computer and mobile phone markets."

Since there are going to be some significant changes in major domestic policies, Jiang Hui feels that he can speed up his pace.

Zhujiang Technology was established to produce Zhujiang computers and Zhujiang mobile phones, completely following the development path of a private enterprise and without having to develop in accordance with foreign-funded enterprises.

This will be more conducive to expanding business in the country in the future.

As for why this name was chosen, it is actually very simple.

The "Zhu" in Zhu Ling and the "Jiang" in Jiang Hui are homophonic, and combined with the Pearl River estuary next to Shenzhen City, we might as well just call it Zhujiang Technology.

It's just a name anyway. As long as your product is awesome enough, there will be countless great scholars who will debate for you in the future.

Say how good your name is, how profound its meaning is, and how meaningful it is.

If the product is utterly rubbish, you will be criticized no matter if you are an Apple computer or a Warwick computer.

"Personal computers and cell phones?"

Zhu Jiansheng looked at Jiang Hui with surprise.

From cars to computers and mobile phones, the gap is obviously a bit too big.

There are also some related manufacturers in the factories under the Ministry of Machinery and Electronics Industry. Zhu Jiansheng has some understanding of these two industries.

In his opinion, computers and mobile phones are even more distant than cars for the Chinese people.

However, he knew that Jiang Hui must have very important reasons for focusing on developing these two areas.

"Yes, I think the computer and mobile phone market will be a huge market in the future."

"In the future, these products will become something that every household has, just like cars."

"The rapid development of the semiconductor industry in the United States over the past decade is actually due to the rapid development of the computer market."

"In China, only Great Wall Computer is producing and selling personal computers, but its sales volume is simply incomparable to that of the foreign computer brands represented by Lenovo."

“I think this situation needs to change.”

Jiang Hui had actually been paying attention to the situation in the computer and mobile phone industries before.

For example, Great Wall Computer is located in Shenzhen.

However, due to limited sales and key parts being imported from abroad, it is not very well-known.

On the contrary, Lenovo, a company that relies on being an agent for foreign computer products and other businesses, occupies most of the domestic personal computer market.

That’s right, Lenovo at this time had not yet started producing its own computers.

All the computers they sell are agents for foreign brands such as IBM, Apple, and CompuBo.

"Computers have developed very rapidly in recent years, and their performance in all aspects has also changed very quickly."

"Many research institutes at the Academy of Sciences have begun purchasing in large quantities."

"I can understand that you want to enter this market."

"But you don't have any technical accumulation in this area. If you rush in, can you make a name for yourself?"

Although BMW Group is the largest automobile company in China, cars are cars and computers are computers.

Zhu Jiansheng was obviously still a little worried that Zhujiang Technology would not develop well by then.

"Lingnan Semiconductor will be the agent for Intel to produce 80286 computer CPUs this year, and will further expand more foundry business in the future."

"It can be said that our relationship with Intel is better than that with Great Wall Computer."

"This means we can get CPUs at lower prices, which will improve the competitiveness of our computers."

"As for other chips used in computers, I plan to have Lingnan Semiconductor produce them ourselves in the future."

“This will further enhance our competitiveness.”

"In the future, we will also consider letting Lingnan Semiconductor design and produce key chips such as CPUs."

“But it will definitely take a while.”

In Jiang Hui's opinion, the most critical thing to develop the computer industry is the production and supply of various semiconductor components.

As long as we can handle this aspect, the remaining problems will not be that big.

Things like mouse, keyboard, computer case, etc., are still not manageable?

That is, for the motherboard and screen on a laptop computer, you may need to carefully consider whether to cooperate with a supporting manufacturer or to develop it yourself.

As for desktop computers, the difficulty is lower and Jiang Hui doesn't think it is a big problem.

"You guys are manufacturing CPUs for Intel, and then you're also going into computer production. Will Intel have any thoughts on this?"

Zhu Jiansheng asked a very critical question.

From a business perspective, no business is willing to support the development of its competitors.

Intel does not produce computers itself, but Lingnan Semiconductor has its own chip design and production departments.

Now that Zhujiang Technology has begun to enter the computer field, Zhu Jiansheng thinks Intel should be worried that Lingnan Semiconductor will also produce computer CPUs in the future.

"I think this concern is unnecessary in the short term."

"On the one hand, Zhujiang Technology will separate its shares from Lingnan Semiconductor to make people believe as much as possible that they are two independent companies."

"At this stage, Zhujiang Technology is still very weak and is not enough to attract everyone's attention."

"On the other hand, even if Intel has objections, Lingnan Semiconductor can sign an agreement with Intel and promise not to enter the computer CPU market in the next five years."

"Anyway, we just need to find a way to resolve Intel's concerns."

Intel at this stage is definitely very proud.

Except for a few chip companies such as AMD that can attract their attention, they may not even be willing to take a second look at other companies.

"Whether these methods of yours will work or not, we'll have to wait and see the results later."

"But since you think the computer market has great potential, I naturally support you."

"After all, this is also a high-tech industry, and our superiors hope that our private enterprises can also make certain achievements in this regard."

Zhu Jiansheng didn't worry too much. After all, things hadn't even started yet, so there was no need to dampen Jiang Hui's enthusiasm too much.

"The domestic computer sales volume was less than 10 units last year, but in the United States, IBM alone sold millions of personal computers last year."

"In the future, as computer performance continues to improve and prices continue to fall, the size of the computer market will become larger and larger."

"In the future, perhaps our domestic computer sales will reach several million units a month, or tens of millions a year."

"If we estimate the sales volume based on 1 yuan per computer, then it would be a huge business with sales volume of hundreds of billions per year."

"This is enough to make Zhujiang Technology a giant like the BMW Group."

Jiang Hui felt that Zhu Jiansheng still did not fully realize the huge influence of the computer industry.

In the eyes of many people, this thing still belongs to the category of high-end equipment and has no particular relationship with individuals.

After all, 99% of China's computer consumption is purchased by government agencies and research institutes.

Almost no one buys it.

But in later generations, personal computers became the largest market.

From the 1990s to more than 30 years later, the personal computer market cannot be ignored.

As long as it is done well, this is a big business that can sustain for thirty years.

"So exaggerated?"

Zhu Jiansheng was shocked when Jiang Hui talked about the computer sales of tens of millions of units.

The scale of any product, if it reaches tens of millions, is very scary.

Not to mention high-tech products like computers.

"Dad, in the semiconductor industry, there is a saying called Moore's Law."

"The development of the semiconductor industry over the past decade has basically followed this law."

"In the next decade or so, I think Moore's Law will continue to have an impact on the semiconductor industry and even the computer industry."

"This means that in another decade, the performance of personal computers will be greatly improved, but the price will continue to fall."

"At the same time, the income level of our people will continue to rise, and the price of personal computers will become more and more affordable."

“It doesn’t make people feel out of reach.”

Jiang Hui briefly explained his judgment on the development prospects of personal computers.

These are all things proven by historical data, which shows that Jiang Hui was absolutely confident when he said this.

"I think some factories and research institutes under the Ministry of Machinery and Electronics Industry can consider setting up operations in computer-related fields."

"For example, research and develop and produce various accessories such as mice, keyboards, power supplies, motherboards, etc."

"As long as it is done well, a factory can become a giant in the industry."

My father-in-law is now in charge of many factories, and Jiang Hui doesn't mind providing some ideas.

Anyway, there are so many accessories, it is impossible for Zhujiang Technology to make all of them by itself.

That may not be the most cost-effective solution.

From a certain perspective, Zhujiang Technology can learn from Apple in later generations and take control of key things such as core chip design.

The other parts depend on the situation.

If there are manufacturers within the group that can produce, then we will provide support.

If there is no manufacturer producing it and there are many choices in the industry, then purchase it from outside.

For example, you can choose to purchase the mouse and keyboard from outside.

"I will arrange someone to implement your idea."

"But you just mentioned mobile phones. Just like computers, will they be very large in the future?"

In 1989, when fixed-line telephones were not yet popular, Jiang Hui wanted to produce mobile phones on a large scale, and Zhu Jiansheng must have had doubts.

After all, in his opinion, at this stage, they should first consider entering the production of fixed-line telephones, which is a more reliable option.

"Yes, the future of mobile phones will not be much worse than that of computers."

"In the future, the sales volume of mobile phones may even be higher than that of computers."

"Whether in rural areas or cities, whether elderly people or office workers, or middle school and college students, everyone has the need to use mobile phones."

"Who knows, maybe the monthly sales of mobile phones could reach 10 or 20 million units in the future."

Jiang Hui threw out an even more shocking piece of data.

At present, domestic mobile tools are still at the stage of "big brother" and pager.

Especially the "big brother", that is a gadget that only the rich can afford. Not only is it expensive, but its performance is also not very good.

This thing doesn't even sell 100 million units a year.

Now Jiang Hui says that the monthly sales of mobile phones will reach 10 or 20 million units in the future, which is really too exaggerated.

"If you have some connection with Intel's CPU foundry business in the personal computer field, then the relevance of mobile phones to your group's current business is even lower, right?"

"Are you sure you want to develop computers and mobile phones so quickly? The development of both products is not that simple, right?"

"Otherwise, wouldn't the experts from the Academy of Sciences have gone to work as computer agents first?"

Zhu Jiansheng doesn't know much about the situation in the electronics industry.

Especially newly emerging industries such as personal computers and mobile phones, which did not have a particularly strong presence in the country in the past.

"Dad, this depends on the situation. It's not a simple question of whether it's difficult or not."

"For example, if you simply purchase various key components from abroad and assemble them domestically, it's actually not particularly difficult."

“Especially for desktop machines, one person can put all the parts together by hand.”

“Laptops are a little more troublesome, but simple assembly is not a problem.”

"But the Academy of Sciences has not even achieved this. It is just a trading company acting as an agent for foreign computers."

"They are helping foreign computer manufacturers compete with domestic computer manufacturers such as Great Wall and Inspur."

"What does this have to do with the level of technical difficulty?"

"If the Great Wall can produce computers, how can the Academy of Sciences not produce one?"

Jiang Hui has always believed that China needs to develop industries such as computers on its own.

We cannot hand over all core things to foreign manufacturers.

Otherwise, you will be taught a lesson at the critical moment.

However, many domestic companies believe that they can make money faster and with less investment by directly engaging in trade.

This kind of atmosphere is absolutely detrimental to the development of China's high-tech industry.

"What you said is not unreasonable."

"But at Zhujiang Technology, according to your work style, you can't import parts from abroad, assemble them yourself and sell them, right?"

Looking at the development pace of the BMW Group, Zhu Jiansheng can roughly guess how Jiang Hui wants to develop Zhujiang Technology.

"In the early stage, we will import some key parts from abroad, but in the future we will definitely work towards the goal of 100% localization."

"Mobile phones also need to use various chips. This part of the business will be handed over to Lingnan Semiconductor for production in the future."

"As for the key parts of the mobile phone, such as the battery, motherboard, and screen, we will find cooperative manufacturers or produce them ourselves."

"Some simple parts, such as the outer shell, can be handed over to supporting factories for production."

"I plan to build a computer and mobile phone industrial park in Shenzhen, making Shenzhen the largest computer and computer production and research and development base in the country and even the world."

As long as the computer and mobile phone industries are developed well, Shenzhen's competitive advantage will become stronger and stronger in the future.

This is actually a good thing for the BMW Group.

After all, this is the group's base, and the mass base is very good.

You don't have to worry about losing a lawsuit.

"If you have this idea, you can communicate with Shencheng."

“The locals should be very interested.”

"Then let Shenzhen or Lingnan Province come forward and apply to the ministry for some industrial support policies."

"At that time, we will encourage a number of enterprises to develop in Shenzhen, and also encourage some people to set up related factories."

"After leveraging our industrial advantages, we can also find ways to export our computers and mobile phones overseas, or, like Lingnan Semiconductor, produce products for foreign manufacturers."

Zhu Jiansheng's words inadvertently touched upon a key point.

That is computer and mobile phone OEM.

This market is actually very huge.

In later generations, Foxconn and BYD became the leaders among them.

Jiang Hui himself has no plans to enter the market, but he may consider supporting some supporting factories to do business in this area.

At that time, some of Zhujiang Technology's computers and mobile phones can also be outsourced to relevant manufacturers.

This way you can reduce your burden to the greatest extent and let professionals do professional things.

"Well, after returning to Shenzhen, I will talk to Liu Tianwu and finalize this matter as soon as possible."

"We will also try our best to officially launch our personal computers and mobile phones for sale next year."

We started selling computers and mobile phones in 1990. Although this starting point was not particularly early, it was basically enough.

After all, we have to consider China's national conditions. Before this, the scale of these two markets was very small.

"Have you considered expanding your group outside of Shenzhen?"

What is the relationship between BMW Group and Zhu Jiansheng is no secret to some people.

So naturally, someone found Zhu Jiansheng, hoping that he could coordinate BMW Group to invest in other places.

"Dad, it's only a matter of time before we develop in other places, but the arrangements in this regard have not been finalized yet."

"Do you have any specific suggestions?"

On some matters, Jiang Hui is still willing to listen to Zhu Jiansheng's opinions.

It is indeed necessary not to put all your eggs in one basket.

"The superiors are discussing the development of Shanghai recently. I guess some relevant news and policies will be released soon."

"Shanghai, once the largest city in China, has now been surpassed by Shenzhen."

"Even the economic development in Guangzhou has been faster than that in Shanghai in recent years."

"The higher authorities also hope that the capital, Shanghai, Guangzhou and Shenzhen can develop synchronously."

"The person in charge in Shanghai has also communicated with me and hopes to develop the automobile industry as one of the key pillar industries in Shanghai."

"At the same time, the financial and high-tech industries are also their key development targets."

After Zhu Jiansheng said this, Jiang Hui roughly understood what he should do.

Originally, the development of Pudong in Shanghai started only after 1990.

But now this pace may be advanced.

This is a good thing.

"The previous sales of BMW Group were mainly contributed by Land Rover, but the product range of Mercedes-Benz will also increase in the future."

"The size of our current factory will soon be insufficient."

"I will arrange for someone to go to Shanghai to investigate. We will start building a new Mercedes-Benz factory there this year."

"We will strive to achieve mass production within next year and make Shanghai the second base for our group's automotive industry."

Although his father-in-law did not directly ask him to go to Shanghai to build a factory, Jiang Hui definitely knew what he should do.

This approach is also good for the group.

The level of Shanghai is different from that of Shenzhen. There is absolutely no harm in expanding business there and maintaining good relations with the locals.

"We will first build a complete vehicle plant, and then simultaneously develop engine, gearbox and parts factories there, gradually forming a new automobile industrial park."

"I think Shanghai will definitely be very interested in this plan."

Seeing that Jiang Hui had already taken the initiative to put forward a plan, Zhu Jiansheng simply expressed his own ideas.

If you want to do a favor, do it right the first time.

This also makes it easier to ask others for policy support.

"No problem. It just so happens that Nanshan Engine, Nanshan Transmission and Nanshan Technology all need to build new factories."

"If everything is done in the same industrial park, it will be more convenient to manage."

During the conversation between the father-in-law and the son-in-law, a huge project was decided.

Judging from the scale of Land Rover’s previous factory, the new Mercedes-Benz factory in Shanghai will definitely be large.

After it goes into production, it will be enough to raise Shanghai's industrial output value and export earnings to a higher level.

"Do you have any other suggestions for some factories under the Ministry of Machinery and Electronics Industry?"

After discussing the BMW Group's affairs, Zhu Jiansheng also wanted to hear Jiang Hui's opinions on the entire industrial layout of China.

The various industries under the Ministry of Machinery and Electronics Industry are basically closely related to various industries related to the national economy and people's livelihood.

If the direction is right, we can avoid many detours and benefit the whole of China.

"Since the higher authorities are preparing to further deepen the reform, I think it is necessary for some factories and research institutes under the Ministry of Machinery and Electronics Industry to work towards market-oriented management."

"We will combine enterprises of the same type to form a group company and develop along the path of modern enterprise management."

“I think this is basically the inevitable path.”

"It is impossible for the ministry to be responsible for all factories. This is simply unrealistic."

"Some factories should delegate their authority to provinces and cities, so they should do so."

"Industries related to the national economy and people's livelihood can be jointly established into a group to operate."

“We should try to enable each enterprise to develop itself in line with market changes.”

"For some factories that are not doing well, those that need to be sold can be sold."

Jiang Hui brought up some development paths for future state-owned enterprise reforms and had a good discussion with Zhu Jiansheng.

Zhu Jiansheng has been in office for some time. In order to cooperate with the changes in the policies and guidelines of his superiors, it is naturally necessary for him to make some drastic reforms.

"Thanks to some previous cooperation with Polar Bear, some of our factories are doing well."

"Our cooperation with private enterprises has also made considerable progress in the past six months."

"But according to what you said, the changes are very big."

Although Jiang Hui did not explain it in detail, Zhu Jiansheng could foresee the huge impact these operations would bring.

There will definitely be some negative news coming out by then.

(End of this chapter)