The car giant started by marrying the daughter of the king

"Uncle, the relevant departments have now formulated such an important policy document for the automotive industry."

"I'm wondering if I can take advantage of this opportunity to propose a change in the positioning of pickup trucks."

"Let's see if we can get the relevant departments to change the situation where pickup trucks are classified as light trucks in the commercial vehicle category."

Seeing that his own pickup truck is about to go into mass production, Wei Jianjun also hopes that its sales can be higher.

Although these pickup trucks were previously planned to be mainly used for export.

But it would definitely be better if the product could be popular both domestically and abroad.

In this way, Great Wall Motors' development will be stable.

"Pickup trucks have cargo-carrying functions and are designed and technically used to transport cargo, which meets the definition of commercial vehicles."

"It may not be easy to get the relevant departments to change this definition."

Wei Deliang was not very optimistic about his nephew's idea.

After all, even he himself tends to think that pickup trucks are commercial vehicles rather than passenger cars.

Companies that buy pickup trucks on the market basically use them to haul things.

Individual consumers who use pickup trucks for family use simply won't buy them.

After all, the most typical feature of a pickup truck is that it can carry both people and goods.

If you don't need to haul goods, you won't buy a pickup truck.

Just buy a sedan or SUV.

“It would definitely be difficult relying on our own influence alone.”

"But now the sales of BMW Group's Land Rover X-Series pickup trucks are very high overseas, and they are also selling well in China."

"They definitely hope that sales can be further increased."

"At the same time, the Peugeot 504 pickup truck produced by Yangcheng Peugeot is also selling well."

"But the other party certainly hopes that sales can reach a higher level."

Wei Jianjun expressed his thoughts.

We certainly cannot rely on single-handed efforts in this matter. We need to find ways to attract more companies to make the proposal together.

For the Chinese automobile industry, there should be few manufacturers that would oppose this proposal.

Even manufacturers that don’t currently produce pickup trucks are not sure whether they will produce them in the future.

"You can give it a try, but it may not produce good results in the short term."

Seeing how persistent his nephew was, Wei Deliang did not continue to suppress his enthusiasm.

Theoretically, this matter is still feasible.

Especially if BMW Group is willing to make an effort, everything is possible.

"We purchase our pickup truck engines from Nanshan Engine, and some of our high-end models' automatic transmissions from Nanshan Transmission."

"In a way, we are also a customer of BMW Group."

"Using this as an excuse, I plan to go to Shenzhen City."

"See if I can find an opportunity to communicate directly with Jiang Hui and convince him to support my idea."

Wei Jianjun now has a concrete idea, so he communicated this matter with his uncle.

Wei Deliang naturally had no objection to this.

Yangcheng Peugeot and BMW Group are both in Lingnan Province, so there is no harm in going on a business trip to exchange ideas.

……

"Mr. Jiang, Mr. Wei from Great Wall Motors will come to visit our Nanshan Engine the day after tomorrow for a visit and exchange."

"He wants to meet you to discuss the topic of pickup truck positioning. Are you free?"

As the general manager of Nanshan Engine, Hu Shuiwen naturally tries his best to meet the needs of customers.

After all, Wei Jianjun's request was not too excessive.

"Pickup truck positioning problem?"

“They want to transform pickup trucks from commercial vehicles to passenger vehicles?”

Jiang Hui knew that Great Wall Motor Company was preparing a pickup truck.

Many of the parts inside are purchased from BMW Group.

However, he didn't expect that Wei Jianjun could have such insight.

Historically, pickup trucks have not been able to develop in China, and the most critical reason is that they are positioned as commercial vehicles.

In many cities, pickup trucks are not allowed during the day.

How can people buy this?
Moreover, compared with passenger cars, commercial vehicles have different requirements in vehicle inspection and other aspects.

In the end, pickup trucks don't have much of a market in China.

On the other hand, in America, pickup trucks have always been a regular on the sales champion list.

To some extent, China's automobile market is most similar to the American market.

The preferences of consumers on both sides for cars are also very similar.

In Japan, for example, small cars are dominant and sales of larger cars are not high.

In Europe, hatchbacks are very popular.

However, in America and China, except for pickup trucks, other popular types of vehicles are generally highly similar.

Once pickup trucks can be transformed into passenger cars in China, the future of China's pickup truck market will definitely be worth looking forward to.

Jiang Hui could naturally understand this point.

"Yes, that's it."

"During this period, relevant departments have introduced important policies for the automobile industry. I guess Mr. Wei has sensed an opportunity."

"The company is now betting on pickup trucks. If they can really change the definition of pickup trucks, it will definitely be a great thing for them."

"Our Land Rover X-Series pickup trucks now have an overseas sales volume of nearly 3 units per month."

"If it can also be popular in China in the future, it will be a great thing for our group."

"We can even launch more models of pickup trucks."

"This is also a good thing for us, so I think I can discuss it with President Wei."

Hu Shuiwen expressed his thoughts.

Regardless of whether he supports it or not, Jiang Hui must meet Wei Jianjun.

In this life, the development pace of China's automobile industry has completely changed.

But Great Wall Motors will definitely have a place in the future.

Jiang Hui is also somewhat interested in Wei Jianjun.

"Okay, then let's talk to President Wei first."

"But it's probably not that easy to completely change the positioning of pickup trucks in the short term."

"It is possible to pilot it in Shenzhen or Lingnan Province."

Jiang Hui thought that the definition of pickup trucks had not changed in later generations. Even if he tried to promote it now, he would probably face great resistance.

The main thing is that once the definition changes, it will definitely lead to a series of new problems.

For example, a pickup truck may be carrying cargo that may easily dirty the road, or there may be problems with pickup trucks parking in residential areas.

These will all affect the development of this matter.

However, if we try to relax the policy for a few years and only try it in one region, it is not impossible. …

"Mr. Jiang, America sold about 1500 million vehicles nationwide last year, of which about 20% were pickup trucks."

“This is an important segment with a potential market of several million vehicles.”

"But in our country, the sales volume of pickup trucks last year was less than 5 units."

"I think this situation is unreasonable and should be changed."

After Wei Jianjun met Jiang Hui, he naturally exchanged greetings for a while before officially getting down to business.

The current status gap between the two parties is still very large, so Wei Jianjun did not beat around the bush and directly shared his ideas with Jiang Hui.

"You make sense. Pickup trucks are a very important market segment globally."

"But the most important market is still in the United States. In the short term, the situation in our country is still quite different from that in the United States."

"It is still very troublesome to make pickup trucks into passenger cars in the country."

"In America, most pickup truck owners have their own independent parking spaces, so parking is not a problem."

"But in China, parking a pickup truck in an urban area is a problem."

“Many residential parking spaces are not suitable for pickup trucks.”

"And the problem with pickup trucks being used to transport goods is indeed very obvious."

“It’s probably going to be difficult to change this situation on a large scale in the country.”

Jiang Hui did not intend to directly propose a pilot plan in Lingnan Province or Shenzhen, but to put the problem forward first.

It seems that Wei Jianjun has no ideas to change.

As an important participant in the future Chinese automobile industry, he values ​​Wei Jianjun's abilities.

If these people were not unwilling to be inferior to others, he would have considered letting them join the BMW Group and training them as the person in charge of one of its car brands.

"There are some issues with parking and using cars, but there are definitely ways to solve them."

"Now the superiors encourage everyone to start their own business and encourage everyone to go into business."

"If you want to start a business, it will involve all kinds of cargo transportation issues."

"If these bosses have a pickup truck, it will be very convenient for daily transportation or for transporting goods."

"It can be said that modifying the definition of pickup trucks is very beneficial to the development of the private economy."

Wei Jianjun proposed the advantages of modifying the definition of pickup trucks from a very different perspective.

I have to say that this reason does make sense.

In later generations, models such as Wuling Zhiguang were once very popular, and the main consumers were small business owners of various small businesses.

If the definition of a pickup truck can be changed to a passenger car, then those small business owners will most likely consider buying a pickup truck.

After all, most of the time, pickup trucks are more convenient as a means of transportation than small vans like Wuling Zhiguang.

"Your statement still makes sense."

"But the revision of the pickup truck definition will have a big impact after all, and the relevant ministries will certainly be very cautious."

"In order to achieve quick results, I suggest considering pilot projects in Lingnan Province or other coastal provinces first."

"Of course, the cities where Great Wall Motors is located can also consider asking relevant departments to launch a pilot program."

Jiang Hui thought this was something worth a try.

If something that was not successful in the previous life can be successfully done in one's own hands, it will definitely not be a bad thing for the BMW Group.

After all, Land Rover X Series has already established a dominant position in the pickup truck market.

The domestic sales volume by then is still very much worth looking forward to.

"It would be a good idea to pilot it in some cities first."

After hearing Jiang Hui's words, Wei Jianjun's eyes immediately lit up.

He had never thought about the pilot project before, but now that he thinks about it, it seems that such a plan would be much more feasible.

"Boss Jiang, I'm going to talk to people from Yangcheng Peugeot and Shanghai GM and other companies."

"Then we will propose to the relevant departments to launch a pilot program for pickup trucks in some cities."

Now that Wei Jianjun has taken this step, he will naturally work hard to move forward.

The most critical BMW Automobile Group has been dealt with, and he also has enough information to convince Yangcheng Peugeot.

After all, the other party has pickup truck models in mass production.

As for Shanghai GM, they have not yet started mass production of cars and have no plans to produce pickup trucks.

However, General Motors has a large number of pickup truck models that contribute to its sales in the United States.

If there is a big market for pickup trucks in China, it will definitely not be a bad thing for General Motors.

"Okay, I will arrange for someone to contact you and get this done as soon as possible."

Jiang Hui did not hesitate. He thought it would not be a big problem as all departments were actively carrying out reforms and finalizing the matter as soon as possible.

He even planned to communicate with Shenzhen first and start the pilot project of pickup trucks in Shenzhen.

……

"Leader, I have already communicated with the relevant departments and brought pickup trucks into the same management as passenger vehicles. This is not a big problem."

"We will try it out for three years in the initial stage, and then make adjustments based on the actual situation. I think there is absolutely no problem with that."

Ever since Jiang Hui talked to Liu Tianwu on the phone about incorporating pickup trucks into the same management as passenger cars, Shenzhen immediately took action.

As the largest automobile city in China, the various departments in Shenzhen will definitely not set any threshold on this matter.

To exaggerate a little, the taxes paid by BMW Group are the main source of their wages.

Not to mention their relatives and friends, most of whom work in the BMW Group.

"The coordination work within our city will definitely be easy to handle."

"But you should also personally help promote the relevant pilot projects in Lingnan Province."

"I've read relevant reports and found that pickup trucks are very popular in the American market."

"If the definition of pickup trucks can be changed in China, then the sales volume of BMW Group in China will be able to reach a new level in the future."

"By then, they might even start building new factories."

The reason why Liu Tianwu actively supports the modification of the definition of pickup truck models is naturally because this matter is beneficial to Shenzhen.

As for Lingnan Province, both Peugeot in Guangzhou and BMW Group in Shenzhen want to do this, so the resistance is not that great.

After all, it's just a trial.

If the problem is really serious, the policy can be cancelled or adjusted later.

There is no need to reject it outright at the outset.

However, if it is promoted in other provinces without automobile industry, there may be greater resistance.

"No problem. This time, BMW Group will join forces with several other car companies to propose this to the ministry and Lingnan Province."

"Ultimately, this plan will definitely be taken seriously by all departments."

"I'll follow up and try to get results within this month."

Yao Yiming has a rare opportunity to fight for the interests of the BMW Group, and he is now acting very actively.

The better the BMW Group develops, the more promising his career will be.

This situation is applicable to many people in the system in Shenzhen. (End of this chapter)