The car giant started by marrying the daughter of the king

The case came to an end in 1989 when Nanshan Equipment won the lawsuit.

This year has been a fruitful year for both BMW Group and Lingnan Semiconductor.

All businesses continue to develop by leaps and bounds.

Seeing that the statistical data of various companies have come out one after another, Jiang Hui naturally has to hold a high-level meeting as usual.

On the one hand, it is to unify the various data calibers to avoid contradictions when promoting them.

On the other hand, we continue to take morale into consideration and let people from different companies know the overall situation of the group.

Another thing is to plan the business development direction for 1990 so that the giant BMW Group can continue to develop at a high speed.

Of course, with the establishment of Zhujiang Technology and Lingnan Semiconductor, the emergence of these two companies that are not directly affiliated with the BMW Group has also made the influence of the BMW Group increasingly greater.

"Mr. Jiang, throughout 1989, our group's automobile sales reached 133 million units, a 30% increase, and we continue to be the largest automobile company in China."

"At the same time, our export business continues to grow rapidly, and the amount of foreign exchange earned from exports has reached a new high..."

At this annual summary meeting, Chen Chenxing, the sales manager, would be the first to come on stage to report to everyone on the sales performance of the BMW Group.

This is what everyone cares about most.

After all, up to now, the group's most profitable business is the sales of complete vehicles.

The performance of related companies such as Nanshan Engine, Nanshan Transmission and Nanshan Technology are closely related to the group's vehicle sales.

It can be said that a large part of their performance is due to passively following the performance of the entire vehicle.

Only the increase in external customers is less predictable and can better reflect the efforts of each subsidiary.

"Compared to 1988, our sales this year are more evenly distributed across the global market."

"Whether in America, Europe or the Middle East, our development has been relatively smooth."

"Domestic auto sales have also seen rapid growth since the first half of the year."

"It is expected that the proportion of domestic vehicle sales will continue to rise starting this year."

“We will also start setting up dealerships in more cities in the country to increase our market share.”

Chen Chenxing was reporting the sales performance on the stage with great enthusiasm.

133 million vehicles, this result is absolutely dazzling.

Compared with 102 million vehicles last year, this is a direct increase of 31 vehicles.

You should know that the combined sales of other domestic OEMs is not much more than 31 vehicles.

"BMW now has the BMW Light on sale, and Mercedes-Benz has the E-Class and C-Class sedans on sale."

"Land Rover's G Series, X Series and Highlander are all hot-selling models in the market."

"The Panamera, which will soon be launched on the market, will allow our Chitu Automobile to officially have its first product."

"The four automobile brands planned by the group will all begin to exert their influence..."

Chen Chenxing spent twenty minutes on the stage talking about the overall sales situation and market analysis.

Only then did companies such as Nanshan Engine, Nanshan Transmission and Nanshan Technology come on stage to report.

With the group's own 133 million vehicles as a foundation, the performance of these companies is naturally very good.

Other domestic automobile manufacturers are generally not very strong in engine and transmission technology.

Except for joint ventures such as Shanghai Volkswagen, which do not consider purchasing products from Nanshan Engine and Nanshan Transmission, other OEMs have more or less some cooperative relationships.

With the rapid increase in domestic automobile sales, companies such as Nanshan Engine and Nanshan Transmission are expected to usher in a wave of rapid development.

"This year, Nanshan Equipment has also ushered in a new situation. Many products have been successfully mass-produced and launched on the market, and the turnover has exceeded 10 billion yuan."

"According to the current pace of development, we will quickly exceed 20 billion yuan in sales in the next few years..."

This time, Lin Qiaosheng also enthusiastically took the stage to share with everyone the development of Nanshan Equipment.

Compared with BMW Group, Nanshan Equipment's turnover scale is definitely not high.

But compared with the whole country, this turnover scale is still very impressive.

After all, it is only 1990 now, and the gold content of the RMB is still very high.

The combined turnover of the 18 Arhat factories in China is about this amount.

With the mass production of large-scale equipment such as lithography machines, it is inevitable that Nanshan Equipment's turnover will reach a new level.

Especially after the inspection and exchanges some time ago, some domestic semiconductor manufacturers have already ordered photolithography machines and other related equipment from Nanshan Equipment.

This is equivalent to Nanshan Equipment completely opening the door to the semiconductor equipment industry. In the future, it can boldly invest in R&D resources to improve its own technical level.

At the same time, Nanshan Equipment is also constantly recruiting staff and adding new types of equipment.

Especially after Nanshan Iron and Steel Plant acquired Shaoguan Iron and Steel, it entered the entire field of steel production.

This naturally places greater demand on equipment.

If you can develop and produce equipment yourself, try to do it yourself.

This will help better keep the relevant technology confidential.

"Under the leadership of General Manager Jiang, Lingnan Semiconductor also achieved gratifying results last year."

"Our capacity utilization rate has reached 90%, and we expect to reach full production this year."

"In terms of chip production, we do chip processing for customers such as Intel."

"On the other hand, we produce chips and sell them to customers inside and outside the group, achieving rapid growth in business."

“The variety of products we independently develop is also constantly increasing.”

"The next step will be to continue to focus on various chips such as memory chips, automotive-grade chips and image processing chips."

"At the same time, we will also expand into the home appliance chip market, allowing us to transform from the largest domestic semiconductor company to a world-leading semiconductor company..."

Lingnan Semiconductor, which Zhang Shaohua is in charge of, does not belong to the same group as the BMW Group.

But they all have the same boss and their businesses are highly related.

Therefore, this summary meeting was held together.

As a new business segment that Jiang Hui attaches great importance to, the development of the semiconductor industry is related to the future of many products.

Jiang Hui asked Zhang Shaohua to attend the meeting, which was also a way to increase his influence.

Even Zhujiang Technology made a brief summary.

Although their products will not officially roll off the production line until this year, the entire company has no output yet, only investment.

However, Jiang Hui attached great importance to it, and no one in the BMW Group dared to look down on people from Zhujiang Technology.

Overall, the company is still in a period of rapid growth, there are relatively few internal struggles, and everyone is actively expanding their business.

“The world is changing rapidly nowadays. Thanks to everyone’s efforts, the group has achieved today’s results, which is not easy.”

"I expect the world economic market to be more complex this year."

“This has been a year full of challenges but also opportunities for us.”

"Considering these circumstances, I think it would be acceptable as long as we can achieve the sales target of 150 million vehicles this year."

"Although the growth rate has declined, there is still an increase of nearly 20 vehicles compared to this year."

"We only have one new model on the market this year, the Panamera, and it is impossible for this car to contribute such a high sales volume."

"At this time, we need to find ways to increase the sales of Land Rover and Mercedes-Benz cars."

"Of course, thanks to the technological breakthroughs of Nanshan Engine, our 3.5L engine and 2.5L engine will also launch electronic fuel injection versions this year."

"This should be good for our global sales." After the heads of each company explained the situation, Jiang Hui naturally stepped forward to arrange this year's layout with everyone.

Others didn't know what would happen in 1990, but Jiang Hui knew it very well.

It can be said that 1990 was a major dividing line.

A lot of big things are going to happen over there with the polar bears.

Although the final situation was not determined until 1991, it was already a foregone conclusion in 1990.

Along with this huge change, there will definitely be various impacts both in China and abroad.

There are opportunities and challenges here.

"This year is also a very critical year for engines, gearboxes and various parts."

"Whether we can continue to develop more customers in the international market is related to whether we can develop rapidly in the next few years."

Compared with other foreign trade industries, the automobile industry is different in that after receiving an order, it often takes two or three years to see the results.

For example, Nanshan Technology has received an order for a new car model from General Motors, but large-scale delivery will have to wait until the new car model is mass-produced.

That will definitely be two, three, or even four years later.

Therefore, this year's order acquisition situation will mainly affect the business in the next few years.

With the changes in the international environment, there will definitely be some changes in the corporate cooperation between international companies and Chinese companies.

How to eliminate this part of the impact is also very critical.

"Lingnan Semiconductor will strive to build a new factory every year in the next three years."

“Whether it’s memory or other chips, we need to grow and develop.”

"As long as it's for recruiting technical personnel, we will take as many as we can, with no upper limit."

“We strive to become the world’s largest chip foundry company within the next five years.”

“To become a world-class semiconductor company within ten years.”

Jiang Hui still has very high expectations for Lingnan Semiconductor.

This is a core industry of the future, even more important than the BMW Group.

It's just that people haven't realized it yet.

"Pearl River Technology will have desktop computers launched this year, and more products will be launched in the market in the future."

“I believe the next 20 years will be the golden age for the personal computer and mobile phone industries.”

"If it is done well, the scale of Zhujiang Technology may not be smaller than that of BMW Group in the future."

“Even in terms of valuation, it is likely to be surpassed.”

Although Zhujiang Technology does not have any particularly outstanding achievements now, things will be different in the future.

Hedong in thirty years and Hexi in thirty years.

I am not saying this nonsense.

Next, Jiang Hui continued to explain to everyone his various expectations and arrangements for new products and businesses.

This meeting, which lasted a whole day, ended successfully.

……

"Boss Jiang, I plan to share last year's sales data of BMW Group with the reporters from China TV."

“I think they would be interested.”

As Jiang Hui's secretary, Zhou Yun takes on many external liaison responsibilities.

To a certain extent, she also represents Jiang Hui.

"No problem. With such a good result, there's no reason not to promote it."

"Last year, our superiors thoroughly formulated the reform policy, and we need better results to stabilize everyone's confidence."

Jiang Hui has always been quite sensitive and is able to make decisions based on the development of the situation, which is a basic skill.

"I guess they will still want to come over for an interview. I'll make arrangements based on your schedule then?"

Jiang Hui seldom accepts interviews from outside media. Of course, platforms like China TV are definitely different.

Jiang Hui had previously worked with China TV on a special project, and their cooperative relationship was pretty good.

"If the time is not too long, it won't be a big problem."

Be high-key, low-key.

Having already appeared on TV several times last year, Jiang Hui is no longer so resistant to appearing on TV.

Soon, China TV took action and spent more than ten seconds in the news broadcast to report on the performance of BMW Group last year.

"Xiao Jiang, the BMW Group has been able to maintain a steady pace of development and continuously reach new heights. The leaders are very satisfied."

"Shenzhen, as a special zone of reform, has never disappointed everyone over the years."

"As long as we continue to maintain steady development in the next few years, you will have made an indelible contribution."

The first few years of thorough reform will definitely be relatively difficult.

Once the situation becomes more stable, the situation will be different.

As the largest enterprise in the country, BMW Group is to some extent the ballast of the Chinese economy.

As long as the BMW Group's development remains stable, there is no need to worry too much about a sharp economic downturn.

That's why Zhu Jiansheng gave Jiang Hui these instructions.

"This year our vehicle sales are expected to increase from 133 million to more than 150 million."

"The growth rate of Nanshan Engine, Nanshan Transmission and Nanshan Technology will only be higher than this proportion, not lower."

"As for Lingnan Semiconductor and Zhujiang Technology, their development speed will be even faster."

"You don't need to worry too much."

There is naturally no need to hide anything in front of your father-in-law, just tell him the actual situation directly.

Zhu Jiansheng also had an idea of ​​this situation.

"With your words, I feel relieved."

"If you can continue to develop at a high speed, the entire industrial chain will naturally be able to achieve rapid development as well."

"This way, many things will be much easier."

Zhu Jiansheng breathed a sigh of relief.

The reform was thoroughly initiated last year, and our superiors are also very concerned about the subsequent impact of this decision.

It would be embarrassing if economic development slowed down after thorough reform.

By then I won’t know whether to adjust direction.

Now it seems that we don’t need to worry about slowing down, but instead we should be careful about whether it will go too fast.

You know, a large number of new companies have been established in the past six months.

These companies will definitely start to exert their power this year.

Although they are not very large companies, you can't compete with them in large numbers.

It is very likely that it will bring a huge surprise to everyone. (End of this chapter)