The car giant started by marrying the daughter of the king

Just after the Spring Festival in 1991, the BMW Group attracted everyone's attention.

As the highest-end sedan product produced by China so far, the Mercedes-Benz S-Class sedan equipped with a V8 engine is about to officially roll off the production line.

Along with the invitation letter, a photo of the exterior of the Mercedes-Benz S-Class was also printed on it.

This photo, taken at a 45° angle from the right front, perfectly displays the elegance of the Mercedes-Benz S-Class.

After the invitation letter was sent out, it attracted the attention of many people.

Before the official launch ceremony was held, some international auto giants had already obtained a photo of the invitation letter.

"Mr. Li, the BMW Group is worthy of being the leader in our Chinese automobile market."

"From this perspective, the exterior design of the Mercedes-Benz S-Class is no less impressive than any other luxury car."

"Whether it's Rolls-Royce or Bentley, or BMW or Mercedes, they are no match for it."

"What's missing is the brand's heritage and historical story."

As the deputy general manager of Geely Auto, Li Dagui has gained a good understanding of the global automotive industry in recent years.

Otherwise, he would not have targeted Honda's Accord model as a reference for his own company.

“It is indeed very classic and grand, and it is very prestigious to drive it.”

"I think this car will be the most suitable for welcoming guests at high-end business banquets in the future."

"It can even be used in some diplomatic occasions."

"Mr. Jiang's design skills have not only not declined, but have begun to improve."

Li Shufu is very impressed by Jiang Hui's design skills.

The more you understand the development of the automotive industry, the more you realize that it is not easy to design a classic product.

This is especially true for China in this era.

But at the BMW Group, Jiang Hui has launched one classic product after another, which has made everyone numb.

"Last year, BMW Group sales exceeded 150 million vehicles."

"The Mercedes-Benz S-Class will be launched this year, and it is said that Land Rover will also launch a model in the second half of the year."

"In that case, BMW Group's sales this year are expected to set a new record."

"It is almost inevitable that we will become a large automaker with a production and sales volume of 200 million vehicles in the future."

"We chose to enter the automotive industry, and it seems to be the right choice."

"There is definitely a lot of room for growth in the Chinese auto market in the future."

Li Dagui not only did not feel stressed because of the appearance of the Mercedes-Benz S-Class, but became more motivated.

Geely Auto’s product positioning is different from that of BMW Group.

There will be no competition between the two sides in the next ten years.

On the contrary, the BMW Group has driven the development of China's entire automobile industry, and Geely Auto can also benefit from it.

For example, it used to be difficult to find suitable manufacturers to produce some production equipment and molds.

But now there are many more choices on the market.

The same is true for the supply of various parts.

As long as you are willing to spend money, you can definitely find a suitable supporting factory in China to produce parts for you.

The development of this industrial chain has a huge driving effect.

After a certain component technology breakthrough, there will definitely be other manufacturers producing similar products.

This way, there are more choices.

……

"Vardi, what do you think of the new Mercedes-Benz S-Class sedan that the BMW Group is going to launch?"

As the president of BMW, Walsh is naturally very concerned about industry trends.

He pays special attention to information that could pose a certain threat to BMW.

Logically speaking, the product positioning of Mercedes-Benz is quite different from that of BMW.

There is no direct competitive relationship between the two parties.

But with the emergence of the Mercedes-Benz S-Class sedan, Walls felt threatened.

Because the various dimensions of this sedan overlap highly with the BMW 7 Series, with a slightly larger length, width and height.

In terms of power, it is not inferior to the 7 Series.

The most important thing is that the appearance of the Mercedes-Benz S is very stunning, even Wals has to admit it.

So after learning about this situation, he called Vardy, the design director, to communicate.

"This car is destined to become a classic product in the history of world automobile development."

"There are only a few designers in the world like Jiang Hui who have such talent and are able to design such a classic car."

"He is worthy of being the most powerful car design master in China and even the world."

As a professional, Vardy knows how difficult it is to design a product like the Mercedes-Benz S-Class sedan.

In recent years, BMW's design level is actually quite good.

Vardy is also very confident in his talent.

But it also depends on who you compare with.

Even if Vardy is confident, he is not confident enough to think he is the best car designer in the world.

At least when facing Jiang Hui, he was not confident.

"Do you think the development of Mercedes-Benz will pose a threat to us?"

Obviously, this is a major concern for Wall.

An automobile company that can pose a threat to BMW definitely needs to be taken seriously.

"I feel that the products of Mercedes-Benz Automobile are, to a certain extent, imitating the product positioning and naming of Mercedes."

"For example, the E-Class, C-Class, and now the S-Class are very similar to what Mercedes is doing."

"And these products are all benchmarked against our 5 Series, 3 Series and 7 Series, which is something we have to pay attention to."

"I think the other party wants to move this brand towards the high-end."

"It's just that even though they have an idea, it's not that easy to realize it."

Vardy made his point directly.

BMW has achieved its current status through tremendous efforts.

This cannot be achieved simply by designing and producing a few cars.

This involves a series of brand business content, and Vardy feels that the Chinese side may not be very good at it.

Especially the economic system there, which was previously a planned economy, so they should be even more unfamiliar with this kind of brand operation.

Even though the BMW Group is Hong Kong City Capital, many people already know what the actual situation is.

"Well, your analysis makes sense."

"We still need to pay enough attention to this rising dark horse."

“Your design center should carefully analyze the competitiveness of their products to see what threats they pose to us.”

Walls feels that maintaining adequate attention is a sign of respect for BMW.

Otherwise, if someone robs your house one day, you will be very depressed.

... "Boss Jiang, congratulations on developing another classic product."

"You have made an indelible contribution to Shenzhen's rapid development in recent years."

Liu Tianwu must participate in such an important event.

However, the situation this time when he participated in the event was indeed a little different from the past.

He will soon leave Shenzhen and go to Chang'an Province to take up his post.

Although the GDP of Chang'an Province as a whole is less than half of Shenzhen's, the levels are different and the meaning is still very different.

"Thanks to the strong support from our leaders, we can focus on developing products without distraction."

"Shenzhen's policies are at the forefront of the country and provide great convenience for the development of enterprises."

Jiang Hui was well-informed and he had also heard about the changes in the person in charge of Shenzhen City.

Besides, in China, information in this regard is often leaked some time in advance.

It’s just that ordinary people don’t know it.

"I heard that your group arranged personnel to go to Chang'an City last month to investigate the construction of a factory."

"I think the BMW Group already has a presence in Shenzhen and Shanghai, so it is necessary to further expand its presence in the central and western regions."

"To be honest, I may be assigned to work in Chang'an Province in the future. If there is anything you need my assistance with regarding the new factory, please feel free to ask."

Liu Tianwu's words were actually a disguised way of attracting investment.

But you can't say it too bluntly.

It is impossible that when he was in Shenzhen, he always did not want the BMW Group to develop outside the city.

Now that we are going to a new place, we immediately encourage people to invest.

This certainly doesn’t give a very good impression.

"Congratulations, leader. Chang'an Province is a great place."

"Our group will definitely develop there, but some specific plans are still under discussion."

Jiang Hui originally had the idea of ​​developing the military industry in Chang'an Province.

It’s just that the development speed of this project is not that fast, so it’s not appropriate to make any final statements right away.

It is definitely better to leave some wiggle room for yourself.

"Chang'an Province still has some unique advantages of its own. Building a factory there can also radiate the surrounding provinces very well."

"And compared to Shenzhen, the labor costs there are much lower."

Taking this opportunity, Liu Tianwu and Jiang Hui had a good discussion on this topic.

However, there are quite a few people coming today, and Liu Tianwu's rank is not the highest.

He certainly couldn't keep occupying Jiang Hui forever.

"Yao Yiming will be assigned to work in your district in the future. If you have any specific questions, you can talk to him directly."

"My successor was transferred from elsewhere and I believe he will continue to support the development of the BMW Group."

After a brief explanation, Liu Tianwu gave Jiang Hui to other leaders.

……

BMW Group holds a new car production line ceremony every year.

Naturally, we have a lot of experience in this area.

After completing each process step by step, the Mercedes-Benz S-Class sedan officially appeared on the booth and met everyone.

Logically speaking, the people who come to participate in the event are considered to be well-informed.

However, after seeing the actual Mercedes-Benz S-Class sedan, many people were still shocked.

From the appearance, the Mercedes-Benz S-Class sedan has smooth lines, solemn and elegant, and every detail demonstrates the exquisite craftsmanship and ultimate aesthetic pursuit.

The chrome-plated grille shines brightly and glows with a unique radiance under the light.

The car body has a majestic shape and harmonious proportions. Whether it is the smooth waistline or the exquisite taillight design, it shows the profound heritage of Mercedes-Benz car design, making people stop and admire it.

As you step into the car, the sense of luxury and technology hits you.

The delicate and soft leather seats have excellent touch and the carefully designed ergonomic shape provides an unparalleled comfortable experience.

Every material in the car has been strictly selected. The center console decorated with wood grain exudes a warm texture, which complements the metal buttons and creates a luxurious yet elegant atmosphere.

What is even more amazing is that the Mercedes-Benz S-Class sedan is equipped with extremely advanced in-vehicle systems at the time, such as automatic air conditioning, electric seat adjustment and other functions.

In 1991, it was considered black technology, which greatly improved the convenience and comfort of driving.

In terms of power and performance, the Mercedes-Benz S-Class is far ahead.

It is equipped with a high-performance V8 engine, which is powerful and runs smoothly, and can easily cope with both city roads and highway speeds.

The advanced suspension system and precise handling performance allow the driver to enjoy speed and passion while also feeling ultimate safety and stability.

These experiences have brought great impact to everyone during the subsequent test rides and tests.

"Xiao Jiang, I didn't expect that China could produce such a luxurious high-end car. You Mercedes-Benz are amazing."

Zhu Jiansheng naturally also personally attended the Mercedes-Benz S-Class sedan's off-line ceremony today.

He was accompanied by many leaders from the foreign affairs department.

At this time, he must be full of words of praise.

What he said was the truth, so he didn't have to worry about being embarrassed.

"The preparation time for this car is the longest since the establishment of the entire BMW Group."

"We have carefully considered every detail of them."

"We hope that through the launch of this car, people all over the world will know that China's automobile industry is also capable of producing high-end luxury products."

The Mercedes-Benz S-Class sedan is designed to hit the high-end market.

Jiang Hui will definitely take every opportunity to establish a high-end image for everyone.

Although this kind of thing cannot be accomplished overnight, with gradual influence, the goal will naturally be achieved slowly.

"This car is truly stunning and is very suitable for reception tasks in foreign affairs occasions."

"We will purchase a few to try out at that time."

The heads of foreign affairs departments who attended the event also praised it highly.

After all, the facts are there in front of us, and we are all people with vision.

"This product has such a high positioning and uses a lot of new technologies. You should also pay attention to the quality and make sure it doesn't fall short."

Zhu Jiansheng knew that the Mercedes-Benz S-Class was very important, so he gave a special reminder.

It would be a pity if something fails at the critical moment.

"We have focused on this aspect of work since the beginning of the design."

"Whether it's the V8 engine or the various new technology parts produced by Nanshan Technology, they have all been fully tested and can stand the test."

Jiang Hui was naturally full of confidence when he said this.

Because these are things that have already been done in the company.

Next, other leaders also asked some questions, and Jiang Hui answered them one by one.

The Mercedes-Benz S-Class sedan's roll-off ceremony was a complete success. (End of this chapter)