The car giant started by marrying the daughter of the king
Chapter 534 BorgWarner South Mountain
Ji Hua has been under a lot of pressure recently.
Of course, he also received a lot of attention.
At the launch conference of Chitu 77, Jiang Hui officially announced that a modified model equipped with a 6AT automatic transmission will be launched in the future.
But Ji Hua is very clear that the development work of the 6AT automatic transmission has not been completed yet.
Although the main layout has been finalized, some details still need to be constantly adjusted.
As the number of gears increases, the processing accuracy requirements for each gear become much higher.
Anyone who has studied mechanics knows that these tolerances of parts will continue to accumulate.
The same batch of parts with the same precision are assembled into 5AT and 6AT, and the precision of the final assembly parts is different.
Jiang Hui only discussed the overall design plan and precautions of the 6AT automatic transmission with Ji Hua.
However, Nanshan Transmission still needs to work hard to obtain information related to the precision of each specific part.
Of course, Aisin and ZF saw these troubles of his as tsundereness.
You have completed the design of the 6AT automatic transmission, and all that remains is various adjustments and part precision adjustments.
Based on past experience, large-scale mass production will be achieved next year.
All related production lines can be prepared synchronously.
Not satisfied with this?
Are you going to let us manufacturers survive?
"Mr. Jiang, BorgWarner took the initiative to contact us and wanted to further deepen the cooperative relationship between the two sides."
"Their president will come over next week to discuss things with us face to face."
In this busy situation, Ji Hua received a call from BorgWarner and immediately realized that the meaning behind this cooperation was very different.
The American auto market is the largest in the world.
If Nanshan Transmission wants to grow and develop, it must have a certain performance in the American automobile market.
Otherwise, we will have to wait until the Chinese automobile market explodes.
This will take many years.
If Nanshan Transmission relies solely on itself, then automakers such as General Motors, Ford and Chrysler may not be willing to hand over most of the transmission orders.
After all, the gearbox is considered to be the core part among the three major parts of a car.
When consumers buy a car nowadays, they generally still look at the condition of the gearbox.
Unlike in the era of electric vehicles, the gearbox has been simplified into a reducer with almost no presence.
At that time, no consumer cared about whose reducer was better or worse.
"Did the other party reveal the specific content of the cooperation project they wanted to discuss?"
As a veteran in the automotive industry, Jiang Hui naturally knows the situation of BorgWarner.
Since the other party was willing to cooperate, he did not refuse.
After all, they are the local bosses in America and have close relations with several major automakers.
It is hard to say whether there are some unknown collaborations and interpersonal relationships behind this.
Don’t think that only China cares about relationships. The situation in America is even more exaggerated.
"Although they didn't say it very directly, they wanted to discuss cooperation with us on 6AT automatic transmissions."
"Of course, they may also want to use this exchange to find out how intense our research and development efforts are."
Ji Hua's explanation was similar to Jiang Hui's understanding.
At this time, BorgWarner came to Nanshan Transmission to discuss cooperation projects, with the same two purposes.
"Then have a good talk with them."
"We have always wanted to open up the situation with General Motors and Ford, rather than just playing around with them now."
“But it’s difficult on our own.”
“Now that BorgWarner is working with us, the situation should be different.”
Of course, a joint venture has its own reason for existence.
Whether it is China's joint venture car companies or various joint venture parts companies.
Both shareholders can give full play to their respective advantages.
Otherwise we wouldn't be together.
After receiving the response from Nanshan Transmission, BorgWarner was also busy.
Before leaving for China, Wolf first found Murphy, the president of General Motors.
The two of them were college classmates and had a very close relationship.
"Murphy, BMW Group's new models will soon be equipped with a 6AT automatic transmission."
"Jiang Hui has already spoken about this matter in public."
"But from what I know so far, it will be difficult for ZF, Aisin, or BorgWarner to mass-produce 6AT in the next two to three years."
"In this case, if you want to use a 6AT automatic transmission, you can only cooperate with Nanshan Transmission first."
We have all known each other for decades, so there is no need to beat around the bush, just get straight to the point.
"I heard the news, too."
"The BMW Group has developed very rapidly in recent years."
"I originally thought that Nanshan Transmission's becoming the world's first company to produce 5AT automatic transmissions was just a coincidence."
"It seems that their strength is still very strong."
Murphy was one of the first people in American car companies to deal with BMW Group and Jiang Hui.
Judging from the current situation, the cooperation between the two parties is relatively pleasant.
GM made a lot of extra profits from this.
Of course, BMW Group did not suffer any loss either.
Only this kind of cooperation where both parties feel they have benefited can continue.
"Yes, since Nanshan Transmission has the strength, I think it is necessary to respect their strength."
"I want to promote cooperation between BorgWarner and Nanshan Transmission to produce 6AT automatic transmissions."
After Wolfe said this, Murphy naturally understood the meaning behind the other party's words.
If General Motors is willing to place the order, then the negotiations will proceed smoothly.
If General Motors is still not interested in using it after the cooperation, BorgWarner will need to reconsider its attitude towards this cooperation.
After all, even General Motors can't handle it, so it would be even more difficult to handle other car companies with less solid relationships.
"After your cooperation, will you produce 6AT automatic transmissions in Detroit?"
"As important auto parts, we cannot import large quantities from China."
Once 6AT becomes popular, GM's demand will be several million units a year.
Even with a discount, there are still two to three million units.
Murphy could not accept importing so many important parts from China.
"I think as long as there are enough orders from America, Nanshan Transmission is willing to produce 6AT in Detroit."
"The American market is the world's largest automobile market. Nanshan Transmission has invested a lot of resources in the development of new technologies in recent years."
"This shows that the other party is very eager to further expand the market scale."
Wolfe expressed his own judgment.
In his opinion, as long as there is sufficient benefit, any cooperation can be discussed.
In particular, BMW Group and General Motors have very close cooperation.
The other party is not such a conservative Chinese enterprise.
"If the performance of the 6AT automatic transmission meets expectations in all aspects and the cost increase is not too exaggerated," "GM would not mind equipping more than one million vehicles with 6AT every year."
Murphy thought about it and gave his direction.
One million units is enough to meet the production capacity of a large gearbox factory.
For General Motors, the cost of 6AT is definitely higher than that of 5AT and 4AT.
First, we will equip the models worth more than one million yuan with this advanced gearbox, while the others will continue to use more mature and cheaper products.
This is a more appropriate choice.
Wolfe breathed a sigh of relief after hearing the reply he wanted.
"I will fly to China in a few days and have a good talk with the other party."
"I will report the negotiation status to you then."
Although they are classmates, Murphy's status is obviously higher than Wolfe's.
But after all, there are deep enough interests and a long enough friendship, so things are relatively easy to handle.
……
Wolfe's visit to China this time was absolutely full of sincerity.
BorgWarner's R&D capabilities in the transmission field are no longer comparable to Nanshan Transmission.
Compared with ZF and Aisin, it no longer has any advantages.
But the other party still wants to get a piece of the big pie in the gearbox field, so naturally they have to be sincere.
After he met and talked with Ji Hua, the two sides reached a lot of consensus.
In this case, Jiang Hui can naturally come on the scene.
Negotiations like this are often not initiated directly by the bosses of both parties.
Instead, they will test the waters first to see if they are interested in cooperating.
Even after a cooperation plan has been drawn up, more senior personnel will participate.
Of course, the status of BorgWarner's general manager is definitely different from Jiang Hui's.
This time, Ji Hua, the general manager of Nanshan Transmission, and the general manager of BorgWarner discussed the cooperation directly.
It is a relatively sincere and special negotiation.
"In 1928, BorgWarner Corporation was formed through the merger of several companies including Borg & Baker, Marvel-Schebler, Warner Gear, Mechanical Universal and Morse Balance Spring Company."
"And in 1880, the Morse Balance Spring Company was founded."
“As the predecessor of MOS Chain, it is also the earliest established company among many predecessor companies of BorgWarner and has excellent performance in products such as automotive timing chains.”
"As a pioneer in the automotive parts industry, BorgWarner has a century-long development history and there is a lot we can learn from it."
When big guys meet, they always start by praising each other for business.
BorgWarner does have a profound historical heritage.
Their product line is very rich, no wonder they don’t make the gearbox the absolute focus.
There are many products on the engine that people are very concerned about.
"There is an old Chinese saying that a wise man is a teacher."
"Although Nanshan Transmission was established relatively late, it was able to become the world's first company to develop a 5AT automatic transmission in a short period of time."
"Now the development of 6AT automatic transmission is ahead of the world again, and I still admire it very much."
“It is definitely something to look forward to working with such a promising company.”
This was the first time that Wolfe met Jiang Hui up close.
He did not dare to look down on the young man in front of him.
In America, no one looks down on the rich.
And Jiang Hui is undoubtedly a rich man.
And he's a very rich guy.
If it were in America, Jiang Hui's influence would definitely be huge.
"We at Nanshan Transmission are very happy to work with BorgWarner to develop the American market."
Jiang Hui didn't beat around the bush and stated his thoughts directly and conclusively.
After all, Ji Hua and the other party had already completed the initial testing and attempts.
In order to reach cooperation as soon as possible and then start building a factory in America, we must finalize the cooperation plan as soon as possible.
After all, the speed of building a factory in America cannot be compared with that in China.
Jiang Hui was worried that the factory could not be built without reserving two years of construction time.
Unlike in China, one year is enough.
"We have very good working relationships with automakers such as General Motors and Ford."
"As long as the two sides cooperate to build a 6AT automatic transmission factory in Detroit, there is hope that they will eventually get a large number of orders from customers such as General Motors."
This is BorgWarner's negotiating advantage, so it is natural that it should be demonstrated in a timely manner.
Otherwise, what's the value of cooperating with you?
"The United States is the world's largest automobile market. General Motors, Ford Motor and Chrysler are all customers of our group."
“I’m more than willing to take advantage of the opportunity to provide more products and services to my customers.”
"In principle, I agree with building a factory in America."
It's not decades away yet, so the risk of building a factory in America is not that great.
Especially since this factory is a joint venture.
At worst, I can break up with BorgWarner in twenty years.
"Huaxia has established many joint ventures in the past year, all of which are based on a 50:50 shareholding."
“I think this kind of cooperation is a very good reference case.”
"Both parties discussed various matters together in the spirit of an equal cooperative relationship."
Wolfe began to negotiate.
50% of the shares, this is what he can accept.
He felt that Nanshan Transmission could not accept the position of major shareholder.
On the other hand, he would also be unhappy if BorgWarner was only a small shareholder.
So we thought of setting up a joint venture by referring to the situation of automobile manufacturers in China.
As to whether this kind of shareholding relationship is truly the best cooperation, it doesn’t matter at all.
If you need him to be like this, then this share ratio is the most suitable.
On the contrary, it is inappropriate.
"No problem, but some specific cooperation methods require specific communication between the teams of both sides."
Whether the shares are shared equally or not is actually two different things.
Like domestic automobile joint ventures, international automobile giants have many ways to transfer part of the profits into their own pockets.
The cooperation between Nanshan Transmission and BorgWarner is naturally the same.
For example, technology commission fees.
For example, some components are purchased directly from China.
Anyway, the technology is in our own hands, and there must be ways to gain more benefits.
Wolfe was also mentally prepared for this.
"That's right, let's hand over the details of the cooperation to the team below." (End of this chapter)
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