The car giant started by marrying the daughter of the king

While the BMW Group was developing in full swing, Zhujiang Technology, as a sister company, was also not idle.

After more than a year of preparation, the domestic GSM network has met the initial operational conditions.

It will take some time for GSM networks to become popular in many small cities and counties.

However, GSM signals are already available in provincial capitals and larger cities.

"Boss Jiang, this is our Zhujiang 1100. We have already started mass production and will start selling it in various cities this week."

Zhujiang Technology’s main products are mobile phones and computers.

After several years of development, the desktop computer business has now become the largest computer company in China.

The mobile phone business is still in its early stages of development in the country, but it has begun to expand its business overseas.

Now that GSM signal mobile phones are finally being promoted on a large scale in China, Liu Donghui still attaches great importance to it.

"What is the main advantage of this phone over competing products such as Nokia and Motorola?"

Jiang Hui took the phone and started operating it.

Mobile phones of this era have very simple functions and nothing particularly fun.

But being able to use it to make phone calls is already a remarkable breakthrough.

It is difficult for people in later generations to understand the living conditions under conditions of inconvenient communication.

"The main advantage is that it's cheap. Our Zhujiang 1100 is priced at 2888 yuan."

"Products from other companies like Nokia and Motorola are two to three thousand yuan more expensive than ours, or even more."

"And at our price, there is still a lot of room for price reduction."

"As long as we sell it for a while, we can definitely lower the price to less than 2000 yuan."

Mobile phones in this era are absolutely priced sky-high.

The price of any mobile phone is higher than an average person’s annual salary.

Precisely because mobile phones are expensive and have huge profit margins, a large number of domestic mobile phone brands have emerged in China in the next few years.

Before the advent of the smartphone era, China's domestic mobile phone brands were as diverse as car brands, but few of them were particularly outstanding.

The emergence of Zhujiang Technology will undoubtedly break this situation.

"To popularize mobile phones on a large scale, every family must be able to afford one."

"At this stage, I think it's okay for you to use price as our main advantage."

Although the low-price route is not the route Jiang Hui has taken in other fields, the situations in different industries must be viewed separately.

It is impossible for a new company like Zhujiang Technology to sell well if the price of mobile phones produced by it is higher than that of Motorola.

Even if Jiang Hui jumped out to support and cheer, it would still be very difficult.

But low prices are different.

For the same level of mobile phone, I sell it for 3000 yuan, while others sell it for 5000 yuan.

Although those who can afford mobile phones are not poor, a large proportion of people are not really very rich.

The difference of 2000 yuan is enough to make many people give up imported mobile phones and support Zhujiang Technology instead.

At this time, the influence of the boss Jiang Hui can be fully utilized.

“I also did some serious research on the cost of mobile phones.”

"It's mainly motherboards, chips and other related parts. The production volume is not very large, so the R&D costs and equipment amortization costs are relatively high."

"As long as we can quickly increase production, we can produce key components such as chips and motherboards ourselves, such as mobile phones like the Pearl River 1100."

"After three years, the cost can be reduced to less than 1000 yuan, or even less than 500 yuan."

"With the rapid development of China's economy, everyone's income is constantly increasing."

"Then the sales of mobile phones will definitely experience explosive growth."

“Maybe we can achieve the sales volume of a year now in a month in the future.”

Although Liu Donghui knew that Jiang Hui was optimistic about the development of the mobile phone industry, he still had to emphasize it frequently.

Only in this way can Zhujiang Technology gain the most attention.

In the past few years, Zhujiang Technology has consumed a lot of manpower and resources, and there must be some people within the group who are gossiping.

But Liu Donghui believes that in a few years, everyone will be able to fully witness the influence of Zhujiang Technology.

At that time, Zhujiang Technology had the hope of becoming a representative domestic high-tech enterprise, or even an internationally renowned enterprise.

"You can be bolder. I think what you said can be achieved in less than three years."

"After GSM becomes popular this year, it will usher in a big explosion next year."

"The production capacity of our mobile phone factory must keep up."

China’s population base is too large.

The market development of many products is difficult to predict using normal rules.

Jiang Hui definitely doesn't want to miss such a good opportunity.

When it comes to mobile phones, which are considered high-tech products at this stage, many people still prefer imported brands.

Zhujiang Technology does not have much advantage in this regard, so it must seize every opportunity to grow and develop.

There is nothing shameful in winning by relying on cost advantages.

I can keep costs relatively low and still make a good profit, which is also a skill.

"No problem. Most of the relevant production line equipment is designed and produced by Nanshan Equipment."

"If we want to expand the production line at that time, it won't take a particularly long time."

After listening to Jiang Hui's words, Liu Donghui became more confident.

After several years of hard work, Zhujiang Technology is finally about to usher in a big explosion.

……

"Boss Liu, Zhujiang Technology has been promoting its Zhujiang 1100 mobile phone on a large scale recently. I have confirmed through various channels that they have made a very large-scale layout in the mobile phone industry."

“Can our company also consider entering this field?”

As Lenovo's sales director, Wang Zenghe pays close attention to the dynamics of Zhujiang Technology, its main competitor.

Through various data analyses over the years, it can be seen that as long as the related companies have developed in line with the pace of the BMW Group, they have basically grown and developed.

Now that Jiang Hui has established Zhujiang Technology, many people in the industry are very optimistic about it.

Wang Zenghe also hopes that Lenovo can follow suit and enter the mobile phone industry.

He believes that mobile phones will indeed be a star product in the future.

Zhujiang Technology's massive investment in this industry has made him even more convinced of this view.

"We have never been involved in mobile phone products before. If we start to enter the market now, do you think we can play to our strengths?"

Liu Chuanqi still values ​​Wang Zenghe, his capable subordinate, very much.

Lenovo’s rapid development in recent years is closely related to Wang Zenghe’s efforts.

In particular, the Wang family has its own influence in many fields and has helped Lenovo obtain many government orders.

"I think the situation with mobile phones is very similar to that with computers."

“All kinds of electronic components are assembled into one product and sold to consumers.”

“The manufacturers of these components are relatively similar.”

"For example, chips and motherboards may be produced by the same manufacturer." "We only need to invest in an assembly line and import motherboards, chips and other related components from abroad for assembly."

"The final cost will definitely be cheaper than imported mobile phones."

After Wang Zenghe said this, Liu Chuanqi immediately asked, "It is cheaper than imported mobile phones, but how about compared with Zhujiang Technology?"

Obviously, Liu Chuanqi also knew that many parts of Zhujiang Technology were produced within the group itself.

In this case, the probability cost is more advantageous.

"Boss Liu, Zhujiang Technology doesn't have a lot of mobile phone products right now."

"We can develop differently from them and don't have to launch phones that look similar."

"The Chinese market is so large, and consumers are very diverse."

"It may be difficult for us to surpass Zhujiang Technology, but I think it will be no problem for us to occupy a place in this industry."

After Wang Zenghe said this, Liu Chuanqi understood what was going on.

Making mobile phones is just like setting up an assembly factory for computers.

At most, if some simple parts such as mobile phone cases are produced domestically, the difficulty is not really that great.

"Put together a specific plan and report it within the company next week."

After all, it is a large investment project and the necessary procedures must be followed.

The company does not belong to Liu Chuanqi personally, so procedural justice is still very important.

……

"Mr. Ren, our orders for mobile base stations have seen explosive growth during this period."

“Next year is expected to see another 200 to 300 percent growth directly on the basis of this year.”

Liang Hua came to Mr. Ren's office in a happy mood.

Huawei previously worked with Zhujiang Technology and other companies in the industry to promote the development of China GSM.

Now has begun the time to harvest.

The number of orders sent from postal and telecommunications departments in various places is increasing every month.

"The mobile communications market is indeed very worth looking forward to."

"The vision of Zhujiang Technology is still very good."

“We can always maintain close cooperation with them in this area.”

"However, we cannot stop our efforts in basic products such as programmable switches."

Mr. Ren is now very confident about the development of Huawei.

In just a few years, they have become a well-known private enterprise in China's electronics industry.

"I think it is necessary for the company to be divided into several divisions to develop various businesses."

"We produce a lot of communication-related products, so I think we can also produce things like telephones?"

Liang Hua obviously also saw the prospects of the mobile phone and telephone industry.

Even though ordinary landline telephones are very popular abroad, they seem to be a sunset industry.

But the situation in China is completely different.

In many villages, there may only be one telephone in the village store or in the home of the village director.

There are even many villages that do not have telephones.

In this case, the fixed-line telephone business actually has great market prospects.

As for mobile phones, there is no need to say more.

It’s just that since Warwick’s partner Zhujiang Technology is producing mobile phones, Liang Hua doesn’t want to compete with them for the time being.

Otherwise, for Warwick, the loss may outweigh the gain.

"You can try to go in the direction you mentioned."

"If the fixed-line business can develop, then we will set up a new department to focus on consumer-facing business."

Mr. Ren is also a decisive person.

He felt that Liang Hua's proposal made sense, so naturally he had to implement it quickly.

……

"President, China has already opened up GSM services. The development of GSM-enabled mobile phones in China has been very rapid recently."

"I think the company can also consider expanding its mobile phone business to China."

As Samsung Electronics has always been paying attention to the development of Lingnan Semiconductor and Zhujiang Technology, it naturally also saw the launch of Zhujiang 1100.

We also paid attention to the rapid changes in China's mobile phone market and policy changes in relevant departments.

He has already received news that the two sides will formally establish diplomatic relations next month, and Samsung Electronics will naturally seize the opportunity to enter the Chinese market.

It is also necessary to consider carefully which business to develop first.

"Mobile phones are so expensive and they are not a necessity in life."

"Do you think our sales are guaranteed if we enter the Chinese market so early?"

Samsung Electronics, led by Lee Gun-hee, has developed rapidly in recent years and has made large investments in various fields.

If you want to enter the Chinese market on a large scale, you will definitely have to build factories and make various investments.

Li Jianxi has not yet made up his mind whether to shift the focus of development to China.

"Sales volume in the short term cannot be compared to that of the American market."

"But compared with our domestic market, we will probably catch up soon."

"After all, China's population base is there."

Jintai's view is also the view of many foreign-funded enterprises that entered China in this era.

Everyone is optimistic about China's future and wants to seize the market in advance.

Then when the market explodes, you can make a lot of money.

"In China's mobile phone market, apart from Zhujiang Technology, the competition is mainly with foreign companies like Motorola, right?"

Although Samsung also has a mobile phone business, it is not the product that Li Jianxi is most concerned about in the short term.

"Yes, and Zhujiang Technology has only made some progress in the last one or two years."

"Earlier, it was still the era of analog mobile phones, and at that time, foreign companies such as Motorola basically dominated the market."

"For example, Zhujiang Technology has never launched a mobile phone with analog signals. It is directly developing GSM mobile phones."

Today, Jin Tai will report to Li Jianxi on the investment in China's mobile phone industry. Naturally, he also conducted some investigation and understanding of the situation in the Chinese market in advance.

So he could basically answer all of Li Jianxi's questions.

"First, let the sales company import a batch of mobile phones and sell them in major cities in China to see how the market reacts."

"If the market response is good, we will officially enter China on a large scale."

"If the market reaction is not satisfactory, then we should appropriately postpone the time of large-scale entry into China."

Li Jianxi chose a relatively conservative approach.

After all, Samsung Electronics is taking big risks in the semiconductor field, and it is impossible for it to be so aggressive in every other field. (End of this chapter)