The car giant started by marrying the daughter of the king

In contrast to the relatively bleak situation in the automotive industry, the personal computer market has begun to boom this year.

Especially in the Chinese market, after joining the global internet, the fun of using computers has increased dramatically.

Personal computers have become a popular product among wealthy and intellectual families.

The reasons for this are naturally multifaceted.

As companies like Pearl River Technology launch more domestically produced computers, prices are naturally declining.

At the same time, the income level of ordinary people in China has been rising rapidly in recent years.

Of course, overall prices are also rising.

While the prices of goods such as computers, mobile phones, and cars have fallen sharply, the prices of many other everyday items have actually risen.

This change is a good thing for Pearl River Technology.

"President Jiang, we expect our total computer sales for this year to exceed 100 million units."

"More than 80% of these are contributed by the domestic market."

"The newly launched NOTE1 laptop this year is expected to sell more than 5 units both domestically and internationally."

Although it's only December now, the sales figures for the entire year of 1993 can basically be predicted.

Liu Donghui couldn't wait to report on their company's situation to Jiang Hui.

A computer can easily cost five or six thousand yuan, or even tens of thousands of yuan.

With sales of 1 million units, the corresponding sales revenue would reach 7 to 8 billion yuan.

In 1993, that was definitely the scale of a large company.

In the entire city of Shenzhen, and even in the entire Lingnan province, there are very few companies with higher turnover than Zhujiang Technology.

This further highlights the strength of the BMW Group, whose business volume had already exceeded 3000 billion yuan last year.

"I predict that the annual growth rate of the computer market in China will be over 50% in the next few years, and it is even possible that it will be 100%."

"Although the computer assembly line is being built very quickly, some key components also need to be prepared in parallel."

“I suggest you build a super assembly plant directly, with a capacity of 200 million computer assembly units.”

"In this way, our total production capacity will exceed 200 million units next year and 300 million units the year after."

Construction of the new factory has begun and it will be operational by the second half of next year.

With the addition of the original production capacity of over 100 million units, the market demand for the next two years can be basically guaranteed.

Then, it is very necessary to start construction on a super assembly plant with a capacity of 200 million units in the second half of next year or the year after, so that Zhujiang Technology's products will never have to worry about production capacity issues.

The Chinese computer market in the 1990s was experiencing explosive growth.

No matter how bold the construction plan is, there's no need to worry too much.

"President Jiang, if that's the case, then we'll need to start a large-scale recruitment of workers and conduct some training after the New Year."

"The new factory alone will require more than 1 employees."

"If we include the additional staff from other parts and components companies, it could absorb tens of thousands of workers at once."

Liu Donghui would definitely not object to Jiang Hui's proposal.

This is great news for Zhujiang Technology.

If Jiang Hui hadn't given him this direct instruction, he wouldn't have dared to propose such a bold construction plan.

"As reforms continue to deepen, many state-owned enterprises in various regions have begun to streamline their workforce."

"We've already discussed this before, so there's absolutely no need to worry about not being able to recruit enough people."

“Even hiring more workers is something that relevant departments would greatly encourage and support.”

"In the computer industrial park in Shenzhen, a lot of preparations are also being made simultaneously."

"And don't be fooled by the fact that it seems like a single factory is hiring more than 1 people now."

"In a few years, you will find that when our output is in the tens of millions, it will not be just about building new factories, but about building industrial parks."

“The workforce in a single industrial park can exceed 10 or even 20 people.”

Jiang Hui felt it was necessary to instill some future development trends in Liu Donghui.

In later generations, Foxconn's industrial parks often had a scale of hundreds of thousands of people.

It is entirely possible for Zhujiang Technology to achieve this as well.

Outsourcing computer manufacturing to other manufacturers can reduce costs to some extent.

However, Jiang Hui did not intend to do that.

For Zhujiang Technology, the sheer number of its employees is itself a resource and a source of influence.

Jiang Hui is no longer short of money, so saving money doesn't mean much to him.

More often than not, he needs to consider his other concerns.

"In units of tens of millions?"

Liu Donghui swallowed hard, feeling that he was still too conservative.

If we're talking about tens of millions of units, doesn't that mean we have to sell tens of millions of computers a year?
Zhujiang Technology has only just had the opportunity to break through the annual production and sales of 100 million computers, and it is already smugly coming to Jiang Hui to report the good news.

Compared to tens of millions of units, the difference is enormous.

My original idea was that if we could produce more than 500 million units in the future, that would be quite good.

Not only that, but the total number of computers sold nationwide is now less than 300 million units.

"That's right. In the past two years, we have been assembling computers and mobile phones in the same way we built our own factories."

"In two years, when production reaches tens of millions of units, we will need to consider building an industrial park."

"Zhujiang Technology needs to make some preparations in advance for the construction and management of the industrial park in the future."

"Otherwise, just the basic needs of over 100,000 people living in one industrial park would be a huge problem."

"If management is not good, not only will production capacity not be able to be realized, but various quality problems will also occur."

Jiang Hui believes that in the future, Zhujiang Technology will have the largest number of employees in the entire group.

Sales of consumer electronics products such as mobile phones and computers exploded after the turn of the century.

At that time, the number of employees of Zhujiang Technology will surely break through the 10, 20, 50, or even 100 million mark.

This is also very beneficial for enhancing Jiang Hui's influence.

When Jiang Hui's various companies have a workforce of several million people one day, as long as he doesn't do anything reckless, he basically won't need to worry about safety issues.

Behind millions of families lies the influence of tens of millions, or even hundreds of millions of people.

Even though China is a populous country, it cannot ignore the impact of these tens of millions of people.

Not to mention the number of people affected across the entire industry chain, which would need to be several times greater.

It can be said that once it develops to that level, most families in China will have members who have some connection with the BMW Group.

"There are some contract manufacturers in the industry that specialize in recruiting workers and managers to manufacture products on behalf of others."

"I think some of their management methods are worth learning from."

"At that time, I will organize relevant personnel within the company to learn this model and apply it in our new factory."

“From now on, I will arrange all the management personnel in the factory according to the configuration of one main manager and two assistant managers.”

"To ensure that we can pull out another batch of managers at any time without affecting the original factory operations."

Liu Donghui is now brimming with energy. Zhujiang Technology has a bright future ahead.

It might become China's largest industrial enterprise in the future.

He is still very willing to fight for this dream.

……

The boom in the entire computer market has brought significant benefits to Zhujiang Technology.

Other computer manufacturers are actually doing quite well too.

After all, with such a large plate, even a small bite can make life quite comfortable.

As the second largest computer manufacturer in China after Pearl River Technology, Lenovo quickly grasped the sales data for 1993.

"Mr. Liu, our computer sales this year are expected to exceed 50 units."

"Our target for next year is 100 million units."

Wang Zenghe is in a very good mood right now, otherwise he wouldn't have reported this news to Liu Chuanqi in advance.

Reporting the outcome to your supervisor before everything is settled is sometimes considered taboo in the workplace.

If something unexpected happens, it will be completely out of control.

Wang Zenghe dares to do this now because he clearly knows what he's doing.

What about Pearl River Technology?

What sales level are they projecting for this year?

This year, the company's computer sales hit a new high, which was expected.

Even if Wang Zenghe doesn't report it now, Liu Chuanqi already knows what's going on.

"The current data is not yet available, but their sales in the first eleven months were double ours."

"It is very likely that the total number of units produced throughout the year will reach 100 million."

Wang Zenghe didn't expect that the first question his boss would ask would be one that would put him in an awkward position.

I came here to share good news, but I was immediately met with a bucket of cold water.

However, he certainly wouldn't dare to hide anything from the truth.

This information would be reported in the news sooner or later, so he dared not hide it.

“Our company entered the computer market earlier than Zhujiang Technology, but now their scale is much larger than ours.”

"We hope the sales team can also reflect on this."

"We are determined to compete for the number one position in the Chinese market."

Liu Chuanqi is also a very ambitious person.

Otherwise, they wouldn't have left the Chinese Academy of Sciences to start a market-oriented computer company.

However, when facing Zhujiang Technology, I always feel that I have the will but not the ability.

This feeling is just too unbearable.

"Our new factory will be put into production soon, and then our production capacity will be able to increase to 100 million units."

"The purchasing department is also working hard to control the cost of computer components."

"We are currently negotiating the costs of imported chips and other components."

"For some parts that can be produced domestically, we are also continuously expanding the use of domestically produced alternatives."

Previously, Lenovo's preferred solution was to import various components from abroad, assemble them into computers, and then sell them domestically.

Without Pearl River Technology, this approach wouldn't be a big problem.

With Lenovo's extensive network of connections, it is certain that it can secure many government contracts.

“Zhujiang Technology is also building a new factory, and it’s much larger than ours.”

"What plans do you have to surpass Zhujiang Technology in sales in the future?"

Liu Xianglian is really going head-to-head with Zhujiang Technology today.

He felt he couldn't become a god in the Chinese business world unless he brought down his opponent.

Zhujiang Technology not only outsold Lenovo, but also used a large number of domestically produced parts.

In particular, they manufacture their own key components, such as memory, and even CPUs for low-end products.

This is a huge blow to Lenovo.

Without comparison, there is no harm; without Zhujiang Technology, Lenovo would be an excellent company.

It's different now.

There are already some dissenting voices from relevant departments, who believe that Lenovo, despite being established for so many years, still imports a large number of components from abroad, wasting a lot of foreign exchange.

After all, the computers they assemble from imported parts are sold domestically, not exported to the international market.

It can be said that they spent US dollars but earned RMB.

Conversely, Zhujiang Technology spends more RMB and can still earn foreign exchange through exports to a certain extent.

The difference between the two is quite obvious.

"I plan to increase the research efforts of universities and make full use of the advantages of cooperation between the Chinese Academy of Sciences and various universities."

"This is a huge market, and many universities are building various computer rooms on a large scale."

"If we can secure these orders, we can easily achieve our challenging goal of selling 100 million units next year."

After careful consideration, Wang Zenghe presented his own solution.

He wouldn't dare to speak carelessly about other things he wasn't entirely sure about.

However, universities are relatively Lenovo's area of ​​strength.

Lenovo, which originated from the Chinese Academy of Sciences, can easily connect with many universities.

And this market segment is quite large.

"The university market is indeed a good target, but BMW Group also has good relationships with many universities."

"Your sales department will probably need to put in some effort."

"In addition to the university market, the government procurement market is also not to be ignored."

"After all, computers are still too expensive for ordinary people."

After listening to Wang Zenghe's words, Liu Chuanqi gave his opinion.

He definitely wants the company's sales to reach new heights, otherwise he wouldn't be working so hard.

"Isn't our country always trying to join the WTO?"

"Since we have joined the WTO, we must actively participate in the international division of labor and cooperation."

"Products like chips are products where Europe and the United States have an advantage, and we don't have an advantage in producing them ourselves."

"It is normal for these parts to be imported from abroad, and it is also a manifestation of international division of labor and cooperation."

"I think we can make some efforts in guiding public opinion in the future."

Upon hearing Wang Zenghe's words, Liu Chuanqi immediately nodded, expressing his full approval of this approach. (End of Chapter)