The car giant started by marrying the daughter of the king

The negotiations for China's accession to the WTO were the longest among all the negotiations.

The reasons for this are varied, including our own concerns and worries, as well as demands and difficulties from other countries.

However, the key issues remain in areas such as marketization, tariffs, and intellectual property protection.

With Jiang Hui, an authority in the economic field, helping to oversee the process and providing targeted solutions and public relations measures, the results were naturally completely different.

Of course, the current environment is different from that in the past.

In sectors such as automobiles, semiconductors, and equipment, we have historically had many concerns about tariff reductions in order to protect Chinese-related industries.

But it is different now.

Although these industries in China still lag behind the world's advanced levels, they have already achieved a certain level of competitiveness.

Even with the gradual reduction of tariffs, Jiang Hui is confident that he can continue to maintain rapid development.

If someone else says this, the leaders of the relevant departments may not believe it.

Even if you believe it, you will still have all sorts of worries.

But when Jiang Hui said that, it was a different story.

After all, companies such as BMW Group, Lingnan Semiconductor, Zhujiang Technology, and Nanshan Equipment were founded by Jiang Hui and have been leading the development of related industries in China.

It can be said that the companies under Jiang Hui's control will be the first to be impacted by the reduction of domestic import tariffs.

Jiang Hui is no longer worried about his company being impacted, which fully demonstrates that the adjustments and compromises in relevant policies have had an acceptable impact on these enterprises.

Even these adjustments might ultimately turn out to be a good thing.

After all, while import tariffs in China have decreased, tariffs on Chinese products imported by other countries have also decreased.

In Jiang Hui's view, this is actually a good thing.

Of course, in this process, some domestic companies that are not competitive will definitely be eliminated.

There is no way around it.

We can't possibly rely on funding or policy support from higher authorities to survive forever, can we?
"Xiao Jiang, it seems your plan is working."

"In just three months, we have reached an agreement with twelve countries."

"The United States officially gave its approval last week."

"At this pace, with just a little more effort, we will be able to overcome all obstacles and formally sign the agreement to join the WTO."

The winter of 1994 was very cold.

But Zhu Jiansheng's heart was burning with passion.

The WTO accession negotiations, which had been progressing slowly, made significant progress under his leadership.

This is fantastic news!

"Strike while the iron is hot. In the next month, we will try to get all the remaining countries done."

"Ideally, we could give the people of the whole country a huge Spring Festival gift."

Jiang Hui knew where many problems were stuck and proposed targeted solutions.

Even offering their own judgments and opinions played a significant role in advancing the matter.

Often, the problem lies in the fact that no one dares to make a compromise decision easily.

Or perhaps it's unclear where the appropriate compromise point should be.

If you compromise too little, the other party will be dissatisfied.

Too many compromises lead to dissatisfaction among many companies within the organization.

Once you find the right balance, things will be much easier.

Jiang Hui, with his foresight, was of great help in grasping the right balance.

"Thank you for your kind words. I hope the negotiations will go smoothly."

……

While working with the negotiation team to advance various negotiations, Jiang Hui did not completely ignore matters concerning the BMW Group.

In recent years, the group has built many new factories, and the production capacity of various products is relatively sufficient.

The situation where products are in short supply is becoming increasingly rare.

At this time, it would be best to further expand the export market.

"President Fang, President Liu, President Zhang, if my prediction is correct, we will officially join the WTO within a month at the earliest and a year at the latest."

"Taking into account the buffer period, we should be able to enjoy the WTO's most-favored-nation treatment starting in the second half of this year."

"At that time, it will be much easier for our products to enter markets around the world."

"You must seize this opportunity to take our supply chain abroad and sell our products all over the world."

A company will develop more smoothly if it is on the right track.

Joining the WTO is an inevitable trend, and the entire group will definitely need to adjust its strategy in this direction.

"In particular, we need to rapidly expand the scale of exports of products such as mobile phones, computers, chips, equipment, special steel and parts."

"Our overseas branches can be established or expanded as soon as possible."

Compared to large items like cars, other products are obviously easier to increase sales in the international market more quickly.

After all, China's cost advantage in these areas is simply too obvious.

Of course, Jiang Hui would not lower the price too much in order to expand the market.

That would be pointless.

As long as you have a 20-30% cost advantage over your competitors, combined with your own excellent technical and quality capabilities, you basically don't need to worry about product sales.

If sales are still poor, it's usually not a price issue, but rather an incorrect sales method or other problems.

"President Jiang, could we consider bringing in a group of talents from abroad?"

"Although our group has cultivated many talents over the years, and various companies have entered the international market."

"However, to rapidly expand into the international market in a short period of time, it is still necessary to recruit some talents who have been working in international companies and are proficient in international trade."

Fang Huihui was the first to express her thoughts.

BMW Group has always pursued a development strategy focused on independent development, while appropriately recruiting technical talent from countries like Russia.

With the rapid development of China's economy, the gap between BMW Group's compensation and benefits and the international average is rapidly narrowing.

At this point, recruiting international talent at normal salaries or increasing salaries to attract talent is acceptable.

At least the BMW Group already has the capacity to pay high salaries to international talent.

"As long as someone is truly talented, we are willing to offer them market-based compensation and benefits."

"However, I think we should prioritize Chinese people, such as those from Hong Kong, otherwise the cultural differences between different employees are too great, and it would be difficult for them to have a high sense of identification with our group."

Jiang Hui doesn't believe that money alone can make employees feel a sense of belonging.

Once a company has grown to a certain stage, even though everyone is a cog in the machine, if employees generally lack a sense of belonging, then there is definitely a problem.

"That's natural, I'll be careful."

Hearing that her proposal had been approved, Fang Huihui felt relieved.

The general managers of the other companies also offered their own ideas. After a transition period of about half a year, they had gradually gotten used to Jiang Hui's withdrawal from the company's daily management.

Even if Jiang Hui doesn't show up at the company for several months, it won't affect the company's operations.

……

1995 1 Month 31 Day.

This is the first day of the Lunar New Year in the Year of the Pig (乙亥年).

In Doha, Middle East, Zhu Jiansheng, as a representative, formally signed the protocol for China's accession to the World Trade Organization.

Jiang Hui stood by as a witness, feeling deeply moved.

Having joined the WTO almost seven years ahead of schedule, China's economic development is definitely something to look forward to.

Driven by companies like BMW and a series of related industrial chains, China's economy has already entered a period of explosive growth.

Now that they can develop more freely in the international market, their future is naturally bright.

“Brother-in-law, our Pearl River Online has created a special column on the topic of China’s accession to the WTO, and we plan to keep this column program running for the next three years.”

"In this column, we will specifically introduce various laws, regulations and related industry rules from around the world to domestic users, so that relevant domestic companies can be well-informed when entering this market."

"At the same time, we will also invite experts and scholars to fully explain to everyone the various development opportunities that WTO accession will bring to our enterprises, and encourage everyone to make good use of this opportunity."

"Of course, we will also report on some of the threats that come with joining the WTO online so that everyone can be mentally prepared."

"To the greatest extent possible, we want to make every domestic company aware of the impact that WTO accession will have on their own development."

"Let everyone know how to seize this opportunity."

Zhou Yun also came to Doha with Jiang Hui this time.

Zhujiang Online is now undoubtedly the largest internet company in China.

As the world's first mature portal website, Zhujiang Online has now attracted the attention of the global internet industry.

The most obvious example is Yahoo!, which was established following in the footsteps of Zhujiang Online. It has also developed very rapidly and has already attracted the attention of the capital market.

It can be said that China's internet industry has experienced faster development than in the same period in history.

Meanwhile, Zhu Jiang Investment also acted promptly, investing in more than 10 different internet companies.

The release of tens of millions of dollars in angel round funding immediately spurred many talents to enter this field.

Many talented individuals who studied abroad have begun to return to China.

Zhou Yun had witnessed all these changes.

"When reporting various content, Zhujiang Online should also pay attention to negative news and comments on the website and manage them well."

"To avoid falling into a passive situation later."

Jiang Hui is not worried about the future development of Zhujiang Online, but he still wants to point out the potential pitfalls.

Putting aside everything else, if a competitor arranges for a group of people to post extreme remarks or images on your forum, and Zhujiang Online doesn't detect and handle it in time, it will cause big problems.

At best, they'll be criticized by the relevant departments; at worst, things could get much worse.

After all, Zhujiang Online has a significant influence in the internet industry, and any negative information can easily and quickly be seen by netizens, naturally having a considerable negative impact.

Therefore, Jiang Hui felt it was necessary to give a reminder.

"Yes, we have already established a dedicated content team."

"Various popular posts and pictures will be subject to strict review."

"However, manual methods are not very efficient. We are also trying to see if we can use software analysis for preliminary screening, and then assist manual processing."

Zhou Yun is a woman with a lot of ideas.

As a rising female CEO in the Chinese economic circle, she definitely hopes that Zhujiang Online can continue to develop rapidly.

Jiang Hui values ​​technology highly, which has a significant impact on Zhou Yun.

Content moderation, for example, can definitely be handled if we recruit enough people.

Currently, labor costs in China are not high, so using a large workforce is perfectly feasible.

However, Zhou Yun wanted to solve the problem through technical means.

After all, if it's done manually, other competitors can easily learn from it; there's no barrier to entry.

However, using technical means is different.

These are the core competitive advantages of Zhujiang Online.

"Your idea is excellent. With the development of the computer industry, there is an increasing number of software professionals, and the demand is also expanding."

"Zhujiang Online should make good use of these talents and cultivate them properly."

"We will gradually build up our own technological barriers and use technological means to create our own unique advantages."

Jiang Hui naturally fully supported Zhou Yun's idea.

If this path is followed well, the accumulated experience might be applied to AI development a decade or more later.

At that time, Zhujiang Online will be able to lead the world in another way.

"Yes, I plan to fully communicate and cooperate with Nanshan Software and Lingnan Semiconductor to see how to achieve our goals in the easiest way possible."

While Zhou Yun and Jiang Hui were discussing the Pearl River Online project, many people in China had already seen the related news.

Since Zhujiang Online has been reporting on matters related to China's accession to the WTO, it has thoroughly analyzed the various impacts for everyone.

So now that things are finally taking place, people aren't panicking.

Companies in the automotive industry, such as Hongqi BMW, Geely Automobile, and Great Wall Motors, have begun to adapt to these changes and adjust their pace in line with the BMW Group.

Even auto parts companies like Nanshan Technology are preparing to further increase their auto parts export business.

As for labor-intensive industries such as clothing and toys, these are China's current advantageous industries, so it is even more important to seize the opportunity.

Everyone rushed to buy equipment, build new factories, and hire new workers, eager to roll up their sleeves and get to work.

Banks across the country have also responded to the policy call and provided financial support for these companies' expansion efforts.

As for Nanshan Equipment, it has already prepared sufficient equipment production capacity in its industrial parks in Chang'an City and Shenzhen.

Today, all kinds of equipment are transported by trucks and trains to all parts of the country every day, becoming a booster for various products.

Such a vibrant scene naturally ushered in a new and vigorous stage of economic development for China.

Jiang Hui's various companies are receiving orders from both domestic and international markets with their hands full.

BMW Group surpassed the 300 million mark in 1996, the second year after China's accession to the WTO, becoming the world's third largest automaker after General Motors, Ford, Toyota, and Volkswagen.

Ranked fifth globally, it is undoubtedly a world automotive giant.

The key point is that this data was collected before the Chinese domestic market had fully taken off.

With the further expansion of the Chinese auto market, it is inevitable that BMW Group's global car sales will exceed 500 million units.

It's even possible that this number could reach 800 million in ten years.

Jiang Hui's dream of building a world-class automotive giant has been completely realized.

(The End) (End of Chapter)