In Hong Kong, we build a global business empire

Chapter 632 Crazy, Lin Haoran is absolutely crazy!

As soon as Shen Bi finished his speech, he received a call from Dashan, the interim president of Bank of East Asia.

Dashan's voice came from the phone: "Boss, it's an emergency. Shen Bi from Huifeng Bank just announced that they will increase..."

"I have watched his live broadcast on TV. I already know about this matter." Lin Haoran interrupted the other party calmly.

"Well, boss, I think it's time for us to proceed to our next plan." Dashan said directly after hearing this.

The plan that Dashan mentioned was naturally to let Bank of East Asia increase its deposit interest rates and compete directly with Huifeng Bank.

"Well, I have this plan too, but before that, I want to confirm whether Bank of East Asia is ready to cope with another surge in business volume?" Lin Haoran asked directly.

Dashan responded quickly on the other end of the phone: "Boss, after a period of continuous optimization of internal operating processes and upgrading of system resources, Bank of East Asia has significantly improved its business processing capabilities.

The collaboration between departments has also become more efficient, and employees have certain psychological expectations and preparations for the increase in business volume.

In addition, we have been recruiting more employees and starting to add new branches recently.

The most important thing is to encourage large enterprises such as Hong Kong Land Development to fully migrate their financial businesses to the Bank of East Asia system, and to guide upstream and downstream enterprises that are dependent on core enterprises such as Hong Kong Land Development and HK Electric Group to transfer all their financial businesses to Bank of East Asia. These two plans are currently being implemented very well and have basically been completed.

With the completion of the business transfer, the business volume of our major branches has also been reduced, and the current workload is mainly concentrated at the head office.

Therefore, there is absolutely no problem in raising deposit interest rates to seize the Hong Kong deposit market! "

Dashan’s answer was very affirmative.

Hearing this, Lin Haoran nodded and said, "In that case, you should be prepared. Tonight, I will give a speech similar to Shen Bi's on TVB's Jade Channel.

Since Bank of East Asia and Huifeng Bank are now sworn enemies, there is no need for us to hide our true colors any longer. Only a head-on confrontation can show our heroic qualities.

You notify the public relations team and immediately start preparing a speech that highlights the advantages of our Bank of East Asia, such as more flexible services, more attentive customer experience, and our comprehensive preparations for future business growth.

At the same time, we emphasize that our increase in deposit interest rates is not an impulse, but is based on a precise grasp of market trends and a deep understanding of customer needs, with the aim of sharing development results with our customers and achieving a win-win situation. "

He believed that once the deposit interest of Bank of East Asia was announced, Huifeng Bank would have no chance this time.

It is time for Bank of East Asia to take back all the customers it has lost before. Moreover, it is not just about taking them back, but taking more!
If you are unkind, don't blame me for being unjust!
Dashan was so excited on the other end of the phone that he quickly responded, "Understood, Boss, I'll arrange it right away. I will personally supervise the public relations team to ensure that the speech is both professional and contagious, so that all citizens in Hong Kong can feel the determination and strength of our Bank of East Asia.

However, based on the interest rate plan just proposed by Mr. Shen Bi, I think we need to slightly adjust the deposit interest rate plan that we briefly discussed before. "

"Oh? How to adjust?" Lin Haoran asked curiously.

“Boss, you only said that the interest rate for a one-year deposit is 1%, and you didn’t consider the interest rate for longer-term deposits. I think that a five-year deposit is more important to our bank than a one-year deposit.

If the interest rate for a one-year fixed deposit is 1%, it is too high, so I think it would be better to set the interest rate for a one-year fixed deposit at 5% and the interest rate for a five-year fixed deposit at 1%. "Dashan replied.

"Will they catch up? If so, then all our advantages will be gone!" Lin Haoran frowned and asked.

"Boss, please rest assured. Based on my understanding of the major banks in Hong Kong, it is impossible for any bank to set the deposit interest rate at 4% or above, because this will only lead to the risk of loss.

Although Huifeng Bank's rash increase in short-term deposit interest rates can attract some customers, in the long run, their profit margins will be dragged down.

Although Huifeng Bank has many other investments, such as securities operations, financial market investments, and wealth management investments, it even invests in some companies. For example, Huifeng Bank's previous stake in Hutchison Whampoa was one of their investments.

It’s just that they saved Hutchison Whampoa when it encountered a crisis, but they did not make any money from the company.

Therefore, many of Huifeng Bank's investments may not necessarily make money. In addition, Huifeng Bank's cash deposits are shrinking. Under various circumstances, they dare not take too much risk to do something that will lose money.

Boss, if you hadn't vowed that you could make money with these deposits, I would have wanted to stop you from raising the interest rate to 5%!" Dashan explained patiently.

"Very good, then we will implement this plan. You must also formulate a specific plan for increasing deposit interest rates as soon as possible, including the interest rate adjustment range for different deposit terms, implementation time and other details. All of this must be carefully considered.

We must ensure that we can act quickly after the presentation and start tomorrow morning to seize the market opportunities." Lin Haoran added.

Now, it is already afternoon, and with less than an hour left, all major banks are preparing to close.

Therefore, although Shen Bi's speech on TV will attract a lot of attention, it will have to wait until tomorrow when the banks open for business to truly trigger capital flow.

This brief interval happened to be the golden period for Bank of East Asia to carefully prepare and get ready.

By then, Huifeng Bank will not only not be able to plunder deposits from small and medium-sized banks, but its own customer base may also face the risk of backlash from Bank of East Asia.

"Yes, boss. We already have a preliminary framework for the plan. I will later convene the heads of relevant departments to make final improvements and refinements to the plan to ensure that it is foolproof." Dashan answered confidently.

“Also, don’t forget to mention in your speech our in-depth cooperation with large enterprises such as Hong Kong Land Group and HK Electric Group. This will not only enhance the public’s trust in the stability and strength of our bank, but is also one of our important advantages that distinguishes us from other banks,” Lin Haoran reminded.

The Hong Kong Land Development, the Hong Kong Electric Company, the Hong Kong Telephone Company, etc. are all giant enterprises in Hong Kong. With these enterprises as its backing, Bank of East Asia naturally will not worry about problems with its capital chain. In this way, those people will feel more at ease with their deposits.

"Don't worry, boss. I will emphasize these in my speech. The cooperation between our Bank of East Asia and these companies not only brings a stable source of funds to the bank, but also builds a solid barrier for the stability of our cash vault. This is one of our highlights." Dashan responded.

"Okay, since that's the case, let's do it. It's not far from evening now!" Lin Haoran raised his wrist to look at the time on his watch and said.

"Okay, boss. I'll be busy now." Dashan said and hung up the phone.

However, Lin Haoran did not rest, but pressed the phone key again to make a series of calls.

Not long after, an old man's voice came from the other end of the phone. The other party was the famous Hong Kong "movie king" Run Run Shaw.

However, since becoming the chairman of TVB's board of directors, Run Run Shaw has gradually shifted his focus from Shaw Brothers Film Company to Wireless Television.

The old rival Golden Harvest and the emerging force Cinema City's conquest of the Hong Kong film industry gradually reduced Run Run Shaw's enthusiasm for the film industry, and he turned to focus more on the development of the television media field.

As the leader of Hong Kong's television industry, TVB's influence is growing day by day, and it is the new stage for Run Run Shaw to display his talents.

"Sixth Uncle, I have another thing to trouble you with." Lin Haoran said with a smile.

"Haoran, given the relationship between us, if you have something to say, just tell me directly. There's no need to worry about whether it's a trouble or not." Uncle Six laughed heartily.

"Sixth Uncle, let me be frank. I need you to allocate ten to twenty minutes for me on Jade Channel at seven o'clock tonight. I need to give a speech to the whole of Hong Kong." Lin Haoran went straight to the point and stated his purpose.

"Oh? Are you planning to announce the new plan of Bank of East Asia?" Shao Yifu immediately guessed Lin Haoran's purpose.

After all, Shen Bi had just finished giving a speech at competitor ATV when Lin Haoran came knocking on his door. His intention was self-evident.

"That's right. Since Huifeng Bank has suppressed my company so much, if I don't fight back, wouldn't it make me seem too weak? Sixth Uncle, there shouldn't be any problems with the TV station by then, right?" Lin Haoran asked with a smile.

Although he is the largest shareholder of TVB, Run Run Shaw is now the person in charge of TVB, so he must definitely obtain Run Run Shaw's consent.

After all, this is Lin Haoran's private matter.

Under normal circumstances, Shao Yifu would give him face.

As expected, Shao Yifu laughed and said, "Of course you can. Don't worry, I will arrange it for you right away. Just postpone the TV series at 7 o'clock tonight.

Haoran, as a public figure in Hong Kong, you are now attracting a lot of attention in Hong Kong. Moreover, the competition between Bank of East Asia and Bank of Hong Kong is also a very popular topic.

Your appearance on Jade Channel this time will definitely attract a lot of viewers. It won’t be a loss for Jade Channel, but a profit instead!"

For television stations, as for newspapers, traffic is king.

Any content that can attract ratings is what TV stations are looking for.

The competition between Lin Haoran and Huifeng Bank is undoubtedly the hottest topic in the Hong Kong financial industry today, and the audience is full of curiosity and attention.

Run Run Shaw is well aware of this and is naturally happy to help others achieve their goals. At the same time, it can also bring higher ratings and more topics to TVB.

What's more, as a major shareholder of TVB, he is willing to give Lin Haoran face for both moral and legal reasons.

"Sixth Uncle, you are so understanding. In that case, I will go to the TV station later. Please make the arrangements." Lin Haoran said gratefully.

"Haha, Haoran, don't worry, it's a small matter. I will personally supervise and make sure everything is arranged properly. You just need to prepare your speech and let the audience in Hong Kong see the courage and determination of Bank of East Asia. I also want to see how Huifeng Bank will be humiliated." Run Run Shaw laughed.

After arranging everything, Lin Haoran finally felt relieved.

His next plan would undoubtedly cause great harm to Huifeng Bank.

Not only will the plan that Huifeng Bank has just implemented fail, but they will also have to consider how to reduce the impact of customer loss. I wonder how much the market share of Bank of East Asia will increase this time?
Lin Haoran became more and more expectant.

He will not be lenient towards Huifeng Bank.

After all, the methods used by Huifeng Bank before were intended to kill Bank of East Asia.

As night falls and the lights come on, the bustling city of Hong Kong is still immersed in the hustle and bustle.

Lin Haoran also appeared in TVB's Jade Channel studio at this moment.

At around five o'clock in the afternoon, he received the first draft of the speech from Dashan via fax.

Lin Haoran reviewed it carefully, considering it word by word, and after making sure that there were no problems at all, he directly finalized this version of the speech.

In addition, he can now basically remember everything he sees, so when it comes to his speech in the evening, he does not need to read from the script, but can give an impromptu speech.

Seven o'clock in the evening, the prime time of Jade Channel.

At this time, most families in Hong Kong are sitting in front of the TV, waiting for tonight's TV series to be broadcast.

The TV series broadcast tonight is "Fire Phoenix" starring Chow Yun-fat, Zheng Yulin, Shek Xiu and others. Once this TV series was broadcast, it quickly attracted the attention of many viewers, and the ratings continued to rise, becoming the contributor to TVB's current leading ratings over ATV.

However, just when everyone was looking forward to the theme song "Destiny" of "Fire Phoenix" sung by Jenny Tseng, the person who appeared in front of the TV was TVB's popular female host Annie Yip.

This 19-year-old female host graduated from the th session of the Wireless Television Artist Training Class. After graduation, she successfully became a contracted artist of TVB and hosted the program "Happy Tonight", quickly becoming one of TVB's most popular female hosts.

She is young and beautiful, with a sweet smile and a clear and pleasant voice. She attracted the audience's attention as soon as she appeared on the stage.

"Good evening, dear audience friends! At this time when we were supposed to be broadcasting the wonderful TV series "Fire Phoenix", we have brought you a special arrangement."

Qi Meizhen smiled and said in a brisk tone, "Tonight, we are honored to invite Mr. Lin Haoran, an important figure from Bank of East Asia, to give us a speech of great significance.

I believe everyone is very concerned about the competition between Bank of East Asia and Huifeng Bank, so let us now turn the floor to Mr. Lin Haoran. "

As soon as these words were spoken, they immediately attracted the attention of the audience in front of the TV.

Many people even called their friends and attracted the audience watching Rediffusion Television, as well as some citizens who originally did not watch TV, to come over.

The ratings of Jade Channel have also been rising steadily. If there were a tool that could show real-time ratings, it would show that its data has soared like a rocket, instantly far ahead of the programs of other TV stations in the same period.

After all, although there would not be many people watching Shen Bi's speech on the Hong Kong Channel in the afternoon because it was not prime time, two or three hours had passed by now, and the latest fixed deposit interest rate of Huifeng Bank had already spread throughout Hong Kong.

Now, Lin Haoran, the new boss of Bank of East Asia, has appeared in the prime time of Jade Channel, and the host also bluntly mentioned that the topic is competition between Bank of East Asia and Huifeng Bank.

This was undoubtedly like a blockbuster bomb dropped into a calm lake, causing ripples and making everyone look forward to hearing what shocking words Lin Haoran would say.

Lin Haoran walked slowly from behind the scenes to the front of the stage with steady steps.

He was wearing a well-tailored dark suit and an exquisite tie, and he looked energetic and confident.

His eyes were firm and sharp, as if they could penetrate the screen and reach the hearts of every audience member.

When he stood in the center of the stage, smiling and waving to the audience, all the audience cast expectant glances at him.

"Good evening, fellow citizens of Hong Kong!" Lin Haoran's voice was loud and clear, and was transmitted to every corner of Hong Kong through the television signal. "I am Lin Haoran. I am standing here today to talk to you about our Bank of East Asia and the future of Hong Kong's financial market."

“As everyone knows, since I took over the Bank of East Asia, it has experienced many crises. The Bank of East Asia has been confronted by certain hegemonic institutions, and even used a series of unfair competition methods to try to squeeze us out of the Hong Kong financial market.

But I want to tell you that Bank of East Asia will not be defeated easily. We have firm beliefs and strong perseverance and will continue to take root and develop in Hong Kong..."

Lin Haoran's voice spread to every corner of Hong Kong.

At this moment, the bosses and top executives of Bank of Communications, Standard Chartered Bank, Hengsheng Bank, Dah Sing Bank, Wing Lung Bank, etc. were all watching this sudden speech.

When Shen Bi received the news that Lin Haoran would actually give a live speech on Jade Channel, he already had a bad feeling in his heart.

At this moment, he was sitting in a conference room with a TV at the headquarters of Huifeng Bank. Lin Haoran's speech was playing on the TV screen in front of him. His face was so gloomy that it seemed as if water could drip out.

Obviously, this is a conspiracy, a conspiracy against Huifeng Bank.

In the afternoon, after announcing the increase of fixed interest rates to 3.5% and 3.8%, he had been expecting that Huifeng Bank would set off a storm of snatching deposits in the Hong Kong financial market and severely plunder those small and medium-sized banks and financial companies in Hong Kong.

As for big banks, such as Standard Chartered Bank, they are strong and have the ability to raise interest rates to the same level as Huifeng Bank, thus avoiding market loss.

Therefore, Shen Bi's target from the beginning to the end was the hundreds of small and medium-sized banks and financial companies in Hong Kong.

The deposit interest rates of 3.5% and 3.8% are just like playing a game of Landlord. Huifeng Bank directly dropped a bomb, leaving other banks with no cards to play.

By the end of his speech, he had already begun to imagine that Huifeng Bank would absorb huge cash deposits from small and medium-sized banks through such means, thereby widening the gap between Huifeng Bank's market share and that of Bank of East Asia.

But he didn't expect that Lin Haoran would respond so quickly and choose to give a speech during the prime time of Jade Channel, which made him deeply uneasy.

This was entirely in response to his speech in the afternoon.

On TV, Lin Haoran was still giving a speech.

“Dear audience, we at Bank of East Asia have always been committed to providing our customers with the highest quality services and the most flexible financial solutions.

Today, I would like to announce that in order to give back to our customers for their support and trust, Bank of East Asia has decided to adjust the one-year and five-year time deposit rates starting tomorrow.

The one-year fixed deposit rate has been increased to 4.5%, while the five-year fixed deposit rate is as high as 5%. This adjustment is a decision we made based on our accurate judgment of market trends and a deep understanding of customer needs.

As for the question of whether it is safe to raise the interest rate so much, I think everyone should know that my companies, such as the Hong Kong Land Group and the Hong Kong Electric Group, all have huge cash flow. This is the confidence of Bank of East Asia.

The in-depth cooperation between these large enterprises and Bank of East Asia not only provides the bank with a stable and substantial source of funds, but also provides solid support for us to cope with various challenges in the future.

Therefore, you do not need to worry about the safety of your funds. Depositing money in Bank of East Asia means you have chosen peace of mind and security. "

As soon as these words were spoken, the audience in front of the TV was shocked.

For ordinary citizens, the increase in deposit interest rates is directly related to their vital interests. The move by Bank of East Asia has undoubtedly dropped a bombshell on the Hong Kong financial market.

In particular, the 5% interest rate for five years is extremely attractive to investors seeking stable returns.

If Huifeng Bank played four-card bombs in the afternoon, then Lin Haoran now directly played a pair of king bombs, leaving other forces with no cards to play.

"Crazy! Lin Haoran is absolutely crazy. 5% interest rate? How dare he?" Shen Bi stood up suddenly and slammed his hands heavily on the conference table, causing the documents on the table to rustle.

His face was livid, and he stared at Lin Haoran on the TV screen with his eyes wide open. He gritted his teeth and said, "He is going to fight to the death with our Huifeng Bank! With such a high interest rate, how long does he think the Bank of East Asia can last? He is simply courting his own death!"

As soon as Lin Haoran played this card, it announced that the four "bomb" cards played by Huifeng Bank in the afternoon instantly lost their power.

Originally, Huifeng Bank thought that by raising deposit interest rates, it would be able to quickly seize the initiative in the Hong Kong financial market, attract a large amount of deposits, and further consolidate its market position.

However, Lin Haoran's unexpected counterattack completely thwarted Huifeng Bank's wishful thinking.

However, Shen Bi racked his brains but still couldn't figure out where Lin Haoran got the confidence to raise the deposit interest rate so boldly.

Did he really completely disregard the huge losses that Bank of East Asia might face, and not worry at all that it would drag down high-quality companies such as Hong Kong Land Group and HK Electric Group, causing them to sink into the quagmire and be unable to recover?

You know, a 5% deposit interest rate will almost squeeze out all profit margins under the bank's existing business model and cost structure, leaving no room for profit.

In Shen Bi's opinion, this move by Bank of East Asia is undoubtedly cutting off its own retreat and engaging in a loss-making business. It is simply seeking its own death and is completely making a joke of the future of Bank of East Asia and the fate of those high-quality companies.

Shen Bi is not Lin Haoran, nor is he a time traveler, so naturally he does not know how exaggerated the impending economic bubble in Japan will be.

Therefore, Huifeng Bank's investment is more conventional.

Although they often make money by unscrupulous means.

However, under normal circumstances, it follows a prudent and conservative investment strategy like other banks, striving to obtain returns under the premise of controllable risks.

Name change notice: Based on the editor's suggestion, the title of this book has been changed from "In Hong Kong, Building a Global Business Empire" to "From Inheriting a Small Factory to Becoming a Global Chaebol". Thank you for your continued support~
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(End of this chapter)