Korean TV series: King of Peninsula 1997

Chapter 149 Simple Marketing Strategy
As soon as May began, Li You's first completed real estate project appeared, which was an apartment community in Songpa District.

This project had already started before the merger with Kinmen, and was previously under the name of Jiangnan Industrial.

This location in Songpa District is not very good, but after its completion, many people still flocked to the sales office to inquire about the price and purchase.

In this pre-millennium era, the strategy of selling houses by first marketing on a large scale and then encouraging customers to pre-purchase before construction did not appear. After all, the all-important online channel was still a mystery.

Many people have even been deceived by this marketing strategy and spent money to buy unfinished buildings.

Although Li You did not use this method of collecting funds in advance, it would be a good idea to borrow some corresponding display methods.

In front of this completed residential area in Songpo District, the exhibition hall specially built according to Li You's instructions is particularly eye-catching.

The logo of Kinmen Real Estate is above the entrance to the showroom, and on the transparent glass door below, it reflects the figures of passers-by around and also reveals the magnificence inside.

As Kinmen Real Estate’s first commercial housing project for sale to the outside world, Li You attaches great importance to it.

He got out of the car, walked around the bustling crowd at the door, and entered the non-business area through the back door.

"Xiancheng Daily has done some publicity for the community, and the effect is quite good." An Shangjiu followed Li You and introduced him, "The exhibition hall was built according to President Nim's idea, which is particularly attractive to customers."

The two of them stood in the office reserved in the exhibition hall, from where they could just see the scene outside.

A specially made sand table is placed in the center of the spacious hall, with a model of the entire community made of plastic and glass standing in it. The exquisite proportions and delicate craftsmanship perfectly reproduce the completed residential area.

The chandelier above and the small lights around cast light onto the model, interweaving with the refraction of the glass to create a dazzling light and shadow effect.

"There are four sets of room plans of different sizes hanging in the exhibition hall," An Shangjiu pointed to the corridor of the exhibition hall for Li You. Large posters were hung on the walls on both sides.

"They are houses suitable for five people, three people, two people, and one person."

Li You nodded, "This community should have 300 households?"

"There are 1000 houses in total, with a legal population of 1200 to people. It's considered a small community in Seoul." An Sang-gu nodded, "The corresponding public facilities are also available."

"I remember that you were in charge of supervising the development of this place during the Jiangnan Industrial era?"

"Yes, President."

"where is your family?"

An Shangjiu lowered his head and said, "My mother lives in the countryside."

"one person?"

"one person."

Li You smiled and patted him, "Go pick a house with a good location first, and decide on the room type yourself."

An Sangjiu looked up in surprise. Although the location was not good, the housing prices in Seoul had dropped a lot due to the impact of the previous financial crisis.

In order to stimulate the economy, the current president canceled the previous plan to curb real estate speculation. As more people started speculating in real estate, naturally, housing prices in Seoul began to rise again.

Therefore, under the recent policies and the recovery of the economic situation, housing prices in the three districts of Jiangnan were the first to start rising. After all, the geographical location is so advantageous.

Take the Songpa District apartment complex as an example. Since the house types and prices are not consistent, selling a total of 700 units can earn Kinmen Real Estate a net profit of more than billion won. This is the net profit after excluding costs.

He was not one of the close associates who could enjoy dividends. Since he volunteered to be Li You's secretary, his original salary was cut, but now he enjoyed the secretary's benefits.

"Pick it out and let the people below mark it for you," Li You patted him, "Don't forget to go back and bring your mother over. Are you worried about her because she's old?"

An Sang-Gyu lowered his head and agreed. Li You gently pushed him and said, "Hyun-woo will come to pick me up for the banquet in a while. You can choose here."

He observed the guests coming in to visit for a while, and when he saw Yoon Hyun-woo standing at the back door, he left the showroom on his own.

Li You climbed into the car, squinting his eyes. Today's inspection had indeed yielded some results. According to common sense, current housing prices would not be so high, but it was obvious that the impact of that policy was different from that in the previous life.

In the previous life, after the President of South Korea relaxed the real estate speculation policy, houses in Seoul began to become speculative commodities in 2001, but in this life, it has already started now.

Li You couldn't help but smile when he thought of the good locations in the three districts of Jiangnan.

Trade well, the harder you trade, the more money you will make in the future.

When he arrived at the venue of this genuine charity dinner in Shidongkou, there was still a constant stream of people coming to the door, and Li You met many people who had appeared in the newspapers before.

Li You got out of the car, gently adjusted his appearance, and walked to the entrance of the hotel.

There will be someone at the door to receive guests attending the dinner.

It can be said that Tianxia Group is so wealthy that it even suspended the operation of its own hotel to organize a charity dinner.

When Shi Dongchu handed him the invitation, he saw the most eye-catching logo of Tianxia Group on it at a glance.

The three largest chaebols in Seoul or South Korea are Sunyang, Cheonam and Daeyoung.

But the situation is different from that of Heshunyang. Tianxia Group and Daying Group are at their peak, and one has successors.

Under such circumstances, Tianxia Group naturally has to ensure the appearance of the event.

Li You showed the invitation to the waiter, who respectfully led him to the elevator reserved for dinner guests.

When we arrived at the floor where the dinner was held, there was a waiter standing in front of the elevator door to collect the invitations to prevent any reckless reporters from sneaking in.

The waiter collected the invitation, and the smiles on their faces seemed to be formed by mechanical training. "Director Li, your seat is at table number four. Do you need me to show you the way?"

Li You shook his head gently, "No need." As he walked in, the waiter bowed deeply until Li You entered the crowd, then turned around to greet the next guest, "Hello."

Li You casually took a glass of champagne from the table and walked around the banquet hall shaking the glass.

Shi Dongchu was chatting and laughing with others not far away. When he saw Li You's conspicuous height, he smiled and said goodbye to the people around him, "I'll leave for a moment."

"Director Li," Shi Dongchu greeted him with a smile, "I don't need to look carefully in the crowd every time I look for you. I can see you at a glance."

"President Shi," Li You looked around, "Could those two families also come to this dinner?"

Shi Dongchu smiled without changing his expression, "Of course, how can such an occasion be without them?"

The two were naturally talking about Daying and Shunyang, which were both chaebols like the Tianxia Group.

"I remember that Chairman Zhu of Daying didn't get along well with Chairman Chen of Shunyang," Li You said with a smile, "It's reasonable for us to be at table number four in Kinmen, but what about the other two families?"

"How do we divide the tables into two or three?"

Shi Dongchu blinked his eyes like an old naughty boy, "Anyway, the world is big and powerful, so I'm not afraid of these two companies, but I guess I'll still put Shunyang on table number three."

He took a sip of the champagne in his goblet and frowned, "If it weren't for my face, I would never drink."

"Oh, right," he said, as if he had accidentally remembered something, "how about the commercial housing estate for sale in Jiangnan?"

Li You had mentioned to him before that today was the release date, so it was not surprising that he asked.

Looking at the expectation in Shi Dongchu's eyes, Li You sighed.

"Not so good?" Shi Dongchu moved the wine glass in his hand a little further away from his mouth.

Li You teased, "The demand really exceeds the supply, President-nim."

Shi Dongchu was stunned for two seconds, then he laughed regardless of the looks from the people around him, "Is this the first time Director Li jokes with me?"

Li You talked with him as they walked, "The first project of Jinmen Real Estate sold very well, and it was in a community that was not in a very good location."

He told Shi Dong about his plan, intending to delay the development of those houses whose prices would soar in the future, and first build projects that ordinary people could afford to complete the capital repatriation.

Shi Dongchu listened attentively, his eyes flashing with recognition.

"We should temporarily put aside those houses with great potential and whose value may double in the future, and instead focus on developing projects with moderate prices that can quickly attract the attention of ordinary homebuyers."

Shi Dongchu nodded in appreciation, "Handing over Kinmen Real Estate to Director Li is the best thing I have ever done in my life."

"President, you are too kind," Li You said. "After all, what we need now is the return of funds, not vacant high-rise buildings."

"We completed the expansion of the board of directors some time ago. Further financing in a short period of time may make the group unstable. We need to accelerate the output of projects and gather funds to support the Kinmen Group."

"How many projects are under construction in the first phase of Kinmen now?" Shi Dongchu pondered.

Kinmen Phase I is the general name for this batch of projects that have started construction.

"There is also a commercial housing project and two street construction projects that just started this month."

Li You sighed, "The plan for the second phase of Kinmen has been prepared. We are going to start three commercial housing projects at the same time, but we have to wait for the funds for the first phase to arrive."

"Well," Shi Dongchu narrowed his eyes, "I will transfer another sum of money from the group to Jinmen Real Estate, and strive to develop one more project, and move to four commercial housing projects in the second phase."

"Will such a large-scale construction bring about competition in sales at the same time and drive down property prices?" Shi Dongchu thought about it carefully and found that something seemed to be wrong with him.

"Just sell it in batches," Li You put the empty wine glass on the tray beside him, "President, have you heard of pre-order?"

"Pre-order?" Shi Dongchu frowned, "You want to pre-sell the property?"

"But buyers are not stupid. Why would they pre-purchase? If something goes wrong with the house, wouldn't the pre-purchasers be at a big loss?"

Shi Dongchu waved his hand and said, "I'm not talking about Kinmen Real Estate, I'm just talking about the way homebuyers think."

"We have so many employees, we need housing, right?"

Li You smiled and said, "We don't need to buy all of them. As long as some employees pre-order first, we can create news of limited houses in the market, tell them that supply exceeds demand, and set off a buying boom."

"Kinmen Real Estate can guarantee the quality of the properties," Li You clapped his hands.

"We can cooperate with banks to provide Kinmen employees with housing loans with lower interest rates, or even have Kinmen pay part of the cost for them so that they can first ensure the quality of their housing.

This will kill two birds with one stone, and the employees will feel more at home with Kinmen.”

Shi Dongchu was stunned when he heard this. No matter how sharp the thinking is, people of this age still need to react if they want to understand future marketing strategies.

"Since Director Li has already made up his mind," he nodded thoughtfully, "as long as it can promote the development of Kinmen, Kinmen Group will always support you behind you."

The two walked to the area of ​​the banquet hall closest to the auction table and sat down at table number four.

Ding Qing didn't know where he had been just now. He suddenly emerged from the crowd, sat down on the chair and stretched his arms.

"Old Ding," Li You looked at him with a smile, "We haven't communicated much recently. How is the trade business going now?"

"It's not bad," Ding Qing said, and then sighed, "It's a business... the money I made now is immediately invested in the entire logistics channel that is being built."

Li You was a little surprised, "You want to become rich overnight."

(End of this chapter)