Korean TV series: King of Peninsula 1997

Chapter 155 Hunger Marketing
Li Zicheng could deny it even if he was beaten to death, but that would be meaningless.

Since Li You approached Li Zicheng, it was to give him a choice, and he had to make the choice whether he admitted it or not.

He went downstairs with a heavy face and happened to meet Shi Wu who came with An Shangjiu.

"Director nim," Shi Wu lowered his head, feeling somewhat puzzled, "Vice President nim went back?"

Li Zicheng glanced at An Shangjiu and said, "He's in the office."

After An Shangjiu left, Shi Wu quietly raised his head and saw Li Zicheng staring at him with the look of a lone wolf forced into a desperate situation.

Shi Wu's heart trembled, and he took the initiative to speak, "I just saw the director finish talking to President Shi, and he should be here soon."

Li Zicheng stared at him for a few moments before looking away, his face stern as usual. "Got it."

Shi Wu felt a little relieved when he saw Li Zicheng's face as stiff as usual. But as soon as he relaxed, doubts came to his mind again. Did Li Zicheng go to contact Li You?
He remembered that Section Chief Jiang had specifically told him to pay attention to the contact between Li Zicheng and Li You before he came.

But Shi Wu couldn't open his mouth to ask, and he felt anxious.

Ding Qing walked over with a grin and a wave. He took off his white suit jacket and put it over his shoulders, revealing the white shirt underneath.

After he came over, he glanced at the two of them, then carefully examined Li Zicheng's face and frowned, "What's wrong with you? Why do you look so bad?"

Although they both had stiff expressions, Ding Qing could still sense the difference. Li Zicheng turned around and said, "I feel a little unwell."

"If you are sick, you need to get treatment," Ding Qing kicked Shi Wu's leg, "Why don't you send your brother Zicheng to the hospital?"

"yes, Sir."

Looking at Shi Wu who went up to support Li Zicheng, Ding Qing's eyes were cold. He snorted coldly before restraining his expression and strode forward to catch up.

An Sang-gu separated from Shi Wu and the others and took the elevator straight to Li You's office, "Chairman Nim."

In the office, Li You's chair tilted back slightly, and he tapped the table with his fingers. The sound was gentle and powerful.
"How is the progress of the other unit in the first phase of Jinmen Real Estate?"

"It's almost finished. The main structure has been completed, and the interior decoration and greening of the surrounding environment are underway."

An Shangjiu lowered his head and said, "This commercial housing complex is larger and can accommodate 500 households, so the construction period will be slower."

Li You raised his eyebrows slightly, "It's fine as long as the construction period is not delayed too much. Have you made the publicity plan this time?"

An Shangjiu was stunned for a moment, "We did make a publicity plan, and it was basically based on the publicity plan of Songpa District."

"Announce to the entire Kinmen Group that employees of this commodity housing community group will receive a 20% discount, and can also apply for low-interest home loans from partner banks."

"20% off?" An Shangjiu's eyes widened. "President, this is a full 20% reduction in revenue."

"You're short of 20% here, so you can't make up for it from somewhere else?"

Li You raised his eyes and glanced at him. "This community is in the East District. Although it is not in Jiangnan, the location is much better than the one in Songpa District. It is directly marketed as a limited number of houses for sale."

"Limited edition room?" An Shangjiu scratched his hair, "Like those cosmetics?"

"Once the publicity is strong enough, people who want to stock up on houses will naturally come and buy them."

Li You narrowed his eyes and said, "I usually ask you to read more, but you don't."

Limited sales do not mean hunger marketing, but they can be artificially bundled together.

Five hundred houses were not a lot to begin with, and now Li You has sold some of the properties to internal employees, intentionally lowering the number of houses sold to the outside, giving buyers the impression that there are fewer purchasing opportunities.

An Shangjiu wrote down the words quickly in his notebook.

"Spread the news within the group first," Li You looked at An Shangjiu who was writing furiously, "Come with me to Hankou Bank to discuss cooperation. Xuanyou has already notified them."

“What if an employee wants to buy more than one set?”

"20% off for the first house, 10% off for the second and subsequent houses," Li You decided the price with the most unpretentious discount.

"The original price will be decided by Long Da and the relevant departments."

An Shangjiu pondered over this sentence and nodded as if he understood something.

"Official exposure will come after the discussion is completed"

Li You thought about it and said, "When the time comes, we will label this community as 'Livable commercial housing built by Kinmen Real Estate for the internal staff of the group', indicating that these are houses exclusively for internal use, and that they are only sold to the public because Kinmen has insufficient internal staff."

He stood up and said, "By then, the World Cup New Town should also hold a press conference. Jinmen Real Estate will become more famous, and this kind of publicity will attract a lot of attention."

Seeing An Shangjiu nodding continuously, he waved his hand and said, "When you come back from the bank, you should finalize this matter in the next few days."

When Li You walked to the door, An Shangjiu had already opened it. "Regarding the publicity plan, I need to see a detailed progress report. Every revised plan must be brought to me for review."

"Yes, President."

Li You took An Shangjiu to Hankou Bank.

There is an old acquaintance here, Jin Dongxue, the former director of Hankou Bank. When Han Jiangzhi was eliminated, he provided a lot of key evidence. In order to avoid revenge, Li You specially helped him "ask" for a long vacation.

He stayed out of the spotlight at the end of last year and returned to work as normal.

The May sunshine shone on the steel forest of the city. Jin Dongxue had already stood at the door, carefully adjusting his tie and suit, ready to welcome Li You.

He secretly felt fortunate that he had listened to Li You at that time. Now that he had found such a big cooperation for Hankou Bank, promotion and wealth were just around the corner.

In the spacious and bright hall of the bank, besides the bank employees, there were also many customers waiting to handle business. They were curious about who was coming. A black luxury car stopped at the door of the bank. Jin Dongxue knew that it was Li You, so he ran forward quickly. After he opened the car door, he shook hands with Li You, showing his professionalism, "Welcome, President Nim!"

All kidding aside, Kim Dong-hak climbed up step by step from a low-level bank clerk, and he knows this etiquette better than anyone else.

The director's voice was heard in the bank lobby, causing many people to turn around and look.

Li You nodded slightly and glanced across the bank with a hint of satisfaction in his eyes. The scale of Hankou Bank is not too big or small in South Korea, but it is still sufficient for the recent cooperation.

He straightened his suit and walked into the bank's door. Jin Dongxue led the way with a smile on his face. As they passed through the bank's business hall, the employees along the way saluted him one after another, which was obviously something Jin Dongxue had specifically instructed.

Li You brought An Shangjiu and, under the guidance of Jin Dongxue, came to a quiet reception room, where an oval conference table sat quietly.

Exquisite snacks and fragrant teas, the kind that every bank has, have been placed on the long table in the conference room.

After he sat down on the sofa in the room, Jin Dongxue bowed and smiled, "President Nim, what would you like to drink?"

Li You shook his head gently, "No need."

He leaned back on the soft sofa and began to look through the documents that An Shangjiu handed to him.

"President-nim," Jin Dongxue said flatteringly, "our president will be here soon."

Jin Dongxue's current level is naturally not enough to discuss such things with Li You. When he was leading the way just now, he winked at the employee who had been arranged in advance.

The marble floor was spotted by the sunlight, and a man in a dark suit hurried into the meeting room.

The man had an ordinary face, with neatly groomed black hair and a slightly loose dark suit that was a bit baggy.

Seeing him approaching, Li You also stood up and gave him face.

"Chairman Li, nim!" He stepped forward with both hands and shook Li You's hand, "I am Li Shulin, currently the president of Seoul Hankou Branch."

He looked at Kim Dong-hak, "Thanks to Director Kim, I was able to meet Chairman Lee-nim."

After a brief greeting, Li You tapped the table gently and got straight to the point about today's topic, clearly explaining the details of the cooperation to Li Shulin.
Including low-interest loan options provided to home buyers, and the proportion of risk that Golden Gate Real Estate is willing to take.

After discussing these plans with Shi Dongchu that day, Jinmen Finance under Shi Dongchu came up with them not long after.

Li Shulin's eyes were focused, he nodded from time to time, asked questions from time to time. He was not a president who just sat there doing nothing. Li You felt that he had a very accurate grasp of the details of the cooperation.

"President Nim," Li Shulin frowned slightly, "According to this plan, the payment method for internal employees is indeed much more flexible, but isn't the repayment period a bit too short?"

For example, in the plan, the down payment is 10%, and the remaining 20% ​​is paid off in half a year, and then a mortgage loan can be applied for.

Or you can pay a down payment of 10% and the remaining 90% of the house price in four or five installments within two years, and the longest is no more than three years.

By doing this, a lot of interest can be saved and the bank earns less.

He didn't quite understand, "Can the employees of the Golden Gate Group really meet this deadline?"

Li You smiled and said, "Kinmen Group supports them to use their salary and bonus income to offset the house payment. At the same time, we will propose a reward system for employees, and help employees with outstanding performance to repay their mortgage loans."

Although Hankou Bank would not gain much benefit from this cooperation, Li Shulin, with the idea that if there is one, there will be two, still shook hands with Li You to confirm the cooperation.

The negotiations had just concluded and the air was filled with the joy of success.

"President Li, we meet for the first time today. I really admire you, and I am deeply honored that you chose to cooperate with us." There was a hint of imperceptible flattery in Li Shulin's voice of praise.

Li You smiled leisurely, "President Li, thank you for your compliment. Cooperation is a two-way thing. I chose to cooperate with you only because I saw your bank's strength."

The smile on Li Shulin's face widened a little, and he deliberately slowed down his tone, "I heard that Chairman Li's uncle is Chairman Li Zeyi of Lihua Club?"

It seems that this Li Shulin is also a Jeonju Li family member who is doing well in Seoul and can get the information so accurately.

The atmosphere in the conference room became a little subtle. Li You calmly adjusted his sitting posture and asked, "Could it be that President Li is also from the Jeonju Lee family?"

"Yes, it is true," Li Shulin sighed and admitted his identity, "but compared with Chairman Li's prominent status, I am just Jeonju Li."

"By the way," he smiled, "President Nim, if you are free, can we have a meal together to celebrate our cooperation?"

"My treat!"

Li You smiled slightly and said, "When I have time later, I will definitely sit down with President Li."

"Okay," Li Shulin's eyes flickered, "It all depends on President Nim's time."

When they arrived at the bank's gate, Li Shulin waved and asked an employee to give him a gift. "President Nim, this is just a small token of my appreciation."

Li You glanced at it indifferently and waved his hand gently, and An Shangjiu stepped forward to take it.

"President Li is thoughtful."

Li Shulin watched Li You turn around and walk towards the car. He hurriedly took a few steps forward, keeping a suitable distance, and carefully watched the car leave.

As the exhaust fumes from the sedan gradually dissipated into the air, he remained standing, following the shape of the luxury car until it disappeared in the busy traffic.

Then he straightened up and turned to look at the employees who were peeking from behind. Those employees were so scared that they quickly retracted their gazes and lowered their heads, pretending to be blind.

"Director Jin," Li Shulin smiled and patted Jin Dongxue's arm, "I didn't think you had this kind of relationship before..."

He approached Jin Dongxue and said, "You must seize this opportunity. This is Jinmen, which is about to take off."

(End of this chapter)