Korean TV series: King of Peninsula 1997

Chapter 338 Seoul Reshuffle
Seoul City Hall two months later.

"Chairman Li," Cui Changdi came up quickly and extended his hand, "Everyone is almost here."

"Okay," Li You smiled and shook his hand. "I heard that the policy this time is much more relaxed than before?"

"Many previous restrictions on real estate prices have been lifted," Choi Chang-di accompanied Lee Woo to the meeting room, "and it is expected that housing prices will rise rapidly starting this year."

“Then it’s time.”

What we are going to discuss today is very simple. It is about the development of the three districts of Gangnam. The people who were invited to Seoul City Hall all have a lot of real estate in the three districts of Gangnam, and Li You is the one who knows the most.

They met and greeted each other. Both of them had competed for real estate, but they were still polite to each other on the surface.

"Then I'll make it short," Cui Changdi sat in the chair of the meeting, his face serious, "It's time to develop the real estate in your hands."

He waved his hand, and the secretary behind him turned on the projector, which showed a color picture.

"Due to the outbreak of the 1997 financial crisis, the Korean economy fell into depression, and GDP even fell by 30% at one point."

"In order to stimulate economic recovery, the Blue House led by President Kim Min-jung urged the central bank to implement a low interest rate policy and also implemented various tax incentives to stimulate real estate transactions and promote housing supply."

Emperor Cui Chang looked around and said, "Everyone knows this, and everyone gets what they want from it."

The real estate of many people, including those controlled by Li You and Kinmen Group, were acquired during this period.

"As a result, those who bought land and houses, as well as you, began to re-enter the real estate market with a large amount of money, and house prices began to rise again."

"Now, with the recovery of the real estate and manufacturing industries, we have finally emerged from the quagmire of the financial crisis."

Cui Changdi smiled and said, "As everyone knows, Seoul City Hall and Jinmen Group have reached a cooperation agreement. The World Cup New Town should be available to everyone in a few days."

"That's when housing prices in Seoul started to soar," Choi Chang-di glanced at the data and smiled at the people in front of him, "Everyone, you have to hurry up."

In addition to saying this, Emperor Cui Chang also distributed official documents to them and introduced some internal benefits.

The city of Seoul needs these people to continue investing money in the development of Gangnam, and naturally they must give them corresponding benefits.

After the meeting, Li You and Cui Changdi came to the mayor's office. Cui Changdi personally poured a cup of tea for Li You and said, "Chairman Li, what do you think about the development of Gangnam District?"

"You gave a very good analysis at the meeting just now," Li You smiled. "Now many high-end shopping malls and luxury stores have settled in the three districts of Jiangnan. They are already showing the momentum of dominating the market. This is of course a good thing for me and the Jinmen Group."

"The only thing missing is housing," Cui Changdi nodded, "If we want to maximize the benefits of the three Jiangnan districts, we still need to develop a large number of residential areas."

"All of this is thanks to President Li's continuous development over the past few years."

In fact, Li You has already developed more than half of the real estate in the three districts of Jiangnan. The remaining ones are all determined by Li You and are planned to be developed into villas or high-end apartments.

"After we go back this time," Li You smiled at Emperor Cui Chang, "we will start developing two high-end apartment residential areas and a villa area."

He said with a smile, "In addition to the World Cup New Town, Mayor Cui should have heard of my project in Jeju Island. Recently, I also invested in a project in Asan City. The manpower may not be enough, and the progress will be much slower."

The two chatted and laughed for a long time, and Emperor Cui Chang took the initiative to bring up another matter.

"Recently, Chen Rongji from Shunyang has contacted my wife," Cui Changdi said. Li You raised his eyebrows and looked over. "What's the reason?"

Although Chen Rongji is considered Chen Huarong's elder brother, the little family affection they had has long since vanished. There must be some purpose behind the contact at this time.

Emperor Cui Chang nodded, "Although Hua Rong may not be able to help much in the fight between Chen Rongji and Chen Dongji, he still has some other uses."

"Chen Rongji just wants to use Hua Rong to make his intentions clear," Emperor Cui Chang frowned, "He intends to seek peace."

Li You narrowed his eyes and said, "Seek peace."

It is normal for Chen Rongji to make this choice.

The person who supports Chen Rongji is Chairman Zhu of Daying Group. This man has a bad temper, and he is a sworn enemy of the deceased Chen Yangzhe. Who knows how he has humiliated Chen Rongji in private these days.

Even if humiliation had not occurred, that kind of tough approach would still have made Chen Rongji breathless.

"Shunyang has been seriously damaged," Choi Changdi said seriously, "The Blue House will not watch it disappear from the Korean Peninsula."

"Once Daying Group and Tianxia Group get what they want, they will be happy to return the remaining two tattered halves of Shunyang to the Chen family."

When the Sun-Yang split occurred, the Korean Peninsula was in the recovery period after the financial crisis, and the Blue House led by Kim Min-jung also introduced a series of policies targeting chaebols.

For example, clean up all non-bank financial institutions owned by chaebols, regulate mutual investment behavior within chaebols, require the cessation of illegal internal transactions, prevent chaebols from illegitimate wealth accumulation, etc.

Under this kind of force, small and medium-sized enterprises that had been suppressed before received support and attention at the government level. Kinmen, as a medium-sized enterprise at the time, also got the opportunity in this way.

However, Daying and Tianxia, ​​with the help of the two shells split from Shunyang, avoided a lot of supervision and made enough profits from it.

Now that the economy is about to enter an upswing again, the two major groups have hidden enough and obviously do not want to continue to be enemies through Shunyang.

The Kinmen Group, which has been developing rapidly during this period, will probably be a thorn in the side of the big camp, at least for the next period of time.

As for Tianxia Group, Li You had met with Chairman Jin Jianying of Tianxia Group before, and Jin Jianying also revealed the next plan to him.
Tianxia Group is going to get involved in the automobile industry in the near future. This will certainly not be tolerated by the big camp based on automobile manufacturing.

Now think about it, Jin Jianying had already sent a signal to Li You at that time, and now it is time to fulfill this signal.

Tianxia Group and Kinmen Group will be allies for some time to come.

Li You nodded, "There's nothing we can do about this kind of thing."

He smiled and said, "A lean camel is still a camel. Although Shunyang is divided, the jobs and perfect industrial structure it has have been integrated into all parts of the Korean Peninsula."

"If you want to destroy it, you can only use the method of boiling a frog in warm water. If you do something drastic, the Blue House will be the first to disagree."

In the following period of time, real estate developers could be seen in the three districts of Gangnam and even in the entire Seoul, and construction teams everywhere began to work vigorously.

The World Cup New Town was indeed completed during this period, and businesses have begun to move in.

"Chairman Li," Choi Changdi met Li You again at the celebration banquet after the completion of the construction. He was smiling and looked much happier during this period.

"Congratulations on completing all the preparations before the World Cup."

Li You smiled and clinked his glasses with him, "Is the World Cup Park also completed?"

"There is still a small part under construction," Cui Changdi said with a smile, "We have completed most of the construction content."

“Although it is not open to the public yet, if Chairman Li wants to visit, I’m sure no one will say anything.”

Cui Changdi took a sip of wine and asked, "I wonder if the president is free tomorrow?"

"Tomorrow?" Li You raised his eyebrows. "Really not. Mayor Cui's suggestion is not bad."

Cui Changdi laughed and looked at the other people at the banquet, "I won't talk to the president any more. There are so many people who want to get close to the president."

As soon as Emperor Cui Chang left, someone immediately took over and came forward to talk to Li You.

"Chairman Li," Li You recognized this visitor. He was Jin Shengjun from Tianxia Group, one of the sons of Jin Jianying, the chairman of Tianxia Group. He came to sign a promotional advertising space and store long-term lease agreement with Kinmen Group.

Logically speaking, signing a mere promotional advertising space and a long-term store lease agreement did not require Kim Jae-young's own son to come and negotiate in person. Kim Sung-jun came here purely to get closer to Lee You.

After all, although Tianxia Group is the current number one chaebol, to be honest, it does not belong to Kim Sung-jun.

It is true that he is Jin Jianying's son, but he is only the second son.

Kim Gun-young has three children in total. Kim Young-jun is the eldest son who is the most favored by Kim Gun-young. When she was old, she had a little daughter, Kim Hee-ya, who is naturally the most favored. Kim Sung-jun's situation is very embarrassing. According to the current situation, Lee Woo still has a lot to help Kim Sung-jun. The two families are now on good terms, so they are naturally unwilling to cut off this relationship easily.

"President Li, I never had the chance to talk to you in person before," Jin Shengjun said with a smile, "This time I finally have the chance."

"Director Jin," Li You smiled brightly, "I didn't expect you to come here in person. I thought it would be someone else."

"What are you talking about?" Jin Shengjun raised his lips. "My father and I both attach great importance to our partners and always do things ourselves."

He looked apologetic, "If my father wasn't really busy today, I believe he would come in person."

The words were full of importance, but whether you believed it or not
Jin Shengjun took the initiative to mention the contract that had just been signed. "For this promotional space and the long-term lease of the store, we also have to thank the president for his help. Otherwise, Tianxia Auto would probably be targeted badly by the big camp this time."

From what he said, he already regarded Kinmen Group and Li You as his allies.

"I've already discussed this with President Jin last time," Li You said with a smile, "It's just a small matter, there's no point in bringing it up again and again."

He smiled and said, "The World Cup New Town itself also needs a large company like Tianxia Group to settle in. Otherwise, how can it be considered the largest new town on the Korean Peninsula so far?"

"President Li," Jin Shengjun said with a smile, "After the celebration banquet is over, shall we find a place to get together?"

He looked at the people around him and laughed, "I now understand why Mayor Cui left so quickly after talking to you."

Most of the people around were waiting for Li You to vacate his seat.

Jin Shengjun invited him politely, so Li You simply agreed. "Director Jin, just find a good place. Should you have contact information?"

"Yes," Jin Jianying smiled, "Then I will go and prepare and wait for President Li to come."

To say that they happen one after another is no exaggeration.

Just when the rest of the people were about to come over, a figure pushed through the crowd and walked straight towards Li You. The people who were originally in the queue were angry, but after seeing the figure's face, their reactions were surprisingly consistent and full of surprise.

Li You looked over and couldn't help but feel a little surprised, "How come Vice President Chen has time to come to my place?"

Chen Rongji forced a smile, his hair seemed to have turned a lot whiter, and he nodded slowly, "Chairman Li, let's find a place to sit down?"

"Director Kim Sung-jun said the same thing just now," Li You kept smiling and did not react to Chen Rongji's unauthorized arrival.

Chen Rongji turned his head and looked, "We can go to the hotel balcony to chat."

Li You raised his eyebrows and looked at him twice, realizing that Chen Rongji might have something to ask for, and his smile became even wider, "Since Vice President Chen has said so, how can I not give him face?"

When the two went to the balcony, more people were whispering and discussing quietly in the banquet hall.

After arriving at the balcony, the two people did not seem to be in a tense relationship as the people inside had imagined.

Li You leaned lazily on the railing, looking at Chen Rongji thoughtfully.

He waved his hand, and the waiter brought them two glasses of wine. Li You picked up one of the glasses, raised it towards Chen Rongji, and smiled slightly, "Vice President Chen, have a drink."

Although his leg disease had not yet fully healed and he still needed to abstain from alcohol for a while, Chen Rongji still picked up the wine glass and took a sip.

"President Li, I'm here to negotiate peace."

The purpose is very clear, and the posture is much, much lower than before.

"I remember that Master Xingjun looked down on our Kinmen Group before?" Li You smiled, "Why is Vice President Chen trying to negotiate peace now?"

Chen Rongji looked quite helpless. He turned his head slightly and sighed, "Xingjun is indeed not very mature. I apologize to President Li for what he did before."

"No need to apologize," Li You waved his hand, "I will pay him back double for what he did."

Chen Rongji narrowed his eyes slightly, stared at Li You for a long time, and then nodded, "President Li may have seen something these days."

He said seriously, "The war between the Tianxia Group and the Daying Group, which used Shunyang as its battlefield, is about to end."

"It's over," Li You shrugged, "but we don't want to engage in a real business war anymore?"

"Why doesn't the vice president want to stand on the side of the camp anymore?"

Chen Rongji did not answer immediately, but raised his glass and clinked it with Li You's. They each drank the wine in their glasses before answering, "Chairman Zhu of the camp did help me a lot, but I also paid enough."

Chen Rongji lowered his eyes, "Shunyang Automobile is already dead in name only, and many of its real estate projects have been ceded to Daying Group."

"He's still not satisfied?"

"Him?" Chen Rongji narrowed his eyes. "Human greed is endless, no matter how big a person is, it's no exception."

"That's true," Li You said frankly, "You and I are both like that."

"That's right," Chen Rongji smiled calmly, "That's why I came here tonight."

He looked at the stars in the sky, squinted his eyes and said, "It's time to reshuffle the power in Seoul."

"To be honest with Chairman Lee," Chen Rongji looked off into the distance, "I have reached an agreement with Chairman Kim. Chairman Lee, who just came to see me, will also go to see Dongji tonight."

"Shunyang's former glory has collapsed," he sighed, "After the Tianxia Group and Daying Group took away those important industries, even if Dongji and I combined what we have, we can only..."

"No," he shook his head, "that's not the case."

"I know what the vice president wants to say," Li You said nonchalantly, "A lean camel is bigger than a horse. If you were to join forces, your formal industry would indeed be bigger than the Kinmen Group."

“But we are always getting weaker,” Chen Rongji added, “while Chairman Li’s Kinmen is constantly getting stronger.”

Li You stared at her and said slowly, "So the vice president feels the crisis?"

Chen Rongji was silent for a moment, then smiled slightly, with a hint of loneliness in his smile. "If you don't listen to the advice of the elderly, you will suffer. This may be the last lesson my father taught me and Dongji."

"It now appears that he had seen the current situation before he died."

Li You said calmly, "So you are planning to unite several parties to fight against the Daying Group?"

A hint of complexity flashed across Chen Rongji's eyes, "That's right."

"Why?" Li You looked at him, "Or what happened that made the vice president make this decision?"

"There are two lion groups. Of course, we, the younger group, should help the older one first," Chen Rongji said calmly, "President Zhu is too healthy, and the successor is too outstanding."

Li You did not respond to this for a while, but Chen Rongji suddenly smiled and said, "If I go back to the day when my mother wanted to take action against my father, I still would not stop him."

"So, Chairman Kim Gun-young's two sons, Kim Young-jun and Kim Sung-jun, will be like this in the future. People are like this."

Chen Rongji said leisurely, "Everyone knows that the Shunyang Group of the past may be the Tianxia Group of the future, but the Daying Group will not be like this."

He sighed, "President Zhu does have a bad temper, but he can be ruthless when it comes to training his successor."

Jin Jianying and Chen Yangzhe are both excellent business tycoons, but they made the same mistake when it came to the issue of succession. They were hesitant about who to choose. Now that both of their sons have become successful, he can no longer make a forced choice.

But Zhu Rongyi was different. He made the decision early on and sent so many of his sons to various professions, some of whom were even in politics. He cut off their hearts early on and only kept one son, who was not the best, to train.

His heart is much harder than Jin Jianying and Chen Yangzhe.

The original drama setting was changed. Originally, Kim Sung-jun should have been the youngest son and Kim Hee-ya was the second daughter.

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(End of this chapter)